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Tim Cook

Everything you need to know about Apple's CEO

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Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Apple/FBI: Tim Cook sends memo to employees, wants government to drop All Writs Act demands, posts customer FAQ

Obtained via Buzzfeed, Apple CEO Tim Cook has sent a memo this morning to employees reaffirming its position against the government in the Apple/FBI iPhone backdoor case. He thanks Apple employees and feedback from customers for their public support and says that whilst Apple has no sympathy for terrorists, the data security of hundreds of millions of law-abiding citizens is threatened by the government order.

Apple wants the government to withdraw its demands justified by the All Writs Act and encourages an open discussion between law enforcement, technology and privacy experts on privacy issues. In addition, Apple has posted an expanded question and answers page as a followup to Tim Cook’s original open letter to better inform the public of the situation.

In the memo, Cook openly notes that it does not feel right to be fighting against the government when defending constitutional liberties and freedoms.

Apple is a uniquely American company. It does not feel right to be on the opposite side of the government in a case centering on the freedoms and liberties that government is meant to protect.


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Apple/FBI fight looks destined to go all the way to the Supreme Court as more background is revealed

If Tim Cook’s strongly-worded response to the court order instructing it to assist the FBI in breaking into an iPhone left any room for doubt about Apple’s determination to fight the matter all the way to the U.S. Supreme Court, that doubt appears to be removed by further background emerging today.

The NY Times reports that Apple plans to press ahead with plans to increase its use of strong encryption.

Mr. Cook has told colleagues that he still stands by the company’s longstanding plans to encrypt everything stored on Apple’s myriad devices, services and in the cloud, where the bulk of data is still stored unencrypted.

“If you place any value on civil liberties, you don’t do what law enforcement is asking,” Mr. Cook has said.

The piece also reveals that Apple had asked the FBI to make its court application under seal – meaning that the legal arguments could be heard in private – but the FBI chose instead to make it a public fight …


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Civil rights groups and tech companies express support for Apple’s stand against the FBI

Civil rights organizations have expressed strong support for Apple’s resistance to a court order instructing it to create special firmware that would allow the FBI to break into an iPhone – with tech companies doing the same, albeit in a weaker fashion.

The Electronic Frontier Foundation (EFF) posted a statement in which it said that it applauded Apple for standing up for the rights of its customers, and would be making its views known to the court.

Essentially, the government is asking Apple to create a master key so that it can open a single phone. And once that master key is created, we’re certain that our government will ask for it again and again, for other phones, and turn this power against any software or device that has the audacity to offer strong security […]

EFF applauds Apple for standing up for real security and the rights of its customers. We have been fighting to protect encryption, and stop backdoors, for over 20 years. That’s why EFF plans to file an amicus brief in support of Apple’s position.

The Verge notes similar support from both the American Civil Liberties Union (ACLU) and Amnesty International …


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Jony Ive & Tim Cook discuss the intersection of fashion and tech in new Vogue interview

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It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.


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Should Apple comply with FBI request to bypass San Bernardino gunman’s iPhone? [Poll]

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News broke yesterday that a United States magistrate judge in California ordered Apple to comply with the FBI’s request for assistance in bypassing the passcode lock of the San Bernardino gunman’s iPhone. Hours later Apple published an open letter by Tim Cook explaining that creating a tool to bypass this specific iPhone would jeopardize the security of all iPhones.

The battle between personal privacy and information gathering as it relates to Apple and security has been building up for years now, and the government narrowing it down to one specific iPhone used by a terrorist in the U.S. has caused the debate to reach new levels. This may be Apple’s battle to lose, but it will be a very public one nonetheless.

Since Apple’s response to the FBI and court order, the White House has stood by the Department of Justice and argued that it’s not about a backdoor for all devices but just a single device, which Tim Cook’s argument already addressed.

Tim Cook’s open letter is on Apple’s homepage and headlines about the government’s demands are all over the news. From my view, Apple customers seem to be overwhelmingly in favor of Tim Cook’s position, while presidential candidates are unsurprisingly siding with the FBI. Where do you weigh in? Here’s what we know so far.


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Security firm shows how Apple could bypass iPhone security to comply with FBI request

A security firm says that while Apple may fight hard to resist a California court order to help the FBI to break into an iPhone, it would be technically able to do so.

Apple had so far seemed to be in possession of the ultimate trump card in this situation: since iOS 8, it has been able to simply shrug and say that iPhones are encrypted and Apple doesn’t have the key. Even if a court ordered it to break into an iPhone, it would be unable to do so.

But while this is correct, security company Trail of Bits has described in a blog post how Apple could still make it possible for the FBI to hack into the phone …


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VR coming to iOS within 2 years, says guy who repeatedly predicted an Apple HDTV launch “next year”

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There’s no doubt that Apple has a definite interest in virtual reality. Tim Cook said on the most recent earnings call that “it’s really cool and has some interesting applications,” and he didn’t see it as a niche product. That’s as big a clue as Apple ever gives about its degree of interest in a product area.


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Tim Cook finds himself receiving Twitter snark over motion-blurred Super Bowl photo

Update 1: As of 9th Feb, the tweet has now been deleted.
Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.


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Tim Cook holds company-wide Town Hall, talks iPhone dependence, benefits, pipeline & India

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In the days following Apple’s record Q1 earnings announcements, Apple CEO Tim Cook and other top Apple executives held a Town Hall meeting at the Infinite Loop headquarters in Cupertino to reveal new announcements and take attendee questions.

Multiple sources in attendance at the event said that Cook as well as newly appointed Chief Operating Officer Jeff Williams each spoke and made announcements and teases related to new employee benefits, future iPad growth, Apple Watch sales, future retail stores in China, Apple Campus 2, and the future product pipeline.

Cook also fielded questions from the audience, attempting to reduce concerns related to the company’s iPhone dependence, discussing porting more Apple services to Android, growth in India, and releasing cheaper iPhones to appease growing markets.


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Apple reportedly building secret research team to develop virtual and augmented reality tech

<a href="http://9to5mac.com/2016/01/05/speck-pocket-vr-viewer/" target="_blank">Speck’s VR solution on the iPhone</a>

During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.


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Opinion: 6 years after its introduction, iPad remains a long play for Apple

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Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?


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Apple announces record quarter, Q1 2016 revenue of $75.9b: 74.8m iPhones, 16.1m iPads, 5.3m Macs

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It’s earnings day for Apple and the company has just reported their official numbers for revenue, profit, and products sold during the holiday quarter. Remember that this quarter includes the bulk of iPhone 6s and 6s Plus sales, all iPad Pro and related accessory sales, Apple TV 4 sales, plus traffic from the busy holiday shopping season.

With that in mind, Apple reported $75.9b in revenue, $18.4b in profit, 74.8m iPhones sold, 16.1m iPads sold, and 5.3m Macs sold. Although the October through December period was probably a stacked quarter for Apple Watches sales, the company doesn’t break out category sales for that product for “competitive” reasons.

That compares to $51.5 billion in revenue, $11.1 billion in profit, 48m iPhones, 9.8m iPads, and 5.7m Macs reported in the previous quarter. During the same holiday quarter a year prior, Apple reported $74.6b in revenue, $18 billion in profit, 74.4m iPhones, 21.4m iPads, and 5.5m Macs for comparison. Analysts were predicting around $76.6b in revenue, 75m iPhones, 17.3m iPads, and 5.8m Macs.

Tim Cook had this to say:

“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

Full press release after the break, and stick around for our earnings call live blog at the top of the hour:


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Tim Cook meets with European Commission antitrust chief ahead of possible $8B tax bill

Tim Cook this week met with the European Commission’s antitrust chief Margrethe Vestager, Bloomberg reports and Kristin Huguet, a spokeswoman at Apple, confirms. The Cupertino based company is fighting back against contentions that they have formed a special agreement with Ireland in which they pay significantly lower taxes to the country’s government. The news also appears to coincide with Tim Cook’s announcement in launching an iOS development center in Italy.


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AT&T CEO calls for Congress to decide on encryption policy, says it’s not Tim Cook’s decision

AT&T CEO Randall Stephenson is the latest to weigh in on the issue of data encryption policy with the executive telling The Wall Street Journal that Apple CEO Tim Cook and other tech execs should leave the decision making on encryption policy up to Congress:

“I don’t think it is Silicon Valley’s decision to make about whether encryption is the right thing to do. I understand Tim Cook’s decision, but I don’t think it’s his decision to make”… I personally think that this is an issue that should be decided by the American people and Congress, not by companies,”

…The AT&T chief said his own company has been unfairly singled out in the debate over access to data. “It is silliness to say there’s some kind of conspiracy between the U.S. government and AT&T,” he said, adding that the company turns over information only when accompanied by a warrant or court order.

That statement follows a meeting among Cook, other Silicon Valley executives and White House officials last week to discuss topics related to encryption policies and government access to data.


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California bill over encryption backdoors could prevent Apple from selling iPhones on its home turf

California is now presenting a new bill that, if passed into law, would stop Apple from selling iPhones on its home turf, via ZDNet. The bill requires smartphone manufacturers to sell devices that have backdoors to allow them to be decrypted. Naturally, this affects iPhones which use high-strength security methods and make it practically impossible for anyone including Apple to gain access without the passcode. If this proposed bill sounds familiar, there’s a reason for that. A nearly identical proposition was made in New York state earlier in the month.

Although the bill is only being proposed and isn’t law at this time, it poses a big issue for Apple which is facing pressure from politicians across the US to relax its stance on privacy in favor of security. The California case is especially problematic given the location of Apple’s HQ. It would be very awkward if Apple was barred from selling iPhones in the state where they’re designed.


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Apple sponsoring Super Bowl host committee with free products and equipment but declined to be included in marketing

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The Super Bowl kicks off on February 7th at Levi’s Stadium, in close vicinity to the headquarters of major tech firms including Apple. Usually, the Super Bowl is funded by local government sponsorships. This year, tech companies are (at least partially) footing the bill. The Wall Street Journal is reporting that Apple has contributed free products and equipment to the host committee and has explicitly declined any company or product marketing in exchange. Apple joins other tech companies like Alphabet, Yahoo, Seagate and HP in funding the proceedings — the Super Bowl committee has raised about $50 million in total from these firms.


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Apple at center stage of Republican presidential debate over encryption & national security

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Apple’s strong position on privacy and encryption has been at odds with the United States government’s pressure to step up its national security efforts in the wake of recent terrorist attacks across the globe. In short, iPhones are encrypted to protect customer data from prying eyes, and law enforcement agencies believe that gives criminals a safe haven for communication that can’t be traced.

The Obama administration including the former and current attorney general and FBI director have strongly voiced opposition to Apple’s position, and Tim Cook reportedly pressed the White House to back strong encryption as recently as this week. So it’s no surprise that Tim Cook and Apple came up at the end of last night’s Republican presidential debate hosted by the Fox Business channel where at least one candidate was asked to address his position on the subject.


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A proposed bill in New York would force Apple to allow backdoor access to user data, or be fined

A new bill proposed in New York could see that all phone manufacturers be required to implement a way for law enforcement agencies to access and decrypt user devices. This bill is somewhat similar to the Investigatory Powers Bill currently being debated in the UK, which Apple has voiced its opposition towards. Apple and Tim Cook have repeatedly stated that government agencies should not have any access to user devices or data, whether be through a built-in backdoor or other means.


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Apple Watch political oopsies: Jeb Bush’s ‘Batphone’ interrupts interview, Nancy Pelosi’s makes SOTU cameo

It’s no secret that former Florida governor Jeb Bush is a huge fan of his Apple Watch. Since the Apple Watch launched, the Republican presidential candidate has gone after the youth vote by showing off his Apple Watch and calling it a better option than Obamacare, despite labeling it unintuitive and power-hungry a few months later.

Jeb’s “iWatch,” as he often calls it, wasn’t dead earlier this week during an interview with the Des Moines Register’s editorial board, USA Today points out, as the presidential hopeful accidentally either placed or answered a phone call on it unknowingly. Jeb explained it away to the Iowa paper by declaring that he’d never had his “bat phone” turn on. Thankfully there’s video of this genuinely amusing moment.

And on the other side of the political aisle, Democratic Congresswoman Nancy Pelosi gave her own Apple Watch an equally entertaining product endorsement during President Obama’s State of the Union address last night …


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Tim Cook voices views on encryption during meeting w/ White House officials

Last Friday, Tim Cook was among a handful of Silicon Valley officials who met with White House officials to discuss the use of technology and social media in fighting terrorism. The Intercept today reports that Tim Cook again took the stance of there being no backdoors in technology to allow access to user data and devices.


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Tim Cook among tech execs meeting with White House officials tomorrow to discuss terrorism

According to a report from BuzzFeed News, a handful of tech executives are set to meet with White House officials to discuss measures that can be taken to prevent terror recruitment online. Apple CEO Tim Cook is among the tech executives that will participate in the meeting, which is set to take place in San Jose tomorrow, January 8th. Other companies that will be represented include Twitter, Facebook, Microsoft, and Google.


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Tim Cook earns $10.3M in 2015 as other executives bring home $25M each

Apple today made a new filing with the SEC in which it revealed the earnings of its top executives during 2015. In the filing it was revealed that CEO Tim Cook earned roughly $10.2 million during the 2015 year, which is a slight increase from the $9.2 million he earned in 2014. Cook’s salary was $1.7 million in 2015. Cook also has nearly 3.1 million Apple shares that have yet to vest, which at the end of 2015, were worth roughly $350 million.


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SEC backs shareholder’s call for vote on accelerating diversity among Apple’s directors & senior execs

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Update: Apple has decided to include the resolution, but recommends voting against it, arguing that its existing diversity policies cover appointments at all levels within the company.

The Securities and Exchange Commission has said that a resolution submitted by an Apple investor to accelerate diversity on the company’s board and among senior execs should be included in proxy materials sent to shareholders. Bloomberg reports that proposal was prompted by a conversation the shareholder had with his teenage son.

The proposal for an “accelerated recruitment policy” was submitted in September by Antonio Avian Maldonado II, who owns 645 Apple shares. He said he was spurred to act after looking at photos of the directors with his teenage son, who asked him why nearly everyone was white.

Apple rejected the proposal, stating that it was an attempt to micromanage recruitment. Apple told the SEC that it was actively trying to attract minorities but “has no power to ensure that its recruits will accept offers.” The SEC, however, does not accept Apple’s position …


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