Steve Jobs turned down iBooks idea when first proposed by Eddy Cue

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Steve Jobs originally rejected the idea of an ebook store when Eddy Cue suggested it, changing his mind only when Cue re-pitched it to him after development of the iPad, reports AllThingsD from the ebook trial.

Testifying in the DOJ’s e-book price-fixing case Thursday, Eddy Cue, Apple’s senior vice president of Internet software and services, said that when he first approached Jobs with the idea of a bookstore in the fall of 2009, the Apple co-founder dismissed it.

“He wasn’t interested,” Cue said. “Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn’t feel like a book.” …  Read more