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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple wins patent for 3D iPhone UI w/ motion gestures, reassigns PrimeSense 3D mapping patent

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Apple was today awarded a patent for touch-free, motion sensing gestures within 3D GUI concepts just as the company reassigns a patent related to 3D mapping technologies that it picked up through its acquisition of PrimeSense.
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Apple recruits ‘Head of Social Media’, will be stationed out of Beats’ West Los Angeles HQ

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Apple is looking to hire a new Head of Social Media and Content that will lead and expand on its current social media strategy. The job will be based out of Culver City, which could hint at Apple’s plans to align its overall social media strategy closer with its recently acquired Beats Electronics division which is located there. The West LA office is also in close proximity to its lead global Ad/Marketing agency Media Arts Lab.
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Apple Campus 2 December 2014 update + Drone Flyover video

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Our bi-monthly drone flight over Apple’s Campus 2 doesn’t reveal anything huge but things are definitely moving along from last time, especially in the foundation. Check the YouTube below and thanks again to Myithz, our eye in the sky.
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Gift guide: The best leather cases & wallets for iPhone 6/6Plus

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I prefer leather, wallet-style iPhone cases, and if you’re reading this you’re likely on the hunt for one as well. I’ve had a lot of cases arriving for review this time of the year following the iPhone 6 and iPhone 6 Plus launch, so below I’ve put together my thoughts on the best leather wallet cases around (and in some cases vegan leather), to guide you through your purchase and show you some of my favorites after going hands-on. 
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Apple adds 9 new Flyover locations to Maps, additional countries for Siri showtime listings

Apple has today added 9 new locations to its Flyover feature in Maps (via MacRumors), including three in France, a landmark in Sweden, one in New Zealand, two in Arizona, and a couple more United States landmarks in Wyoming and Arkansas. Flyover allows users pinch to zoom and pan around high resolution views of more than a hundred different landmarks, and today’s additions bring the total number of supported locations up to 101.


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Chance’s holiday gift guide: the products I use everyday

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I’ve already broken down the best gifts for students this holiday season, but now it’s time to talk about the best gifts for all the Apple lovers in your life. These are most of the products that I use on a daily basis. Whether I use them on-the-go, while working, or pretty much 24/7, these are some of the best products that have earned a coveted spot in my daily routine.


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Apple begins hiring retail positions in Brussels ahead of first Belgium store opening

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(RED) Apple Store logo

As it continues to expand its global reach through its retail stores, Apple has begun recruiting for Apple Store-specific positions in Brussels through job listings posted online. As MacGeneration points out, the upcoming Apple Store opening in the capital city will mark Apple’s first retail location in Belgium.
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Apple is working on VR gaming & user interfaces for future products, Oculus and Leap experts wanted

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Update: Apple removed the job listings, but we have screenshots below.

Following our discovery that Apple was looking to hire app engineers to build virtual reality experiences, new job listings give us more insight into its interest in building VR gaming experiences and “cinematic user interfaces” for future Apple products.


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Apple loses appeal, cannot trademark ‘App Store’ in Australia

An Australian court has rejected Apple’s appeal against the country’s refusal to allow it to trademark the term ‘App Store,’ reports the Sydney Morning Herald.

The Registrar of Trade Marks refused registration of Apple’s “app store” trademark in March last year because it was too descriptive. Apple then appealed this decision in the Federal Court.

On Wednesday, Justice Yates ruled that Apple’s appeal be dismissed and that it pay the court costs of the Registrar of Trade Marks.

The ruling means that Apple is free to continue to use the name, but it cannot prevent other companies from doing the same. The court ruled that consumers understood that the term App Store referred to any online source of apps for any platform, and therefore there was no danger of consumers being misled into thinking they were buying apps from Apple.

In the US, Apple originally sued both Microsoft and Amazon over their use of the term back in 2011, which Apple claimed as a trademark and had used since 2008. Amazon responded by arguing that even Steve Jobs and Tim Cook had used the term generically, and a court dismissed the false advertising element of Apple’s claim while allowing the trademark portion of the case to proceed.

The two companies were then ordered to conduct settlement talks, during which Apple agreed to drop the case on the basis that its own app store was by then so successful that there was no risk of confusion – leaving it unclear why Apple continued to fight the case in Australia.

Apple retail store signage goes (RED) for World AIDS Day on Dec. 1

Like it did last year, Apple’s participation in this year’s Worlds AIDS Day will include changing the iconic glowing white Apple logo that hangs outside its retail stores to red in order to raise awareness for the fight against AIDS. The new red Apple signage is already up at Apple’s Australian stores (pictured above) as we roll into Dec. 1 local time.
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Review: Deliveries for Mac and iOS is the perfect way to track your online orders for the holidays

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With Cyber Monday coming up, a lot of us shop online, as opposed to going out to the store. It would be nice if there was an easy way to track all of your packages. Of course you could set up mail rules to filter any emails that contain the words, “the tracking number,” but all that does is put all of your emails into a folder without notifying you of any changes in the status of your package. After initially receiving the email most forget about it and never track their packages, which happens all the time to me causing me to not pick up my packages for weeks. Or you can be the type of person that can obsessively track your package by constantly pressing the refresh button hoping that there’s an update to no avail. Well there’s an app that can track your tracking numbers and keep you updated about the status of your order. Deliveries is powerful, handy and easily notifies you of your packages.


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Apple CarPlay vs Google Android Auto — full comparison (Video)

Apple and Google are back at it again and attempting to bring a safe and friendly mobile experience to your car. Android Auto and CarPlay are the two company’s re-imagining of mobile user interfaces for the car and both are gearing up for a major rollout over the next year.

Each system is designed to work with its respective native mobile platform, but there are differences between the two that may appeal to different people. Today we’re comparing Apple’s CarPlay to Google’s Android Auto using the 2015 Hyundai Sonata. This car comes packed with both systems, so you won’t have to compromise either way, but there are some important differences between the two…


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Natalie Portman latest star expected to join Steve Jobs biopic

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Lisa Brennan-Jobs & Natalie Portman

Actress Natalie Portman is the latest name to be thrown in the mix of potential stars in the upcoming Steve Jobs biopic written by Aaron Sorkin. The information comes courtesy of Deadline, which reports that Portman is “in talks to join” the project in a leading role although the specific character is unknown. It’s possible Natalie Portman is being considered to portray Steve Jobs’ daughter Lisa Brennan-Jobs.
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Apple crosses $700 billion market cap milestone, stock price up 50% since January

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Apple stock ($AAPL) crossed yet another momentous milestone for its financials, hitting $700 billion market capitalization as the stock ticked over $119.65. At a pre-split price, this tallies $837.13. The stock last peaked in late 2012, when it topped out in the mid $650’s. That’s a $50 billion increase from two weeks ago.

Through 2013, the price tumbled over investor doubts about new product categories and Cook’s leadership. In recent months, though, $AAPL stock has returned and surpassed its 2012 highs. The reduction in shares due to Apple’s buybacks program has been more than offset than share price growth, off the back of the company’s strong earnings and forecasts.


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iCloud reportedly held back by ‘deep organizational issues’ within Apple

The Information has published a report that claims “deep organizational issues” within Apple are holding up iCloud development and complicating products. The cloud-based service, which helps keep data in sync between iPhones, iPads, iPods and Macs, reportedly lacks from a centralized iCloud team at the Cupertino-based company.
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Apple & Cupertino share new Campus 2 aerial shot showing construction progress

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Apple today has shared an updated official aerial shot of construction progress on its Campus 2 facility set to be complete by the end of 2016. The new shot, posted to the City of Cupertino’s website, provides a different angle and wider view of the surrounding campus compared to the last aerial photo from earlier this month.
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