Apple Watch

New iPhone 6c rumors have begun as an alleged plastic housing surfaces, but is there room for a new model? Also, Jay-Z is coming after Beats Music with some hi-fi competition. Along with that, we discuss exclusive Apple Watch details that you don’t want to miss out on. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

[soundcloud url=”https://api.soundcloud.com/tracks/198790228″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”150″ iframe=”true” /]

Click here to subscribe on iTunes or listen to the episode embedded above.

Expand
Expanding
Close

Over the past month, I spent several weeks testing the battery of an Apple watch. Not the Apple Watch, of course, but the first product Apple released with the option of being worn like one: the sixth-generation iPod nano. Back in 2010, Steve Jobs mentioned during the “instantly wearable” nano’s introduction (video at 26:30) that one of Apple’s directors planned to use it as a watch. That brief aside directly inspired the creation of nano watchband makers Lunatik and Hex, as well as simple, cheap bands from Apple accessory specialists including Griffin, Incipio, and SwitchEasy. A year later, Apple updated the nano’s software to expand its watch functionality, adding “16 new digital clock faces and improved built-in fitness features.” The nano-as-watch test was at least somewhat successful; Hex even shared pictures showing Snoop Dogg and Justin Bieber wearing its nano watch bands.

Today, Apple is three weeks away from releasing the “real” Apple Watch — a product that clearly shares the old iPod nano’s DNA, but was thoroughly redesigned from top to bottom. Yet despite including a battery that’s around twice as powerful as the nano’s, the Watch is promising only 18 hours of typical battery life, maxing out at three days if used solely as a watch in a low-power mode. So when I ran a “watch-only” test of my used four-year-old nano and found that it ran for just over three weeks, keeping perfect time without ever touching a charger (or synchronizing with an atomic clock), I was genuinely surprised. It turns out that Apple really optimized the nano to work well as a timepiece without requiring constant recharging. So what happened with the Apple Watch?…

Expand
Expanding
Close

Apple today officially launched a version of its Apple Store iPhone trade-in program for China, as noted on the individual store pages for China’s Apple Retail Stores.

As is the case in the United States and several other countries with Apple Stores, the program allows a user to bring in an older iPhone model and trade in that device for gift card credit toward the purchase of a new iPhone; the program will most likely not allow a customer to trade in an iPhone toward the purchase of an Apple Watch. But as contrasted with the U.S., France, United Kingdom, Germany, Canada and Italy, the new China program is limited to iPhones and iPads, and will not support non-Apple smartphones.

Expand
Expanding
Close

Apple has now opened the floodgates and is letting all developers submit Watch apps to the App Store. This means any of the 1.2 million apps can now submit updates including Watch apps (using the WatchKit framework), beyond the select partners Apple rolled out last week.

As a reminder, Watch apps come bundled as extensions inside normal iOS apps. This means customers can update the apps in the iPhone ready for the Watch’s release on the 24th. Apple is pointing developers to the submission reference guidelines for more information on this process.

Expand
Expanding
Close

Research shared by Phoenix Marketing International offers new data for Apple Pay‘s adoption and performance since it launched in the United States in October last year. The survey polled just over 3,000 credit cardholders to conclude that “11% of all credit card-owning households” and two out of three iPhone 6 users have used Apple Pay. Aside from a high adoption rate for the mobile payment service, the survey also highlights that almost half of those Apple Pay users have used the service just one time.
Expand
Expanding
Close

As the Apple Watch launch draws nearer, with preorders starting April 10th, more and more developers are jumping on board. Uber rolled out a new update of its iPhone app today including its Apple Watch app — originally announced at the March event. The app allows users to request rides in one action and you can check on driver progress with a quick glance.

The New York Times is adding ‘one sentence stories’ to its portfolio for the Watch, including emoji-driven recipes and quick headlines. Push notifications will update Apple Watch users of breaking news right on the wrist. Full stories can be saved for later to be read at leisure on user’s iPhones, as the Watch form factor isn’t really appropriate for prolonged reading.

Expand
Expanding
Close

German Apple Stores have dropped Vodafone and O2 contracts for both iPhones and iPads, offering them only with Deutsche Telekom contracts or SIM-free. The change affects only post-paid contracts: pre-paid SIMs remain available on Vodafone.
Expand
Expanding
Close

Data from IDC and App Annie suggested that both Apple and Google are likely to see their app store revenues doubling within the next four years, reports Re/code. Based on Apple’s 2014 total revenue of $10B, this would suggest that Apple is likely to hit total revenue of $20B in 2018, with developers seeing $14B of it.

“I would consider this projection conservative,” App Annie CEO Bertrand Schmitt said in an interview, noting that the company has consistently been revising its forecasts up over the past two years as revenue has exceeded expectations.

The study also suggested that the trend toward freemium apps, which derive their income from in-app purchases, will continue–though this model is more common on Android than iOS … 
Expand
Expanding
Close

With just over a week before Apple Watch previews and reservations kick off in Apple retail and online stores, there are a few things to keep in mind if you’re planning on purchasing the device in the early weeks of availability.

Apple is making big changes to its retail sales process with a completely new approach to in-store demos for what is the company’s first product to cross over into the fashion world. There has been a lot of news surrounding Apple’s reservation and in-store sales experience for Apple Watch, so we’ve put together a concise list of FAQ’s for everything you’ll want to know for launch this month.
Expand
Expanding
Close

While health tech has to be approved by the Food and Drug Administration, the agency will be taking “an almost hands-off approach” to fitness-oriented wearables like the Apple Watch, says policy advisor Bakul Patel in an interview in Bloomberg.

“We are taking a very light touch, an almost hands-off approach,” Patel, the FDA’s associate director for digital health, said in an interview. “If you have technology that’s going to motivate a person to stay healthy, that’s not something we want to be engaged in.”

Patel said the FDA would be drawing a distinction between products whose health claims focused on fitness rather than diagnosis … 
Expand
Expanding
Close

While Apple will offer extensive in-store sales and try-on experiences in Apple Stores, the company will also allow customers to virtually try on an Apple Watch or Apple Watch Edition and receive setup support, according to sources. Prior to purchasing either of two higher-end Apple Watches, customers will be able to video chat with an Apple Online Store representative who will personally try-on and model Apple Watch collections and band combinations. Additionally, as we noted in our prior article about Apple Watch Edition sales perks, Edition customers will be able to have a “personalized pre-sales experience” either over phone or online chat…

Expand
Expanding
Close

Apple won’t offer special business pricing, financing, and bulk discount options, like it does with Macs, iPhones, and iPads, for the Apple Watch at launch, according to sources. However, business customers will still be able to make their purchases via the dedicated Business Teams at some Apple Stores…

Expand
Expanding
Close

While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…

Expand
Expanding
Close

After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later. There will even be a new option for at-home video conferencing rather than in-store personal setup. By design, it will be more “elegant” than the budget-focused experience Apple Watch Sport customers receive…

Expand
Expanding
Close

Apple Watch preorders, reservations, and sales are set to kick off in the coming weeks, so we’ve prepared a running list of the best accessories available to purchase and preorder online.

Companies aren’t waiting around for an official Apple third-party accessory program for the device, as a long list of straps, cases, charging docks, screen protectors and more are scheduled to ship next month in time for the Apple Watch launch. There are even solutions to attach traditional watch straps to Apple Watch, and portable power options for charging on the go.

There are bound to be more companies announcing accessories in the weeks to come, and we’ll be updating this list as they do.
Expand
Expanding
Close

We reported last month that Apple was creating Apple Watch displays inside department stores in London and Paris, adding earlier this month that Tokyo was joining the party. All three stores-within-a-store are now official, with entries on Apple’s website. As we previously noted, the locations are Selfridges in London, Galeries Lafayette in Paris and Isetan Shinjuku in Tokyo.

All three are opening on April 10th, the same day Apple Watchs are available for preview and pre-orders in Apple’s own retail stores, and are being given a high-profile presence in each department store … 
Expand
Expanding
Close

KGI

It has been a tough slough for Apple’s iPad since the height of its popularity in 2013. Facing its second straight year of negative growth, there isn’t a consensus on why iPad sales have declined. I believe the slump is attributable to a combination of factors.

Apple CEO Tim Cook called the declining iPad sales a “speed bump” last year before the launch of the 2014 models, but we haven’t seen what Apple plans to do to rejuvenate the product. From my point of view, Apple itself has done more to hurt iPad sales than any external factor, such as Microsoft or Google.

But that’s not necessarily a bad thing. Here’s a full explanation of my theory…

Expand
Expanding
Close

The Apple Watch is still almost a month away from shipping and 15 days away from being available to preview in Apple Stores, but a select few apps selected by Apple to be available for the Apple Watch have started hitting the App Store today. These app updates that add Apple Watch support include Twitter, Things, Target, Dark Sky, and Sky Guide, and many more apps are continuing to roll out with support.
Expand
Expanding
Close

If you want to buy the Apple Watch model of your choice at an Apple Store at launch, you should consider pre-ordering online or through an Apple Store reservation, sources have told 9to5Mac. Due in part to the number of different models, Apple Watch inventory at many Apple Stores in the United States will be heavily constrained at launch, with priority given to reservations, meaning that Apple Watch availability for random walk-in purchases on day one will be noticeably tight.

As one source at a flagship Apple Store said, “we’re told to treat launch day as if there will be no walk-in stock.” That doesn’t necessarily mean there will be absolutely zero Apple Watch units to buy at launch if you don’t have a reservation, just that the specific Apple Watch variant a person wants will be far harder to come by at launch than some previous iPhone models.

Of course, inventory will vary depending on the store’s location, including state and country, with China expected to have larger stock allocations. But several sources across the United States are reporting a similar emphasis on the majority of stock being available solely for reservations at launch. Besides the U.S. and China, the Watch will be available in Canada, France, Japan, Germany, and the U.K. at launch.

Expand
Expanding
Close

There’s new Apple TV hardware right around the corner and Apple might have plans to launch a new Web TV subscription service later this year, but will it allow you to finally cut the cord with cable companies? We’ll get into that and also discuss new details on the retail plans for Apple Watch and what what you should expect in stores on April 10. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

[soundcloud url=”https://api.soundcloud.com/tracks/197575450?secret_token=s-tMbyE” params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”150″ iframe=”true” /]

Click here to subscribe on iTunes or listen to the episode embedded above.

Expand
Expanding
Close

While some had assumed that it would be possible to book an Apple Watch try-on appointment ahead of the April 10th Apple Store preview kickoff, several Apple employees have told 9to5Mac that the booking process will actually begin on the 10th — the same day appointments will commence. Customers will be able to book 15 minute appointments, which are not necessarily required, via the Apple website on a computer or via the Apple Store iOS app. Apple Store employees have been instructed to promote the Apple Store app during in-store purchases leading up to the 10th, which Apple hopes will result in more booked appointments to try on the Apple Watch. Earlier this week, we profiled how Apple Store employees will begin providing customers fashion advice when the Apple Watch launches on April 24th. Thanks, FruitStandCrazy.

Expand
Expanding
Close