Earth Day April 22

As part of Apple’s push for a greener environment, the company has changed up its physical signage outside Apple Stores around the world to celebrate Earth Day. The updated logos are mostly the same but the leaf section is tinted green. The celebration can be seen at Apple Stores worldwide.

Apple has also put the Apple logo with the green adornments in some places online, such as on its YouTube account. Apple’s homepage is currently dominated by its environmental initiatives for the occasion, with the launch of Apple Watch relegated to one of the smaller summary panels.

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Earth Day April 20

Earth Day July 9, 2014

Apple updated its Environmental Initiatives website and has issued its 2014 Environmental Responsibility Report today. Today’s update fulfills a promise from Earth Day in which Apple said that it would more frequently update consumers on its environmental progress. Apple has always been focused on the environment, but it has pushed its attention to new levels with the hire of former EPA head Lisa Jackson last year.

Today’s report has several updates. First, Apple says that it will now be providing carbon emissions data to the Carbon Disclosure Project at the request of shareholders. Apple says that it has made this data public for the past 6 years, but today’s change is the planned submissions to the aforementioned CDP. Apple also announced that it has re-calculated its 2012 emissions data and has found that its carbon footprint actually shrank (for the first time) 3% between 2012 and 2013:

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Earth Day April 23, 2014

Earth Day April 22, 2014


In its continued full-court Earth Day press, Apple is expanding its Reuse & Recycling program to help responsibly recycle more devices and get current generation devices into the hands of more customers.

As of this morning, the iPad is now eligible for the in-store Reuse & Recycling program at Apple Retail Store locations that allows customers to receive credit for their aging Apple devices. In the past, customers could only receive trade-in credit for iPhones. Also new, Apple will now allow iPhone or iPad trade-in credit to be used on cross products. That means you can trade-in an eligible iPhone and use that credit towards the purchase of a new iPad. Previously, iPhone trade-in credit could only be used to buy a new iPhone.

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Earth Day April 21, 2014

Ahead of Earth Day celebrations planned for tomorrow, Apple today has completely revamped its environmental site with new stats alongside announcements for initiatives planned for the year to come. It also gave an interview with its new head of environmental issues Lisa Jackson. If you don’t want to dig through and read the multiple pages in Apple’s updated report, below we’ve put together a roundup of all the numbers and initiatives Apple announced today: expand full story


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