A new report by Re/code gives some extra details about Apple’s future plans for its streaming service, Beats Music. A few weeks ago Apple was reportedly looking to push prices down, although specifics were not known at the time.
Today, Re/code says that Apple wants to cut prices in half, from $10 a month to $5 a month. This would be part of a relaunch of the Beats Music service — exactly what a ‘relaunch’ entails is not yet known. It is possible that Apple will disassociate the Beats brand from its streaming service.