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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple introducing three new positions & poetic credo as part of retail store shake-up [Updated]

Updated with corrected & expanded hierarchies, and more detail on the Creative Pro role. Thanks to J for the additional info.

Apple is complementing its redesigned and renamed Apple Stores with changes to the staffing roles, according to sources. We first heard last week that the changes would be announced on Sunday, along with a new credo.

Three new positions are being introduced as of February 2017, while other roles are being renamed …


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First Apple Store in Austria on the way, says paper, on upmarket shopping street Kärntner Straße

Austrian newspaper derStandard is reporting that Apple is close to finalizing contracts to open its first Apple Store in the country, on the upmarket shopping street Kärntner Straße in Vienna. Kärntner Straße (shown below) is described as ‘a magnet for international brands,’ with most major retail chains having a presence there.

The company is said to be taking over the flagship premises occupied by fashion company Esprit …


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First looks at the World Trade Center Oculus Apple Store [Video/Gallery]

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Image via Rich Brome/Twitter

The World Trade Center Apple Store opens tomorrow at noon in Santiago Calatrava‘s Oculus terminal.  But some are getting a sneak peak at the store this evening according to a couple of our tipsters who work in the area.

https://twitter.com/fcs132/status/765313492220076032

We first saw building permits 6 months ago on the site which was conceived 2 years ago.  The Oculus store was designed by Bohlin Cywinski Jackson which also was the design architect for close to 60 Apple Stores worldwide and the six other Apple Stores in Manhattan including SoHo (the first high profile store), Fourteenth Street (Meatpacking District), (iconic cube entrance) Fifth Avenue, Upper West Side, Upper East Side, and Williamsburg (Brooklyn).

Many more close up images from passersby follow:


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Amid amusing tales, Apple Store Genius explains how to score a free replacement product

I’ve always imagined that working in an Apple Store is one of those jobs where you see it all, and a Thrillist interview with three anonymous staff members confirms that – rather literally.

The stuff that would pop up on people’s computers when we would do a data migration… when the photos imported into iPhoto, it would flash each photo on the screen as it was importing. So. Many. ****. Pics. Some things just can’t be unseen.

Not all of the stories they tell sound quite as credible, but one of them did have a great tip if you’re looking to get a free replacement for a damaged product without AppleCare Plus …


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Apple reportedly redesigning Apple Store app, will add ‘For You’ tab for personalized product recommendations

In a report by Bloomberg, Apple is said to be preparing an update to its iOS Apple Store app, where customers can buy Apple’s hardware and accessories online. The new update will feature recommendations for suggested purchases, in a new ‘For You’ tab (mirroring Apple Music).

The privacy implications of the move are unclear; Apple will use a customer’s purchase history to suggest additional relevant products for them to buy, a tactic already heralded by most other online stores like Amazon. For example, if a user buys a set of Philips Hue lightbulbs, the app may also suggest adding other smart lighting HomeKit products to their cart, from the same range as well as other brands like the Lutron light systems, for instance.


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First Brooklyn Apple Store grand opening now set for July 30

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Earlier this week 9to5Mac reader Matthew shared that the scaffolding has come down around the anticipated location of the first Brooklyn Apple Store, and today Apple has updated its website with official grand opening details. The Williamsburg Apple Store opens next Saturday on July 30th at 10am local time. The latest New York City location can be found at 247 Bedford Avenue in Brooklyn.


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India’s on-off decision on Apple Stores reportedly set for final go-ahead

We’ve been hearing conflicting reports on whether or not Apple will be allowed to open retail stores in India ever since Tim Cook met with Prime Minister Narendra Modi last September. A new Bloomberg report suggests that Modi may be about to finally give the go-ahead.

While India is currently a very small market for Apple, Cook has repeatedly described the country as the next China. The huge population and growing middle-class means that India has enormous future potential for Apple, but a law has so far prevented the company from opening official Apple Stores there …


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Apple revamps iPhone Trade-up program by lowering max credit & relying on carrier financing

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Apple today has drastically simplified the iPhone trade-in program that allows eligible smartphones to be traded in for credit towards the purchase of a future device. Today’s changes allow customers to use the trade-in credit to help lower the cost of the a new iPhone purchase or to reduce monthly payments made to a carrier.


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Got kids aged 8-12? Apple Camp enrollment now open, sessions on coding, movie-making, story-telling [U]

If you’re looking for something to entertain kids aged 8-12 over the summer, and the chance for them to learn some useful tech skills into the bargain, you may want to register them for this year’s Apple Camp. Apple holds annual workshops at its retail stores intended to help kids make creative use of technology. This year’s workshops are focused on coding & robotics, movie-making and story-telling.

Campers can work with visual blocks and solve puzzles while programming Sphero robots. They can learn filmmaking skills: storyboarding, shooting video, and editing soundtracks. Or they can create interactive books complete with their own illustrations and sound effects. At Apple Camp, kids and their creativity are the heroes … 


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New Indian ruling appears to finally give Apple go-ahead to open retail stores

Opening Apple Stores in India has been something of a challenge for the company. The law normally requires companies to manufacture at least 30% of their products within India before they can open a single-brand store under a Foreign Direct Investment (FDI) rule, but TNW is reporting that a decision to liberalize the FDI deal will finally provide the go-ahead for Apple Stores.

Apple will likely be allowed to avoid sourcing products locally for eight years – three years as per the new norms and an additional five years if it can prove it deals in ‘state-of-the-art’ and ‘cutting-edge’ technology that’s unavailable in the country.

If confirmed, the ruling will be an important one for Apple, which Tim Cook has described as the next China. An eight-year deal does, however, seem unlikely …


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New Apple Store shirts may have helped thieves pose as staff to steal $66k’s worth of iPhones

Thieves dressed as Apple Store staff have stolen a total of $66,000’s worth of iPhones in two separate thefts at retail stores in New York. Apple’s Upper West Side store was targeted back in March, when 67 iPhones worth almost $50k were stolen, followed by the theft of 19 phones worth $16k from the SoHo store last week.

Police now believe that the same thieves may be responsible for both. The criminals seemed to have done their research well, notes Gizmodo


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Apple Stores, starting in San Francisco, will use new walk-able transparent solar glass

After our attempt at explaining the 500% markup on Apple’s new solar array yesterday, further information has now confirmed that Apple’s new stores – starting in the brand new San Francisco location – will be utilizing a new walkable solar glass floor technology for electricity generation. According to a document on Onyx Solar’s website, Apple “has decided to commit itself to OnyxSolar’s designer photovoltaic technology for its new stores. The first of these is located in the heart of San Francisco, the company’s home town.”
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French, Italian and Spanish iPhone owners can now Trade Up With Installments – but probably shouldn’t

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setteB.IT noticed that French, Italian and Spanish iPhone owners can now take advantage of Apple’s Trade Up With Installments plan, where you use your existing phone as a down payment on a new one, paying off the balance in installments over two years. It’s effectively the iPhone Upgrade Program available in the U.S., but with lower monthly payments in exchange for handing over your old phone.


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Job listings show up for Brooklyn Apple Store, suggesting opening later this year

A rendering of the expected look when renovations are complete

Apple’s first retail store in Brooklyn has been a long time coming. Following years of speculation, the plan was confirmed back in 2014, when it was revealed that the location would be at 247 Bedford Avenue, in Williamsburg, though the project later fell behind schedule.


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Apple previews San Fran Union Square store w/ revamped design & ‘Genius Grove’ ahead of opening

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Apple and its retail chief Angela Ahrendts today previewed the company’s brand new San Francisco retail store at Union Square ahead of an official grand opening this weekend.

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”

The images above and below were shared online today by @harrymcracken, @panzer and others attending the preview event for press. The new store features a number of new design elements, including changes to the layout for its Genius Bar that will be known as “Genius Grove” at the new store, and a number of new specialized areas throughout. 


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