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China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

First Apple Store coming to Queens as new Brooklyn & Manhattan stores running behind

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Apple is preparing three major new Apple Stores for New York, with two of the stores reaching major new markets for the first time. Apple is developing the first stores for the boroughs of Queens and Brooklyn, while a new store for the Upper East Side of Manhattan on 74th Street and Madison is also in development, according to sources.

The first Apple Store for Queens will be located in the Queens Center Mall on the second floor. One source says this store will be the largest Apple retail outlet located in a New York mall to date, and Apple is expecting revenues for this store to even beat out some of its flagship counterparts located elsewhere in the state. The store is under construction and is expected to open later in 2015, but an official announcement may come sooner…


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Chongqing Apple Store unveiled as mural removed ahead of tomorrow’s opening

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We recently saw the mural Apple commissioned for one of its five new Apple Stores in China, and today the mural is down revealing the glass cylinder entrance of its Chongqing store, an apparent clone of its Shanghai store design. The store opens at 10am tomorrow.

The photos were posted on Taisy and appear to have originated from MacX. The interior of the store is very reminiscent of the spiral staircase in the iconic glass cube store on Fifth Avenue in New York (photo below) …


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Huge iPhone growth is more than a one-off blip, argues Tim Cook, with most still to upgrade

Updated quote with WSJ correction:

https://twitter.com/daiwaka/status/560882525854121984

While few would expect the record-breaking surge in iPhone sales generated by the larger-screened models to continue into subsequent quarters, Tim Cook argued in a WSJ interview that the potential is there.

In an interview, Apple Chief Executive Tim Cook, not surprisingly, argued that the demand is more than temporary. He said fewer than 15% of older iPhone owners upgraded to the iPhone 6 and 6 Plus and that the majority of switchers to iPhone came from smartphones running Google Inc.’s Android operating system.

“We certainly believe there are legs to it,” said Mr. Cook of the iPhone sales surge.

Cook noted during the Q1 earnings call that the current iPhone lineup had experienced “the highest Android switcher rate in any of the last three launches.” With CIRP data suggesting that the US rate of switching from Android to iOS has remained broadly constant, that suggests the bulk of switchers have been outside the US–China in particular … 
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China accused of protectionism through new cybersecurity rules aimed at western tech companies

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The NY Times reports that the Chinese government has adopted a set of supposed cybersecurity regulations on western companies selling technology to banks. These requirements are so absurd that it would be impossible for companies like Apple to comply.

The Chinese government has adopted new regulations requiring companies that sell computer equipment to Chinese banks to turn over secret source code, submit to invasive audits and build so-called back doors into hardware and software, according to a copy of the rules obtained by foreign technology companies that do billions of dollars’ worth of business in China.

The paper reports that while the regulations are so far limited to sales to Chinese banks, they are merely the first in a series of new cybersecurity policies expected to be introduced in the coming months, and businesses fear that they are designed to protect local manufacturers from western companies. It was recently announced that Apple became the biggest smartphone seller in China in the final quarter of last year … 
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Apple now leads the luxury gift market in China, taking the #1 slot from Hermès

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Apple is on rather a roll at the moment. A new world record for quarterly profitsBest-selling smartphone maker in China. Joint leader of the global smartphone market. Record-breaking app store earnings. Now Reuters reports that it’s picked up a new accolade, leading the luxury goods market in China.

Apple Inc has taken the number one luxury gifting spot in China from designer goods maker Hermès International SCA, according to a Hurun luxury report on Thursday, reflecting the iPhone maker’s recent hot streak in the country.

Hermès is a French maker of designer clothing and accessories, known for its scarves and handmade leather luggage … 
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Apple’s Q1 stats: iPhone now makes up 69% of total revenue, 1B iOS devices shipped, Apple Pay & China growth

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Apple announced a lot of numbers during its fiscal Q1 2015 earnings call today in addition to confirming the Apple Watch will ship in April. Some of Apple’s highlights include numbers on Apple Pay since its launch in October, the 1 billionth iOS device shipping in November, and big growth in China as Apple sells a record 74.4 million iPhones during the quarter.

Head below for a roundup of stats and milestones that Apple announced during the call:
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Apple grew 157% in China to over $16B in revenue last quarter

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Ahead of Apple’s fiscal Q1 2015 earnings report today, there were signs that Apple had enjoyed significant growth in China and a record number of smartphone sales in the region during the holidays. Today, we get some more insight into that growth, as Apple reported a 157% increase from the previous quarter: revenue of $16.144 billion in Greater China compared to $6.292 billion in Q3.
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Live blog: Apple’s Q1 2015 earnings call

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As it revealed earlier this month, Apple will have its quarterly conference call today at 2 PM Pacific/5 PM Eastern to discuss earnings from its fiscal year 2015 first quarter results. These results include sales 74.4 million iPhones, 21.4 million iPads, and 5.5 million Macs. Earlier today the company reported that it earned $74.6 billion in revenue during FY 2015 Q1.

While Apple’s previous quarter included the opening weekend of iPhone 6 and iPhone 6 Plus sales, today’s numbers include the bulk of the sales in the United States and the initial sales of the new models in key markets including China. Today’s reported numbers do include the first sales numbers for the iPad since Apple began shipping the iPad Air 2 and iPad mini 3, and the first Mac numbers since the Retina 5K iMac went on sale. Apple Pay will also be an area of interest for listeners as the mobile payment service only launched the day of the last quarterly conference call.

Investors and analysts will have an opportunity to ask Tim Cook and company questions during the earnings call, and we’ll be listening closely to bring you coverage.
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Apple supplier Foxconn to cut workforce despite likely record iPhone sales [Update: Foxconn denies]

Update: Foxconn has denied the Reuters report, stating that the claim is “completely inaccurate and totally without foundation.” The company told us that increased automation will result in reduced recruitment, but that there are no plans to reduce its workforce “now or anytime in the future.”

Foxconn, the lead assembler for iPhones, is planning to cut its workforce despite widespread expectations that Apple will today announce record sales of its smartphones, reports Reuters. It’s likely that the proposed reduction in staffing relates to Foxconn’s work for other manufacturers, who account for around 60% of the company’s revenues. Also, Apple sells a lot more stuff during the run up to the holidays so seasonal workers might be let go after demand is met.

Special assistant to the chairman and group spokesman Louis Woo did not specify a timeframe or target for the reduction, but noted that labor costs had more than doubled since 2010 […]

“We’ve basically stabilized (our workforce) in the last three years,” Woo said. When asked if the company plans to reduce overall headcount, he responded “yes”.

Foxconn experienced double-digit revenue growth from 2003 to 2012, but has seen that growth slip in the past couple of months as the PC market contracts and smartphone growth rates slow. The company has been trying to work its way up the Apple food-chain from assembly and low-cost components into more expensive parts like displays.

Anticipated iPhone numbers would see Apple threatening Samsung’s smartphone lead

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If Apple does indeed report iPhone sales in line with analyst expectations of 66.5M units, the company could be closing in on the market share lead Samsung has held in the smartphone market since 2011, reports the WSJ.

Research company Canalys notes that Apple’s anticipated growth in iPhone sales coincides with a dramatic drop in sales of Samsung smartphones.

Samsung’s share has been falling, hurt by lackluster sales of its flagship models and the rise of homegrown brands in fast-growing emerging markets. In the third quarter, Samsung shipped about 78 million smartphones, about 25% share of the global market, down from 34% a year earlier, Canalys said.

While that still leaves Samsung well ahead for now, it’s a trendline which could see Apple regain the lead it once held … 
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Apple commissions another artistic mural for upcoming Chongqing, China retail store

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Last week Apple posted a video showing how the calligraphy mural painted at one of its upcoming Chinese retail outlets was created just days before that store opened to the public.

Today the company has posted a new video of a second mural, this time at its new Chongqing location. The store features a unique cylindrical entrance, and Apple commissioned two artists—a China-based painter and US-based photographer—to collaborate on the artwork.


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Angela Ahrendts recruiting U.S. employees for China as new stores & initiatives revealed

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Apple Senior Vice President of Retail Angela Ahrendts is continuing to go all in on growth in China. In video messages to employees in recent days and weeks, Ahrendts has been recruiting employees from United States-based Apple Retail stores to relocate to China to help build up Apple’s retail efforts in the region. In a note to employees late last week, sources say that Ahrendts reported that approximately 200 Apple retail workers from the U.S. have already offered to make the move. Ahrendts added that the offer to move to China “has no expiration date because as the business grows, our needs will only become greater, so as your personal and professional life changes, just always keep China at the top of your mind, because we’re going to need you…”


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Apple now selling more iPhones in China than in US, say analysts

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Tim Cook said in October that it was “just a matter of time” before China overtook the USA as its biggest market, and it seems that time may be arriving sooner than expected – at least as far as the iPhone is concerned. The Financial Times reports that analysts expect tomorrow’s Q1 earnings call to confirm that Apple sold more iPhones in China than in the US.

Analysts at UBS estimate that China accounted for 36 per cent of iPhone shipments in the most recent quarter, compared with 24 per cent for the US. During the same period last year, 29 per cent of units were sold in the US and 22 per cent were in China, UBS said.

The view was supported by Creative Strategies, which forecast that Apple has sold around 2M more iPhones in China than in the US in the final calendar quarter of 2014 (Apple’s financial Q1) … 
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Westlake Apple Store officially opens its doors in Hangzhou, China (Photos)

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Apple CEO Tim Cook shared the grand opening photo via Twitter

Apple’s latest massive retail store—the Westlake Apple Store in Hangzhou, China—had its opening to the public today as officially scheduled. Naturally, much attention has been paid to what is now the largest Apple Store in Asia with Apple teasing the store’s grand opening earlier this month with a magnificent mural by artist Wang Dongling. You can see more shots from the scene around the new Westlake Apple Store below:
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Tim Cook agreed to allow Chinese government to conduct security audits on Apple devices – local media

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Beijing News reports that Tim Cook has agreed to allow China’s State Internet Information Office to carry out security audits of Apple products sold in the country. Cook reportedly made the offer during his meeting with China’s Cyberspace Administration minister Lu Wei in December.

China has long expressed suspicion over the security of Apple products, seemingly resulting from frosty relations with the U.S. Government. A state-run TV station in China described the iPhone as a “national security concern” last July due to its location-tracking capabilities. Apple responded by pointing out that location data is stored on the phone, not on Apple’s servers, and is encrypted … 
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Apple teases soon-to-open Apple Store in Hangzhou, China, with stunning mural

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[youtube https://www.youtube.com/watch?v=8MAsPtCNMTI]

Update: Apple has posted a version of the video with English subtitles on YouTube (embedded above).

Apple is certainly not thinking small when it comes to China, with 25 new retail stores promised within a two-year period, and its latest soon-to-open store in Hangzhou features a massive mural covering the entire front of the store. The store is due to open on Saturday, January 24th, the second of five new stores Angela Ahrendts said would be opening by the Chinese New Year on February 19th.

Featuring a poem written around 2000 years ago celebrating the importance of the city—a provincial capital—the stunning calligraphy was hand-painted by Wang Dongling, a famous modern calligrapher. Apple has released a video of its creation … 
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Apple planning 5 new Chinese retail store openings by Feb, hiring for 15 new locations

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Apple is committed to its promise of expanding its retail presence in China from 15 to 40 stores within two years. Apple retail chief Angela Ahrendts told Chinese website Xinhua on Thursday that the iPhone maker is gearing up to open five new stores in roughly five weeks.

“We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us,” said Ahrendts in a telephone interview with Xinhua. The new locations will be opened in time for China‘s Spring Festival, a popular shopping season that commemorates the Chinese New Year, on February 19.
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Westlake Apple Store set to open in Hangzhou, China next weekend

The Apple Store in Hangzhou, China that was initially believed to be opening late last year finally has an official date.

The Westlake store, as it’s being called by Apple, will open on Saturday, January 24th at 9 AM local time. While many Apple Stores are named after the city or street where they’re located, the Westlake store is named after a popular lake located in the city.

In recent months, Apple’s new retail chief has expressed her desire to push further into the Chinese market along with expanding the company’s global retail footprint.

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Chinese iPhone smuggler caught with 94 iPhones strapped to his body

One Chinese man seemingly couldn’t wait for an official Apple wearable, and tried to smuggle an amazing 94 iPhones from Hong Kong – where they are cheaper – into mainland China by wearing them inside his clothes.

Huffington Post reports that the man was pulled aside by customs officials as a result of his “weird walking posture, joint stiffness, muscle tension.”

We don’t know the mix of models involved, but the total value of the iPhones would likely exceed $50,000, making his saran-wrapped iPhone suit one of the most expensive suits in the world.

Black market iPhone 6 Plus prices had reached over $3000 during the period when they were not officially available in China. Apple’s more official retail outlets are growing rapidly in the country, with Tim Cook pledging to boost the number of Apple Stores in the country from 15 to 40 within two years.

Apple creating a smaller version of iconic Shanghai store as promised Chinese retail expansion continues

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Pudong, Shanghai, store left; latest Chongqing store right

Apple is creating in Chongqing, China, what appears to be a smaller version of its iconic glass cylinder Apple Store in Shanghai. ifo Apple Store shared a series of photos as the wraps came off what is set to be Apple’s third retail store in the Chongqing region, which has a total population of more than 28 million people.

Workers dismantled the huge steel structure that has been covering the entrance for nearly the past year, revealing a 30-foot tall glass structure that will lead to the underground store. The entrance is set in a plaza and surrounded by tall buildings, a setting similar to the [Shanghai] store, but on a smaller scale.

The first Apple Store in Chongqing opened in July of last year, and a second one is under construction. More photos of the latest store can be seen below … 
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Watch the full BBC documentary on iPhone factory working conditions while you can

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A screengrab from the documentary showing workers sleeping on the production-line

The full BBC documentary on working conditions in iPhone factories has been unofficially uploaded to YouTube. It probably won’t be too long before it gets pulled, so if you want to see it, watch it while you can – we’ve embedded the full video below … 
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Tim Cook “deeply offended” by BBC allegations of poor working conditions in iPhone factories

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In a letter to UK staff, Tim Cook is said to have been “deeply offended” by allegations made in a BBC undercover documentary that Apple had broken promises over the working conditions in Pegatron’s iPhone factories in China, reports the Telegraph.

In an email to around 5,000 staff across the UK, Apple senior vice president of operations Jeff Williams said both himself and the chief executive were “deeply offended by the suggestion that Apple would break a promise to the workers in our supply chain or mislead our customers in any way”.

“Panorama’s report implied that Apple isn’t improving working conditions,” he continued. “Let me tell you, nothing could be further from the truth.”

Williams said that Apple had provided both “facts and perspective” on the allegations, but the BBC had chosen not to include these in the program … 
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