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More ads coming to Prime Video, including interactive shopping ads during pauses

Prime Video logo on TV

2024 is shaping up to be the year of ads for Amazon Prime Video.

In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into that tier. Since then, the only way for Prime subscribers to avoid ads has been to pay an extra $3 per month.

Pretty soon, that $3 option may be more compelling as Prime Video is planning to increase the number of ways users will see ads and make shopping a key component of those ads.

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‘Beastie Boys Story’ doc from Spike Jonze coming to Apple TV+ in April after IMAX debut

We all know you gotta fight for your right to party, and Apple is joining that fight this spring. The all-new “Beastie Boys Story” documentary is coming to Apple TV+ in April after a limited release in IMAX Theaters.

Apple announced the nonfiction film that tells the inside story of the hip-hop group from the perspective of members Mike Diamond and Adam Horovitz. “Beastie Boys Story” is based on the bestseller Beastie Boys BookThe great Spike Jonze is billed as the music doc’s director.


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Apple will reportedly set prices and host streaming for TV partner channels in new service

We expect Apple to announce a new video service in two parts on Monday. Half will contain original TV shows with major Hollywood stars produced with Apple’s money that will likely debut this fall. The other half of the video service will rely on selling subscriptions for competing video services like HBO through the TV app. Days before Apple’s big ‘It’s Showtime’ announcements, Recode has new behind-the-curtain details of what to expect.


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Apple’s March 25th event is official: ‘It’s show time’

apple march event

The rumors were true: Apple will hold its next special event on March 25th, 10 a.m. local, at Steve Jobs Theater in Cupertino, California. The special event will mark the first time Apple has used its Apple Park venue for an event that doesn’t include a flagship iPhone announcement.

Apple officially announced the event with the tagline: It’s show time. The event theme leaves little to the imagination with a film-inspired countdown and a spotlight on the Apple logo.


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Tim Cook reportedly tells Apple’s original content TV producers ‘don’t be so mean’, lack of clarity causing delays

Apple TV

A report today says that Apple executives are interfering with the production of its original content television shows. Producers reportedly describe that Apple is difficult to work with, “citing a lack of transparency, lack of clarity and intrusive executives”.

Cook has apparently told producers to not be so mean as Apple attempts to balance a demand for gripping dramas and story narratives with its all-inclusive family friendly corporate brand. The interruptions and changes are causing delays. The New York Post says the streaming service will launch with just a few shows at the end of the year.


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Apple’s original content video service reportedly launching in April, major video partners for subscription feature not on board yet

Apple video April

Rumors and speculation about Apple’s video streaming service have been floating around for a number of years now, and it seems like the company may finally be ready to launch its new service. According to a report from CNBC, Apple is preparing to launch its video streaming service in April, corroborating a report from The Information back in January.


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Apple expands animated collection with Charlie Brown ‘Peanuts’ content for upcoming streaming service

Apple struck a deal today with DHX Media to produce new animated content with Charlie Brown and the rest of the Peanuts gang for its upcoming video streaming service. The deal comes as Apple aggressively expands its in-house video content alongside the numerous television deals and rights acquisitions being made by the company recently.

Apple’s interest in animation is nothing new, as the company previously made deals with the creator of Bob’s Burgers and Irish-animation studio Cartoon Saloon for future TV and film content.


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Apple TV 4K

Apple is already shaking up the entertainment industry with direct movie studio deals before video service launches

While details about Apple’s original content plans are still largely unknown, the news that it signed a deal with the independent studio A24 has made some waves. The Hollywood Reporter says that deal in addition to industry giant Paramount Pictures making a multi-picture pact with Netflix shows just how much the entertainment industry is changing.


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Report: Apple’s video service to give Netflix serious competition, create $4b revenue by 2025

Apple video April

A new analyst note from Morgan Stanley’s Katy Huberty estimates that Apple’s long-awaited TV content and video service will create a big boost for the company’s services over the next few years and offer real competition for Netflix. In fact, she believes it will be generating over $4 billion by 2025.


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Report: Apple mulling all-in-one media subscription plan, combining Apple Music, TV shows and magazines

Via The Information, Apple is apparently considering combining its upcoming magazine service and original content television, with its existing music subscription, into a single ‘Amazon Prime’-esque subscription. Pricing for this bundle is not clear, right now Apple offers Apple Music for $9.99 per month.

The report says Apple will allow customers to subscribe to each service separately, perhaps there is a cost saving in subscribing to the all-encompassing package compared to paying for each individually however.


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