Music

It’s no secret that Apple has had a hand in producing video and other content for artists since launching its new Apple Music streaming service. While we’ve known it has been hosting videos for artists using its own video player inside Apple Music, Apple quietly started adding an embed button to the video player that takes it out of Apple Music and makes it sharable across the rest of the web. The feature is notable for a few reasons and could mean big things to come for Apple, video, and its relationship with YouTube and other competitive music and video services…

The new sharing option began appearing sometime in recent weeks as new videos from Drake and the company’s latest Apple Music ad featuring Kenny Chesney included an embed button on Apple’s usual video player. It’s currently hidden, only appearing on the videos in some locations and only when videos are copied from raw webpage code, but it looks to be something Apple could really exploit. 
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The big question mark over Apple Music has been how many customers would choose to try it out, and – crucially – how many of them would be willing to pay for the service once the free trial ended. Tim Cook answered both questions yesterday, revealing that the service currently has 15M subscribers, of whom 6.5M are paying customers.

There are still plenty of unknowns, of course. We don’t know the exact split between individual and family subscriptions (though family subs were around 18% back in August), and we don’t know how subscribers map out across the countries – both of which we’d need to know to accurately calculate how much Apple is earning from the service.

But if we do a back-of-an-envelope guesstimate and say that the split between solo and family accounts is around 80/20 and that the costlier countries like those in Europe cancel out the cheaper ones like India, then an average monthly subscription of $11 times 6.5M customers gives us $72M a month. Multiply that by 12 months, and we can get $858M Apple Music revenue per year. Given that this is all very rough and ready, let’s call it a billion dollars a year in round numbers … 
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Apple officially confirmed its Apple Music Festival two weeks ago, announcing that the event will take place from September 19th through September 28th in London. At the time, the company announced artists such as One Direction,  Disclosure, Pharrell, and Florence + The Machine would be performing at the event. This evening, however, Apple has announced a handful of new artists for its annual festival…

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I love AirPlay. It’s simple and elegant. It also means that my elderly but much-loved B&O Ouverture hifi system (with BeoLab 6000 speakers) – which is actually so old that it has a cassette deck – needed only a low-cost WiFi audio receiver to allow it to wirelessly stream music from my MacBook Pro. One $40 add-on and a 20-year-old hifi became bang up to date in its capabilities.

With my particular setup, AirPlay does exactly what we expect of Apple products: It Just Works. I open iTunes, select ‘B&O’ from the speaker output menu, and anything I play in iTunes – whether from my own music library or streamed from Apple Music – plays through the hifi, while system sounds continue to play through the Mac speakers. My partner can stream her own music from her iPad or iPhone just as readily.

I’d previously tried a Bluetooth audio receiver, and the difference between that and AirPlay is night and day. No pairing. No worries about distance. No interference when someone walks between the Mac and hifi. No system sounds emerging at deafening volumes though my hifi speakers.

But despite my own happy experience of it, AirPlay is not without its problems … 
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Apple has once again distanced itself from its past efforts in order to market its new Apple Music streaming service. The company has begun promoting the service using a unique geofilter in the popular Snapchat messaging application. The geofilter has showed up in select areas of Los Angeles, including at The Grove mall where an Apple Store is located.

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Apple today announced that it will be holding its annual music festival across 10 days during the month of September in London. Previously known as the iTunes Festival, this year’s show is known as the “Apple Music Festival” in reference the recently launched Apple Music service. It is also notably shorter than the typical 30 days of concerts. Pharrell Williams, One Direction, Florence + The Machine and Disclosure will be the headlining acts at this year’s festival, which takes place from September 19th to September 28th.

Apple’s Eddy Cue in addition to the main artists have commented on the announcement:

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Rdio has likely been feeling the squeeze from the launch of Apple Music, and is today adding live streams of 460 traditional AM/FM radio stations, reports the Los Angeles Times.

The rollout, which starts Wednesday, includes 460 stations owned and operated by stakeholder Atlanta-based Cumulus Media Inc [including] long-running stations such as Cumulus’ KLOS-FM (95.5) in Los Angeles and KFOG-FM (104.5) in San Francisco, along with talk radio and sports outlets … 

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A few days ago, I argued that iTunes was now so clunky it should be nuked from orbit, and suggested standalone apps as a possible way forward. A little over 70% of you agreed with me, including UX designer Andrew Ambrosino, who created some concept images showing how a standalone OS X Music app might look.

I like what I see. Check out the images below, and let us know your thoughts … 
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I’ve complained before about the massive missed opportunity of Apple failing to properly integrate both owned and streamed music within iTunes. I got over that enough to use and enjoy Apple Music, and I’m confident I’ll be continuing my subscription once Apple starts charging my card, despite the raw deal we get on pricing in the UK.

But I also agreed with Variety that Apple needed to adopt the same approach for OS X as it does for iOS, splitting out the various iTunes functions into separate apps. Having now been using version 12.2 of iTunes for a month, I’m escalating this from a moderate whinge to a full-scale rant. The time has come for Apple to finally rid us of this creaking, bloated disaster of an app, and start afresh … 
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Music site Hits Daily Double cites “inside sources at some of the major labels” as stating that Apple Music signed up more than 10M subscribers in the first four weeks, saying the number was shared with them by Apple.

The site says both Apple and the labels were surprised by the speed of adoption, noting that streaming figures for some tracks – which include “a couple of cutting-edge hip-hop titles” – are on a par with Spotify, which has around 75M subscribers … 
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After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds.
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As we reported this morning, Apple has today launched a new version of the iPod touch, featuring a 64-bit A8 CPU. This breaks a long run of neglect for Apple’s cheapest iOS device, which last received an update way back in 2012. It will be a huge leap in performance over the previous iPod touch which featured an A5 SoC. Both the front and back cameras have been improved, with the back shooter now featuring 8 megapixels of resolution.

The new iPod touch is also available for the first time in gold matching the iPhone and iPad in addition to new dark blue and pink case options. The iPod touch is also getting a storage bump at least at the higher end — there is now a $399 128 GB model. The base $199 iPod touch remains the same with 16 GB of onboard storage, the 32 GB model is $249 and the 64 GB version is $299.

There are also updates to the iPod shuffle and iPod nano, although these are merely cosmetic changes to fascia of the products. The shuffle and nano now come in dark blue, pink and gold variants.

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The tech sector does love its hype. Every new product is revolutionary. All new apps are ground-breaking. Everything anyone ever launched is going to change the way we do X. Almost without exception, it isn’t, they aren’t and it doesn’t.

But the iPod in 2001 definitely qualified. That simple, clever marketing slogan – “a thousand songs in your pocket” – beautifully summarised something that really was revolutionary. For the first time ever, we could carry close to a hundred albums in a device that slipped into our pocket and could go everywhere with us. Most of us listened to a lot more music in a lot more places.

It also propelled Apple along a new path. It’s no exaggeration to say that without the iPod, there would likely never have been an iPhone. The iPod revolutionized music and also transformed Apple.

But there have been a couple of recent signs that Apple no longer views the iPod as an important product … 
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I gave my first impressions of Apple Music on day two, and my main disappointment remains: despite putting both owned and streamed music into a single app, there is absolutely no real integration between the two. All the evidence suggests that Apple Music has no awareness of my owned music.

I’ll get past that in a moment, but bear with me first for a couple of paragraphs. Because this is, in my view, more than just a missed opportunity: it’s almost criminally negligent. iTunes knows more about my musical tastes than my girlfriend. More than my neighbours, who have sometimes been more familiar with my musical tastes than they might wish. More than any of my friends – even the one who kindly ripped all my CDs for me on his high-end PC with multiple DVD drives.

Think about that for a moment. iTunes knows every single artist, album and track I own. Not only that, but it knows which ones I have put into what playlists. It even knows the exact number of times I have played every single track! And Apple uses none of that data in guiding its Apple Music suggestions. That really is a huge fail, given what could have been.

Ok. I’m over it. I won’t mention it again, I promise. But seriously, Appl- Ok, sorry. That’s it now. So, let me set that aside, accept that Apple Music needed to learn my tastes from first principles, and talk about how well it’s doing a week in … 
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Apple Music was a service that I was incredibly excited about when Apple announced it last month at WWDC. I’ve written a lot about music here at 9to5Mac and every time I explain how big of a music fan I am. When I’m in my office, I always have music playing, whether it be radio or a specific artist or album. For the past two years, I’ve been using Spotify for all of my streaming music needs. I never had a problem with the service, especially recently as it has upped the quality of both its iOS and Mac apps to be both more stable and feature-rich. A combination that is hard to come by nowadays.

Being the Apple fanboy that I am, however, I obviously had to give Apple Music a try. For the past week, I’ve been using the service as my exclusive source for music. How does it compare to Spotify? Is it enough to make me permanently switch? Read on…

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Eddy Cue confirmed late last night that a new iOS 9 seed is coming to developers next week with support for Apple Music, but since the service launched yesterday, users have discovered that there are a few ways to use certain aspects of it while on iOS 9.

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