According to a new report out of Variety, Apple is looking to enter the TV and movie production industry in a way similar to how Netflix has recently done. The report claims that Apple has been looking to hire both actors and directors to create production divisions that would produce exclusive long-form content in-house.
TV ▪ August 31
TV ▪ August 7
Much of it is, of course, the usual sales spiel: curation is cool, nobody else will catch us or do it better, lots of great people involved – the kind of things you’d expect him to say. But the interview does contain one unexpected snippet: that Apple Music‘s curated approach could be applied to TV … expand full story
TV ▪ July 30
According to a new report from BuzzFeed News, Apple is currently planning to unveil its refreshed Apple TV in September. The company had originally planned to unveil the device at WWDC this summer, but scrapped it from the event at the last minute. A September unveil has seemingly been expected since the announcement was pulled from WWDC.
TV ▪ May 18
Earlier today, investor Carl Icahn published an open letter to Apple CEO Tim Cook in which he predicted that Apple would enter the television market with 55-inch and 65-inch UHD TVs. This evening, however, The Wall Street Journal reports that Apple currently has no plans to enter the highly competitive TV market.
TV ▪ May 5
TV ▪ April 24
In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
All three videos are embedded after the break …