Apple

Apple won’t take the wraps off of its upcoming Beats-based music streaming service at its March 9 “Spring Forward” event, according to music industry sources briefed on the launch timeline. Instead, Apple currently plans to introduce the service, at least in beta form, at its Worldwide Developers Conference (WWDC) in early June. The WWDC keynote likely takes place on Monday, June 8th, and that’s the event where the debut will occur. The new iTunes music streaming service is based on technology acquired from Beats Music, including curated playlists, cloud-based libraries, and offerings customized to the musical tastes of individual users. The service will be priced as high as $7.99 per month, which is less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio…

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AppleInsider is reporting that it has received information about the next-generation iPhone hardware. It claims that the next iPhone, generally expected to be a ‘6s’ style device (meaning that it will feature internal changes but the external chassis will be the same as the 6), will feature 2 GB of RAM, just like the A8X in the iPad Air 2. It also says that Apple is considering inclusion of an Apple SIM as standard, just like the cellular iPads.

For some context, the iPhone first shipped with 1 GB of RAM in 2012 with the iPhone 5. This means a RAM jump is now about ‘due’, with many expecting an increase last year to help accommodate the increased asset size required by the Retina HD iPhone 6 and 6 Plus.

Although 9to5Mac cannot directly backup the claims, the advancements feel like an obvious progression for the device given Apple’s inclusion of 2 GB of RAM in the iPad Air 2 as well as the introduction of the Apple SIM last fall. Note also that Apple has doubled RAM every few generations of iPhone, and given that many were expecting an increase last cycle, it is not surprising to see it rumored for the ‘iPhone 6s’, which is likely to feature new and improved internals like other ‘tock’ years.

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Episode 004 of Happy Hour is finally here and Apple’s March 9th “Spring Forward” event is right around the corner. It’s safe to say, we’re all pretty excited. What can you expect to be announced on stage at the event? Well, today we’re discussing the entire thing and getting into all of the details along with our expectations and predictions. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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Click here to subscribe on iTunes or listen to the episode embedded above.

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Gartner is out with its latest report tracking smartphone movement during the previous year and more specifically the holiday quarter.

Headlining the report is news that over 1 billion smartphones were sold in 2014, a data point IDC first said was hit in the previous year, adding that two out of three phones sold last year qualified as smartphones.

Gartner’s data shows Apple topped Samsung in worldwide smartphone sales with 74,832,000 units shipped during the holiday quarter, just 1.8 million units more than Samsung, giving Apple 20.4% market share for the quarter, a virtual tie with Samsung’s 19.9%.
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Believe it or not, there’s an iPhone 6 in that pile of smartphones shown in the image above and we’re going to compare it to Samsung’s newly announced Galaxy S6. Which one would you prefer? More importantly, what are the major differences between these two devices? Well, let’s go ahead and find out…

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Apple and IBM today unveiled three new enterprise apps developed for iOS as part of their ongoing ‘IBM MobileFirst for iOS’ partnership. The new apps include Advisor Alerts, Passenger Care, and Dynamic Buy. The three apps, a combination of both iPhone and iPad software, join the original set of 10 announced last year and another new app recently announced bringing the collection of apps announced under the deal to 14 total across eight industries including retail, banking, and transportation.

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Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch is not on the cover of the issue I received, there are four covers circulating — one of them features the Apple Watch as the cover photo. Regardless of whether you get a copy of the magazine with the special cover or not, inside the Watch gets three pages of press coverage.

The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.

Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.

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Apple today released an updated aerial shot of the construction progress of its Campus 2 project in Cupertino, California. The new shot was made available on the City of Cupertino’s official website and continues to show the steady progress including more groundwork made on the future headquarters.
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Welcome to episode 003 of the Happy Hour podcast! Today we’re discussing all things Apple Watch. Can Apple succeed in the smartwatch game? It’s clear Apple has been developing this product for a while and we’ll get into all of the need-to-know information surrounding it. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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Click here to subscribe on iTunes or listen to the episode embedded above.

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(via Carlos Ribas)

As Apple prepares to bring the Apple Watch to market in just a few short weeks, the company is once again turning to Vogue magazine to showcase its new product category of wearable devices. We first saw the Apple Watch make its magazine debut on the cover of Vogue China late last year, and now the popular fashion-focused publication is featuring a multi-page spread displaying various Apple Watch collections. What’s more impressive, though, is the first video ad campaign for the Apple Watch found in the digital version of Vogue seen below…
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As this photo of the original Mophie Juice Pack and Tylt’s Energi for iPhone 6 shows, iPhone battery cases haven’t changed much over the years. They’ve existed for almost as long as iPhones, and remained ubiquitous due to Apple’s continued focus on thinness over longevity. That hasn’t been great for consumers: as 9to5’s Seth Weintraub put it, people are more impacted by their phones’ battery life than an extra 2mm of thinness.

It took until 2014 for Apple to offer one iPhone model — the iPhone 6 Plus — with all-day battery life, though you have to be willing to accept a much larger footprint to get that. By comparison, the smaller and reportedly more popular iPhone 6 improved only around 7% upon the iPhone 5s in run time, so the typical iPhone user isn’t seeing much of an improvement over prior models.

With a variety of alternatives at Apple’s disposal, including some major chip improvements that are just around the corner, we wanted to pose two questions to our readership. Should Apple take a break from slimming down iPhones to focus on improving battery life? Or should it instead focus its efforts on making battery cases better? Read on for our thoughts, and share yours in the comments section below…

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While Apple has notably been engaged in a back-and-forth poaching war with electric vehicle maker Tesla in recent months, a new report from The Korea Times claims that Apple has also been targeting “experts in next-generation technology” from Samsung Electronics. Citing an anonymous official from Samsung, the report highlights that the iPhone maker has a history of picking off chip experts from the Korean company using competitive compensation and “greater independence” as engineers.
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In an effort to eliminate bugs from upcoming iOS versions ahead of their general releases, Apple plans to launch the first-ever public beta program for the iOS operating system, according to multiple people briefed on the plans. Following the successful launch of the OS X Public Beta program with OS X Yosemite last year, Apple intends to release the upcoming iOS 8.3 as a public beta via the company’s existing AppleSeed program in mid-March, according to the sources. This release will match the third iOS 8.3 beta for developers, which is planned for release the same week. Apple then expects to debut iOS 9 at its June Worldwide Developer Conference, with a public beta release during the summer, and final release in the fall…

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In the last few weeks we’ve heard about a poaching war between Apple and Tesla, a couple hires by Apple from the auto industry, and a whole lot of speculation followed by reports that Apple has a team of hundreds working on an electric vehicle. But who exactly is working on the project at Apple?

We can learn a lot about the scope of the research Apple is doing from the talent on the team, so we’ve talked to our sources and compiled a list of some key employees Apple has hired and assigned to the project. 

A couple things we learn from the hires: Evident by this long list of automotive experts, it’s clear Apple’s ambitions go well beyond just its iOS-based CarPlay in-dash system. Well beyond software too, as many of the names below are hardware engineers coming from Tesla, Ford and other notable automotive related areas. In fact, the majority of employees on this list that are reporting to team leader Steve Zadesky come from an automotive hardware background and many only joined Apple recently or around the time Cook reportedly approved the electric car project. 

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Welcome to the second installment of the revamped Happy Hour podcast. Today we’re talking all about cars. Apple cars. Do they exist? Well, that’s anyone’s guess at this point, but there are a lot of details that line up for this to become a possibility. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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Click here to subscribe on iTunes or listen to the second episode embedded above.

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In an amusing retaliation to Jony Ive’s opinion of Motorola’s Moto Maker, Motorola president described their company as a ‘different philosophy’ as well as directly attacking Apple’s product lineup, describing iPhone prices as ‘outrageous’ in a conversation with the BBC.
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Apple’s Canadian HQ used to be located in a 78,000 square foot building on the outskirts of Toronto, but the company has recently moved into a smaller downtown location as it looks for a tenant to take over its previous headquarters for the country, according to sources close to the situation.
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