Beats Electronics ▪ September 1

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Luke Wood, left, pictured with Jimmy Iovine and Dr. Dre (photo: Kevin Mazur/Wire)

Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world …  expand full story

Beats Electronics ▪ June 16

Years before Apple bought Beats Electronics, the Beats by Dr. Dre-branded headphones were produced in part by audio and video equipment maker Monster. After Beats decided to let its contract with Monster expire in 2012, however, the cable maker saw Apple’s $3 billion purchase of the company as reason to sue. Now Monster claims, after filing its lawsuit in January, that Apple is pushing it out of the MFi program that allows manufacturers to advertise compatibility with and use the iPhone maker’s licensed technology when producing and selling accessories… expand full story

Beats Electronics ▪ June 8


Apple is aiming to sign up a massive 100M subscribers for its streaming music service, according to a source cited by the Associated Press (reproduced in the NY Times). This would be more than double the subscriptions for all other streaming music services combined.

The International Federation of the Phonographic Industry says that existing worldwide streaming subscriptions total around 41M across all services. The market leader, Spotify, has around 4.7M subscribers in the USA …  expand full story

Beats Electronics ▪ June 3


Apple has issued a rare recall notice on one of its products today: the Beats Pill XL portable Bluetooth speaker sold in Apple Stores and various other retailers. The voluntary recall cites a situation in which the battery can overheat and become a fire hazard. Apple purchased Beats Electronics and Beats Music for some $3 billion in 2014. The current Beats Pill XL hardware has remained the same since Apple purchased the speaker company. Press release below:

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Beats Electronics ▪ March 31


Continuing its high-level executive hiring spree, Apple has recruited Dolby Executive Vice President Mike Rockwell to become an executive in its hardware division, 9to5Mac has learned. According to a source, Rockwell has likely been hired to bolster the audio and display performance of future Apple products, which could include anything from next-generation Apple monitors to professional audio/video editing tools to speakers. Rockwell’s LinkedIn profile confirms he joined Apple in February but does not specify his role.

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Beats Electronics ▪ February 20

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