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Controversial new iPad Pro ‘Crush’ ad might have been inspired by a 2008 LG ad
During its “Let Loose” event on Tuesday, Apple introduced the new M4 iPad Pro. However, the product was unveiled with a rather intriguing and controversial ad, which shows things like musical instruments, camera lenses, and books being destroyed by a hydraulic press – which then turns it all into the new iPad.
But a lot of people didn’t like the iPad Pro ad, and it turns out that Apple may have been inspired by a very old LG ad.
Expand Expanding CloseWhatsApp officially rolling out update with refreshed design for iOS and Android
WhatsApp on Thursday announced that it is officially releasing an update that introduces a refreshed design for both iOS and Android apps. Users will notice a new color palette and other changes that make the experience of using WhatsApp on both platforms more seamless.
Expand Expanding CloseM4 iPad Pro lacks always-on display despite OLED panel with variable refresh rate
One of the biggest highlights of the new iPad Pro is the OLED display for the first time on an iPad. Although the technology has been around for a while in the iPhone and Apple Watch, previous iPads were all equipped with LCD (or mini-LED) displays. However, despite having an OLED panel with a variable refresh rate, the M4 iPad Pro still lacks an always-on display like the latest iPhones.
Expand Expanding CloseNew Sonos app breaks accessibility for visually impaired users, here’s what this advocate recommends
The new Sonos app launched today and was met with swift and intense backlash for removing many features and capabilities that long-standing customers value. While the company made an official statement on the matter, it hasn’t appeared to address a concerning issue – the update has broken accessibility for visually impaired users.
Expand Expanding CloseM4 iPad Pro vs M2 iPad Air: Is it worth the extra money?
The 2024 iPad Pro levels up performance as the first Apple device with the M4 chip. And the new mid-tier Apple tablet is the M2 iPad Air which comes in two sizes for the first time. So what is all different between these 2024 iPads and is the high-end worth the extra money? Here’s our detailed look at the M4 iPad Pro vs M2 iPad Air.
Expand Expanding CloseApple apologizes for controversial iPad Pro ad, scraps plans for TV campaign
Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning.
Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.”
Expand Expanding Close9to5Mac Daily: May 9, 2024 – Who will be the next CEO of Apple?
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
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Expand Expanding CloseApple is making it easier to develop your first app using Pathways
Apple’s developer site has long been a massive hub of resources for prospective app developers, but previously there was never a clear path toward getting started.
Today the company launched Pathways, a collection of videos, documentation, and other resources that will walk you step by step through the journey of developing your first app.
Expand Expanding CloseApple needed a little bit of help to shoot its ‘Let loose’ event on iPhone
Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.
Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.
Expand Expanding CloseEverything you need to create the ultimate iPad Pro desk setup
The M4 iPad Pro is capable of being used by many as their primary computer. Maybe you just want the best iPad for PDFs, spreadsheets, note-taking, and other simple tasks. Or perhaps you’re a creative professional who truly pushes the performance of the iPad with video editing work, AI-driven photo edits, and more.
If you rely on the iPad to get things done, you may be interested in building an iPad-centric desk setup for your primary workspace. Sure, the iPad’s portability and versatility make it a great computer for lounging outdoors or taking to a coffee shop. But if you can build a true workstation at home or in the office, you’ll need some key accessories to go with it.
Here are some of the best accessories to create the ultimate iPad Pro desk setup.
Expand Expanding CloseiPad lineup could have more clarity with one change
With 48 individual iPad configurations available from Apple, there are more choices in the lineup than ever. When simplified, though, the iPad line is divided into four models: iPad, iPad mini, iPad Air, and iPad Pro. As Logan Spurgeon points out, however, there’s one thing Apple could do to really bring clarity to the iPad line.
Expand Expanding CloseNew iPad Pro, iPad Air, and M4 chip Apple event reactions
Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their expectations going in overall.
And in Happy Hour Plus, Benjamin and Chance reflect on how they feel the video event format is performing for Apple, and whether it makes sense for the company to return to the live keynote style, sometimes. Subscribe at 9to5mac.com/join.
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Comcast launches ‘NOW’ affordable home internet, mobile plans, and more [U]
Comcast is out with some new prepaid connectivity offerings today. The new internet plans are simple and affordable with speeds up to 200 Mbps for home internet and unlimited 5G data for the mobile plans. Meanwhile, NOW TV includes access to 40+ networks for live and on-demand content.
Expand Expanding CloseBloomberg: iOS 18 AI features will be powered by Apple silicon-equipped data centers
Coming on the heels of a Wall Street Journal report that Apple was developing its own chips geared toward powering AI-focused data centers, today Mark Gurman at Bloomberg effectively confirmed the report while adding new details of his own.
Expand Expanding CloseApple releases macOS Sonoma 14.5 RC with release notes
Following release candidate versions of iOS and other operating systems this week, Apple has seeded out macOS 14.5 RC to testers. This version could be what ships when the final version reaches customers. Here are the release notes:
Expand Expanding CloseBest Apple Vision Pro apps
What does Apple Vision Pro actually do? It turns out the answer is a lot. While this is not a comprehensive list of every visionOS app, these are some of the many great experiences possible on Apple Vision Pro!
Expand Expanding CloseAirPods Max now $100 off, 15-inch M2 1TB/16GB MacBook Air $400 off, and more in today’s deals
Today’s Apple deals have arrived with a $100 price drop on several AirPods Max colorways. And for folks not interested in paying a premium on the latest and greatest, we also have some big-time deals on the 13-inch M2 MacBook Air starting from $829 – the upgraded 15-inch with 16GB of RAM and a 1TB SSD is on sale at $1,499 too. All of those, some accessories, and more await below in today’s 9to5Toys Lunch Break.
Expand Expanding CloseApple Music now tracks what’s being played the most on broadcast radio stations
Apple Music today launched new Shazam-powered playlists that track what is being played the most across terrestrial broadcast radio stations. The Radio Spins charts are also available on the Shazam website.
Using their music recognition technology, Shazam is now logging what songs are being played on tens of thousands of radio stations worldwide, to help users discover more insights about what music is trending globally.
Expand Expanding CloseUnlock M4 iPad Pro power with these apps for creative professionals
It’s been a big week for the iPad. The M4 iPad Pro and iPad Air 6 will make their way into users’ hands in a matter of days. That makes now the perfect time to start making a list of all the best iPadOS apps to enjoy while using the latest and greatest iPad hardware.
The question of getting things done on the iPad is evergreen. So we’ve assembled a collection of some of the best iPad apps specifically for creative professionals, spanning a variety of fields.
Want to create great things using Apple’s tablet? Here are some of the top tools to get started. Many of them will push the power of the new M4 iPad Pro, but even those that don’t will still run smoother than ever on the new hardware.
Expand Expanding CloseSonos takes a cue from Apple, citing ‘courage’ as why its new app is disliked
Not loving the new Sonos app? Cut ’em some slack—it took courage. That’s what the company says in response to criticism from customers.
Expand Expanding CloseTeen gamers say games have two positive impacts & two negative ones
There’s been much debate on whether playing video games has a positive or negative impact on kids – and now teen gamers themselves have weighed-in.
A new large-scale survey of US teens found that around 40% of them played every day – with smartphones almost as popular a gaming device as consoles – and reported a mixed impact on their life …
Expand Expanding CloseTikTok is about to start labeling your AI-generated content automatically
The accessibility of AI is on the rise, and with it, content platforms now have to grapple with how to handle the potential issues AI can introduce.
A new report indicates that TikTok is about to ramp up its efforts in AI transparency. It will do this by automatically labeling all AI-generated content. Or at least, the content it knows about.
Expand Expanding Closet:connect iOS app for insulin pump could kill users, says FDA
Version 2.7 of the t:connect iOS app – which is used to control delivery of insulin by the t:slim X2 pump – has been urgently recalled by the FDA.
The FDA issued a Class I recall, which is reserved for products likely to cause “serious adverse health consequences or death” …
Expand Expanding CloseDisney+, Hulu, Max bundle on the way – are we reinventing cable TV?
A new streaming video bundle has been announced, comprising Disney+, Hulu, Max. It will be available in two tiers, starting sometime this summer.
Given the that it will include ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more, it raises the question of whether the big networks are simply reinventing cable TV …
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