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Breaking news from Cupertino. We’ll give you the latest from Apple headquarters and decipher fact from fiction from the rumor mill.

Apple Park Tim Cook AAPL

AAPL is a California-based computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs followed.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, $2 trillion in 2020, and $3T in 2022.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

Opinion: Roku’s new media players use voice search and apps to make Apple TV feel old

Just so there’s no ambiguity on this point, I’m definitely an Apple TV fan. The first-generation model was a (literally) hot mess, but Apple did a much better job with the streamlined second- and third-generation versions, which I use every day and have strongly recommended for years. If you have an iPad, iPhone, or iPod touch, the Apple TV is one of the top three accessories you can buy for under $100, and nearly a no-brainer at Apple’s recently announced $69 price point.

Even as a fan, though, I give Apple TV’s chief competitor Roku great credit for developing compelling alternatives. According to reports, Roku is the number one seller of media streamers, and has been outselling the Apple TV for some time now. While it’s true that sales don’t necessarily reflect quality, Roku has earned its numbers by frequently iterating on its products — ironically unlike Apple, which has spent years letting an old Apple TV design chug along as a “hobby.” The difference in Roku’s and Apple’s approaches became starker yesterday when Roku released the new Roku 3 with Voice Search ($100) and new Roku 2 ($70), updates to two of its already-successful devices. These media streamers include several of the key features Apple should be adding to the Apple TV, including voice search, downloadable apps, games, and more…


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HBO CEO reached out to his old boss Jimmy Iovine to land Apple’s HBO Now launch

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Eddy Cue and Jimmy Iovine at Code Conference via Re/code

As HBO’s new standalone streaming service launches today exclusively on Apple TV and iOS devices, FastCompany has a story profiling HBO CEO Richard Plepler and the motivation behind the new service and partnership with Apple.

In the story, Plepler denies that an $80 billion bid to buy Time Warner encouraged the launch of HBO Now and explains that he had already reached out to Apple executive Jimmy Iovine, who he had worked for previously at Warner Music:
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HBO NOW standalone streaming service debuts on Apple TV, iPhone & iPad with 1-month free trial

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HBO’s new standalone streaming service called HBO NOW has officially launched on Apple TV, iPhone, and iPad. HBO NOW allows subscribers to watch the premium network’s movies and TV shows online. The service is similar to Netflix as it’s delivered over a high-speed Internet connection rather than cable or satellite and doesn’t require long-term committments through contracts. Here’s how to get HBO NOW works:
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Entire Star Wars saga headed to iTunes this Friday with tons of new bonus material, pre-orders now available

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[youtube https://www.youtube.com/watch?v=HxUr8Z4iDpk]

Disney announced today that the entire Star Wars saga will finally be available for digital HD download later this week, marking the first time ever that the films have been offered in this format.

As confirmed in the TV spot above and the iTunes tweet below, the entire collection will be available to purchase from the iTunes Store this Friday. Pre-orders are already up and running, with each movie coming in at $19.99 for both SD and HD versions.


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Apple reportedly acquired search startup Ottocat in 2013 for “Explore” tab in App Store

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Apple often acquires small startup companies very quietly and without any formal announcement to bolster its own services, and a new report from TechCrunch claims that the company acquired Ottocat in late-2013. Ottocat was a startup that focused on developing a system to organize and discover apps based on increasingly specific subcategories. Apple currently uses this technology to power the “Explore” tab in the App Store, as seen above.


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Tim Cook: Apple employees will get 50% off Apple Watch, 1000+ apps submitted

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Apple CEO Tim Cook today sent out a memo to all employees ahead of the Apple Watch’s retail try-on kickoff this Friday. Cook thanks employees who have worked on the Apple Watch by saying, “congratulations to everyone who has worked so hard for years to help this product reach our customers.” Cook also prepares the company’s retail division by noting that try-ons will begin in over 400 Apple Stores on Friday ahead of the official Friday, April 24th launch…


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Video: 15 minutes of the new 12-inch MacBook being handled in Ukraine

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[youtube https://www.youtube.com/watch?t=675&v=JpRyw5NaUpE]

Ahead of its April 10th launch, the new 12-inch MacBook is continuing its world early hands-on tour. The computer already surfaced with detailed unboxing footage and hands-on photos in Vietnam, and now a Ukraine-based YouTube channel has posted a 15 minute long video of the new MacBook being handled.
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How-To: Choose the best stand or desktop mount for Apple’s iPads and Macs

Apple currently sells more “laptop” than “desktop” Macs, but in reality, most Macs will be used substantially on flat surfaces — desks, tables, and sometimes nightstands. iPads are more lap-friendly, but also tend to get used upright, particularly for watching videos and access in the kitchen. Since I’ve spent a lot of time testing Apple device stands and mounts, I wanted to share what I’ve learned with you, so you can choose the solution that best suits your Mac, iPad, or both at the same time.

Below, I’ve hand-picked options for different types of users, starting with passive MacBook stands such as Twelve South’s BookArc for MacBook Pro ($50). Made from Mac-matching aluminum with gray rubber inserts, BookArc is designed to safely hold a MacBook Pro upright so that its ports and SD card reader are easily accessible. Twelve South also sells a smaller version of BookArc for the MacBook Air, a bigger BookArc for the Mac Pro, and an earthy version called BookArc mod for fans of wood. That’s a rarity, as most Mac and iPad stands are designed to match Apple’s products, as you’ll see inside…


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Review: Adonit’s Jot Script 2 adds iPad Air 2 support and recharging to a top Bluetooth stylus

Up until last year, digital styluses — ones with electronic parts inside — worked pretty well across multiple iPad models. Developers including Adonit took over two years to develop electronic iPad writing tools that were thinner-tipped than fingers and rubber-domed styluses, but they succeeded, enabling iPads to serve as notepads and sophisticated canvases for artwork. Then the iPad Air 2 came out, subtly changing the touch-sensing technology that digital styluses relied upon, breaking some and reducing the accuracy of others. Stylus developers quietly acknowledged that new hardware would be needed.

Adonit’s new Jot Script 2 ($75, aka Jot Script 2 Evernote Edition) is the first digital stylus I’ve tested with full iPad Air 2 compatibility. As the sequel to Adonit’s 2013-vintage Jot Script Evernote Edition, it borrows a lot of its predecessor’s design and functionality, but also improves upon it in several ways. Beyond adding iPad Air 2 support, it has a thinner body, and a rechargeable battery rather than a disposable one, all at the same price as last year’s model…


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LG publicly claims Apple will release ‘iMac 8K’ with 8K screen this year

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Last week, Apple’s biggest display partner LG Display published an explainer on 8K (7,680 by 4,320 resolution) screens, claiming that the specification is the future of display technology. LG has already demonstrated 8K monitors at CES in Las Vegas, and notes that the panel boasts 16 times the number of pixels as a standard Full HD screen. Strangely, however, LG’s document explicitly says that Apple is working on an 8K version of the iMac (emphasis ours):

It has become clear that Japan is planning to launch an 8K SHV test broadcast and then promptly restructure the UHD service. Apple has also announced that they will release the ‘iMac 8K’ with a super-high resolution display later this year. Korea is also preparing to offer an 8K service demonstration at the 2018 Pyeongchang Winter Olympics. LG Display displayed a new beacon of the 8K era by revealing their 98-inch 8K Color Prime Ultra HDTV at CES 2015.

As anyone who reads up on Apple would tell you, this statement from LG Display is not accurate: Apple has not announced an iMac with an 8K display and has not publicly indicated that one is coming this year…


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Upcoming refreshed Apple TV reportedly will not feature support for 4K video

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BuzzFeed reports today that Apple’s next-generation Apple TV will not support 4K video streaming. Citing “sources in position to know,” the report claims that due to the lack of TVs that support the latest video standard, as well as the lack of streaming 4K content, Apple has no plans to implement it into its upcoming refreshed set-top box.


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Beautiful aerial photography shows Apple’s latest Campus 2 construction progress

These might be the best photos yet of Apple’s currently under construction Campus 2 site in Cupertino.

The new photos were published by The California Sunday Magazine and shot by Michael Light, a San Franciso-based photographer and pilot that managed to get some gorgeous photos of the site from his aircraft and outdo the drone shots we’ve see up until now.

We’ve previously shared a number of aerial shots straight from Apple and drone operators flying over the site regularly. All of the latest images, news updates, and drone flyovers for Campus 2 can be found in our ongoing timeline tracking progress at the site.

The most recent updates came last month when Apple shared official aerial shots of Campus 2 and city officials approved a recycled water project that is being partly funded and led by Apple and its new campus.

Click below for both shots from The California Sunday Magazine:

Spoiler alert: We’ve read the screenplay for Aaron Sorkin’s Steve Jobs biopic and it looks fantastic

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While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.

Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.

The film opens with… (Read more)

Review: Anker’s Jump Starter Portable Charger brings cars and iPhones back to life in emergencies

Anker specializes in accessories that deliver uncommon value. Like gigantic batteries that cost as little as small ones. Six-port USB chargers that are less expensive than two Apple one-port chargers. And iPhone battery cases that outperform rivals sold for twice the price. So it’s only natural that the company would leverage its power expertise to go beyond resuscitating little Apple devices and assist with real emergencies. With roughly the same footprint as its Astro E7 — a battery capable of fully recharging any iPad Air twice — the same-priced Jump Starter Portable Charger ($80) goes in a slightly different direction. You still get a pretty big 10,000mAh battery that can charge two Apple devices at once, but instead of E7’s third USB port, Anker includes jumper cables that can bring dead cars back to life.

Like all of the Anker products I’ve covered, Jump Starter is thoughtfully designed, efficiently packaged, and aggressively priced relative to competing products. Moreover, unlike some of the cobbled-together 3-in-1 accessories I’ve tested, its feature set actually addresses a related collection of problems a driver may have. But it’s not as much of an iPad-charging powerhouse as Astro E7; it’s best-suited to iPhone users. So is it the right battery pack for you? Read on…


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Drexel University installs iPad vending machine to rent out tablets using library cards

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Drexel University and the Free Library of Philadelphia are introducing what might be one of the first vending machines that lends out iPads to both students and local residents. The self-serve kiosk is located at the university and holds a dozen iPads that students and locals can checkout using their Free Library of Philadelphia card or Drexel student ID:
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Review: Griffin’s iTrip Bluetooth adds wireless iPhone music streaming to your car’s stereo

Twelve years have passed since Griffin released its first iTrip, a breakthrough FM transmitter that enabled iPods to send music wirelessly to car and home stereos. The original model, a glossy white housing that sat atop early iPods like a tube of Chapstick, effectively defined iPod accessories for an entire generation of early adopters. And it was fun, too: using an radio antenna and brilliant software, iTrip could flood an empty FM radio channel with iPod music, acting like a pocket-sized pirate radio station.

Everything changed when the FCC cracked down on FM transmitters, forcing reductions in broadcasting power that made iTrips (and numerous competitors) sound staticky, reducing their appeal. Around the same time, Apple and car companies transitioned to better-sounding solutions — Bluetooth and aux-in audio ports, respectively — leaving FM transmitters with fewer customers. But Griffin is rejuvenating the iTrip family with iTrip Bluetooth, aka iTrip Aux Bluetooth, which provides a different type of dead-simple wireless solution for cars. Priced at $50 but available online for $38, it has one purpose: to receive Bluetooth audio sent by your iPhone, iPad, or iPod, conveying it through an included 3.5mm audio cable to your car’s aux-in port…


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Apple camera patent would allow high-resolution photos without sacrificing image quality

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If you were wondering why Apple has ignored the megapixel race and stuck to a modest 8MP camera in its latest iPhones when almost every other manufacturer is cramming in as many pixels as physically possible, it’s all about image quality. While more pixels allow you to blow up photos to larger sizes, that comes at a cost. Squeezing more pixels into a tiny sensor means more noise, reducing quality, especially in low-light situations like bars and parties.

A clever patent granted today could allow future iPhones to have the best of both worlds, allowing higher-resolution photos without squeezing more pixels into the sensor … 
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European antitrust authorities investigating Apple’s streaming music service even before it launches

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Apple’s planned rebranding and relaunch of the Beats streaming music service has not had the easiest of rides. The launch, initially planned for earlier this year, was delayed by the departure of key execs and difficulties integrating Beats and Apple technologies. A planned $5/month price-point had to be abandoned in favor of an attempt at $7.99/month when music labels wouldn’t play ball, and that too now looks increasingly unlikely even though Google Play offered initial All Access Signups for a $7.99 locked in. And any plans to offer artist exclusives as an inducement now face competition from newly-relaunched Tidal.

Just when it seemed things couldn’t get any tougher, London’s Financial Times reports that the European Commission is considering launching an antitrust investigation into the service, even before it launches. The Commission has contacted several music labels to ask what deals have been done with Apple, says the FT.

The commission, which also has contacted Apple’s music-streaming rivals, is said to be concerned that the company will use its size, relationships and influence to persuade labels to abandon free, ad-supported services such as Spotify, which depend on licenses with music companies for their catalogues.

The newspaper implies that the investigation may have been triggered by a formal complaint by an existing streaming music service … 
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Sling to offer streaming HBO content in April, undermining Apple TV’s HBO Now exclusivity deal

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At the Spring Forward event, Apple and HBO announced HBO Now, an over-the-top unbundled streaming service for HBO shows, like Game of Thrones, independent of a cable subscription. They claimed that HBO Now would be ‘exclusive to Apple TV and iOS devices for three months’. This seemed like a great promotion for Apple’s television offerings, coinciding with a price cut of the Apple TV box to $69.

However, Sling TV has now announced that it will be offering the same deal through its service: HBO shows for $15 a month. This throws shade at Apple’s announcement — signing up for Sling TV will make HBO available on devices like the Roku this month. It is worth noting that the Sling deal also requires a subscription to Sling itself, HBO is only available as an add-on, which is an additional $20 a month.

Sling has found a ‘loophole’ in Apple’s deal so that it can offer cable-independent HBO content this month as well, sidelining Apple’s three month exclusivity window …


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New interview with Kevin Lynch reveals more Watch details, early prototypes used timeline UI

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WIRED has posted a new story on the Apple Watch, which revolves around interviews with Apple human interface designer Alan Dye and Apple’s VP Technology Kevin Lynch, who heads Apple Watch software. The piece shines new light on the foundation of the smartwatch project at Apple as well as some new details about the product — which ships later this month.

Amusingly, Lynch did not know what he would be working on when he accepted the Apple job. He walked into the role with the project already underway; early ‘experiments’ from the iPod team with click-wheels and such. Dye says that the idea for a watch blossomed during design meetings for iOS 7, Apple’s major software overhaul.


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Japan App Store prices to increase within 24 hours due to exchange rates

Apple today informed developers that, within 24 hours, prices in the Japan App Store will increase due to foreign exchange rate changes. Apple further tells developers that customers currently using subscription-based apps will be notified as needed of the shifts. This is not the first time Apple has increased prices in its App Store. Late last year, Russia prices increased, while pricing in Canada and some European regions changed in January of this year.


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