Tim Cook appears to be using his international tour, which so far includes Israel, Germany and the UK, to push a second product every bit as hard as the Apple Watch: privacy. In an interview with the German newspaper BILD posted yesterday (paywall), Cook went as far as to praise Edward Snowden for his role in prompting discussion of the issue.
If Snowden did anything for us at all, then it was to get us to talk more about these things. [Apple’s] values have always been the same.
The comments follow a meeting with German Chancellor Angela Merkel, at which data privacy was reportedly a key topic. Cook also told the Telegraph last week that “none of us should accept that the government or a company or anybody should have access to all of our private information.” Cook has in the past resisted FBI pressure to compromise its strong encryption, and was the only tech CEO to attend a recent White House cybersecurity summit.
In the BILD interview, Cook reiterated Apple’s stance on privacy, and also said that as Apple had grown larger, it had taken deliberate decisions to be less secretive about some aspects of its business … Read more