MacBook April 12
Apple has long been about simplicity and minimalism. Steve Jobs’ philosophy was effectively that usability trumps choice. Sure, you lose the ability to customize your iPhone or iPad in the way you can an Android device without jailbreaking it, but what you gain in return is a device that is both more reliable and a lot more secure.
Jobs applied that same philosophy to Apple’s product range. When he returned to Apple in 1997, one of the first things he did was to rationalize the company’s product lineup, paring it back to the essentials. In 2008, he proudly told Fortune that “Apple is a $30 billion company, yet we’ve got less than 30 major products.”
Apple has, for the most part, maintained that approach ever since, famously saying ‘no’ to a thousand product ideas for every time it says ‘yes.’ But I still think there’s a little more work to be done in terms of rationalizing the company’s MacBook lineup …
MacBook March 30
With Apple rumored to working on sleeker versions of its 13- and 15-inch MacBook Pro models in time for a possible reveal at WWDC, designer Martin Hajek has provided one possible take on how the new machines might look. His mockups essentially scale up the 12-inch MacBook design, the above image contrasting with the existing design.
The renders also incorporate a rather lovely OS X concept created by Andrew Ambrosino, the UX designer behind the standalone Apple Music app concept we showed you last year. The same duo also teamed up for a beautiful Apple TV concept.
You can see more renders below …
MacBook March 23
Update: Pike’s Universum has done some more digging and discovered which processors Apple plans to use in its 12-inch MacBooks this year:
- Intel® Core™ m3-6Y30 Processor (4M Cache, up to 2.20 GHz)
- Intel® Core™ m5-6Y54 Processor (4M Cache, up to 2.70 GHz)
- Intel® Core™ m7-6Y75 Processor (4M Cache, up to 3.10 GHz)
Earlier this week Apple introduced a new 4-inch iPhone SE, a smaller iPad Pro, and all new Apple Watch bands at its ‘Let us loop you in’ March event. Just as we expected, news about any update in the MacBook line wasn’t announced. But thanks to a tipster, we’re now discovering references to an ‘early 2016’ 12-inch MacBook with Retina display, which is presumably a follow up to the first generation hardware released last April.
MacBook March 22
Digitimes has a mixed track record of reliability with regard to Apple rumors, but its latest report gels with expectations. The report claims Apple is preparing new 13 inch and 15 inch MacBooks to launch in the summer, by July. Although the publication does not say this, it indicates that new MacBook Pros are on the horizon perhaps debuting at WWDC, Apple’s developer conference.
Given Intel’s CPU roadmap, Apple laptops featuring the new Skylake processors are due. Therefore, it is not that much of a stretch to believe this report. A key feature of Skylake is power efficiency, which would allow Apple to make dramatically thinner laptops.
MacBook March 18
Apple is holding its first event of the year on Monday next week, and we’ve already reported everything that you should expect to see announced including its much anticipated 4-inch iPhone SE, the first 9.7-inch iPad Pro, and new first-gen Apple Watch models and bands. But there’s also a whole list of things Apple should update and release but likely won’t next week.
There are a few products in need of updates that aren’t currently being planned for the event, with new MacBooks the most obvious of candidates, but some aging products like Mac Pro, the Thunderbolt Display, AirPort products, wireless EarPods, and more also due for updates. Here’s everything Apple needs to update, but likely won’t announce at its event on Monday: