iPhone 7

Two new reports today from publications with mixed track records claim to share details of Apple’s upcoming iPhone lineup including the much rumored 4-inch iPhone “6c” and plans for the company to bring waterproofing and other new hardware features to future iPhone models. 
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KGI’s Ming-Chi Kuo is out with a set of research notes today highlighted by ‘iPad Air 3’ forecasts. Notably, the newest 9.7-inch Apple tablet is expected to be released in the 1st half of 2016, perhaps at the March event we’ve pinned to include the Apple Watch 2 with a possible appearance of the 4-inch iPhone 6c. The bad news is that like the iPad Pro, the new iPad Air 3 isn’t likely to have 3D Touch, which is a big part of the new iPhone 6s/Plus experience, according to the analyst…
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While Apple didn’t make any claims about water-resistance when it launched the iPhone 6s/Plus, submersion tests showed that the company has clearly been working hard in this area – with the new phones still working after a full hour underwater. But water will always get in through ports like the Lightning and headphone sockets, and a new patent application by Apple suggests that it may have a way to fix this …

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Recently, we’ve seen a good amount of iPhone 7 rumors with everything from USB-C support to Apple potentially removing the 3.5mm headphone jack. It all sounds a bit crazy, but today we’ll get to the bottom of the rumors and discuss what’s actually possible and what makes sense. Big thanks to Jamf Now (formerly Bushel) for sponsoring this week’s episode. To find out what awesome cloud-based mobile device management can do for you, check out https://www.jamf.com/happyhour.

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The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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Apple has consistently worked at making the iPhone ever slimmer, and has been willing to make compromises to achieve that, most notably in battery-life. But with the iPhone 6 and 6s, it is close to the limit on how slim an iPhone can be – and the reason for that is the oldest piece of tech in the phone. The iPhone 6/6s is not very much thicker than the diameter of the 3.5mm headphone jack.

The latest iPod touch shows that Apple has a little more room for manoeuvre (above photo Anandtech, below iFixit).

But really not much. If Apple wants to continue the iPhone’s diet, at some point very soon it’s going to have to ditch the 3.5mm headphone socket in favor of an alternative. There are four possible options open to it … 
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The iPhone 6s launched just two months ago, but rumors surrounding its successor are already circulating. Earlier rumors have claimed that the device will feature a waterproof and dustproof design, as well as a new casing material. Now, G For Games reports that Apple is currently in the process of testing five different iPhone 7 models, all with distinct differences.

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Citing a reliable source, a report from Japanese blog Macotakara claims that Apple plans to remove the 3.5mm headphone port from the upcoming iPhone 7, helping to achieve a “more than 1mm” reduction in thickness compared to the iPhone 6s. While the screen shape and radius will remain similar, the device will once again become Apple’s thinnest iPhone ever, albeit with a new restriction: headphones will only be able to connect over Lightning or Bluetooth…
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Apple Watch benefits from deeper blacks and greater energy efficiency thanks to OLED technology

Apple is expected to begin shifting iPhones from LCD displays to improved OLED screens starting in 2018, according to Nikkei Asian Review. Currently the display technology is only used by Apple to produce Apple Watch displays while iPhones and iPads use older LCD technology. OLED benefits from greater contrast levels and much deeper blacks as the display only illuminates to present color. This offers energy efficiency that leads to improved battery life compared lighting up the entire display each time.
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I know, it’s almost a blasphemous headline, and I can feel the comments system bracing itself for impact even before anyone has read a word of my arguments. Especially as Apple has engaged in lengthy lawsuits against Samsung for copying its own features.

But while Apple doesn’t blindly copy, it does learn from other companies, and it does so all the time. Indeed, you could say it’s one of the key things that sets Apple apart in the tech world: it doesn’t scrabble to be first to market with new technology. Apple instead sits back and watches, looks at what other companies do and then figures out how to create a better version.

Touch ID is a classic example. Fingerprint readers have been around forever in laptops, and Motorola put one into a smartphone – the Atrix – way back in 2011. But early fingerprint readers were inconvenient, requiring you to scroll your finger across them, and unreliable. Apple waited until it could do the job properly.

So what are some of the things Android manufacturers have done that I think Apple could usefully learn from … ? 
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Generally reliable KGI analyst Ming-Chi Kuo has today shared an investment note in which he breaks down what Apple will do in terms of its smartphones come 2016. In the note, Kuo claims that Apple is still working on a refreshed 4-inch iPhone model…

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According to a report out of VentureBeat, Intel has built a team of more than 1,000 people to build chips for the next-generation iPhone. Specifically, Intel hopes to supply its 7360 LTE modem chip to Apple for the device, and if all goes well, even take part in the manufacturing.

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While the iPhone 6s and iPhone 6s Plus only just became available this past week, rumors surrounding next year’s flagship from Apple are already starting to surface. A pair of postings on Chinese social networking site Weibo first spotted by Macotakara claim that the iPhone 7, or whatever it may be called, will feature several design changes that are a significant departure from the past few years of iPhone releases…

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Our exclusive report that the Force Touch feature in the new iPhones will be a more advanced form of the technology than used in the Apple Watch has been supported by what may be the patent behind it.

Prompted by our report, Patently Apple revisited a patent published in Europe in July and found references which point to the ability to measure three levels of force. While the technology used in the Apple Watch can measure varying levels of pressure (as can be seen in the animation if you slowly increase pressure, for example on the notifications screen), the measurement is translated into just two levels: a touch or a press. 3D Force Touch adds a third level of sensitivity … 
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Although we may be just three days away from the unveiling of the iPhone 6S, which will mirror the iPhone 6 in appearance, KGI analyst Ming-Chi Kuo is already looking forward to the iPhone after the iPhone 6S, which would be named ‘iPhone 7’ if Apple followed previous year trends. In the tock year, Apple has typically changed the way the iPhone looks externally and apparently 2016 will be no different. The report says the next iPhone will approach iPod touch levels of thinness, with a body between 6 and 6.5mm. For comparison, the current iPhone 6 and 6 Plus are 6.9 and 7.1mm respectively.

It also indicates that the next-generation iPhone will use the same Force Touch technology as the yet-to-be-announced iPhone 6S and 6S Plus as Apple suppliers have invested heavily in the feature for this year’s devices.

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A new report out from KGI’s Ming-Chi Kuo includes some interesting details about Apple’s planned fall product releases. Firstly, Kuo expects iPhone shipments to fall in the current quarter as anticipation builds for the new iPhone dubbed the ‘iPhone 6s’, although apparently ‘Force Touch yields are low’ which may constrict availability at the beginning. For Apple Watch, following a report earlier in the year to expect new materials for Apple Watch casings, Kuo claims Apple will launch new Apple Watch Sport color options to match the new iPhone.

This includes anodizing aluminum in either yellow gold or rose gold to match the gold options on the iPhone 6s and create a faux-Edition Sport model. Third-party coating services already exist for the Apple Watch (pictured above), but Apple’s additions would seemingly be for the aluminum, not steel models.  KGI believes Apple shipped a “tepid” 3.9 million Apple Watch units to date.

There is also news of a new iPad mini covered in KGI’s report, as well as sales estimates for all of Apple’s products ahead of the earnings calls on Tuesday.

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A trio of new rumors from a handful of Asian sources have popped up over the holiday and today, each predicting a different facet of the upcoming ‘iPhone 6S‘. While these are still just very unverified whispers at the moment, odds are that at least one of these will end up coming at least partially true.

Here’s a roundup of the latest iPhone rumors, in no particular order:

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The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ? 
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Artwork by shoplemonde.de

A special Top 11 list today from noted analyst Ming-Chi Kuo on the next iPhone (6s? 7?) that will be released later this year. Counting down:

1. Force Touch will be the biggest upgraded selling point, but also one of the main bottlenecks of the supply chain. Force Touch can enrich user experience due to more input methods and support of handwritten signatures, which is beneficial for expanding in the commercial market
2. Screen will remain at 4.7 and 5.5 inches, with resolution the same as existing models. There will be no new 4-inch model
3. There will be an additional casing color, rose gold, matching the rose-gold Apple Watch Edition
4. The camera will have a pixel upgrade, likely to 12MP
5. One microphone will be added near the speaker to enhance voice quality
6. The A9 processor with upgraded 2GB LPDDR4 will be adopted
7. The bending issue will be improved by using different casing materials and internal mechanical design changes
8. If drop test issues can be resolved, the 5.5-inch model will have a limited number of units with sapphire cover lens
9. The recognition rate of Touch ID will be improved further in a bid to promote Apple Pay
10. Gesture control support
11. It’s expected that mass production will start in mid-to-late August. Total shipments will be 80-90mn in 2015, with a 2:1 ratio of 4.7-inch and 5.5-inch models.

Some thoughts:
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In a new report from KGI’s Ming-Chi Kuo, the analyst claims that a new four inch iPhone is unlikely for 2015. This contradicts some recent reports and supposed 4-inch ‘6C’ case leaks, but KGI is generally more reliable than other analysts. We would still be wary of any such predictions however, given that mass production of iPhone models will not be started for a few months giving plenty of time for Apple to change plans.

KGI also notes that whilst the next-generation 4.7 and 5.5 inch iPhones will feature pressure-sensitive Force Touch technology, it will work differently to what customers will see in the Apple Watch, new MacBook and updated 13-inch Retina MacBook Pro.

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