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China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

As Apple forsakes Imagination Tech, concern expressed over possible Chinese takeover

Apple’s decision to design its own GPUs for iOS devices rather than license designs from Imagination Tech may have unexpected consequences. A report over the weekend suggests that an equity fund back by the Chinese government is exploring a bid for the company.

Concern is being expressed at the potential security implications of Chinese control over chip designs used in a wide variety of technology, including aerospace and defence equipment …


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Apple runs biggest Apple Pay promotion in China since its launch, offering discounts & rewards

Apple is reportedly running the largest Apple Pay promotion in China since the service launched there almost 18 months ago.

The company is offering discounts of up to 50%, and points rewards of up to 50 times the usual number, for using the service at 28 major retail outlets and 16 online stores. The major push is in response to the greatest challenge faced by Apple Pay in the country …


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Opinion: In-app ‘tipping’ controversy in China highlights gap in Apple’s cultural understanding overseas

Apple has now implemented a controversial change to the way it handles cash ‘tips’ sent to content providers through social media apps in China. It is treating them as in-app purchases, and taking a 30% cut.

Apple’s point of view makes perfect sense in the USA. It argues that a donation from a user to a content creator is no different to an in-app purchase. Indeed, in the original news piece, many commenters took issue with the use of the word ‘donation,’ saying that this is suggestive of a contribution to a charitable cause rather than to an individual.

But it is this which highlights the cultural gulf between the two countries …


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iPhone shipments in China fell 15% in Q1 2017 as local brands bite, but Samsung hit harder

iPhone shipments fell by 15% year-on-year in China during the first quarter of the year according to Counterpoint Research data. Apple saw its market share in the country fall from 12.3% in Q1 2016 to 10.1% Q1 2017.

The main reason for the fall at a time when smartphone sales in China are still growing was far stronger competition from local brands …


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China summons Apple to meeting to ‘tighten checks’ on live-streaming apps

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Three months after the Chinese government forced Apple to remove the New York Times apps from the Chinese version of the App Store, it seems the government is now unhappy with some of the live streaming apps available. Reuters reports that a government agency plans to ‘summon Apple’ to a meeting to demand restrictions.

Internet regulators in China’s capital plan to summon Apple to urge the American firm to tighten its checks on software applications available in its Apple Store, the official Xinhua News Agency reported on Wednesday.

It also appears that this won’t be the first time government agencies have raised the topic of live streaming apps with Apple …


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Apple omits (PRODUCT)RED branding for red iPhone in China, perhaps to avoid AIDS controversy

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Taiwanese site (left) versus Chinese site (right)

Update 2: When asked, CEO Tim Cook reportedly said “We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world,” suggesting Apple is still donating funds from red iPhones sold in China.

Update: Some are suggesting the move may be because recent changes in the law prevent businesses selling products which use a charity branding to help drive sales. If this theory is correct, this could also mean that red iPhones sold in China will not raise money for (RED).

Apple’s announcement of a red iPhone 7/Plus yesterday wasn’t just notable for the introduction of a mid-cycle color option, but also because it represented the company’s greatest ever support for the AIDS-fighting charity (RED).

Tim Cook said yesterday it was in celebration of ten years’ partnership with the charity, and the PRODUCT(RED) branding was prominent on the homepage of its websites around the world – except in China, that is …


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Apple investing half a billion dollars in Chinese R&D centers as it announces two more

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Shanghai, where one of the new centers will be based

Apple has revealed that it will be investing more than $500M in research & development in China, as it today announced plans for two more R&D centers in the country.

The new offices will be in Shanghai and Suzhou, and follow those already announced for Beijing and Shenzhen. All four centers are expected to open later this year.

Apple says that there is a compelling reason for the investment …


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Currency impact doubled fall for Apple’s sales in China, but underlying conditions remain tough

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Apple is looking in pretty good shape this week. After posting a record quarter, IDC reported that the iPhone overtook Samsung during the holiday quarter and Strategy Analytics estimated that the Apple Watch – which also saw record (if unspecified) sales – also took 63% of the smartwatch market.

It wasn’t all good news, however. Alongside a continued slump in iPad sales, the company also reported a 12% fall in sales in China. This contrasted with 14% growth a year earlier. Apple explained one of the reasons for this during the earnings call, but it wasn’t the only one, as the WSJ noted …


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Apple features artwork to celebrate the Chinese New Year with wallpapers for Mac, iPhone, and iPad

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There seems to be no limits to what artists are able to create with Apple’s products. From Disney animators sketching classic characters, to an illustrator using an iPad Pro to design the New Yorker’s latest cover. In today’s latest artistic drive, Apple has partnered with five young Chinese artists to reinvent classic Nianhua folk art.


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Handful of iPhone 6 fires in China caused by ‘external factors’ not product faults, says Apple

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Following eight reports of iPhone 6 fires in China, Apple has responded saying that tests showed that the fires were caused by ‘external factors’ rather than any issue with the phones themselves.

The BBC reports that Apple had carried out an investigation into each fire.

Eight users have complained to Shanghai’s consumer watchdog that their iPhone 6 series handsets spontaneously combusted or exploded. The US tech giant said it had conducted tests on the devices and had found “no cause for concern with these products” […]

Apple said the iPhones had external physical damage “which led to the thermal event” … 


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China says iPhone sales ‘will suffer’ if Trump goes ahead with threatened trade war

Apple Store China

Apple Store, Shanghai

The Chinese government, through the state-run Global Times newspaper, has said that iPhone sales ‘will suffer’ if president-elect Trump follows through on his threatened trade war when he takes office. The comment was made in response to Trump’s campaign promise to apply 45% tariffs to Chinese imports.

If Trump imposes a 45 percent tariff on Chinese imports, China-US trade will be paralyzed. China will take a tit-for-tat approach then. A batch of Boeing orders will be replaced by Airbus. US auto and iPhone sales in China will suffer a setback […]

The new president will be condemned for his recklessness, ignorance and incompetence and bear all the consequences.

The Global Times editorial also claimed that Trump would not in any case have the authority needed to apply the 45% tariff …


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China now Apple’s largest software market, overtaking U.S. for first time – App Annie

There have been predictions for years that China would eventually be a larger market for Apple than the USA. The weak Chinese economy means that it hasn’t yet happened in hardware, but the latest App Annie data says that it’s already got there on the software side.

The highlight of this report is certainly China overtaking the U.S to become the largest market in the world for iOS App Store revenue — earning over $1.7 billion in Q3 2016. We predicted in Q1 that China’s rapid iOS revenue growth would drive it right past the U.S well before year’s end — China is now leading the U.S by over 15%.

The rapid growth in Chinese spending – a 500% increase in two years – is in line with earlier predictions. The stats also illustrate the importance of games in driving App Store sales …


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Apple announces plans for second R&D center in China to ‘work more closely with manufacturing partners’

Shenzhen skyline

Even before Apple has built its first Chinese R&D center in Beijing, Tim Cook has announced that a second one is on the way. Reuters reports that the second one will be in the country’s largest manufacturing district, Shenzhen.

Apple said that this center will be specifically focused on allowing Apple to work more closely with its manufacturing partners in the country …


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Apple’s first Chinese R&D center will be in Zhongguancun Science Park Beijing, employ 500

Beijing’s Zhongguancun Science Park

Tim Cook last month told the Chinese government that Apple would be building its first research and development center in China by the end of the year, and local media now appears to have some specifics.

The center will reportedly be located in Beijing’s Zhongguancun Science Park and employ 500 staff.

The R&D center has a registered capital of CNY100 million (US$14.994 million), with total investment likely to reach CNY300 million in the future. The center plans to hire a total of 500 employees, focusing on the development of computer software and hardware products, communication, audio and video devices, as well as advanced technologies for consumer electronics products and the information industry.

The Digitimes report – citing local media – says that the role of the center is expected to go beyond research …


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Apple says all 14 final assembly sites in China now zero-waste; glass supplier uses 100% renewable energy

Zero Waste means nothing sent to landfill sites

Apple has announced that all 14 of its final assembly plants in China are now zero-waste compliant, meaning that none of the waste is sent to landfill. Waste products are instead recycled, re-used, composted or burned to generate energy.

Typically, paper and cardboard are sent to paper mills for recycling, glass & metal is melted for re-use, plastic is recycled into packaging materials and food is composted …


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Apple to build first R&D center in China by the end of the year

Beijing, China

Reuters reports that Apple is to build its first research and development center in China, citing a statement by the official Chinese state broadcaster.

Tim Cook reportedly made the commitment to Vice Premier Zhang Gaoli, stating that the center will be built by the end of the year.

The pledge comes after the head of China’s industry and technology regulator in May told Cook he hoped Apple could deepen its cooperation with the country in research and development and stressed information security.

Apple likely has two reasons for investing in R&D within China …


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Apple’s Chinese revenue falls 33% as local brands head upmarket & Samsung undercuts on price

While most of the numbers announced yesterday were broadly in line with analyst expectations, there was one particularly disappointing element: revenue from China. This was down 29% on the previous quarter, and a full 33% year-on-year – from $13.2B in Q3 2015 to $8.8B the same quarter this year.

CEO Tim Cook pointed to slowing growth in the Chinese economy as a factor, but there are two other factors at play …


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