Seth Weintraub

@llsethj

Publisher and Editorial Director of the 9to5 Sites.

  +SethWeintraub (850,000)

Seth Weintraub is an award winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts.

It turns out that his hobby 9to5Mac.com blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google.com and adding the 9to5Toys.com gear and deals site.

For 15 years, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger. Seth is a licensed single engin private pilot, certified open water diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wife and two sons.

More at About.me.

Tips: seth@9to5mac.com, or llsethj on IM

Seth Weintraub's Recommended Gear

At the Isetan Department Store in Shinjuku, Tokyo, Apple is building a store specifically for the Apple Watch on the ground floor. Macotakara thinks it might be a permanent fixture because it is listed in the mall directory below.

Japan is one of the 9 countries where the Apple Watch will launch on April 24th. Earlier this week we saw the size of the Apple Watch Store at Galleries Lafayette in Paris and at London Selfridges. Apple also began advertising for its Apple Watch in its traditional stores this week.

This will take some getting used to. Imagine a world where there is an Apple Store on one side of the mall and an Apple Watch store on the other like so many Starbucks.  expand full story

March 14

Oscar winner Alex Gibney’s documentary about Steve Jobs. The film debuts at SXSW this month.

Sometimes I lose count of the movies about Steve Jobs but I’m pretty sure this one wasn’t on my radar until recently. Premiering at SXSW today is “Steve Jobs: The Man in the Machine”, a documentary funded by CNN and directed by Alex Gibney, who is just off releasing a controversial Scientology exposé “Going Clear”.

Alex Gibney is one of America’s pre-eminent filmmakers. He won an Oscar for Taxi to the Dark Side and was nominated for Enron:The Smartest Guys in the Room. Most recently Mea Maxima Culpa:Silence in the House of God won three Emmys and a Peabody. This spring Going Clear:Scientology and the Prison of Belief and a Sinatra doc miniseries airs on HBO.

Reading the Q&As at Variety and Hollywood Reporter, it appears that this isn’t going to be a love-fest like the new book. Still, given the subject matter and the brief clip above, I’m intrigued…

Steve Jobs- The Man in the Machine

Update: notes from the film, which we can now confirm doesn’t cast a good light on the Apple founder follow. According to the Hollywood Reporter, Apple Employees who attended the film walked out:

expand full story

Lightning and USB Type-C Connectors

Yesterday on his Talk Show podcast, Daring Fireball’s John Gruber suggested that his Apple sources told him that Apple invented USB Type-C. Known for often insightful but always ‘not negative‘ Apple commentary, Gruber sometimes peppers his stories with info he’s gained from inside Apple which he calls “little birdies” (that admittedly haven’t been 100% recently, but used to be spot on).

The quote, taken from TheTechBlock about 54 minutes in:

I have heard, can’t say who, but let’s call them “informed little birdies”, that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can’t really say that. They’re not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard.

That’s a bit weird, because if Apple did invent USB Type-C, it would seem like a no-brainer for replacing Lightning. But Gruber noted in a post earlier this week that he didn’t think Apple would replace Lightning with USB Type-C.

I think the answer is probably “No, Apple is not going to switch the iPhone and iPad to USB-C”. I think Lightning is a more elegant design, including being slightly thinner. And I think Apple likes having a proprietary port on iOS devices.

But, if they did move iOS devices to USB-C, then you could charge your iOS devices and MacBook with the same cable. And within a few years, all phones and tablets from all companies would charge using the same standard.

A few minutes of research into the matter yields a wealth of data about the genesis of USB Type-C and while Apple does play an active role, it appears they had a lot of help – to put it charitably… expand full story

March 12

What kind of parent are you if you don’t plunk down $80 for one of these OSMO things right now? I just got one. Amazon reviewers gave it an impressive 4.8/5 stars and it comes with 4 apps. The latest, Masterpiece for iPad [free, App Store] lets kids learn to draw by a type of tracing using the iPad camera illustrated in the excellent Sandwich video above.

After the kids are done you can send it all over the place or print it out. There is a nice video capture feature as well that replays the drawing which looks like it will pump up your kids for the next drawing.

The OSMO game system has three other games at present: Words, Newton and Tangram

OSMO

It looks pretty cool but I’ll see if I can corral my 6 year old into a review.

Press release follows: expand full story

If you are like us, probably the toughest decision you are facing this year is figuring out which new Retina MacBook color you will be getting. The buying process otherwise is more like buying an iPad than a Mac with only 2 speed/storage models.

Will you match your Space Gray iPad and iPhone and now Apple Watch? Or, will you sport the same silver of the Macs that actually do some real work? Will you go off the grid and show your lawyer/banker colleagues who is boss with the gold model?

It is a tough and important call because you WILL be judged – you can’t just embarrassingly hide a MacBook in a wallet case like my Gold iPhone.  You’ve had a few days to mull it over. So what’s it going to be?

Apple supply chain buyers, this ^^^ data is on us. Feel free to send any leftover MacBooks as compensation. expand full story

March 11

In the latest sales forecast from KGI securities, Analyst Ming-Chi Kuo expects a number of factors to contribute to initial slow sales of Apple’s thin new 12-inch MacBook w/Retina display. The analyst with an excellent track record believes that “higher price and concerns about the model having only one USB-C I/O, a potential inconvenience, along with supply chain constraints” will keep unit numbers at around 450K units leading up to Apple’s WWDC in June. That’s the event where a new Mac operating system, OS 10.11, will likely be unveiled.

Kuo is much more bullish on the long term prospects of the device and its features, however. He believes the product will “prompt the market to refocus on the thin and light form factor design trend, including metal casing, hinge, fanless thermal system, USB Type-C and thinner keyboard/ panel,” which already has begun to happen if our inboxes are any indication.

Full Note on MacBooks follows:

expand full story

The 640×480 .3 Megapixel camera on the new Retina MacBook would seem a little out of place (time? wrong decade?) on Apple’s new flagship product at first glance but from the video above you can tell critics of Apple’s ‘form over function’ don’t have a leg to stand on. After all, very few people complained when Nintendo put a 640×480 camera on the 3DS 5+ years ago and look how popular that was.

via MKBHD and DetroitBorg

We’ve been poring over Apple’s change to the 8.4mm by 2.6mm USB Type C standard since we got tipped the design of the new MacBook late last year. It is a big change for Apple and puts the future of longstanding technologies like Thunderbolt and MagSafe into questionable status.  Even Lightning seems a whole lot more vulnerable when an adapter that is marginally bigger, but has the whole industry behind it, shows up in Apple’s future flagship laptop.

Some quick, fun facts on USB Type C that make it pretty amazing: expand full story

March 8

The latest 4K flyover video showing construction progress on Apple’s Campus 2 has just arrived in our inbox. Thanks to our good friend MyithZ, we see that the full internal structure has now been started including all the way to the roof in one part of the video.

The full drone flyover is available in full 4K video below: expand full story

March 1


Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP