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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

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Apple shows off all-new Apple TV Remote app for iOS

Eddy Cue pre-announced this several months ago, and today at WWDC 2016 showed off the actual product. The Remote app on iOS is being updated with all of the features from the Siri Remote for the fourth-gen Apple TV. The updated Remote app also features a new Now Playing screen that matches the rest of iOS. Details about availability will likely follow.

Check out our WWDC 2016 News Hub for the latest headlines.

Amazon CEO Jeff Bezos explains why the company no longer sells the Apple TV

If you search Amazon for streaming media players, you’ll find plenty of them. The one thing you won’t find is the Apple TV, and company CEO Jeff Bezos told the Re/code conference why not. Apple TV doesn’t currently offer access to Amazon’s own Prime Video platform, and Bezos says that isn’t because Apple refuses to include it, but because it wants too much money for doing so.

[W]hen we sell those devices, we want our player — our Prime Video player — to be on the device, and we want it to be on the device with acceptable business terms. You can always get the player on the device. The question is, can you get it on there with acceptable business terms?

While he doesn’t say so outright, the meaning of the vague phrase is pretty clear …


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Opinion: Siri should be interconnected between devices before an SDK is released

When Siri originally launched on the iPhone a little over four years ago, we postulated that it would be a world-changing event. A personal assistant in our pockets that could handle real-world requests felt like the future. When it launched onto the Apple Watch, it was described as potentially being the quickest and most fun way to interact with the wearable. Then when it came to  the Apple TV, it became the fastest way to disseminate the content you want to watch across multiple apps.


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Apple TV App Store Top Charts algorithm now hides apps that you already have installed

Apple has quietly rolled out a change to the Apple TV App Store on tvOS in the last few days, which affects how apps are listed in the Top Charts. For the Top Charts (Top Paid, Top Free, Top Grossing), the Apple TV App Store will now hide listings for apps that the user has already downloaded, so the charts update dynamically per user. This means users can only browse for apps they don’t already own, removing some clutter and allowing less popular apps more opportunity to be seen. This behavior is novel and isn’t currently replicated by the iPhone and iPad App Stores.

To try this out for yourself, open the Apple TV App Store and download the #1 Top Free app. After force-quitting and re-opening the App Store (by swiping it away in the multitasking tray), the app will disappear from the charts. What was previously listed at #2 will now take the top spot (via Equinux).


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E!, Syfy, and Bravo applications now available for fourth-gen Apple TV users

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NBC Universal today announced that it is bringing a trio of new apps to the fourth-gen Apple TV. Starting today, those with a cable login can now watch content via the Syfy, E!, and Bravo applications with their Apple TV. Subscribers will have access to full seasons of the networks’ most popular series, including current and past episodes.


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Report: Apple TV could be home for rumored Amazon Echo-like Siri speaker

Earlier this week a new report surfaced claiming Apple’s long-awaited Siri SDK could appear at this year’s WWDC, adding that Apple has been working on a dedicated Siri speaker similar to Amazon Echo or Google Home. Today VentureBeat reports that a source has indicated that a new version of the Apple TV actually may be Apple’s Amazon Echo and Google Home competitor.


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Report: Apple considered buying Time Warner last year, will ramp spending on original TV content

The Financial Times is reporting that Apple considered a buyout of Time Warner late last year, with Apple executive Eddy Cue raising the idea at a meeting with Time Warner’s head of corporate strategy, Olaf Olafsson. The idea of bid was very much tentative and did not enter serious negotiations involving Tim Cook, according to the report. However, Apple is still interested in acquiring media company talent and sources indicate the company is ramping spending on original content: “several hundred million dollars a year”.

Apple has long been rumored to want to launch a skinny cable subscription service for internet television, in concert with its Apple TV set top box. At Startup Fest earlier in the week, Tim Cook said he wants Apple to be a catalyst in the entertainment business.


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Tim Cook speaks at Startup Fest in interview with Neelie Kroes, discusses app economy, coding in education, more

[UPDATE: Video embedded below.]

Tim Cook featured at StartupFest this morning, in an interview with Neelie Kroes discussing Apple’s influence in startups and entrepreneurship culture. Cook covered many topics including the role of entrepreneurs and the App Store, the startup climate in Europe, economic optimism, technology in education, Apple Watch and more. We’ve included some snippets of the talk below …

In the interview, Tim Cook says Apple gives entrepreneurs the ability to sell their app instantly worldwide through the App Store. Apple provides technical and marketing assistance to clear the path so the developer can focus on their product. Most young companies should be principally focused on the product; Apple tries to help ease the frictions to fuel more entrepreneurs to do exactly that. Apple is bringing an app development center in Naples to kickstart the app economy in places it hasn’t yet been.


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9to5Toys Last Call: Beats Solo2 Headphones $80, Apple TV (refurb) $125, KAMI iOS puzzler game free, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Green Deals: Philips Hue Lux A19 LED Light Starter Kit $40more

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Listen in style w/ these headphone deals: Beats Solo2 $80 (Reg. $120) or JayBird X2 Bluetooth $99 (Reg. $125)

Daily Deals: Apple TV 32GB w/ Siri Remote 4th Gen. (Refurb) $125, 64GB $160, Insignia 43-inch LED 1080p HDTV $200, more

KAMI paper puzzle game goes free on iOS for the very first time today (Reg. $2)

Here’s your chance to finally save on SONOS, all speakers now come w/ a free gift card

Apple’s most powerful standard config MacBook Pro gets a big price drop: $1,940 shipped (Reg. $2,499)

Save $399 on Apple’s 15-inch 256GB Retina MacBook Pro, now $1,600 w/ free shipping

Apple 12-inch MacBook 1.1GHz/8GB/256GB (2015): $900 shipped (Orig. $1,299)

App Store Free App of the Week: Pull My Tongue goes free for the first time ($1 value)

True Skate sim app for iOS goes free for the first time this year (Reg. $2)

Transistor action-RPG for iOS once again matching its lowest price yet: $3 (Reg. $10)

Awesome Note 2 task/calendar app for iPhone, Apple Watch and iPad: $2 (Reg. $4)

Review: We flew DJI’s impressive Phantom 4 drone towards a wall at 20MPH and nothing happened

MORE NEW GEAR FROM TODAY:

Smartphone Accessories: Charge your Apple Watch & three other devices on Oittm’s handy dock $21 Prime shipped, more

MORE DEALS STILL ALIVE:

Boost your iPhone’s battery w/ mophie’s juice pack reserve case for $40 Prime shipped (Reg. $60)

Treat yourself w/ all-time low prices on Bowers & Wilkins headphones, speakers

NEW PRODUCTS & MORE:

The second generation Boosted electric skateboard promises longer range

National Streaming Day: I finally cut the cord and haven’t looked back, here’s how I pulled it off…

Infuse 4.2 update for iOS + tvOS adds Library View on Apple TV, Spotlight search, and more

We’ve covered Infuse a few times — a slick media player for iOS devices and as of late last year the new Apple TV. Today the apps are getting updates to version 4.2, bringing a handful of notable features to both the iOS and tvOS apps.

The highlights include a new Library View with Smart Filters on Apple TV and Spotlight search on iPhones and iPads, but there is a long list of other new features and improvements for both.


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Tim Cook visits China, speaks with app developers, takes a taxi using Didi Chuxing

Tim Cook Apple Didi Chuxing

As reported earlier, Apple CEO Tim Cook is visiting Beijing, China this week. The earlier Reuters report suggested Cook was intending to talk with government officials about company matters amidst increasing tensions between the country and Apple, following trademark disputes and the ban on iTunes Movies and iBooks content.

On Monday, though, Cook met with Chinese app developers at an Apple Store. The talk was hosted by Jean Lui, president of taxi company Didi Chuxing, of which Apple has invested $1 billion dollars. A plethora of Chinese app publishers were in attendance, including a Groupon-esque clone ‘Meituan’,  photo app MeituPic, news provider Toutia.com, cooking app DayDayCook and game developer Tap4Fun (via CNBC).


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9to5Toys Last Call: $50 iTunes Gift Card $40, Retina MacBook Pro 256GB $1,200, Solar Bluetooth Speaker $40, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

ZVE 2-in-1 metal iPhone/Apple Watch charging stand $20 Prime shipped (Reg. $30)

Get a $50 iTunes Gift Card for $40 delivered via email from PayPal (20% savings)

Apple 13-inch Retina MacBook Pro (newest version) 2.7GHz/8GB/256GB $1,200 shipped (Reg. $1,499)

Amazon Gold Box – Eton Rugged solar-powered Bluetooth charging speaker: $40 Prime shipped (Orig. $77)

App Store Free App of the Week: Camera Plus w/ AirSnap goes free for the first time in months (Reg. $2)

Grand Theft Auto iOS Sale: Liberty City Stories $3, China Town Wars $3, San Andreas $4, more

Star Wars Mac Games 50% off Sale: Jedi Academy $5, KOTOR $10, The Force Unleashed $10, more

MORE NEW GEAR FROM TODAY:

LifeProof iPhone 6/s FRĒ waterproof case (multiple colors): $40 Prime shipped (Orig. $80)

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MORE DEALS STILL ALIVE:

Charge your iPhone 6/s on-the-go w/ this RAVPower 3000mAh 2A MFi Battery Case for $24 Prime shipped (Reg. $36)

Anker 3-ft reinforced Lightning cable (multiple colors): $8 Prime shipped (Reg. $10)

NEW PRODUCTS & MORE:

NERF’s upcoming Terrascout RC Drone Blaster is going to be a menace in your home

WWDC Rumor Roundup: Everything Apple could announce at its upcoming event

Siri for Mac with OS X 10.12, iTunes and App Store redesigns, improved iCloud encryption, and original programming for the Apple TV. These are just a few of the projects Apple has reportedly been working on and they are also likely candidates for stage time at its upcoming WWDC press event and developer conference. Add in the last of the Macs that are due for updates and the usual dose of new developer tools, and we already have a lot to look forward to at WWDC slated for June 13-17.

Below we take a look at the latest rumors and reports for all of the expected product updates and new features in the cards for the event.


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Apple slowly rolling out ability to preview fourth-gen Apple TV apps from the web

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At long last, Apple today has started rolling out web links and iTunes web previews for tvOS apps, similar to how links to iOS/Mac apps and iTunes content has worked for years now. As reported by MacStories, users will now be able to easily share links to fourth-gen Apple TV apps on their computer and subsequently be able to view app details, as well.


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Video streaming race heats up, Amazon now offers its Prime Video service independent of Prime subscription for $8.99/mo

Rumors of Apple’s entrance into the video streaming arena have been swirling for a couple of years now, with Apple wanting to launch a skinny bundle streaming internet cable TV service, however news on the progress of this project has died down in 2016. It is unclear if it is still on the cards, various outlets reports talked had stalled with the television networks. However, Amazon and Netflix continue to battle it out.

Today, just as Netflix customers are forcibly moved to more expensive monthly plans, Amazon has announced it will offer its streaming video service as a standalone monthly subscription for the first time. Priced at $8.99/per month, the plan is a dollar cheaper than Netflix’s most popular offering. Until today, the only way to get Amazon Prime Video through a $99/year Amazon Prime subscription, bundling video, 2-day shipping and other perks into one membership.

Sadly, there was no word on the status of an Amazon Apple TV app …


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Siri on Apple TV gains new ‘Live Tune-In’ feature for Disney, ESPN & more

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Earlier this week Apple TV added CBS and the newly launched Starz app to its growing list of universal search channels, which lets you use Siri or the Search app to find movies and TV shows across multiple channels in a single search. Now Siri has learned another new skill called Live Tune-In, which lets you easily jump right into live programming with a single voice command using Siri Remote.


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