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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Photos: Purported physical mockups for new iPad Air show recessed volume rocker & Touch ID

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Somewhat unsurprisingly, photos of physical mockups (dummy units) purportedly representing the next-generation full-sized iPad Air have surfaced. This comes after several weeks of iPhone 6 dummy shots that solely differ by camera angles. These units are generally created by case makers, so they may have some inaccuracies. Nonetheless, here’s what whoever made these physical mockups is expecting based on whatever information they obtained from the Apple supply chain. As you can see in the image above, the next Air appears to be nearly identical in design to the current Air. More images below:


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Parallels Access remote access app jumps from iPad to iPhone, gains Finder-like functionality

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The name Parallels is synonymous with software for running the Windows OS on a Mac, but over the past couple of years, the company has turned into so much more. Last year, we reviewed Parallels Access, an application for the Apple iPad that allows the iPad to serve as a conduit for remotely accessing either a Mac or Windows machine. In our review, we noted how blown away we were with the speed and performance of Parallels Access. The software makes accessing and using a computer via the iPad’s touchscreen a breeze, and it provides a huge convenience factor for those times when you need to access something on your home computer but do not have the machine with you.

The application is far and above other remote desktop client applications because of its integration with iOS, OS X, Windows, its speed, and its overall reliability. Parallels Access utilizes gestures, iOS’s native keyboard with autocorrect and editing, “SmartMagnification” and “SmartTap” to make the computer feel responsive and alive on the iPad’s display. The application allows you to use your Mac swiftly and connects over the internet. Now, Parallels is bringing the Parallels Access experience to the smaller screen of the iPhone. In some ways, since it is not a computer replacement like an iPad is for some people, the iPhone feels like a more logical device for using Parallels Access…


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Jony Ive on new materials, software design, Tim Cook’s leadership

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Jony Ive via Telegraph.co.uk

Following a few quotes from a Jony Ive interview with The New York Times appearing in a longer piece about Tim Cook over the weekend, the publication has now published a longer transcript from the interview. In the interview, Ive was asked about working with Cook, how things have changed post Steve Jobs, and he also gave some insight into his daily work routine.  We meet on average three times a week. Sometimes those meetings are over in his space, sometimes here in the design studio. We all see the same physical object. Something happens between what we objectively see and what we perceive it to be.”

Ive described his new role leading software design at the company as “some leadership and direction in terms of user interface – a subset of software,” and most interestingly seemed to hint at using new materials for products that the company hasn’t worked with before. Naturally, Ive would have loved to say more but couldn’t: I would love to talk about future stuff – they’re materials we haven’t worked in before. I’ve been working on this stuff for a few years now. Tim is fundamentally involved in pushing into these new areas and into these materials.”
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Apple’s Ahrendts to oversee slew of new China, Italy, U.S. stores as organizational restructuring planned

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Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…


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Apple’s annual Back to School promotion likely kicking off at end of June

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Retro Apple Store Back to School display

Retro Apple Store <a href="http://www.aredesignawards.com/award_winner_detail.cfm?key=2009129">Back to School display</a>

Apple could be planning to launch its annual Back to School sales promotion within the next two weeks. Apple Stores, according to several employees, will be changing the front of store glass window displays overnight on June 30th. This is the usual timeframe in which Apple launches a promotion to boost Mac, iPad, and iPhone sales in anticipation of the new school year in the fall.

Last year, the Back to School promotion consisted of $100 App Store gift cards for Mac purchases and $50 cards for iPad and iPhone purchases by students with their Student IDs. Of course, this June 30th window change could be connected to another promotion or a new product, but based on the timing, the Back to School program being in the wings seems most likely.


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Apple considered buying Parse before building new CloudKit feature itself

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In an extensive profile of Parse co-founder and Facebook executive Ilya Sukhar, The Information reveals that Apple considered purchasing the cloud services startup before Facebook:

Mr. Sukhar, a mobile programming prodigy, had already rejected offers from Apple and Dropbox, which were more interested in the company’s four talented founders than its business, according to people who were involved in the conversations. Facebook persuaded Mr. Sukhar and his colleagues that it had much bigger plans.

Apple’s interest in Parse is interesting because of the recently announced CloudKit feature for iOS 8. CloudKit, just like Parse, allows developers to leverage pre-designed and implemented servers to control the backend of applications. This makes the development team and process quicker and simpler for building iOS applications. It’s interesting to see that Apple decided to build a Parse competitor itself rather than move forward in acquiring the company (or another player in the area). The entire profile is well worth a read and it provides an interesting perspective as to how a start-up co-founder has been integrating his company into Facebook.


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Bitcoin wallet apps returning to the App Store after Apple relaxes rules on virtual currency

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After an App Store guideline change earlier this month, it seems that Bitcoin wallet apps are once again welcome on the platform, as noticed by Coindesk. The updated rules said that Apple would allow virtual currency apps if they do not violate any federal laws. Apps like eGift and are now available for download in the App Store.

Albeit merely a wrapper around a web app, Coin Pocket does indeed enable the exchange of Bitcoin from within the app itself. This would have not passed Apple approval just a few weeks prior, as Apple’s previous stance did not allow any app that allowed transfers to take place.


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Ive says ‘I don’t think anything changed’ in new report on Cook’s leadership

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The New York Times has published a new report that largely reaffirms what countless observers have said before. In comparison to Jobs, Cook is less connected to the “minutiae” of product development, instead preferring to delegate to his other executives to lead design. This does not mean Cook is not involved at all. Interestingly, the profile says Cook himself pushed the iPad mini project to release.

Mr. Cook “thought the world would love a smaller and less expensive tablet,” said Robert A. Iger, the chief executive of Disney and a member of Apple’s board. It was a product that Mr. Jobs thought did not have a market, he said.


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Photos: Purported physical mockups of black and gold 5.5-inch iPhone 6s compared to 4.7-inch model

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This fall, Apple is expected to unwrap two next-generation iPhones with larger displays: a 4.7-inch model and a 5.5-inch higher-end “phablet” variant. While the 4.7-inch model has had physical mockups floating around the web for the past few months, parts or shells for a 5.5-inch model have not been seen until now. Sonny Dickson has sent us photos of a 5.5-inch iPhone 6 physical “dummy” mockup in the Space Gray color (above and below), and he has posted photos of a white and gold model on Twitter:


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Apple: We’ll ‘soon’ begin encrypting iCloud email in transit between providers

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Following the publication of an NPR article detailing the security of major email services, Apple has informed the network that it is working on an update to its iCloud Mail service that encrypts emails in transit from other providers. As of right now, iCloud emails are solely encrypted in transit from one iCloud email account to another, but an email sent from iCloud to Gmail or Yahoo (as examples) or vice versa is not currently encrypted. This is what will change:

Apple encrypts e-mail from its customers to iCloud. However, Apple is one of the few global email providers based in the U.S. that is not encrypting any of its customers’ email in transit between providers. After we published, the company told us this would soon change. This affects users of me.com and mac.com email addresses.

The enhancement will come into effect “soon,” but Apple is not more specific than that on the timeframe. While the quote above oddly does not specify icloud.com addresses, that newer Apple email domain likely falls into the same category as me.com and mac.com. The lack of end-to-end iCloud Mail encryption with Gmail, for example, is shown on Google’s data protection transparency website:


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How-to: Unofficial tool allows you to import iTunes and Rdio Playlists to Beats Music

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While Beats Music will soon be owned by Apple, the music service does not easily integrate with iTunes. For instance, there is no official Beats tool to link your iTunes library for streaming from Beats Music. However, an unofficial tool called Beats Importer is a temporary solution that seems to work well for adding iTunes and Rdio Playlists to your Beats Music library. We’ve compiled a tutorial for importing your iTunes Playlists to Beats Music, below:


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Apple says some European iPhone USB adapters ‘may pose a safety risk’, announces free replacement program

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Screen Shot 2014-06-13 at 09.33.50Apple has today announced a replacement program for some European iPhone USB adapters. The company says that it has identified that some USB adapters bundled with iPhones (as well as sold separately) may overheat and ‘pose a safety risk’. The adapter shipped with European models of the iPhone 3GS, iPhone 4 and iPhone 4s from October 2009 to September 2012.

Affected adapters feature the Model ‘A1300’ designation, found on the bottom of the unit as pictured above. Apple will replace the power adapters for free at its dedicated replacement portal website. A full country list is below.


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Beats Music on Android gets first feature update post-Apple acquisition announcement

When Apple announced its $3 billion acquisition of Beats last month, the company said it had no intentions of killing off the Android version of the app, with Tim Cook saying “It’s all about the music.” This evening, Beats announced a hefty update to its streaming app on Android. The update bumps the app to version 1.1 and includes a variety of features and changes that users have been calling for since the initial release. This is the first feature update the app has gotten since Apple announced it will acquired the company.


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Omotesando, Tokyo Apple Store opens with large crowds, Angela Ahrendts in attendance

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<a href="https://twitter.com/ifostore/status/477263528198279170">Image of the large crowd</a>

Apple’s first Tokyo Apple Store opening since 2005 occurred today in the city of Omotesando. The new store features two floors and a fully glass exterior. Apple published a video showing preparations for the store earlier this week. As she promised in a memo to employees earlier today, Angela Ahrendts is on hand for the opening:


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Angela Ahrendts’ first memo to Apple Retail employees: ‘together we will continue to enrich lives and communities’

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Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.

“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.

We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points…
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Apple opens stunning new (and more private) Caffè Macs employee cafeteria in Cupertino

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Photo via Foursquare

According to employee tweets and photos, Apple opened a stunning new Caffè Macs employee cafeteria at the corner of Bandley and Alves Dr. in Cupertino this past Tuesday. Located close to the company’s first campus building, Apple received approval to build at this location in early 2012, and after 2 years of work, the new cafeteria is complete.


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iOS 8 builds in the technologies Apple needs for an iWatch

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iOS 8 adds several important enhancements to the iPhone and iPad, such as improved notifications, health-tracking, and a more advanced camera application, but the new operating system’s most significant feature may be the groundwork technologies for a future Apple wearable device that integrates deeply with the iPhone.

No matter if it is called the “iWatch,” “iBand,” “iPod,” or something else entirely, a wrist-worn Apple wearable device will likely be announced in October, and the software it will run will set the scope of its capabilities. Besides the new functionality for the iPhone and iPad, iOS 8 includes many new wireless protocols, applications, and features that open the door to several capabilities for a wearable device.

Let’s take a look at how each major iOS 8 feature plays directly into Apple’s ambitions for a wearable computer, below.


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This Yves Behar-designed smart cup can tell you about your drink’s nutrition

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A partnership between famed industrial designer Yves Behar and company Mark One are today announcing the Vessyl, smart cup that seeks to track data for the nutrition in beverages. The concept sounds simple. Pour a drink into the sensor-packed Vessyl cup, and an accompanying iPhone application will instantly tell you the type of beverage (like soda or milk), the brand (perhaps Coke or Pepsi), calorie content, fat content, and sugar content…


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Apple’s App Store editorial team now curating seven additional categories in Europe

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(Before and after screenshots via The Guardian)

Just over a week ago at WWDC, Apple announced several changes and improvements coming to the App Store this fall with the public release of iOS 8 including new ways to navigate through the App Store as well as explore new apps. As The Guardian points out (via MacStories), App Store customers across Europe will notice improvements in the following categories: health, lifestyle, music, photo and video, productivity, and sports. Prior to the editorial expansion, every App Store category aside from education, games, food, kids, and Newsstand were populated solely by use of an algorithm of new and popular apps…
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Apple shares video of Omotesando, Tokyo Apple Store grand opening preparation

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Apple has shared a video on its official YouTube channel of its preparations for the June 13th grand opening of the Omotesando, Tokyo Apple Store. The video is just under a minute long, but it does provide some perspective into the lengths that Apple takes to prepare stores for their openings. You can view the video below:


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Here’s the iPad split-screen app mode Apple is working on in iOS 8 (video)

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As we reported in May, Apple is working on a split-screen multitasking feature for iPad apps for a version of iOS 8. The feature, akin to the key productivity function on the Microsoft Surface, was not announced at WWDC last week, but code references to the feature have been found across the iOS 8 Software Development Kit.

Now, developer Steven Troughton-Smith has dug further into the upcoming split-screen multitasking feature and has hacked the iOS 8 iPad Simulator to make the function partially work. As can be seen  above, Safari is taking up half the display. The tweaking to the simulator is yet to completely unlock all functionality with two different apps running side by side, but this demonstrates that Apple has been definitely testing the feature internally.

Troughton-Smith has also put together a video showing the split-screen mode in action on the simulator. That video can be seen below:


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How some of your favorite Mac apps could look when OS X Yosemite launches

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When OS X 10.10 Yosemite launches this fall, most of Apple’s first-party apps will look completely different. This means that many third-party apps will begin to look out of place. Zinx has compiled some mockups from Dribbble demonstrating how some popular apps could look when they are redesigned for Yosemite. Here’s a gallery of just a few:


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NBA superstar (and Samsung spokesman) LeBron James nets $30 million from Apple’s acquisition of Beats

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Lebron James and Dr. Dre on the field at Fenway Park

Even though his team is down a game in the NBA Championship series against the San Antonio Spurs, athlete LeBron James does have something new to smile about. As part of Apple’s $3 billion acquisition of Beats Electronics and Beats Music, James is due to net a profit of $30 million:


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