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Tim Cook

Everything you need to know about Apple's CEO

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Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

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Jobs biographer Isaacson back-pedals on innovation comments, says ‘execution is what really matters’, Apple is best

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A couple of weeks after describing Google as more innovative than Apple, and suggesting that Tim Cook was vulnerable to a shareholder revolt if he didn’t quickly release disruptive new products, Steve Jobs’ biographer Walter Isaacson has downplayed his remarks in a round-table discussion on Bloomberg TV.

I think [Google is] very innovative. I was not trying to contrast it to Apple or something. I know, all the Apple fans got mad […]

The one thing I will say is innovation is great, but it ain’t everything. It’s not the holy grail. Execution is what really matters, and Apple is the best at execution … 
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Carl Icahn announces third $500 million AAPL purchase this month after earnings report

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As Apple opened down nearly 8% following yesterday’s earnings report from the previous quarter, activist investor Carl Icahn announced this morning his third $500 million purchase of Apple stock since the start of the month. Icahn has notably made a lot of noise being vocal toward Apple’s Board of Directors urging a larger buyback program for shareholders, something Apple’s Board has taken a position against, and today’s investment pegs Icahn’s ownership somewhere around $4.1 billion. Icahn’s recent purchases come ahead of Apple’s scheduled shareholder meeting on February 28, 2014.
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AAPL Investors won’t wait forever for new Apple product categories, warns analyst

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While Tim Cook and the rest of the Apple board may be content for Apple to take its time in launching new product categories, investors may be less patient, warns BTIG analyst Walter Piecyk. He also argued that neither the Mac Pro nor a rumored larger-screen iPhone 6 would meet market expectations of innovation.

When we upgraded the stock in March, we assumed Apple could announce a new product that would generate $5 billion of revenue in Fiscal 2014.  That new product never materialized.  We can’t say we are not concerned.  For example, when Apple announced the new Mac Pro at WWDC in June, Phil Schiller proudly boasted, “Can’t innovate, my ass”.  If that is what the company considers to be innovative then there should be some concern for EPS growth.

In the investment note, Piecyk cautions that Tim Cook could face renewed investor scrutiny if he doesn’t deliver … 
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Apple provides update on government requests as tech companies reach settlement with DOJ

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Just a few days later after Apple CEO Tim Cook expressed his thoughts about the NSA and data collection transparency, Apple has posted an update to its website with new information regarding account data requests. The company’s press release comes as US Department of Justice comes to a settlement with technology companies over how they are allowed to disclose information about government data requests.

A statement from the DOJ explains the agreement will allow “detailed disclosures about the number of national security orders and requests issued to communications providers, and the number of customer accounts targeted under those orders and requests including the underlying legal authorities.” Due to these new guidelines, Apple has now been able to report FISA and National Security Letters separate from law enforcement requests as show in its graphics above and below.  It also notes the new data released today replaces the U.S. data from its Feb. 5 2013 Report on Government Information Requests.

Apple-National-Security-orders-02Apple has been working closely with the White House, the U.S. Attorney General, congressional leaders, and the Department of Justice to advocate for greater transparency with regard to the national security orders we receive. We believe strongly that our customers have the right to understand how their personal information is being handled, and we are pleased the government has developed new rules that allow us to more accurately report law enforcement orders and national security orders in the U.S.

Apple CEO Tim Cook said in a recent interview that he would push congress for more transparency regarding controversial surveillance programs and how companies can disclose information related to information requests. At the time, Cook said that there was much the company couldn’t speak about due to gag orders:


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Live blog: Apple’s Q1 2014 earnings call

Credit: Michael Steeber

Credit: <a href="http://9to5mac.com/author/michaelsteeber/" target="_blank">Michael Steeber</a>

As we mentioned earlier this month, Apple is scheduled to hold a conference call to discuss its earnings and sales figures from the previous quarter it reported today: including 51 million iPhones, 26 million iPads, and 4.8 million Macs. The company also reported $57.6 billion in revenue for the previous quarter. We’ll be listening in on the conference call and updating you on key developments as they play out, so follow along at 5pm EST.
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Apple reports $57.6B revenue for Q1 2014: 51M iPhones, 26m iPads, 4.8m Macs, 6m iPods

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As expected, Apple just announced its fiscal year 2014 first quarter results for the all-important holiday quarter. It’s Q3 report only included less than a month of sales for the new iPhone 5s, 5c and revamped MacBooks, making today’s report the first to include a full three-month period of sales for the new devices on top of the expected boost in revenue leading into the holidays. It’s also the first report since Apple shipped the new Retina iPad mini, iPad Air, and Mac Pro.

Apple reported record quarterly revenue of $57.6 billion, which lands between its guidance for the quarter of $55-$58B and estimates by analysts averaging approximately $58.1B. It also reported net quarterly profit of $13.1 billion, or $14.50 per diluted share. Those numbers compare to the revenue of $54.5 billion and net profit of $13.1 billion reported in the same quarter last year.

Break down of device sales for Q1 2014 include 51 million iPhones, 26 million iPads (both all-time quarterly highs), 6 million iPods and 4.8 million Macs. Prior to today’s report the consensus from an average of analyst estimates predicted Apple would sell approximately 55M iPhones, 25M iPads, and 4.6M Macs.
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New leaked docs show NSA collects personal data from smartphone apps

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New documents leaked by Edward Snowden and reported by The New York Times, The Guardian and ProPublica detail how the NSA and its British counterpart can collect users’ personal data through smartphone apps. The reports specifically mention popular apps like Angry Birds, Twitter, Google Maps and Facebook and claim the NSA is capable of intercepting information ranging from location, age, and sex of users to address books, buddy lists, phone logs, geographic data and more:

The N.S.A. and Britain’s Government Communications Headquarters were working together on how to collect and store data from dozens of smartphone apps by 2007, according to the documents, provided by Edward J. Snowden, the former N.S.A. contractor. Since then, the agencies have traded recipes for grabbing location and planning data when a target uses Google Maps, and for vacuuming up address books, buddy lists, phone logs and the geographic data embedded in photos when someone sends a post to the mobile versions of Facebook, Flickr, LinkedIn, Twitter and other services.

At least one of the app developers, Rovio, is not surprisingly unaware of any of the activity mentioned in the documents, but it will be up to the app developers, Apple, and Google to address the issue and clarify for users if their personal data is safe. In a recent interview with ABC, Apple CEO Tim Cook commented on the controversy over surveillance programs and promised he would press congress for more transparency:
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Watch the full Tim Cook ABC interview on 30 years of Mac, NSA surveillance (Video)

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Yesterday we posted some excerpts from an ABC interview with Apple CEO Tim Cook and other executives that officially aired on the network last night. In the interview, Cook is joined by Apple’s Apple Senior VP Craig Federighi and Apple software VP Bud Tribble to talk about the 30th anniversary of Mac, the new made-in-America Mac Pro, iWatch (iRing?), secrecy at Apple and the recent NSA surveillance controversies.

Cook on NSA surveillance programs:

Number one, we need to be significantly more transparent. We need to say what data is being given, how many people it affects, how many accounts are affected, we need to be clear. And we have a gag order on us right now so we can’t say those things… .Much of what has been said isn’t true. There is no backdoor. The government doesn’t have access to our servers. They would have to cart us out in a box for that, and that just will not happen. We feel that strongly about it.

Cook didn’t say much that we didn’t already see in the excerpts, but you can check out the full uncut interview from ABC above.


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Tim Cook, Craig Federighi talk 30 years of Mac, secrecy, NSA, and sapphire crystal in ABC interview

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Last night we reported that Apple CEO Tim Cook has been interviewed by ABC in celebration of 30 years of the Mac. Tonight, the interview will air on World News with Diane Sawyer, but this morning, a tease of the interview was given on Good Morning America. ABC has sent us the above video excerpt of the video. As you can see in the video, Cook is joined by Apple Senior VP Craig Federighi and Apple software VP Bud Tribble.

Interviewer David Muir does not hold his questions back, and specifically asks the trio about secrecy, Apple’s plans for its Arizona plant, and about the iWatch. The interview takes place inside of Apple’s Cupertino headquarters, and we learn some new tidbits about Cook from this interview. According to Muir, the Apple CEO wakes up at 3:45 AM each morning and receives between 700 and 800 emails from customers each day. The CEO says Apple wants to make even more made-in-the-USA products (besides the Mac Pro), and he confirms that the new Mesa, Arizona Apple plant is to develop sapphire crystal.

Oh, and the iWatch? Cook jokingly says Apple is making a “ring” instead.

Tonight, the rest of the interview will showcase Cook’s thoughts on the NSA and more. You can watch the full (very interesting!) excerpt below:


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Tim Cook interview with ABC about the Mac’s 30th anniversary airing tomorrow

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Update: We’ve got video of the interview, which also includes Craig Federighi and Bud Tribble.

ABC News has announced that it has interviewed Apple CEO Tim Cook regarding the 30th anniversary of the Mac. The interview will air tomorrow night on World News with Diane Sawyer at 6:30 PM EST. A small portion of the interview will be presented at 7 AM EST on Good Morning America…


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Apple CEO Cook hands out autographed iPhones at China Mobile launch, says ‘great things’ coming

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As planned, iPhone sales have started via China Mobile, the largest carrier in China, today. The official iPhone China Mobile deal, which covers both the iPhone 5s and iPhone 5c, was announced in December. Earlier this week, Apple CEO Tim Cook promoted the event with multiple interviews, calling the partnership a “beginning.” Subsequent reports indicated that millions of iPhones have already been ordered through China Mobile…


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Apple settles with the U.S. Federal Trade Commission over App Store in-app-purchases

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Apple CEO Tim Cook informed Apple employees today via email that the company has settled with the United States Federal Trade Commision over an in-app purchases dispute. Cook says that Apple and the FTC have been negotiating for “several months.” The issue in the App Store comes down to the controversies surrounding children spending money too easily in the App Store without the consent of their parents.

Cook notes that “protecting children” has been a priority for everyone at Apple, and Cook notes that the App Store has industry leading controls for security and privacy, making the need to deal with the FTC surprising. Cook’s email details the safeguards in place for the in-app purchase system. Cook also notes the great lengths that Apple went to in order to appease customers who may have been harmed by in-app purchases:

Last year, we set out to refund any in-app purchase which may have been made without a parent’s permission. We wanted to reach every customer who might have been affected, so we sent emails to 28 million App Store customers – anyone who had made an in-app purchase in a game designed for kids. When some emails bounced, we mailed the parents postcards. In all, we received 37,000 claims and we will be reimbursing each one as promised.

Cook also says that it doesn’t feel right that the FTC intervened here. Alas, a settlement has been reached:

It doesn’t feel right for the FTC to sue over a case that had already been settled. To us, it smacked of double jeopardy. However, the consent decree the FTC proposed does not require us to do anything we weren’t already going to do, so we decided to accept it rather than take on a long and distracting legal fight.

Here’s Cook’s email in full:


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In rare TV interview, Tim Cook says he is ‘honored’ to be doing business with China Mobile

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In a rare TV interview, Tim Cook described this week’s launch of the iPhone on China Mobile as “a watershed day” for the company. While the soft-spoken Apple CEO is noted for the humbleness with which he speaks, it’s hard to imagine him describing Apple as being “honored” to do business with many other companies.

I’m so honored to be doing business with … China Mobile. It’s a huge announcement…we’re incredibly impressed with them, we have deep respect for them, and have had from the very first discussion that we’ve had together” … 
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Tim Cook calls China Mobile launch ‘a beginning’ as Chairman says ‘multi-million’ iPhones ordered

Ive at iPhone 5 event (Getty Images)

(Image via Getty Images)

Ahead of the launch of the iPhone on China Mobile on January 17th, Apple CEO Tim Cook sat down with the Wall Street Journal and other publications for a brief interview. Cook hints that this iPhone deal is only the beginning of a longer-term partnership between Apple and China’s largest mobile carrier:

Speaking in a small media briefing to Chinese media and The Wall Street Journal, Apple Chief Executive Tim Cook said he is “incredibly optimistic” about the outcome of the cooperation with the Chinese carrier.

“We’ve gotten to know each other….today is a beginning, and I think there are lots more things our companies can do together in the future,” Mr. Cook said.

Cook is likely referring to future generations of the iPhone, and other products such as the iPad, appearing on China Mobile’s network in the future. Cook also shares that half a million of the App Store developers are from China:

Mr. Cook said Apple wants to reach as many Chinese consumers as possible by offering iPhones through China Mobile, and added that the country has more than half a million people writing apps for the U.S. company’s iOS operating system.

“Apple has always been about making the best products, not the most products, so that’s always our North Star and that’s not going to change ever,” said Mr. Cook.

“Multi-millions” of iPhones have already been pre-ordered through China Mobile, according to a statement from China Mobile’s Chairman in the same interview. Earlier today, the WSJ reported that over one million iPhone 5s units were shipped from Foxconn to China Mobile. 


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Tim Cook’s revised stock deal cost him $4M this year

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Photo: mashable.com

Photo: mashable.com

ComputerWorld noted that Apple’s SEC filing on Friday revealed that Tim Cook lost out on $4M worth of stock as a result of his request to the board in August to revise his compensation arrangements to a deal he felt was fairer to shareholders.

Earlier this year Apple’s board revised Cook’s vesting schedule at his urging. Rather than the two monster stock handouts — which only relied on his continued employment — Cook asked that they be spread out over a 10-year period and tied to the company’s stock performance … 
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Tim Cook tells employees Apple has ‘big plans’ for 2014 that ‘customers are going to love’

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This morning, Apple CEO Tim Cook sent a lengthy memo to employees as a reflection of the soon-ending 2013 and the upcoming year of 2014, according to multiple sources. In the letter, Tim Cook discusses people experiencing Apple products this holiday season, the Apple products launched throughout 2013, and corporate initiatives. “This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work,” Cook says in the beginning of the email.

Cook notes Apple’s new manufacturing process for the Assembled in the USA Mac Pro and calls iOS 7 an “extraordinarily ambitious project.” “We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas,” Cook told employees. Cook also notes his pride over Apple reaching 50 billion App Store app downloads this year. Apple reached this milestone in approximately five years…


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Trouble in Austin: Apple repeats last year’s iMac holiday shortage with the Mac Pro

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Bbx2BNlIIAAiqJJ.jpg-largeThe December supply of Mac Pros?

The new Mac Pro is an awesome machine for those with several thousand dollars to spend on a computer and a need for all the power that comes with that thermal core, but managing to get one is going to be difficult for the next few months even if you have the credit card ready. Yesterday, Apple announced that the Mac Pro would go on sale today, December 19th. The store went live last night with the Mac Pro shipping the very last non-holi-day of 2013, December 30th.

As we noted earlier today, Apple’s customers in its home state of California awoke to Mac Pros being quoted to ship in February. But it gets worse…


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Quick video: Tim Cook & other CEOs meet w/ Obama to discuss healthcare.gov, NSA surveillance, House of Cards

Update: Bloomberg caught up with Tim Cook on his way out of the White House today and reports Cook described the talk as “a great meeting.” Video report below.

Following yesterday’s announcement that Apple CEO Tim Cook along with other tech executives would be meeting with President Obama today, we now have some of the first images from inside the meeting.

While Politico’s report is light on details regarding what was discussed at the meeting, we get a brief video clip below showing Cook seated across from Obama (and next to Google chairman Eric Schmidt and Netflix CEO Reed Hastings) as the President makes a joke about if Hastings brought advanced copies of Netflix show “House of Cards.”

“I’m just wondering if you brought advance copies of ‘House of Cards’?” Obama said to Netflix head Reed Hastings. The executive laughed and invited the president to show up for a cameo, according to a pool report.

“I wish things were that ruthlessly efficient,” Obama said in reference to the show and its Machiavellian lead character. “This guy’s getting a lot of stuff done.”

It looks like cameras were asked to leave following the brief introduction, but on top of the expected discussions regarding the controversial launch of Healthcare.gov, the report also notes that “industry leaders made it clear they wanted to prioritize” issues related to NSA surveillance programs. The White House also announced today following the meeting that it has hired former Microsoft Office exec Kurt DelBene to oversee fixing issues that still exist with the Healthcare.gov website.

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Tim Cook voices his fight for equality at Auburn University Lifetime Achievement event [video]

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Apple CEO Tim Cook, who is not known for many video recorded public appearances outside of Apple events, spoke at length regarding equality at an Auburn University event. At the event, Cook accepted Auburn University’s College of Human Sciences Lifetime Achievement award. AllThingsD first wrote about Cook’s appearance and notes Cook’s discussion of two of his inspirations: Martin Luther King and Robert Kennedy:

“They sacrificed everything, including their lives, as champions of human rights and of human dignity,” Cook said. “Their images inspire me. They serve as a reminder to me every day that regardless of the path that one chooses, there are fundamental commitments that should be a part of one’s journey.”

Cook also quotes the late Nelson Mandela (who Apple is currently honoring on its homepage). Interestingly, Cook’s quote from Martin Luther King is the same one that he sent via video to Apple employees late in November. “The time is always right to do what’s right,” the quote reads. The video (above) of Cook is well worth a watch for the life lessons it provides. Cook also provides insight into Apple’s approach to making its technologies accessible for everyone.


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Report: Forstall advising startups, traveling overseas, investing in charitable causes post-Apple

Offering somewhat of an answer to a very popular question among followers of Apple, new publication The Information is out with a report today offering a few interesting tidbits regarding Scott Forstall’s post-Apple activity.

Scott Forstall, the former SVP of iOS Software who was replaced by Craig Federighi under Tim Cook’s executive reorganization in late 2012, has reportedly been using his free time to advise startups, spend money philanthropically, and visit other countries.

Business Insider relays this message from the report:

Amir Efrati at new technology site The Information is reporting that Forstall spent the year traveling to Italy and South Africa. He also advised a few startups, and became more philanthropically involved, focusing on education, poverty, and human rights.

As for what’s next, Efrati doesn’t have any news, but he says VC firms like Kleiner Perkins and Andreessen Horowitz have stayed in touch, but Apple employees think Forstall’s next move will be starting his own company.

While The Information’s report is somewhat vague, it reveals more details than the very private former Apple exec has let on in the past. Check out The Information to read the full report.

Apple’s new head of retail Angela Ahrendts is Fortune’s #4 Businessperson of the Year

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Fortune is out today with its annual Businessperson of the Year list and this time around a couple notable Apple connections have made the list. Coming in at #4 behind #1Elon Musk, activist investors, and Tencent CEO ‘Pony’ Ma Huateng, is Apple’s recently hired Head of Retail, Burberry CEO Angela Ahrendts
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Tim Cook urges employees to refresh themselves on Apple’s code of conduct in video message

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Apple executives have reached out to employees today in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple. An email from Apple’s SVP and General Counsel Bruce Sewell (below) was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy.

It’s unclear if there was a situation at Apple that could have prompted the email and video from Apple executives to employees. Apple notes that the policy “explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.” The document also covers legal principles  “like antitrust and anti-corruption laws” that all employees are expected to follow.

In the video, Tim Cook quotes Martin Luther King Jr saying “The time is always right to do what is right” and urges employees to speak up about other employees not following the code of conduct. Cook’s full quote from the video below:

As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it.
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Apple Stores to implement iBeacon location technology to improve service, boost sales

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Customers entering an Apple Store (<a href="http://www.flickr.com/photos/klingon65/3840822757/in/photolist-6RpdN2-6RtfAW-6RJAHC-6TMNPK-6YaK9g-72ym3y-72ym69-76vgUH-76zcSC-7a46eP-7a46j2-7a46rZ-7a46vV-7a7VFJ-7bk1Cx-7dWBrd-7ebgkw-7fwqc8-7hjdSo-7pJoH8-7pJryH-7pNgDU-7pNhNW-7pNkxW-7rwhLM-7sVwEs-7tYcdD-bqqpoE-bqqqXs-bqqq3L-bDkiMB-bqqqwu-8gRXYQ-dDbgNk-crXJFW-dLxppW-co1G8N-dFMpEd-9SH1T9-bQrD92-aVVDhv-8gRXQC-8gRXR7-8gRXU7-8gNFZz-8gNFZV-8gRXSb-8gNG26-8gNG2H-8gRXTw-8gRXSw/">Photo by Gary Burke</a>)

iOS 7’s flashy launch earlier this year overshadowed a breakthrough new feature: iBeacons, a location-based technology with profound implications for industries such as retail. An iBeacon system could allow a store to install transmitters that would wirelessly connect to an iPhone and tell the phone its location with respect to items on shelves. This iPhone could then perform additional functionality if it is equipped with a specialized application. According to multiple sources, Apple is planning to soon enable just that in its retail stores…
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