Apple iBooks trial Stories June 14, 2013

Steve Jobs originally rejected the idea of an ebook store when Eddy Cue suggested it, changing his mind only when Cue re-pitched it to him after development of the iPad, reports AllThingsD from the ebook trial.

Testifying in the DOJ’s e-book price-fixing case Thursday, Eddy Cue, Apple’s senior vice president of Internet software and services, said that when he first approached Jobs with the idea of a bookstore in the fall of 2009, the Apple co-founder dismissed it.

“He wasn’t interested,” Cue said. “Steve never felt that the Mac or the iPhone were ideal reading devices. In the case of the phone, the screen was smaller, and in the case of the Mac, you had this keyboard and device, and it didn’t feel like a book.” …  expand full story

Apple iBooks trial Stories June 12, 2013


Further updateAn interesting snippit to come out of the trial is that Apple doubled its iBooks business in 2012, yet its market-share remained unchanged at 20 percent. This means the rest of the market (predominantly Amazon, of course) also doubled its ebook sales last year. eBooks have clearly re-popularised reading.

Update: Apple has now entered into evidence the email that was sent, and that one talks only about the pricing Apple wants, making no mention of moving Amazon to the agent model. The DOJ may still try to argue that the draft shows intent, but as Apple’s legal team has argued, it’s unfair to draw conclusions of the intent of someone unable to put his side of the story.

Just when Apple seemed to be getting the upper hand in the ebooks trial, the DOJ produced a second email from Steve Jobs which casts doubt on Apple’s claims that it was “indifferent” to the pricing models adopted by competitors such as Amazon, reports Fortune.

The DOJ case against Apple is predicated on the claim that Apple put pressure on publishers to sell to Amazon on the same terms as Apple, the so-called ‘agency model’ in which publishers set the price of each book and retailers take a percentage, instead of the wholesale model, where retailers buy in bulk and set their own prices.

Apple has denied this, stating that while it wanted the agency model for its own store, it was “indifferent” – a word it has used on the stand twice – to the arrangements publishers had with other retailers. The DOJ has now entered into evidence Exhibit 55, an email from Steve Jobs to Eddy Cue which appears to directly contradict this claim …  expand full story

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