Apple Retail

Apple Tower Theatre celebrated its grand opening today in Los Angeles. The new store marks the completion of an extensive historic restoration project and the first Apple Store downtown.

To celebrate the grand opening of Apple Tower Theatre in Downtown Los Angeles, Apple is launching Today at Apple Creative Studios, a global program debuting in Los Angeles and Beijing. The program will provide career-building mentorship to underrepresented communities through creative resources. The new flagship store will also host its own free Today at Apple sessions that explore music creation, songwriting, creative inspiration, and more.

June 15, 2021 marks the first day every single Apple Store in the world has been simultaneously open in over 75 weeks. Health and safety precautions, regional lockdowns, and recurring COVID-19 spikes have challenged Apple Retail operations since the start of the pandemic.

Apple will drop the mask requirements at a number of its retail stores and offices as soon as this week, according to a new report from Bloomberg. The report says that Apple has informed retail and corporate employees of this change. Retail employees will also not be required to ask maskless customers for their vaccination status.

This spring, New York City youth from Brooklyn to The Bronx came together online to build creative projects, learn new skills from leading artists, and discover a passion for creative storytelling. Through opportunities made possible by Today at Apple, 39 young artists were given the tools and ideas they need to impact their communities.

Apple Tower Theatre opens June 24 in Los Angeles. Let’s celebrate the grand opening of Downtown L.A.’s first Apple Store and the premiere of a significant historic restoration project years in the making.

A Los Angeles landmark is ready to shine again. Apple will soon premiere its historic Tower Theatre restoration project in the Broadway Theater district.

Apple is offering small businesses and entrepreneurs the tools to get ahead with a new virtual Today at Apple session.

In Nashville, Today at Apple is celebrating the work of African American musicians with virtual sessions co-created by Apple Music and the National Museum of African American Music.

Apple Retail Stores are well known for being a place where customers can not only buy new products, but also get involved in the company’s culture. Despite the huge growth in online sales in recent years, Apple still wants to invest more in its retail stores, with plans to open new stores around the world.

Apple Watch Pride Edition bands are now available at Apple Stores. This year’s collection is highlighted at Apple Watch Display tables, in immersive designs at select flagship stores, and is the first to include packaging with App Clip functionality.

Apple Via del Corso opens in Rome on May 27 at 10 a.m. With magnificent architecture and a space designed to gather and learn, Apple is celebrating the creativity of one of the world’s most historic cities.

Apple Piazza Liberty in Milan, Italy is celebrating creative exploration with a new art installation at the store’s public amphitheater. The Moral of the Story, a work by French artist Neïl Beloufa, will be displayed from May 21 through September 20.

Apple Stores are open and welcoming customers to get hands-on with the new 24-inch iMac, iPad Pro with M1, and next generation Apple TV 4K. At select locations, custom new window displays highlight the spectrum of iMac colors from every angle.

When the first Apple Stores opened their doors twenty years ago this week, it wasn’t Apple’s first step into brick and mortar retail. Nearly four years earlier, Apple began a program to reimagine how Macs were sold. That desire to improve the customer shopping experience ultimately led to the Apple Store you love today.

Apple today announced a new accessibility service called SignTime coming to Apple Store and Apple Support customers. The service will connect people with AppleCare and Retail Customer Care teams using sign language. SignTime launches May 20.

On May 19, 2001, Apple opened its first two retail stores in Tysons Corner, Virginia and Glendale, California. Now you can revisit the world’s first Apple Store exactly as it appeared twenty years ago on grand opening day through an interactive augmented reality experience.

This week marks twenty years since the first Apple Retail Stores opened their doors. From suburban malls to landmark architecture projects in the world’s top cities, the story of Apple Stores is one no individual can tell. It took a global team, still growing today, to shape a crazy idea from dream to reality and prove the skeptics wrong. Here are twenty highlights from along the way.

Twenty years ago this week, Apple opened its first brick and mortar retail stores to applause, cheering, and seemingly endless lines of smiling faces. What started at two malls in Tysons Corner, Virginia and Glendale, California became a tradition spanning two decades, generations of customers, and more than five hundred new stores.

As the United States and other countries make progress in vaccinating against COVID-19, some public health agencies and private companies have started to ease mask requirements. According to a new report from Bloomberg, however, Apple will leave its mask mandate and other COVID-19 precautions in place at retail stores in the United States for the time being.

May 20 is Global Accessibility Awareness Day, and Apple is celebrating by making its most popular virtual Today at Apple sessions even more accessible.