Apple Retail

Fortune is out today with its annual Businessperson of the Year list and this time around a couple notable Apple connections have made the list. Coming in at #4 behind #1Elon Musk, activist investors, and Tencent CEO ‘Pony’ Ma Huateng, is Apple’s recently hired Head of Retail, Burberry CEO Angela Ahrendts. 
Expand
Expanding
Close

Most of the attention on Apple’s retail overnight from this week was focused on the new window display, but there was another slight change that is also worth taking a look at. Apple has changed the design of its iTunes cards to closely resemble the spray pant styling from past iPad event invitations.

These updated iTunes gift cards are available in your local Apple store as of yesterday, just in time for the holidays. The changes have also been reflected on the iTunes gift page.

Speaking of iTunes, Apple’s present for retail employees this year was the opportunity to purchase a $50 card for $40. You can score this same deal right now over at 9to5Toys and can expect even more discounts as we progress towards Black Friday.

Apple executives have reached out to employees today in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple. An email from Apple’s SVP and General Counsel Bruce Sewell (below) was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy.

It’s unclear if there was a situation at Apple that could have prompted the email and video from Apple executives to employees. Apple notes that the policy “explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.” The document also covers legal principles  “like antitrust and anti-corruption laws” that all employees are expected to follow.

In the video, Tim Cook quotes Martin Luther King Jr saying “The time is always right to do what is right” and urges employees to speak up about other employees not following the code of conduct. Cook’s full quote from the video below:

As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it.
Expand
Expanding
Close

For the first time, Apple has released an Apple Store app optimised for the iPad, via TechCrunch.  The app uses the now-standard iOS 7 colour scheme and design elements, focusing on white space and text. The app is a separate download to the iPhone app, but offers all the same functionality you would expect, although some of the location-based features for retail are absent due to the different use cases of the devices.

Imagery is the focus — Apple is trading heavily on its beautiful Retina-display equipped iPads to show of its store products.

Expand
Expanding
Close

Customers entering an Apple Store (<a href="http://www.flickr.com/photos/klingon65/3840822757/in/photolist-6RpdN2-6RtfAW-6RJAHC-6TMNPK-6YaK9g-72ym3y-72ym69-76vgUH-76zcSC-7a46eP-7a46j2-7a46rZ-7a46vV-7a7VFJ-7bk1Cx-7dWBrd-7ebgkw-7fwqc8-7hjdSo-7pJoH8-7pJryH-7pNgDU-7pNhNW-7pNkxW-7rwhLM-7sVwEs-7tYcdD-bqqpoE-bqqqXs-bqqq3L-bDkiMB-bqqqwu-8gRXYQ-dDbgNk-crXJFW-dLxppW-co1G8N-dFMpEd-9SH1T9-bQrD92-aVVDhv-8gRXQC-8gRXR7-8gRXU7-8gNFZz-8gNFZV-8gRXSb-8gNG26-8gNG2H-8gRXTw-8gRXSw/">Photo by Gary Burke</a>)

iOS 7’s flashy launch earlier this year overshadowed a breakthrough new feature: iBeacons, a location-based technology with profound implications for industries such as retail. An iBeacon system could allow a store to install transmitters that would wirelessly connect to an iPhone and tell the phone its location with respect to items on shelves. This iPhone could then perform additional functionality if it is equipped with a specialized application. According to multiple sources, Apple is planning to soon enable just that in its retail stores…
Expand
Expanding
Close

Update: IFOAppleStore claims that Tim Cook has cancelled the plans to keep additional stores open on Thanksgiving after objections from Market Directors:

 On Wednesday morning over the objections of the Market Directors, Apple CEO Tim Cook learned of the plans to keep several stores open on Thanksgiving, and cancelled the plan. Cook’s objection was specifically that it’s important that Apple retail employees be with their families on the holiday. 

Apple Stores typically close for the major holidays like Easter, Christmas and Thanksgiving, but two or three of their flagship stores remain open for the holidays. The Apple Store at Fifth Avenue is open every day of the year, 24/7 and will be open on Thanksgiving as it was last year.

Other Apple Stores usually open on Thanksgiving are the Apple Store at The Forum Shops in Las Vegas, located in Caesars Palace, and the Royal Hawaiian – both located in very popular, tourist-heavy shopping areas.

This year, however, we’ve learned from changes to employee schedules that an additional nine stores will be open … 
Expand
Expanding
Close

Due to “limited supply” and “high demand,” the new iPad mini with Retina display will be available at Apple Stores exclusively through the Personal Pickup service for the time-being. Personal Pickup allows a customer to purchase a Retina iPad mini via the Apple Online Store, then pick it up at an Apple Retail location of their choosing. This also means that a customer who wants a Retina iPad mini cannot simply walk-in to an Apple Store and buy one (yet). It’s likely that Apple will allow walk-in purchases when demand meets supply. Apple notified its retail employees of the current sales exclusivity to Personal Pickup customers, and Apple’s own retail website seems to imply similar…

Expand
Expanding
Close

The iPad mini with Retina display went on sale through the Apple Online Store early Tuesday morning in an uncharacteristically soft launch. The news was prefaced by an internal memo that leaked from Apple’s GSX tool. The device is available in the United States, Australia, China (no LTE models yet), Hong Kong, Japan, New Zealand, and Singapore.

The release comes at an unexpected time. Apple didn’t officially announce the release date ahead of time, saying only that the device would be available sometime this month. In fact, aside from a memo that was released to employees only hours before the tablet went live on the Apple Online Store, there was no indication that it would be released this week at all.

Expand
Expanding
Close

iPhone 5s Teardown via <a href="http://www.ifixit.com/Teardown/iPhone+5s+Teardown/17383">iFixit</a>

Apple is gearing up to soon begin hardware repairs for the iPhone 5s and iPhone 5c in its chain of retail stores, according to sources with knowledge of the upcoming initiative. These sources say that Apple Stores will be able to replace several parts of the iPhone 5s and iPhone 5c on-site, meaning that Apple will no-longer need to fully replace iPhone 5s and iPhone 5c units with damage or other problems…

Expand
Expanding
Close

The handy Apple Tracker site that allowed people to check Apple Store availability for new products has closed its doors after receiving a DMCA takedown notice from Apple.

I’ve decided to turn off the site. I’m not doing this because I want to, but rather because I received a DMCA takedown notice (you can see the full text below) from Apple. I’m not really interested in picking a fight with apple so … I guess it time to just say good bye … 
Expand
Expanding
Close

As it has been known to do for recent Apple product launches, Walmart announced last week that it would be offering a $20 discount on Apple’s new entry-level 16GB iPad Air starting as soon as the device launches tomorrow on November 1. Now, on launch day of the device in the US, we’ve confirmed that both Apple and Best Buy will be price matching the $479 deal in at least its retail stores. Staples has also decided to join in the day-one iPad Air discount and is currently listing the $479 price point on its website. 
Expand
Expanding
Close

The Apple Online Store has just come back online after about two hours of downtime in preparation for the iPad Air launch in the United States. All four major carriers are also offering the fifth-generation iPad on their own stores.

The iPad Air is the newest version of Apple’s iconic tablet. The latest model features the same 64-bit A7 processor found in the new iPhone 5s, improved cameras, and a new form factor that’s thinner and lighter than the previous generation. It ships with Apple’s new iOS 7 software. Pricing starts at  $499 for the Wi-Fi model with 16 GB of storage and goes up to $929 for the 128 GB LTE-equipped model.

Expand
Expanding
Close

Update 2: Shipping times in at least Hong Kong started at 1-2 weeks then quickly to changed to “currently unavailable”.

Update: The Australian Apple Online store and others are back up and listing all iPad Air models as shipping in 24 hours.

Lines have started to form at Apple stores around the world. Send pics of your Apple Store line to tips@9to5mac.com. Images below.

With Apple’s iPad Air launch about to kick off on the morning of Nov. 1 local time in over 40 countries, Apple has now started taking online stores down around the world to prepare for the launch. That includes Australia, Hong Kong, Japan, Singapore, Netherlands, Thailand, China, and others, which will be the first regions to get their hands on the device as we roll into tomorrow morning local time in those countries.

Yesterday we reported that iPad Airs had started arriving at Apple Stores and other retailers and that supplies were likely to be plentiful as large stores received as much as 500-1000 units of the device. We also heard that business discounts will be available for the new device on day one, which wasn’t the case in previous years.

Apple will begin selling the iPad Air at 8 a.m. local time Nov. 1 through its Apple retail stores in the following countries:
Expand
Expanding
Close

Asymco’s Horace Dediu has put together a couple of charts showing that while the number of visitors to Apple’s retail stores continues to climb, the rate of growth is flattening off.

The underlying reason appears to be a slow-down in the rate at which Apple is opening new stores, as the average number of visitors per store has remained stable for the past three years … 
Expand
Expanding
Close

iPad Air units have begun arriving at Apple Stores and resellers across the world ahead of this Friday’s official launch, according to several sources. Additionally, a reader has spotted iPad Airs arriving at Walmart locations (see images above and below) and the device seems to have already been placed inside one store’s glass casing for iPads. The special $479 price point can be seen on the sticker in the photo above.

At Apple Stores, we’ve heard that multiple large stores across the United States have already received upwards of 500-1000 units, indicating that the supply of the new tablet will likely be plentiful at launch. We’ve heard similar from international iPad resellers, with some chains indicating that they will have a solid number of iPad Airs on tap for Friday. These stores say even more supply is promised for the next couple of weeks…

Expand
Expanding
Close