Apple recruits ‘Head of Social Media’, will be stationed out of Beats’ West Los Angeles HQ

Tim Cook iPhone 6 tweet

Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy. The job will be based out of Culver City, which could hint at Apple’s plans to align its overall social media strategy closer with its recently acquired Beats Electronics division which is located there. The West LA office is also in close proximity to its lead global Ad/Marketing agency Media Arts Lab. Read more

Apple retail gift cards arrive in third-party stores for the holidays, in-store Beats repairs begin tomorrow

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Apple is making a big push with gift cards for the holidays with the most notable change being gift cards for its retail stores arriving through third-party retailers, according to sources. The company already sold iTunes/App Store gift certificates through a number of retail parters, but it has just recently started selling its Apple Store gift cards outside its own channels as well. Apple Retail will also make changes to repair procedures tomorrow including the introduction of in-store repairs for Beats products.  Read more

Upcoming Bluetooth Apple-branded Beats Solo2 headphones revealed by FCC

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Apple and its Beats by Dre group seem to be close to announcing a new pair of headphones: a Bluetooth version of their popular Solo2 headphones. Earlier this year, Beats launched the Solo2 wired earphones as a cheaper alternative to the Studio cans. Today, a wireless version has been revealed thanks to the Federal Communication Commission’s (FCC) testing department.

As can be seen in the image above from today’s FCC filing, the design of the wireless model is akin to the wired model. The only difference appears to be the Bluetooth connectivity. The documents specify that Bluetooth 4.0 Low-Energy technology is utilized.

Interestingly, these documents indicate that these headphones are Apple-branded:

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Iovine smacks down NFL saying ban gives Beats free publicity, Dre wanted to get into shoes before headphones

Dr. Dre, Jimmy Iovine And Luke Wood Launch The Beats By Dr. Dre Pill At The Beats Store In Soho, NY

Beats co-founder Jimmy Iovine responded to a recent fine levied by the NFL against 49ers quarterback Colin Kaepernick for wearing Beats headphones during a post-game interview. Iovine said that he was glad players considered Beats ‘cool’ and that the company had gotten millions of dollars worth of publicity out of the media coverage surrounding the ban and subsequent fine.

Iovine also recounted out the Beats brand got started…

Apple pushing Beats Music app via email to iTunes customers

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Apple has begun pushing the Beats Music streaming service via email to iTunes customers. The emails promote the free-to-download Beats Music app’s “Just For You” and “Tune Your Taste” features and note that Beats is now “part of the Apple family.” Apple finalized its acquisition of both Beats Music and Beats Electronics at the beginning of this month, and Apple has already begun promoting Beats Electronics via a new section on the online store and notable discounts. This email push is the second Apple promotion of the streaming app as the company has already integrated the app into the App Store’s “Apps by Apple” category. Full email below:

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Apple prominently advertising Beats Music to new iOS device users

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Apple has prominently featured its own suite of free apps when iOS users first open the App Store, such as its iLife and iWork apps, for a while. Now that Beats Music and Beats Electronics are officially part of the family, the Beats Music app is now appearing on this ‘Apple Apps’ list as well. Beats Music is currently the last entry in the list, described as a way to ‘listen to music that’s always right for you’.

Tapping ‘Download All’ will install Beats Music alongside Apple’s other apps. Naturally, one way for Apple to significantly increase adoption of the service is to advertise it to every new iOS user.

The view will show up for new iOS devices or by performing a clean restore to a version of iOS 7, on both iPhone and iPad.

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Heads rolling at Beats as Apple eliminating redundant positions, Ian Rogers & Trent Reznor to stay on

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.

Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…

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European Commission approves Apple’s acquisition of Beats

Iovine Cook Dr Dre Cue Beats

The European Commission has today approved Apple’s acquisition of Beats Electronics and Beats Music. The commission said that the buyout passes merger regulations. The commission concluded that Apple and Beats’ combined marketshare in both the streaming music and headphones markets is low, so an acquisition did not materially affect competition.

In headphones, the EU says that Apple/Beats exists in a global market with numerous other brands, including Bose, Sennheiser and Sony. For streaming music, companies like Spotify and Deezer offered a similar safety buffer. As the EU commission cares only for European operations, the fact that iTunes Radio and Beats Music do not currently operate in European countries also helped the deal go through smoothly.

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Bose files lawsuit against Beats Electronics over noise-cancelling technology patent

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Update: Statement from Bose regarding the complaint below the fold…

Bose has filed a legal complaint against Beats Electronics over the use of noise-cancelling technology used in their headphones, according to CNBC. Apple, of course, announced earlier this year plans to acquire the headphones maker in a $3 billion deal, which it expects to gain regulatory approval for by the end of September.

Re/code reports that Bose has filed a request with the International Trade Commission to ban the sale and import of certain Beats products. The following patents owned by Bose appear to be relevant in the complaint: Read more