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As the Thanksgiving turkey and wine buzz starts to wear off and we head into the pinnacle of American consumerism known as Black Friday, we here at 9to5mac have some tips which should make the shopping experience pleasant, efficient and productive. Over the next 24 hours, everything Apple related will be at the lowest prices of the year. We’re going to guide you to getting in, saving a bunch of cash and getting on your way.

First some don’ts:

  • Don’t for any reason actually go to a physical store. The 2-3 $150 50″ Best Buy TVs per store isn’t worth being in the vicinity of Black Friday shoppers and the “Door Busting”. It’s a nightmare out there. Go to a park. Play with your kids. Spend a few minutes with us and we’ll knock out that gifting.
  • Don’t actually buy anything online tonight. Prices keep dropping in the runup to Black Friday. Wait. Enjoy the time with your family, watch some football. If you must, grab some small ticket items and get those out of the way. If you miss something, it will likely be around again on “Cyber Monday”.
  • Don’t buy anything at an Apple Store or Apple has outsourced Black Friday to their retail partners and have normal prices across the board. The stuff you buy at Target/Best Buy/Walmart/Amazon/ is the exact same product and warranty you get at Apple. Pro-Tip: Apple Stores are for showrooming and repairs.
  • Don’t touch that dial. Stick with us here at 9to5Mac, 9to5Google and most importantly 9to5Toys for all of the best deals. Heck, now’s the time to subscribe to 9to5Toys TwitterRSS FeedFacebookGoogle+ and Safari push notifications. We’ve got a team of 20 people scouring the web for the best deals out there and tomorrow it is going to come fast and furious.

As for Apple products, we’ve distilled the absolute best deals out there into just a few options. Important considerations include state tax at time of purchase, gift cards vs. actual savings, shipping and rewards. Also, AppleCare discounts. Here’s the quick rundown:

Apple Watch

Target, B&H and Best Buy in the US have the biggest discounts we’ve seen this year. Best Buy will knock off $50 on Sport and $100 on Stainless. Target gives you a $100 gift card on both models which is of course good for an additional 5% cash back using their RedCard. Both sites charge tax in a 50 states but offer free shipping.

However, the best option might be B&H Photo which offers the Apple Watch in fewer varieties than Best Buy but for the same $50 off Sport/$100 off Stainless. In addition, B&H throws in a $50 gift card, B&H only charges Tax in New York State which may save you big money.

Screenshot 2015-11-26 18.01.07B&H Photo:

Best Buy:


Apple Watch Sport starts at $349 and comes with a free $100 Target Gift Card. Use your REDcard to save an additional 5% and your effective net cost is just $231.55. That’s the lowest price we’ve seen on new Apple Watches. Target will throw in the free gift card on any in-stock Apple Watch.



Apple TV

Target has the New Apple TV for ~$50 off in store but those prices will likely hit retailers like Walmart ($112) tomorrow. HHGregg also is expected to have some availability on Black Friday at reduced cost. Staples has $25 off if you checkout with Visa Checkout. The 3rd Gen Apple TV is $50 in a number of places and $40 Geek squad refurb at Best Buy. Stay tuned


For those of us that still love the iPod Touch, there are a few nice deals around. Best Buy cuts $50 across the board, Target cuts $40-$60 and Walmart cuts $35.


iPhones with plans from the major US carriers are marked down significantly in a number of retail outlets


iPad Air/2

iPad mini 2/3/4

iPad Pro


Mac prices and inventory will fluctuate wildly on Black Friday. Best Buy gives an extra $50 off to students on iMacs and MacBooks

Retina 12-inch MacBooks are now widely available in Gold, Silver and Space Gray. The best prices as of this writing are:

MacBook Airs: B&H are running the table as of this writing with $120 off across the board, Tax only in New York and 6 months of Parallels Access but things will likely change- stay tuned.

MacBook Pro

B&H is leading the way with $150-$500 off 13-inch MacBook Pros and $200-$500 off 15.4-inch MacBook Pros. We expect to see some lower prices at eBay and other locations through the day.


The entry level iMac is a whopping $200 off at Best Buy ($899) and with the .EDU  credit drops down to $850 shipped. After that B&H is leading the way with at least $100-$300 off on standard models and MacMall leads the way on custom configs. We’ve heard whispers that a retailler is going to do some serious price drops so we’ll post those when they happen.

Mac Mini:

B&H takes $50 off the base model which now starts at $449 and $70 and $100 off the higher models. Other places take off less but will likely drop prices tomorrow.

Mac Pros:

Again, B&H has the lowest base model price and most of the configurations along with MacMall.



The above prices and inventory will likely be all over the place on Black Friday so we’ll be updating frequently. Thanks again for joining us for Black Friday 2015.



Welcome to 9to5Mac’s official Mac Holiday Gift Guide! This has been an exciting year for Mac lovers, thanks to the cool new 12″ Retina MacBook and 21″ Retina iMac, as well as great accessories from Apple and others. I’ve been canvassing all things Mac throughout the year, so what you’ll find inside are some great options at various price levels — everything from stocking stuffers and apps to “best gift I’ve ever received” material. Also included: the best (limited time only) prices I’ve found anywhere on new Mac computers.

Before you go further, I’d recommend that you bookmark and/or send this page to your favorite people, because either you or someone you care about is going to get a great gift from this guide. Beyond great Macs, apps, and accessories, some of my picks are designed to help an old Mac run better than new…

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If you’re buying gifts for music lovers in your life, there has never been a better time to do it: there’s a vast range of products to choose from at every price level. But here I’m focusing on the premium end of the market – a main gift for someone who you love as much as they love music!

These are products consistent with my philosophy of buying the right thing once. Gifts that will be appreciated as much a few years down the line as they will when first unwrapped.

Let’s start with headphones …  expand full story

V-MODA makes some of the best earphones available. While sports stars and celebrities are normally seen wearing Beats, you’re more likely to find a pair of V-MODA cans wrapped around the necks of DJs. And if I’m going to trust someone’s judgement on an audio product, I’ll choose a music professional over a sportsperson any day.

In the past, I’ve owned the Crossfade M100 and now, the award-winning earphones are back with an added feature: wireless connectivity. I’ve been using the Crossfade Wireless for the past week or so, and they’re rather fantastic…

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The average Apple Watch owner interacts with their Watch 60-80 times a day, but most of that usage doesn’t involve anything more than looking at the watch face, checking the time and information displayed in the complications. The least common thing people do on the Watch is read emails.

These are among the findings of two very different studies noted by Fortune. Wristly’s latest update provides a whole raft of data about what people do with their watches, based on a large panel of 1450 owners, but relying on users to estimate their usage. A Stockholm University study took the exact opposite approach, studying a mere dozen owners, but analysing video from wearable cameras to measure what people actually did rather than what they reported …  expand full story


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