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Augmented Reality (AR)

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Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

Apple invests in AR device OLED component maker alongside LG Display Co. [U]

[Update: EMagin’s CFO has said today that Apple has not invested in the company, but that EMagin included the Cupertino company in its January filing “because it had discussions with them at industry events.” and added that the document was “misinterpreted.”]

Apple is making further investments into bringing augmented reality devices to market. The latest news is the company backing a small AR display component maker along side LG and others.


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Review: Modsy – the (relatively) affordable AR-inspired alternative to your own interior design consultant

Even when moving home is for all the right reasons, it still has to count as one of life’s most mixed experiences. While the end result is hopefully a better home in a better location, the process also involves a great deal of stress, work and expense. In the case of our own recent move, we can tick all five boxes …

But one of the fun parts is the chance to start again with a blank sheet in terms of designing your home the way you’d like it to be. For most of us, that’s a DIY process. We look for inspiration online and in stores, then sit down at the computer – or pencil and paper – to play with ideas.

The posher approach is to hire an interior designer to do it all for you. You tell them your tastes, and what you’re looking to achieve, and let them come up with designs. You then say yes or no to the various elements, and they rework the designs until you end up with a final one you approve …


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Report: Apple supplier says AR wearable to come to market by 2019

Nikkei is out today with a new report that one of Apple’s assemblers expects a “significant AR device” to launch by 2019. Similar to the news last week from another Apple supplier, today’s report doesn’t specifically name Apple, but expectations are starting to build for the company and a future AR device release even though Tim Cook has recently said “but today I can tell you the technology itself doesn’t exist to do that in a quality way.”


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Comment: Apple’s 2020+ target date for AR headset gives me more faith in the idea

Back in the summer, when rumors of Apple working on augmented reality glasses gained momentum, I wrote an opinion piece addressing the question of whether the Cupertino company could succeed where Google failed.

I ran through the six reasons why I believe Google Glass failed as a consumer product, and looked at the lessons Apple would need to learn.

We heard earlier today that Apple is working toward a target date of no earlier than 2020 for its rumored augmented reality headset, or glasses. And that date gives me more faith in the idea that Apple could indeed pull it off …


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Apple reportedly aiming to release augmented-reality headset in 2020, runs new fork of iOS

Apple is reportedly gearing up to release its own augmented reality ‘headset’ as early as 2020, according to a new report from Bloomberg. The device would feature an independent screen and integrated chipsets. Bloomberg says the device could ship by 2020, but the plan is ‘very aggressive’ and timelines can always slip back.

Apple is engineering its own system-on-a-package for the headset, similar to the Apple Watch S1 chip. The product would run a new ‘rOS’ operating system, based off of an iOS core.


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Target adds augmented reality shopping to mobile website, doesn’t (yet) use ARKit

Target is the latest retailer to offer augmented reality shopping, allowing customers to see how furniture would look in their own homes. It currently offers the feature with 200 items, but says it plans to offer hundreds more by the end of the year and ‘thousands’ of products next year.

The feature works much the same way as Ikea’s app, but doesn’t (yet) take advantage of ARKit


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Tim Cook talks AR, his (someday) successor, and one-sentence comment on iPhone X availability [Video]

Buzzfeed briefly interviewed Apple CEO Tim Cook and retail head Angela Ahrendts at the recent opening of the new waterfront Chicago store, with Cook discussing augmented reality, rumors of his successor, and making a one-sentence comment on iPhone X availability.

Cook thinks AR is going to be as big in the future as mobile apps are today …


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Realistic AR drone simulator is fun today, could signal the start of much more [Video]

An augmented reality drone simulator powered by Apple’s ARKit allows users to fly a virtual quadrocopter wherever they are.

“ARKit is a game-changer,” says Taylor Moore, co-founder of CircleSquare Entertainment. “We were actually working very hard on a drone racing game – but dropped everything when we realized that we could offer iOS users the kind of augmented reality no one has ever seen before. DroneTopolis AR is like having a Drone in your Pocket.”

You can fly your virtual drone in places the real thing wouldn’t be allowed, fly through virtual ‘hoops’ and record and stream your flights to share with friends …


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AR features for MLB At Bat app teased in keynote won’t go public until next year

Phil Schiller teased an augmented reality overlay on a live baseball game during the iPhone 8 keynote presentation. Fans viewing the match could instantly see things like how far a ball was thrown, how hard it was hit and how fast a player is running.

But while those features are coming to the MBL At Bat app, fans won’t get them until the 2018 season …


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AR Sudoku-solving app showcases the combined power of Apple’s Vision, Core ML and ARKit [Video]

An augmented reality Sudoku-solving app that only works with completely empty puzzles might be kind of pointless, but it definitely serves as an impressive demonstration of just what can be done when you use the combined power of three Apple frameworks.

Magic Sudoku uses Apple’s image analysis software Vision to read the puzzles, the Core ML framework to solve them and ARKit to present the solution as an overlay on the puzzle itself …


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New AR demo apps preview hair coloring, and a fun way to leave messages for kids [Videos]

Augmented reality looks set to have quite an impact on the beauty sector. After recently looking at a demo app for lipstick and other make-up, AR specialist ModiFace is back with a new demo app – this one allowing you to see how different hair colors would look before you take the plunge.

Using AI powered by analysing a staggering 220,000 hair color photos, the app shows in real-time video how your hair would look in any color of your choice …


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The cool AR apps keep coming, with virtual art and visual Bluetooth tracking [Videos]

Augmented Reality may have been around for decades in various forms, but it’s clear that Apple’s enthusiastic backing in the form of ARKit has breathed new life into the medium.

We’ve already seen demo apps for such diverse things as virtual make-up counters, car manuals, film-making, music videos, navigation and much more. And the latest examples allow you to try out paintings by seeing how they’ll look when hung in your home, and track down your misplaced belongings visually …


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Developers share more ARKit details – like the fact that it can’t (yet) detect walls

We’ve been learning more about ARKit over the past couple of days, Apple yesterday sharing its Human Interface Guidelines for the technology – and getting a better look at the Ikea app first teased at WWDC back in June.

CNET has teased out a few more details from developers working with the framework, including the somewhat surprising fact that ARKit can’t detect walls …


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Tim Cook to announce new nationwide training program at press event in Austin today [Video] [U]

Tim Cook

Update: Apple has announced that the Swift app development curriculum noted below is being expanded to more community colleges.

Apple today announced the App Development with Swift curriculum will now be offered in more than 30 community college systems across the country in the 2017-2018 school year, providing opportunities to millions of students to build apps that will prepare them for careers in software development and information technology. The Austin Community College District (ACC), one of the nation’s largest higher learning institutions, will begin offering the course to its 74,000 students this fall.

It will be a bit of a disappointment if this turns out to be the entirety of Apple’s announcements today …

Tim Cook is currently travelling around the USA, with stops in Ohio and Iowa before moving on to Austin, Texas. According to a speech by Austin mayor Steve Adler, Apple will be announcing a new nationwide training program later today.

I’m in a press conference tomorrow with Apple, and Tim Cook is here as we’re announcing a training program for people. They’re announcing it all over the country.

The visit to Iowa came ahead of Apple confirming plans for a new $1.3B data center in Waukee


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