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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

Apple Store goes down for updates in run-up to launch event (Update: iWork on iCloud goes down as well)

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As always in the run up to a launch event, the Apple Store has been taken offline for updates ahead of today’s iPad-focused event. Apple has also taken down iWork for iCloud, promising that it will be back in a few hours with “great new features.”

Additionally, Apple has updated its homepage with a promo for the event … 
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Apple will be live-streaming today’s launch event on web & Apple TV

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Apple will be live streaming today’s launch event, first revealed by the Apple Events channel returning to Apple TV, the icon displaying the theme for the event and a message saying “tune in at 10 am for the live stream.”

The event will also be streamed on the web when it begins at 10am Pacific/1pm Eastern. As usual, live streaming requires Safari 4 or later on OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

Details below of what we’re expecting to see … 
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9to5Toys Last Call: Staples $15 off $50 includes Apple gear, Belkin iPhone 5/5s MFi battery case $70 , Gamestop Black Friday, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+.

Today’s can’t miss deals:

Staples $15 off $50 or more site-wide: Western Digital 2TB USB 3.0 portable HD $85, Toshiba 1TB $48, Apple gearmore – Deals are selling out fast so start shopping!

Belkin Grip Power Case 2000mAh Battery/protection for iPhone 5/5S (2 colors): $70 shipped ($30 off)

SOLD OUT Belkin Zero Stand for Apple laptops $21 shipped (Reg. $50)

Other great deals from today:

The best deals that are still alive:

Mac software bundles:

New product announcements & reviews:

  • Pyle Audio releases new mini Hi-Speed HD sports camera
  • Synology introduces new, faster SOHO NAS w/ hot-swappable drives for $330
  • LaCie’s new Porsche designed USB 3.0 key drive available now
  • OtterBox begins shipping new Commuter Series Wallet case for iPhone 5/5s and Galaxy S4
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Amazon listing may be hinting at new Apple TV at 22nd Oct event

Amazon’s French and German sites are currently showing the Apple TV as out of stock, with availability “from 23 October,” lending a small amount of weight to suggestions that a new Apple TV will be one of the announcements at Apple’s launch event the day before.

As Engadget notes, Amazon listings are not the most reliable of indicators, as stock levels change all the time for all kinds of reasons, but the availability date is at least an interesting coincidence.

We’ll of course have full coverage on the day.

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Yahoo Screen iOS app adds AirPlay support, push notifications, and more

Yahoo Screen, the iOS app the company launched back in September as a TV remote-like experience for browsing content from Yahoo, gets updated today to version 1.0.2. With the update, users can now AirPlay content from the app to an Apple TV and receive push notifications for live content like “breaking news and concerts.”

The updated app also brings the usual bug fixes and performance enhancements.

Yahoo Screen is available on the App Store for free on iPhone and iPad and includes Yahoo content from Comedy Central, MLB, UFC, The Onion, Martha Stewart, and more.

What’s New in Version 1.0.2

* Now with AirPlay support! Send a video to your TV while still browsing others in the app.
* Push notifications for live and featured videos, such as breaking news and concerts.
* Bug fixes and performance improvements

Long-lost Doctor Who episodes recovered, available exclusively on iTunes

The BBC have announced that several missing Doctor Who episodes from the Patrick Troughton era have been found. In total, the BBC have been able to recover and restore nine episodes of the hit TV show, which had previously been thought to be lost forever. These episodes, which span two series (“The Enemy of the World” and “The Web of Fear”) are now available exclusively on iTunes.


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Apple to hold fiscal Q4 earnings conference call on Monday, October 28th

Update: Live webcast will be at www.apple.com/quicktime/qtv/earningsq413

Apple will hold its quarterly earnings call to announce results on October 28th, as noted on Apple’s investor website. Typically, Apple’s CEO Tim Cook and CFO Peter Oppenheimer will read prepared statements about the company’s performance, before opening the call to a question and answer session for analysts. The call will begin at 2PM Pacific / 5PM Eastern time. Apple will publish a press release reporting their results about half an hour before the call is due to begin.


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Amazon’s Apple TV-competitor on for the holidays, will allow for gaming & other apps

This morning  we reported that Amazon had trademarked FireTube, and the trademark could serve as a name for the company’s long-rumored TV product. Now, the WSJ follows up by claiming said device is on Amazon’s roadmap for the holiday season. Here are some of the details on the device:

  • Will compete with the Roku and Apple TV
  • Will stream Amazon Prime content
  • Will run third-party media apps and gaming content
  • Amazon is working on a dedicated remote for the device, but it could also be controlled via smartphone/tablet apps

Of course, the device could be shelved at the last minute, but given the uptake in reports about an Amazon TV device, today’s trademark discovery, and Amazon CEO Jeff Bezos’s want to expand his company’s hardware portfolio, it seems likely that the device truly is in the imminent Amazon product pipeline.


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Apple adds Vevo and NHL channels to Apple TV in Germany (Update: UK gets NHL too)

German Apple blog Macerkopf notes that Apple TV users in Germany today have been greeted with new content in a server-side update that includes Vevo and NHL channels. Vevo first landed on the Apple TV for US, Canada, and other countries back in August alongside a big update for the platform that also brought content from Disney, the Weather Channel, Smithsonian, and others. The National Hockey League channel, however, has been available in many countries since an Apple TV update back in 2011.

Apple has been adding a ton of new content to Apple TV in recent months fueling rumors that a major revamp to the platform could be on the way. Most recently the company added new content from Major League Soccer and Disney Junior in the US.

Update: Users in the UK are also reporting receiving access to the NHL channel:

https://twitter.com/betterthan/status/384985585146146816

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Apple TV 6.0 update pulled after reports of bricking and networking issues

Devices on Apple TV 5.3 are now “up to date” (thanks, @iPadMatt!)

After Apple TV 6.0 was released on Friday with iTunes Radio and other enhancements, there were many reports of botched updates that required the user to restore their Apple TV. In some particular instances, Apple TVs have also been permanently bricked or they lost the content on the device during the update. Other devices could not download any internet content even when an internet connection was connected.

Last night, Apple took down the on-device update, and now devices on Apple TV 5.3 are seeing no update available. Of note, the 6.0 firmware is still available as a download on Apple’s website. The update is still available for some Apple TV users, although it seems sporadic and may be a result of background downloading.

We’ll update this post as more details arise.

(Thanks, Matt, Nick, and JX)

Apple TV 6.0 released with iTunes Radio, AirPlay from iCloud, iTunes Music Store, more

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Everyone’s favorite hockey puck “hobby” has received a huge software update today. Apple TV 6.0, which has been in beta testing since June, brings with it iTunes Radio, AirPlay from iCloud, iCloud Photos and Videos (replacing Photo Stream), iTunes Music Store, and conference room mode.

AirPlay from iCloud, which mirrors Google’s Chromecast, is a feature that must be turned on from the Settings. Once enabled, it allows you to “use your iOS device to play videos from iTunes in the Cloud”, which means the content is streamed directly to Apple TV rather than your iOS device. This reduces local bandwidth in half, however, some users may not want the feature since Apple TV handles iCloud video streaming differently than iOS devices. On iOS, your video will start streaming immediately, but the Apple TV takes in a huge buffer which can result in a long wait before the video can start. Also of note, AirPlay from iCloud is only compatible with iOS 7 devices.

The software was called “Apple TV 5.4” while in beta, but it appears Apple has changed the name to Apple TV 6.0 in the public release (as seen in this iTunes Radio KB document).

The update comes just two days after the public release of iOS 7, which brings a refreshed design and several notable features like Control Center. The 1080p set top box is rumored to be undergoing a hardware refresh as soon as next month when the new iPads and MacBooks are set to be updated as well.


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Amazon Instant Video for iOS updated, adds Airplay support, IMDB integration

Amazon has updated its Instant Video app to version 2.1. Most notably, the update adds AirPlay support which has been a long-requested feature. This means that Amazon video content can now be watched on the Apple TV, via an iOS device with this app.

In addition, the update adds deeper integration with IMDB — which Amazon owns — to show information about cast, crew and other trivia. Users can also see iTunes-esque metadata such as “customers who watched this also watched” and drill down to other videos featuring the same director. Alongside with the usual performance and bug fix improvements, the app also allows users to download more than one video simultaneously for offline viewing.

New Apple TV in development, could arrive as soon as next month

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Apple is working on a new version of the Apple TV, and according to MG Siegler, it could arrive as soon as next month. We have independently heard that a new version of the Apple TV is in development, but our sources have not provided a clear picture in terms of a launch timeframe.

Siegler says that the launch could occur in October, which is the month that we’re expecting new versions of the iPad arrive. It would make sense for Apple to launch the new Apple TV and iPads in tandem as this is a launch combination that it has done in the past (iPad 3 + Apple TV 3 in 2012)…


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Apple TV will get more Chromecast-y in an iOS 7 update next week

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Photo: cnet.com

We mentioned last week that an Apple TV software update would allow owners to stream content from a friend’s Apple TV box elsewhere, and AllThingsD now has a little more info on how this will work.

The new software will allow people who have purchased content from Apple’s iTunes store to play that stuff on other people’s TVs, via its Airplay system.

The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the cloud. That’s a change from the current system, which requires users to  download stuff to their iPhones and iPads and fling it to the TV from there. It also echoes the way Google’s new Chromecast device works … 
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New Apple TV software likely coming next week, but don’t expect fresh hardware (yet)

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Apple won’t announce a new piece of Apple TV hardware next week (as had been previously rumored), but AllThingsD says that Apple will debut some new software for the existing device. Of course, an Apple TV software update is already expected, but ATD says that there could be some neat new AirPlay-related functionality:

Sources say that one new feature in the works will let people who’ve bought content from Apple play that stuff on other users’ Apple TVs, via Apple’s Airplay system. So if you’ve bought a TV show or movie from Apple’s iTunes store, you could watch it at a friend’s house, by calling it up on your iPhone, and telling your friend’s Apple TV to start streaming it.

The new Apple TV software update will also unlock iTunes Radio, the ability to setup an Apple TV over Bluetooth 4.0, and OS X Mavericks multi-display support.

We’ve heard that Apple has some Apple TV related announcements up its sleeves for the coming months, but major hardware changes aren’t expected until at least next year. Sources say that Apple has been working on ways to control the Apple TV (whether that be a full on display – or just a box) via motion…


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Apple imports more Apple TVs – but is it a refresh?

A blog post by supplier-sourcing company Panjiva (via GigaOM) is being cited as evidence that Apple plans to launch a refreshed Apple TV alongside the iPhone 5S and iPhone 5C at its media event on September 10th.

  • On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
  • On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
  • And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.

While it’s possible that the timing aligns with plans to have a new model in stock this month, and a refresh is somewhat overdue, it’s rather thin evidence on which to base this assumption: it’s equally possible that this is merely a routine shipment of existing stock. Either way, we won’t have long to wait to find out.

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TV Shows seeing outage for some on Apple TV, iTunes Store (update: back)

We’re receiving multiple reports from readers indicating that the TV Shows feature on Apple TV and on iTunes on Mac in the United States is seeing an outage. So, it’s not just you. Apple is yet to comment on the downtime on its official status page.

https://twitter.com/cmm6501/status/373129216117575680

https://twitter.com/HarleyQuinn7123/status/372927860270698496

https://twitter.com/jasonsandmeyer/status/373130575118630912

Update: We’re getting reports that TV shows are starting to come back for some users. 


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ESPNNews and ESPN Deportes added to Apple TV, iOS app

Following yesterday’s addition of several new content partners to the Apple TV, including The Weather Channel, Smithsonian, Vevo, and Disney, the Apple TV has been updated with new ESPN Sports content. In June, the WatchESPN service made its way to the Apple TV, and as Apple notes on its website, this allows Apple TV users to access some of ESPN’s different channels:

Enjoy live sports coverage and original programming from the entire family of ESPN channels: ESPN, ESPN2, ESPN3, ESPNU, Buzzer Beater, and Goal Line.

Today, WatchESPN on Apple TV has added ESPNNews and ESPN Deportes. The new content should also be available via ESPN’s WatchESPN app on the iPad, iPhone, and iPod touch. ESPN says that other devices that offer the WatchESPN service will also be able to access to the new content:
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Workaround restores PlexConnect after Apple TV update broke it

While Apple pushed out a lot of nice goodies in yesterday’s Apple TV update, not everyone was happy. Those who use the Trailers hack PlexConnect to run the Plex media server on their Apple  TVs found that it no longer worked.

Fortunately, a fix didn’t take long. Developer Paul Kehrer has posted an illustrated tutorial to his cleverly-named langui.sh site which restores the functionality of the hack. It’s a little fiddly, but from the comments it seems to be a reliable fix.

The Plex iOS app was updated back in July.

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Apple broke PlexConnect Apple TV hack with this morning’s update

UPDATE: Workaround now available to restore access

Thanks to an easy DNS hack called PlexConnect, non-jailbroken Apple TV users have been able to unofficially run the popular media server Plex on the second and third gen Apple TV since we first told you about it back in June. The hack, which required users to run an app on their Mac or PC that masquerades as the Trailers app, appears to be blocked in the latest Apple TV update pushed out this morning.

Earlier today Apple rolled out an update to the Apple TV that introduced new apps for Vevo, The Weather Channel, Smithsonian, Disney Channel, and Disney XD. The update didn’t require users to initiate a firmware update, so many users are reporting waking up to the PlexConnect app no longer working through the Trailers hack. A growing number of users on the Plex forums confirmed that PlexConnect is unable to connect following this morning’s update.

It’s unclear if Apple is intentionally blocking the popular Plex hack or whether its possibly a result of tweaks to the Trailers app delivered with the update. Plex isn’t the only app that takes advantage of the hack. We reported earlier this year that a Russian subscription TV service was using a similar method.

Apple TV updated with Vevo, Disney Channel, Disney XD, Weather Channel, Smithsonian apps

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Today, Apple has issued an over-the-air update to the Apple TV that brings several new content apps. Notably, in line with expectations, an app for the Vevo Music Video service has arrived. Also new are Disney Channel and Disney XD apps.

With Apple’s deep partnership with Disney, it is about time that Disney has been fully integrated into the Apple TV. Apple TV users will now also be able to access Weather information via a new app from The Weather Channel. An app for the Smithsonian is also now present.

The Disney apps require cable provider authentication, while The Weather Channel, Smithsonian, and Vevo are available immediately for all users.

Earlier this year, the Apple TV was updated with ESPN, HBO Go, and SkyNews. Time Warner Cable integration is reportedly in the works for later this year.

Images of the new content offerings below:


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Hulu SVP Pete Distad starts work at Apple as Product Marketing VP

Pete Distad, who was previously SVP of Marketing and Distribution at Hulu, has officially started his new role as VP of Product Marketing at Apple this month, according to a change to Distad’s LinkedIn page over the last week. Hulu’s executive bios page appears to be down as well, possibly while it’s updated to remove Distad’s bio.

Bloomberg reported in July that it heard Apple was recruiting Distad to lead negotiations as Apple was reportedly close to reaching a deal with Time Warner. At Hulu, Distad was responsible for content distribution and customer acquisition/retention on the company’s management team. That includes “subscriber acquisition and retention, paid, on-channel, and brand marketing, distribution and promotional partnerships, and content marketing.”

In its July report, Bloomberg said that Apple and Time Warner planned to “announce an agreement within a few months” that would bring Time Warner TV shows to the Apple TV. The report claimed Distad was being hired to help with negotiations with cable and media companies.

In June Apple added Time Warner’s HBO GO, as well as WatchESPN, Sky News and more to its existing Apple TV service, but reports over the last year surrounding a much-anticipated revamped Apple TV claimed Apple was hitting various roadblocks with cable companies.

A new report today from Quartz offered some updates on Apple’s continued negotiations with content providers for a pay TV service.

Earlier this week we reported that Apple picked up Levi’s Senior VP Enrique Atienza for its U.S. retail team.

 

Big-name brands signing up for iTunes Radio ads & new details

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iTunes Radio, Apple’s upcoming streaming music service that will compete with services like Pandora and Spotify, will be partnering with large brands for audio and video advertisements, according to a new report by Ad Age.

The service, which will be available on all iOS devices – including the Apple TV – and every computer that can run iTunes, will be ad-free for subscribers of Apple’s $24.99/year iTunes Match service, but otherwise “users will be served an audio ad once every 15 minutes and one video ad every hour”, according to Ad Age’s sources. “The video ads will only be served to consumers at times when they are likely to be looking at their device screen, such as immediately after hitting play or choosing to skip a track.”
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