Skip to main content

China

See All Stories
China

China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

Xiaomi MacBook Air lookalike rumors resurface as Bloomberg reports Samsung talks

Xiaomi – a Chinese company noted for cloning Apple’s product designs, iOS look-and-feel and even keynotes – is once more rumored to be going after the MacBook Air with its own premium-look laptop.

Rumors first surfaced at the end of last year, with an apparently Photoshopped image very reminiscent of the MBA design. Xiaomi at the time denied that the image was its work, and said that it was actually a clone known as the Kaka i5. But Bloomberg reports that the company is indeed considering launching an ultra-light laptop in the first quarter of 2016.

Xiaomi Corp. is considering the introduction of its first laptop early next year, people with direct knowledge of the matter said, opening a new front in its battle against Apple Inc. and Lenovo Group Ltd. Xiaomi’s notebook may go on sale in the first quarter.

The company is said to have held talks with Samsung to discuss the supply of memory chips and displays for the un-named laptop. Both Xiaomi and Samsung declined to comment.

IDC: China slowdown cuts smartphone forecast, cheaper iPhone 6C wouldn’t help iOS erode Android lead

(Photo by Feng Li/Getty Images)

IDC released an updated forecast today lowering its expectations for worldwide smartphone shipments this year with a continuing slowdown in growth in China cited as the biggest contributor to the lower than expected shipments. It also shared some insight into expected growth for Apple in the years to come, predicting Android’s current 81% share of the market by operating system will likely hold strong through 2019 and that a cheaper iPhone 6C model wouldn’t do much to help.
Expand
Expanding
Close

Tim Cook’s email to Jim Cramer may have violated SEC rules, say lawyers

The email Apple CEO Tim Cook sent to CNBC analyst Jim Cramer, and which was read on the air, may have violated Securities and Exchange Commission regulations, according to lawyers speaking to MarketWatch. The regulations are designed to ensure that information that may impact a company’s share price is made available to the public in a fair and open way, rather than privately disclosed to particular individuals or entities.

Cook’s email revealed that the growth in iPhone activations “has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks” – information that Apple had not previously disclosed … 
Expand
Expanding
Close

Gartner: Worldwide iPhone sales grew 36% YOY, while Samsung sales fell 5.3%

Site default logo image

New data from Gartner suggests that iPhone sales grew 36% year-on-year, while Samsung’s sales fell 5.3% in the same period. Apple’s market share climbed from 12.2% in Q2 2014 to 14.6% in the same quarter this year. Other winners were Chinese brands Huawei and Xiaomi.

Gartner said that while overall smartphone growth was sluggish, Apple continued to dominate the premium end of the market, with other vendors struggling to compete.

Apple’s double-digit growth in the high-end segment continued to negatively impact its rivals’ premium phone sales and profit margins. Many vendors had to realign their portfolios to remain competitive in the midrange and low-end smartphone segments. This realignment resulted in price wars and discounting to clear up inventory for new devices planned for the second half of 2015 … 


Expand
Expanding
Close

Australia Apple Pay could be far off as banks push back on Apple’s fees

It appears that the expansion of Apple Pay into Australia could be farther off than some had hoped. According to a report today from The Sydney Morning Herald, Apple is in negotiations with at least four of the largest banks in Australia in order to form partnerships for Apple Pay in in the region. However, the report claims Apple is having issues in negotiations centered around the fees it collects from the currently supported Apple Pay markets of the United States and United Kingdom.


Expand
Expanding
Close

Opinion: Despite recent reports, Apple is far from doomed in China

Site default logo image

From some recent news reports and analyst pronouncements, we could easily get the impression that the relatively weak Chinese economy poses a major threat to Apple. The argument doing the rounds is that China is where Apple is seeing most of its growth at present, and the Chinese economy is tanking.

It’s absolutely the case that the importance of China to Apple cannot be overstated. Apple does continue to grow its sales in both the Americas and Europe, of course, and there is no suggestion that this is showing any sign of slowing, despite a saturated smartphone market. But worldwide growth of 33% was dwarfed by that seen in China, as one recent graph vividly illustrated.

If Chinese demand for Apple products were indeed to weaken significantly, there is no doubt that this would be a major problem for Apple. But it seems to me that the issue is being substantially over-stated … 
Expand
Expanding
Close

Canalys: Xiaomi and Huawei push Apple down into 3rd place in China, but still applying pressure

Site default logo image

Apple has lost its top position in smartphone shipments in China, reports Canalys, falling from the #1 slot it achieved in Q4 of 2014 to #3 in Q2 of this year.

Canalys did not reveal Apple’s market share (a number it would like its clients to pay for), stating only that Xiaomi took the top slot with a 15.9% share, with Huawei close behind at 15.7%. A separate market size estimate from Counterpoint, with similar numbers, suggests that Apple’s market share in the country may have fallen to around 12.2% … 
Expand
Expanding
Close

Tim Cook thanks ‘thousands of Hong Kong customers’ who attended Canton Road store opening

Site default logo image

Tim Cook tweeted his thanks today to the “thousands of Hong Kong customers” who attended the opening of the company’s fourth Apple Store in Hong Kong.

Plans for the store were first announced in 2013, with construction photos first seen in February. Apple announced the opening date on its website a couple of weeks ago. The additional store is part of Apple’s ambitious expansion program in China, having so far opened six of the 25 new stores it plans to open within two years.

Photos of the new store can be seen below … 
Expand
Expanding
Close

Chinese factory that produced 41,000 counterfeit iPhones shut down after some made it to the U.S.

Site default logo image

Beijing police have raided and closed down a factory which employed hundreds of workers on six production lines to make more than 41,000 counterfeit iPhones – some of which made it to the United States, reports Reuters. The total value of the fake phones was estimated at 120M Yuan ($19M). While the raid took place in May, Chinese authorities only shared details yesterday.

Police arrested nine people, including a married couple who led the operation, after a raid in May on the factory, run under the guise of a gadget maintenance shop on the northern outskirts of the Chinese capital.

The investigation was prompted by a tip-off from U.S. authorities after some of the fake phones made it to the USA … 
Expand
Expanding
Close

Tim Cook believes China will be Apple’s biggest market – and it’s not hard to see why

Site default logo image

One of the most remarkable numbers revealed yesterday by Apple was that revenue in Greater China – the term used to describe mainland China plus Hong Kong, Macau and Taiwan – more than doubled in the past year. Year-on-year revenue in the region more than doubled, compared to Apple’s already impressive worldwide growth of 33% … 
Expand
Expanding
Close

Site default logo image

Apple’s Canton Road retail location in Hong Kong to open July 30

Apple today updated its website to reflect that it will open its fourth retail store in Hong Kong on Canton Road at 9:00 AM local time on July 30th. We first saw photos of this store under construction back in February. The store is located at 100 Canton Road in the southern portion of Kowloon in the high-end retail area Tsim Sha Tsui. Plans for the store were announced all the way back in 2013.


Expand
Expanding
Close

Tim Cook: Apple Watch attracting more developer interest than early iPhones and iPads

Site default logo image

In an interview with the Chinese language edition of Bloomberg Businessweek, Tim Cook noted that developers are showing more interest in the Apple Watch than they had in the iPhone and iPad at a similar early stage.

Developers are working on more than 3,500 apps for the gadgets, he said. That’s well ahead of the 500 apps available for the 2008 edition of the iPhone and the 1,000 for the first iPad in 2010, he added.

Cook also confirmed what most had assumed: the gold color introduced for the iPhone, iPad and now MacBook (and presumably real gold for the Watch) was “in part” driven by the popularity of the color in China. Greater China now accounts for a whopping 29% of Apple’s revenue … 
Expand
Expanding
Close

Apple Watch fitness lead Jay Blahnik holding Apple Store events in Asia & Australia

Site default logo image

Jay Blahnik, one of the lead directors behind the health and fitness functionality in iOS 8 and the Apple Watch, is continuing to host events at Apple Stores. At the end of April, Blahnik held an interview with Christy Turlington Burns at an Apple Store in the United Kingdom, and now Blahnik is making his way to Australia and Asia. Late last week, Blahnik held a Q/A session in Australia with personal trainer Michelle Bridges. Here are videos of Blahnik discussing the importance of walking along with other health tips with Bridges:


Expand
Expanding
Close

iOS 9 Transit Maps to launch in a handful of cities in North America, Europe & China

Site default logo image

While Apple plans to debut its own mass transit directions service for Maps in iOS 9 as soon as June, the rollout will not be as ambitious as some users may have hoped. In its first iteration, Apple’s Transit service will only support approximately a half-dozen cities across the United States, Canada, and Europe, in addition to China, according to sources…


Expand
Expanding
Close

Apple gets closer to opening up its first store in Belgium

Site default logo image

New Brussels shopping complex<em> La Toison d’Or</em>

Apple is getting closer to taking its retail stores to a new market: Belgium. According to sources within Apple retail, Apple today sent out a memo announcing the new market. The note also was sent to gauge interest from employees who may be inclined to relocate to Belgium to assist with opening up the new location…


Expand
Expanding
Close

Tim Cook: Apple Watch in stores ‘by June’, in talks for Apple Pay in China

Site default logo image

During his trip last week across China, Apple CEO Tim Cook held a meeting at Apple’s China headquarters with several employees in attendance, according to sources with knowledge of the briefing. Cook reportedly reiterated several recent China-focused announcements, including the new forest-focused environmental initiatives and improvements for education, but he also mentioned some new tidbits regarding the upcoming retail launch for the Apple Watch and the rollout of Apple Pay for China…


Expand
Expanding
Close

Apple CEO Tim Cook shares photos from recent trip to China (Gallery)

Site default logo image

Tim Cook has shared photos from his recent trip to China where the Apple CEO spoke to media about upcoming initiatives in the country and visited new Apple retail stores opened in the region. The photos (above and below) were posted to Cook’s new Weibo account. The head Apple exec started posting to the Chinese microblogging site, much like he does on Twitter, earlier this month.
Expand
Expanding
Close

UBS matches KGI’s upbeat forecast for Q2 iPhone sales of 51M, well above consensus

Site default logo image

UBS has matched the upbeat iPhone forecast made last month by KGI for Q2 (Apple’s fiscal Q3), both analysts estimating sales of 51M – well above the consensus expectation of 45M.

KGI’s Ming-Chi Kuo predicts 51.4M, saying that while he believes iPhone sales have peaked, demand will remain higher than the normal seasonal pattern. UBS forecast 51.1M, noting that Apple’s “continued surge” in China is a key factor, where the premium market remains strong despite reports of the country approaching saturation point in smartphones.

Both analysts have strong track-records, Ming-Chi Kuo being our go-to guy for supply-chain rumors, and UBS producing a graph to show the accuracy of its past predictions (below) … 
Expand
Expanding
Close

Tim Cook talks Apple Pay, Xiaomi, new environmental efforts during China visit

Site default logo image

Tim Cook, who is in China this week to discuss Apple’s new environmental initiatives, spoke to Chinese media regarding his plans to further expand Apple services in the country. Speaking to news outlet Xinhua, Cook discussed a variety of topics, including his hope to launch Apple Pay in China and get a smartphone in the hand of every resident.


Expand
Expanding
Close

Tim Cook opens account on Chinese social network Weibo during Beijing trip

Site default logo image

With Apple now selling more iPhones in China than in the USA, and much of Apple’s Q2 earnings call focused on the country, it’s no great surprise that Tim Cook has today opened an account on the Chinese equivalent of Twitter known as Weibo. There is, though, a certain amount of irony involved, Weibo being one of the main sources of leaked information on Apple products.

Cook is in Beijing to announce Apple’s new environmental programs in the country, the topic of his first post.

At the time of writing, the verified account already had over 300,000 followers, with almost 50,000 likes on his first post … 
Expand
Expanding
Close

Site default logo image

China approaches smartphone saturation point, shipments fall as penetration hits 90% – IDC

China – long viewed as one of the key growth markets for smartphones – is now approaching saturation point, according to data being released today by IDC. The WSJ reports that smartphone shipments fell for the first time in six years, 4.3% down year-on-year in the previous quarter. Other sources say sales are still growing, but at a much-reduced rate.

Experts say the slowdown is largely driven by the disappearance of China’s first-time buyers. Smartphones now have a more than 90% penetration rate in China, said Tom Kang, research director with market-research firm Counterpoint, meaning just about everybody in China who wants a smartphone already has one. “China is now a replacement market,” Mr. Kang said.

While the news may be bad for many smartphone manufacturers, Apple is less likely to be affected as existing owners upgrade from low-end and mid-range handsets to premium ones.

Apple now sells more iPhones in China than in the US, Kantar putting the company’s market share there at 26%. Tim Cook stated in the most recent earnings call that revenue was up 58% year-on-year in emerging markets, Apple also revealing that Chinese App Store sales doubled in 12 months, while online sales in China tripled in the same time.

The company this morning announced a number of new environmental initiatives in the country.

Photo: Darley Shen/Reuters

Apple announces new China environmental initiatives: responsibly managed forests, solar for manufacturing

Site default logo image

Apple today has announced a variety of new environmental initiatives for its China operations. Through a press release, the company announced a new multi-year partnership with World Wildlife Fund to increase responsibly managed forests throughout China. Apple also announced that it intends to expand its renewable energy projects to manufacturing facilities in China.


Expand
Expanding
Close

All Apple Stores to begin stocking 12-inch MacBook at end of May

Site default logo image

The recently released 12-inch MacBook will be available for purchase at all Apple Stores globally beginning the week of May 25th, according to a memo from Apple to its retail staff issued earlier today. Because of supply constraints, not unlike those for the also recently-launched Apple Watch, sales of the new MacBook have been mostly restricted to Apple’s Online Store…


Expand
Expanding
Close