Skip to main content

Apple TV

See All Stories

Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

Site default logo image

The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

Site default logo image

Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

Site default logo image

Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

Site default logo image

Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

Site default logo image

In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

Site default logo image

Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

Site default logo image

A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

Site default logo image

The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

Read more

New Apple TV hardware references already appearing in iOS 7 builds

Site default logo image

We reported last fall that a revamped Apple TV set-top-box is in the works, and then we learned earlier this year that the new box would likely be introduced in the first half of 2014. Sources said at the time that the new model would be redesigned (at least on the inside) and would sport new content (perhaps a true App Store or gaming functionality). Since that time, sources indicated that internal prototypes for the new device include AirPort Express-like functionality, a form of enhanced iOS gaming integration, and a TV tuner component for connecting to existing cable setups.

Now, we have located a reference to the next-generation Apple TV inside of iOS 7 software builds:


Expand
Expanding
Close

Apple TV: Meet the Beatles. New channel celebrates 50 years since US debut

Site default logo image

Apple has created a dedicated channel for The Beatles in celebration of the 50th anniversary of the first U.S. appearance of the 60s pop group on The Ed Sullivan Show. The show footage is available “for a limited time,” and you can listen to the U.S. albums which are also available on iTunes for the first time … 
Expand
Expanding
Close

Apple buying Internet infrastructure to boost performance, possibly prepare for television

Site default logo image

One of Apple’s existing data centers

The WSJ reports that Apple has been quietly making major new investments in Internet infrastructure in a move which may simply be designed to boost the performance of its existing online services, but which could also be in readiness for its upcoming television product.

Bill Norton, chief strategy officer for International Internet Exchange, which helps companies line up Internet traffic agreements, estimates that Apple has in a short time bought enough bandwidth from Web carriers to move hundreds of gigabits of data each second.

“That’s the starting point for a very, very big network,” Mr. Norton said … 
Expand
Expanding
Close

Apple TV graduates from hobby/accessory to product line ahead of major changes

Site default logo image

Apple appears to be putting its ducks in a row ahead of major Apple TV changes. Alongside last night’s changes to the Apple Online Store to promote Valentine’s Day specials, Apple added an entire Apple TV section.

The Apple TV is now promoted as a full product line alongside Macs, iPads, iPods, and iPhones. Previously, the Apple TV did not have its own section, and it was simply tucked away as an accessory in the dwindling iPod department.

Not only does the Apple TV now have its own section, but it now has promoted and dedicated accessory, AppleCare, refurbished, and community question/answer sections.

Of course, the timing of the Apple TV’s “graduation” is interesting. Last week, we reported that Apple is working on a new version of the Apple TV set-top-box that will integrate new content (such as apps).

If Apple were to launch such a product in the near-future, it would make sense for it to have a dedicated, unhidden spot on Apple’s online store. And, based on what we’re hearing, the new Apple TV will certainly deserve to be called more than a “hobby.”

And we have some more information on why…


Expand
Expanding
Close

Apple adds Red Bull TV channel to Apple TV

Site default logo image

In a quiet over-the-air update today, Apple has just added a new Red Bull TV Channel for Apple TV users. The content is similar to what is offered already through the Red Bull TV website and iOS apps with a selection of action sports, music, and lifestyle related video series including both on-demand and live content. That includes clips, full-length episodes, as well as live coverage of events and more.
Expand
Expanding
Close

Site default logo image

9to5Toys Last Call: Sony NEX-3NL digital camera $290, Apple TV $80, Modern Combat 4 FREE, Toshiba 1.5TB $70, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Last Call updates:

 

Sony NEX-3NL/B Compact Interchangeable 16-50mm Lens Digital Camera Kit (Black): $290 Shipped

Apple TV 3rd gen. w/ 1080p streaming $80 shipped (Reg. $99)

IGN’s Free Game of the Month is Modern Combat 4: Zero Hour ($6.99 value)

Toshiba Canvio 1.5TB Portable USB 3.0 Hard Drive: $70 shipped

Other great deals from today:


More great deals still alive:

Site default logo image

The iRing is real! Though it’s nothing to do with Apple TV …

We admit we’ve enjoyed making fun of Brian White’s claim that the long-rumored Apple television would be controlled by an iRing, not least because he just won’t stop predicting the imminent arrival of the television itself (last we heard he was expecting it at the end of last year).

But now he can take heart from the fact that the iRing actually exists, even if it has nothing to do with Apple television, and looks nothing like the various mockups that did the rounds in the wake of his claims. It can be yours for just $25.

Don’t expect much tech for your twenty-five bucks, however: it’s just a piece of plastic with some printed dots on it.

iRing is a simple double sided ring that fits comfortably between your fingers. On one side is an engraved linear pattern of three dots, on the other is an engraved triangular pattern of dots. iRing uses the front-facing camera on your device and advanced volumetric positioning algorithms to recognize and determine the exact physical location of the ring in relation to the device camera. This precise reading of the physical location of the ring is converted into MIDI control messages that are easily read by your music apps

IK Multimedia plans to launch the ring sometime this quarter, initially aimed at DJs for controlling the company’s own music apps. The company does, however, hope that other developers will want to support the device, and is inviting interested parties to contact them.

[youtube=http://www.youtube.com/watch?v=Ya0VkjuShJI&feature=youtu.be]

Site default logo image

9to5Toys Last Call: Retina iPad mini $375, Apple TV $82, Sony RX100 Cyber-shot $400, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Apple iPad mini w/ Retina display 16GB WiFi $375 shipped (Reg. $399)

Apple TV 3rd gen w/ 1080p: $82 shipped (Reg. $99)

Sony RX100 Cyber-shot 20.2 MP digital camera w/ Carl Zeiss lens (black): $400 shipped (Reg. $650)

Other great deals from today:


More great deals still alive:

Opinion: What might we expect from Apple in 2014?

Site default logo image

Image: wallsfeed.com

Tech journalists don’t often have to battle our way across hostile terrain in sub-zero temperatures, fight crocodiles with our bare hands, or abseil from helicopters to rescue hostages (though that remains my cover story for the time I broke my elbow by tripping up in an airport).

We do, however, occasionally do something almost as dangerous: make predictions about the tech future, knowing full well that our words remain forever archived on the web for people to dust off a year from now and gleefully point out just how wrong we were.

This is never more risky than in the case of Apple, a company notoriously secretive about its activities, and where there are way more false rumors than reliable ones. But hey, what’s life without a little adventure? So here are my predictions on what I think we can expect from Apple next year … 
Expand
Expanding
Close

Tim Cook tells employees Apple has ‘big plans’ for 2014 that ‘customers are going to love’

Site default logo image

This morning, Apple CEO Tim Cook sent a lengthy memo to employees as a reflection of the soon-ending 2013 and the upcoming year of 2014, according to multiple sources. In the letter, Tim Cook discusses people experiencing Apple products this holiday season, the Apple products launched throughout 2013, and corporate initiatives. “This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work,” Cook says in the beginning of the email.

Cook notes Apple’s new manufacturing process for the Assembled in the USA Mac Pro and calls iOS 7 an “extraordinarily ambitious project.” “We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas,” Cook told employees. Cook also notes his pride over Apple reaching 50 billion App Store app downloads this year. Apple reached this milestone in approximately five years…


Expand
Expanding
Close

Site default logo image

9to5Toys Lunch Break: Tons of iOS/desktop game deals, Airbender BT iPad Air keyboard $37, iTunes 15% off, more

Take a few minutes out of your lunch break to cash in on limited time deals. Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and subscribe to the new Safari push notifications feature.

Today’s can’t miss deals:

Game/App Deals: Digital games sale up to 80% off, Disney/Warner Bros. iOS apps, Angry Birds Star Wars FREE, iOS freebies, Blu-rays, more

Airbender Bluetooth Air Keyboard in Matte for iPad Air: $37 shipped

$50 iTunes gift card for $42.50: Save 15% on future apps, music, movies, more

The winner of the Dropcam giveaway is Greg H. (@ghomyak) Congratulations!


Other great deals from today:


The best deals that are still alive:

Apple adds Sky Sports to Apple TV for UK users

Apple has added a couple of new channels to the Apple TV for UK users. The addition of Sky Sports (provide through Now TV) makes live sports available to UK owners of Apple TV for the first time without the need for a cable subscription. Users can buy £9.99 day passes and get unlimited access to all six Sky Sports channels encompassing the Barclays Premier League football matches, cricket, F1 racing and more.


Expand
Expanding
Close

Behind the scenes look at Apple TV app development w/ the new Bloomberg channel

Site default logo image

Unlike its developer program and vast ecosystem of apps on iOS and Mac, there’s not much we know about Apple’s strategy for content on the Apple TV. There’s been a lot of talk that a much rumored refreshed Apple TV set top box— or perhaps even the rumored full-fledged TV set— might also come alongside a more open developer platform with app distribution.

For now, however, Apple is slowly and quietly behind closed doors making deals with select content partners that are building apps for the platform. How is Apple working with developers to build and approve these apps? Does it have an Apple TV SDK that could in theory be released to all developers? With Bloomberg TV today becoming the latest app to launch on the platform, we’ve talked with the people that built the app to get some insight into the Apple TV development process.
Expand
Expanding
Close

Site default logo image

Apple TV adds Crackle, Watch ABC, and KORTV channels in addition to Bloomberg

In addition to Bloomberg joining the Apple TV channel lineup today, a handful of other channels were added as well.

Sony’s Crackle service offers a number of television shows and movies without any subscription cost.

The new Watch ABC channel features a number of hit TV shows from the broadcaster including the new Agents of S.H.I.E.L.D series, but requires a subscription from a service provider including AT&T, Charter, Comcast, Google Fiber, Verizon FiOS, and others.

KORTV offers Korean-based content including paid video on-demand.

With all of these channels being added (and many requiring cable subscriptions), it should come as a relief to many that the next update to Apple TV offers a simplified interface for hiding channels in the main menu of the settings. Currently, hiding unused channels requires disabling channels in the parental settings.

Bloomberg launches on Apple TV globally with 24/7 live news stream, on-demand content, iOS integration & more

Site default logo image

Following Apple’s steady release of new content and features for its existing Apple TV platform in recent months, this week it adds yet another as Bloomberg becomes the first channel to live stream business news 24/7 to Apple TV customers. We spoke with Bloomberg’s head of mobile Oke Okaro who told us all about the new Apple TV app.

The majority of the content you’ll find in the new app is the same Bloomberg TV content you’ll find on its website and in its mobile apps but specifically optimized for the larger screen. That includes a live stream of business news, on-demand content with a mix of full TV show episodes and clips, and a special live stream that will appear only for events and breaking news. While there is similar news programming already on the Apple TV through apps like The Wall Street Journal and SkyNews, Bloomberg will be the first to have a 24/7 live stream of business news. That’s compared to the WSJ app which often only live streams content on certain hours throughout the day. It’s also going beyond the other news apps by offering all of its content for free in full-length form in addition to integration with its iOS apps coming in a future update.
Expand
Expanding
Close

Site default logo image

New AllCast app allows Android users to wirelessly beam local content to Apple TV, Roku, and more

Well-known CyanogenMod developer Koushik Dutta is at it again, this time with a new app for Android that allows users to beam their local content to a variety of set-top streaming boxes, including the Apple TV, Roku, Xbox, PS4, and any other DLNA renderers (via Engadget). The app, entitled AllCast, is incredibly simple to operate. Once it is installed, simply go to a video that is local on your device and tap the cast button in the upper right corner and a menu will pop up, asking you where you would like to cast it. Within seconds of choosing a device, the video will begin playing on your TV.


Expand
Expanding
Close

Site default logo image

9to5Toys Last Call: Apple Store style iPhone stand giveaway, Big savings on big HDTVs, Chromecast w/ free Play credit, GTA V/COD Ghosts, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+

Today’s can’t miss deals:

Giveaway: Apple Store style NewPCgadgets acrylic iPhone stand ($30 value)

Sharp 50″ LED 120Hz 1080P HDTV LC-50LB150U: $400 shipped, 39″ Vizio/JVC 1080P, $300

Google Chromecast+$6 free Google Play credit: $33 (5% off)

Apps/Games:

Other great deals from today:

The best deals that are still alive:

Black Friday:

New product announcements & reviews:

  • Xbox One midnight launch info, reviews from around the web
  • PlayStation 4 launches tonight at midnight, reviews from around the web
Site default logo image

9to5Toys Sunday Brunch: iPad Air/mini $449/$249, Logitech solar Mac/iPad keyboard $30, Apple TV $89, more

Take some time out of your Sunday Brunch and join us for some of the weekends’s best deals! Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+

Today’s can’t miss deals:

Staples Black Friday Week Up To $150 Off iPad: Air $449, mini $249, iPad 4th gen. $349

Up To 63% Off Select Logitech Accessories: Solar iPad/Mac Keyboard $30, Mouse MX $28, K810 Keyboard $50, more
Apple TV 3rd generation 1080p $89 shipped (Reg. $99)

Giveaway: Logitech Solar Keyboard Folio for iPad 2/3/4 ($129 value) – Ends tomorrow!


Other great deals from today:

The best deals that are still alive:

Black Friday:

New product announcements & reviews:

  • Xbox One midnight launch info, reviews from around the web
  • PlayStation 4 launches tonight at midnight, reviews from around the web
  • The best gets better: reVOLT 12W + 12W Dual USB Car Charger for iPod, iPhone and iPad $30 shipped
Site default logo image

HBO GO for iOS picks up Chromecast support

[youtube https://www.youtube.com/watch?v=M9jA2km9TKM]

Google announced today Chromecast support for the HBO GO apps for iPhone, iPad, and iPod touch.

This means HBO GO subscribers can now push content from their iOS Devices to their Chromecast-connected HDTVs. HBO GO casting is also available from the website from Chrome browser.

The actual Chromecast hardware is only $35 on Amazon (and if that’s not cheap enough, keep an eye on 9to5Toys for more deals) and offers a comparable experience in many ways to AirPlay on Apple TV. HBO subscribers can download and use the HBO GO apps at no additional charge from the App Store.
Expand
Expanding
Close

Analyst Ming-Chi Kuo expects A7-based Apple TV in 2014, television set in 2015-2016

Site default logo image


Ever since hearing that Steve Jobs had “cracked” the TV industry, Apple fans have been waiting for the day the company would release an actual television set. For now, Apple has given us the Apple TV set-top box, but some analysts now believe that Apple is gearing up to deliver an actual television in the next few years. Ming-Chi Kuo today noted that an updated Apple TV box running on Apple’s new A7 processor is expected in 2014, with an actual television set to follow in 2015 or 2016. The prediction also includes a warning that Apple TV sales will be limited unless Apple can find a way to integrate new TV services and content.

We expect Apple to launch a new version of the Apple TV with an A7 processor in 2014, and we forecast 2014 shipments to total 8.2mn units. Shipment growth will be limited unless Apple is able to integrate more TV content, services and its App Store, in our view.
We believe the slowdown in Apple TV shipments suggests Apple faces challenges in integrating TV content and services. If Apple wants to launch iTV, the challenges of integrating content and service are more difficult considering the different TV content ecosystems (e.g. cable operators) in various countries. Moreover, establishing an iTV supply chain is very costly. Thus we believe iTV launch will be delayed to end-2015 or early 2016 at the earliest.


Expand
Expanding
Close

Site default logo image

Analyst: iTV plans put on hold for wearables debut in 2014

As evidenced by TV supply chain sources, Apple could be prioritizing wearable technology and delaying a true Apple TV launch during 2014. That’s according to analyst Paul Gagnon of DisplaySearch who believes Apple was positioned to debut a true iTV in the latter half of next year, but has put that plan on hold due to content deals still in development.

For Apple to have a successful television product for the living room, it needs to achieve three goals:

Sell enough units to generate sufficient content purchasing points, especially among households who do not yet own Apple TV set-top boxes.

Offer a unique point of differentiation to capture market share from leading TV manufacturers such as Samsung and Vizio, while at the same time being able to sell the products for a high enough price to deliver typically high Apple margins.

Create follow-on replacement purchases to keep hardware sales from flat-lining once household penetration peaks.
Expand
Expanding
Close

Site default logo image

iTunes Festival apps updated w/ live EPs from festival performers

Apple has updated its iTunes Festival app for iOS tonight, the app where users can access live streamed content from Apple’s month long musical festival held during September. While Apple has now removed the video content that was only available for a limited time, it has added a number of live EPs from festival performers. It’s also added the content to the iTunes Festival app on Apple TV and started promoting the EPs in iTunes on the Mac.

All of the albums were recorded live during the iTunes Festival last month at The Roadhouse art center in London.

The live EPs are available for select artists including Sigur Ros, Janelle Monae, The Lumineers, Queens of the Stone AgeJohn Legend, Phox, and others, and run $10 and below depending on the number of songs on each album.

During Apple’s iPhone event in September, Tim Cook noted that the iTunes Festival event, now in its seventh year, reached around 100+ countries through its live streams with more than 20 million people applying for tickets to attend the live show.

Opinion: What can we expect from the elusive Apple Television?

Site default logo image

All concept visuals: martinhajek.com

Having recently speculated on what Apple might have planned in the way of 4K displays, I thought I’d build on that to think about what it might have in store on the television front.

If you didn’t read my 4K piece, the tl;dr version is I think Apple will launch a 4K Thunderbolt Display in about a year’s time, once it has a new generation of MacBook Pro models able to drive one (or preferably two) at a decent frame-rate.

The question then is: what form might the long-rumored Apple Television take? After all, plug an upgraded Apple TV box into an Apple 4K display and you’d have an Apple Television right there. Why would we need anything more … ? 
Expand
Expanding
Close