Skip to main content

Apple

See All Stories

Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Tim Cook says Apple will begin releasing diversity data, gives no timetable

Site default logo image

Apple’s executive team

At this week’s Sun Valley conference in Idaho, Apple CEO Tim Cook told Bloomberg reporters that Apple will release diversity data on its workforce. Cook did not specify when this data release would come, but this is the first confirmation from Apple that the company is planning to release such data. A CNN report from March detailed Apple as one of the several technology giants that have objected to releasing the information.

“We’ll release the information at some point,” Cook said at the annual Allen & Co. media and technology conference in Sun Valley, Idaho, without giving a timetable for a disclosure. “We are more focused on actions.”

Diversity reports, such as the one that Facebook released on its workforce a couple of weeks ago, typically detail demographics in terms of ethnicity and gender. Apple has been criticized for having both a mostly male executive team and board of directors, but Cook has added Angela Ahrendts to the executive team and has been seeking new board members in recent months. Apple has also hired Lisa Jackson to run Environmental Initiatives and recently appointed Denise Young Smith as the new head of Human Resources.


Expand
Expanding
Close

Tim Cook and Eddy Cue once again appear at Sun Valley media conference (Photos)

Site default logo image

As expected due to their appearances on the guest list, Apple CEO Tim Cook and Senior VP of Internet Software and Services Eddy Cue are in attendance at this week’s Sun Valley media conference in Idaho. The WSJ’s Doug MacMillan shared the above photo of Cook walking around the Sun Valley resort. The Information’s Jessica Lessin spotted Cue, and the executive provided a witty response to Lessin’s question about TV deals:

Cue and Cook both attended the conference last year, and Cook attended as the sole Apple representative the previous year. Several Apple partners, including board member and Disney CEO Bob Iger, are also attending the event. Cook and Cue’s attendance comes in the months following the Cupertino-company’s blockbuster deal to acquire Beats, and perhaps the duo have plans to create new deals at this conference.

More photos of Cook at the conference below:


Expand
Expanding
Close

Supposed iPhone 6 back casing shown off in new video, including new dark black color

Site default logo image

In what will only continue the endless stream of iPhone 6 leaks, MacRumors brings attention to a couple of new photos and videos of the supposed iPhone 6 back. Interestingly, a new dark black piece has been seen for the first time, featuring a shade much darker than the current Space Gray iPhone 5s. Until today, only gray pieces have been spotted, which does make the legitimacy of the part somewhat questionable.

The post also highlights some new images and videos from Fed & Volk, who ostensibly possess mid-production units of the iPhone 6 rear. This case is the standard light gray variant, however, and matches the component leaks we have been seeing from other sources for many months now. See a video of the part after the break …


Expand
Expanding
Close

Apple’s top lawyer reported Google to FTC over in-app purchases by kids

Site default logo image

Apple seemingly wasn’t too happy that it was singled out for an FTC investigation into making it too easy for children to make in-app purchases: following its own settlement back in January, the company’s general counsel Bruce Sewell promptly reported Google for the same thing, reports Politico.

“I thought this article might be of some interest, particularly if you have not already seen it,” Apple general counsel Bruce Sewell wrote to FTC Chairwoman Edith Ramirez and Democratic Commissioner Julie Brill, pointing to a report that criticized Google’s app store over the same issue of unauthorized purchases …


Expand
Expanding
Close

Site default logo image

Court rejects Apple’s attempt to dismiss claim that Siri infringes Chinese patent

Reuters reports that a Chinese court has rejected Apple’s attempt to dismiss a claim by local company Zhizhen Internet Technology that Siri infringed its speech-recognition patent.

Zhizhen Internet Technology first alleged in 2012 that Apple’s Siri technology copied parts of its Xiao i Robot software, with pre-trial proceedings taking place last year. Apple said that it had not been aware of the patent when work began on Siri, and asked China’s State Intellectual Property Office to declare the patent invalid.

The Chinese patent office declined Apple’s request, leading Apple to file suit against it. It is this suit that has been rejected, leaving Zhizhen free to pursue its case against Apple.

Apple has said it intends to appeal to the Beijing Higher People’s Court, but suggested that a settlement might be reached by adding that “we remain open to reasonable discussions with Zhizhen.”

The backend for Siri was originally developed by Nuance, the company behind Dragon Dictate, though there have been persistent rumors that Apple plans to replace this with its own technology.

Image credit: forbes.com

Manything video security app gets IFTTT support, can automate control of Nest, Hue, WeMo and more

Site default logo image

While you’ve probably heard of Dropcam (which we like), you may not have heard of Manything – the cloud video service that allows you to use iOS devices as the smart cameras. You might want to check it out now, though, as the app has just added IFTTT support – giving access to a whole new world of automation.

Previously, Manything could use motion-detection to alert you to something moving inside or outside your home and send you an alert plus live video stream, enabling you to check it out remotely. Adding IF This Then That support makes it much more powerful – examples below … 
Expand
Expanding
Close

Site default logo image

‘Apple of China’ brand Xiaomi pips iPhone in latest Chinese app usage stats

Android may have the raw numbers, but iPhone users have always been the ones to make the most use of their phones – from web browsing through enterprise to paid apps. Mobile analytics company Flurry reports that one Android brand has finally caught up – but only in China.

Over the past 6 years, the average Apple iPhone consumer has spent more time in apps than consumers of every Android device we track- by a wide margin. This year, it looks like the story is about to change. In an analysis we conducted on a random sample of 23,000 devices in China throughout January 2014, we found that Xiaomi is now in the lead as far as time-spent in apps is concerned.

It’s no coincidence that the brand is Xiaomi. The company, and its CEO, has blatantly copied Apple’s marketing approach in every way from product launches right the way down to the Steve Jobs style clothing of the company’s founder. The company even recently announced an iPad mini clone known as the Mi Pad.

Xiaomi’s antics have so far been ignored by Apple, which has been focusing on developing good relationships with China, but given the company’s ambitious international expansion plans, there may come a time when Apple has to take a harder line.

(via TNW)

From fashion to fitness part II: Apple hires a pair of key Nike FuelBand engineers

Site default logo image

This is an update to a February post in which we rounded up all recent Apple hires pertinent to the development of the upcoming iWatch. This post includes the addition of several new hires and experts, including a pair of key Nike FuelBand hardware engineers, and the new hires are labeled with italics.

Apple has been developing a sensor-laden, fitness- and medical-focused wearable computer as indicated by several notable recent hires and information we have received from sources. The device will have a focus on both fashion and exercise as Apple has been testing the device with key professional athletes. We’re expecting the product to be announced in October of this year and ship by the holiday season. As the  launch of the “iWatch” approaches, we have compiled an up-to-date list (into categories of leadership, fashion, fitness, and health) of all known and pertinent recent Apple hires to provide a clearer picture of what Apple’s future wearable technologies could offer to consumers…


Expand
Expanding
Close

Apple launches iTunes U 2.0 with iPad-based course creation, student discussions, more

Site default logo image

Apple today issued a significant update to its iTunes U application for the iPhone, iPad, and iPod touch. The application focuses on enhancements for both teachers and students, and the application was first announced by Apple last week alongside the new Back to School retail initiatives.

Here’s what is new for students:


Expand
Expanding
Close

Fourth Swiss Apple Store coming to Basel on July 12th

Site default logo image

Apple will be opening up its fourth official retail store in Switzerland this weekend. A new store in the city of Basel will see its grand opening on Saturday, July 12th, according to a notice on Apple’s Retail Store website. Job listings for the store first appeared earlier this year on Apple’s jobs website. Apple has already surrounded the store with a black banner promoting the store’s website. Apple is also planning several new stores in China, Italy, and the United States under the guide of recently appointed retail head Angela Ahrendts.


Expand
Expanding
Close

Site default logo image

Apple Campus 2 sample architecture displayed in Germany

We’ve already seen a number of renders showing Apple’s ambitious Campus 2 project as well as the progress in Cupertino, California at the site of the future spaceship-like building. Now photos shared today by German site ifun.de depict an early shot of architectural samples with the design slated for Apple Campus 2.
Expand
Expanding
Close

Site default logo image

Apple Maps senior engineering manager leaves role for job at Uber

Chris Blumenberg, a senior engineering manager at Apple who manages the Maps Apps and Frameworks team, has left the Cupertino, California company for a new role at Uber, The Information reports. Blumenberg’s time spent at Apple dates back over 14 years according to his LinkedIn profile, and his past experience includes building the original Maps app for iPhone as well as porting the Safari web browser to iOS.

Uber, of course, is a relatively new transportation company founded in 2009 which offers pickups in various cities which can be arranged by a mobile application. Interestingly, Google has in part backed Uber through its Ventures arm investing in the startup with $250 million last fall and adding Uber integration into its the Google Maps app earlier this year. Uber is also a partner for Google’s self-driving car program.

As you may recall, Apple first introduced its in-house Maps data in 2012, which was met with enough user complaints to prompt a publicly posted apology from Apple CEO Tim Cook, as it began the process of moving away from relying on Google’s mapping data.

Site default logo image

Market share of iPhone may increase as U.S. smartphone growth tails off, predicts analyst

There are early signs that Apple’s market share of the U.S. smartphone market may increase as we move through the ‘Late Majority’ phase and into ‘Laggards’, suggests Asymco’s Horace Dediu.

For those who weren’t paying attention in economics classes in school, new products tend to experience an S-curve pattern to their growth. In the tech sector, Innovators are pretty much synonymous with techies.

Innovators (first 2.5%) need to be sold on the premise of novelty itself. Early adopters (next 13.5%) seek status and exclusivity. Early majority (34%) seek acceptance and Late Majority (34%) seek pragmatic productivity. Laggards (last 16%) seek safety.

If those percentages appear rather random, it’s because they are derived from the shape of the curve – the typical points at which it gets steeper or shallower.

With U.S. smartphone penetration now at 70 percent, we’re about two years into the Late Majority stage, with around two further years of growth to come. What Dediu’s analysis suggests is that iPhone growth has a steadier pattern to it than Android growth, which appears to be more closely driven by product launches and promotions. The more mature a market, the fewer product launches and promotions there are designed to drive adoption.

Why, when we are in a late stage of the market, does the iPhone do well when users are not incentivized to adopt? As we crossed 70% adoption, 1.4 million more users adopted the iPhone than Android.

Even if we look out to the last six months, iPhone added 15.5 million late majority users while Android added 14.2 million. If promotions decrease for the “late late majority” and laggards then would the iPhone do even better relative to Android?

Dediu points to the featurephone market as support for his hypothesis: at the tail-end of the curve, before smartphones took over, the most popular phone in the U.S. was the RAZR – a premium handset.

Apple shares video of last week’s Pride Parade, showing support for equality and diversity

Site default logo image

[youtube https://www.youtube.com/watch?v=xdjAX5A-6qE&feature=em-uploademail]

Just over a week ago, thousands of Apple employees, including CEO Tim Cook, took to the streets of San Francisco to take part in the Pride Parade. The company has not been hesitant to share its views on LGBT rights, and the parade was yet another instance of that. This evening, Apple uploaded a video to its official YouTube channel showing off all of the effort that went into the Pride Parade last week and its “unwavering” support for equality and diversity.


Expand
Expanding
Close

Samsung misses analyst estimates, reports $7.1 billion in operating profit for Q2

Site default logo image

Photo: ibtimes.com

After warning earlier this month that Q2 didn’t “look too good,” Samsung today released its earnings preview for the second quarter of 2014. The South Korean company reported an operating profit of $7.1 billion (7.2 trillion won), missing analyst estimates of $8 billion (8.1 trillion won). This comes out to a 24 percent drop year over year (via Bloomberg).


Expand
Expanding
Close

Apple bolsters iOS 8 Health app with on-device steps, distance tracking & caffeine monitoring

Site default logo image

Apple has made significant enhancements to its upcoming Health application for iOS 8 in the latest beta of the new iPhone operating system. Most notably, the Health application can now utilize the iPhone’s own M7 motion tracking hardware for data sourcing.

The Health app’s Steps counter tab can now report steps without connecting to any third party applications or hardware devices. Because this feature likely uses the M7 processor, an iPhone 5s is required to get the steps data directly from the device…


Expand
Expanding
Close

Tim Cook ‘actively’ seeking to add new directors to Board

Site default logo image

The Wall Street Journal today published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:


Expand
Expanding
Close

Site default logo image

Apple’s new coding language Swift receives significant update for developers alongside new Yosemite and iOS seeds

As part of the updates to the Yosemite and iOS betas today, Apple’s new coding language Swift has received several major improvements and tweaks to make the language more consistent and help developers make better, safer apps. The intricacies of the changes are very gibberish to non-developers, but the fixes resolve many of the issues that developers had been requesting. In particular, the new value type model of arrays fixes several inconsistencies and prevents many potential code ‘gotchas’ that could arise in previous Swift builds.

Apple has also updated the ‘Introducing Swift’ iBook to reflect the improvements, if you want to learn in more detail about the changes.

iOS 8 beta 3 indicates iCloud Drive will also be accessible from iCloud.com

Site default logo image

 

iCloud Drive was first announced at WWDC. This feature is Apple’s new approach to iCloud file syncing, replacing Documents and Data. The new interface acts more like Dropbox, with one central folder containing all iCloud documents in one place. This gives more flexibility over the model used by iOS 7 and Mavericks, where iCloud documents are siloed within their own app’s containers.

At WWDC, Apple announced that iCloud Drive could be accessed from Mac, iOS devices or even PC’s (as shown by the iCloud Drive preview page). However, a new setup screen present in iOS 8 beta 3, released earlier today, shows that Apple is also planning to expose iCloud Drive on the web. Although people were surprised by native PC support, bringing iCloud Drive to the web enables even more flexibility, bridging any OS with a modern web browser.


Expand
Expanding
Close

Apple releases iOS 8 beta 3 to developers

Site default logo image

Apple has just released iOS 8 beta 3 build number 12A4318c to developers for the iPhone, iPad and iPod touch. The update is available in Software Update using the over-the-air update tool. Apple says the new beta brings various bug fixes and improvements. We’ll be updating this post as changes are found. You can send us what you find at tips@9to5Mac.com.


Expand
Expanding
Close

Chinese media get specific on iPhone 6 battery capacity, appears that Apple ‘thinnovation’ will exact a toll

Site default logo image

Much as we may love our iPhones, battery-life has never been one of its strengths (ask Samsung). But if you were hoping that the larger size of the iPhone 6 would mean a much bigger battery, some Chinese media reports spotted by GforGames suggest that we might be disappointed.

The reports claim that the battery in the 4.7-inch model will be in the 1800-1900mAh range – only around 20 percent more than in the iPhone 5s. Factor in the increased power requirement of the larger screen and corresponding increase in resolution, and we might not see a significant boost increase in battery-life … 
Expand
Expanding
Close

Site default logo image

Google’s co-founders on how the company differs from Apple

[youtube=https://www.youtube.com/watch?v=Wdnp_7atZ0M&start=1500]

In a ‘fireside chat’ with leading venture capitalist Vinod Khosla, Google co-founders Larry Page and Sergey Brin discuss everything from the moment they nearly sold the company to why they are cautious about moving into health technology. One interesting angle for Apple fans was how the two contrasted their approach to that of Apple.

Brin, who runs Google X, said that the experimental wing of the company was about making a number of bets and hoping that some of them paid off.

From my perspective – running Google X – that’s my job, is to invest in a number of opportunities, each one of which may be a big bet. […]

If you look at the self-driving cars, for example, I hope that that could really transform transportation around the world [but] it’s got many technical and policy risks. But if you are willing to make a number of bets like that, you’ve got to hope that some of them will pay off.

Page contrasted this approach with Apple, which focuses on a very small number of products.

I would always have this debate, actually, with Steve Jobs. He’d be like, ‘You guys are doing too much stuff.’ And I’d be like, ‘Yeah that’s true.’ And he was right, in some sense. But I think the answer to that – which I only came to recently, as we were talking about this stuff – is that if you’re doing things that are highly interrelated […] at some point, they have to get integrated.

Another difference between the two companies, say Page and Brin, is in their view of technology in the health sector. Apple’s long-awaited iWatch is of course believed to be equipped with multiple health and fitness sensors, and the Health app is a key feature of iOS 8. Google says that while it does have some health-related ambitions – such as glucose-reading contact lenses – it views the field with considerable caution.

Generally, health is just so heavily regulated. It’s just a painful business to be in. It’s just not necessarily how I want to spend my time. Even though we do have some health projects, and we’ll be doing that to a certain extent. But I think the regulatory burden in the U.S. is so high that think it would dissuade a lot of entrepreneurs.

You can watch the complete interview in the video above.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications