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The foundation of Apple

Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Universal eyes Jeff Daniels to play former Apple CEO John Sculley in Steve Jobs movie

The Wrap reports that Universal Pictures is eyeing The Newsroom (and Dumb & Dumber) star Jeff Daniels to perform as former Apple CEO John Sculley in the upcoming Steve Jobs movie by Aaron Sorkin. Daniels would be reunited with Sorkin and Scott Rudin, executive producers of The Newsroom, starring alongside Michael Fassbender as Steve Jobs and Seth Rogen as Steve Wozniak.
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AP, Bloomberg and CNN file motion to allow them to broadcast Steve Jobs deposition video

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We may get to see the two-hour video of Steve Jobs giving pre-trial evidence in the iPod antitrust case, if the judge approves a motion jointly filed by AP, Bloomberg and CNN to make it public. CNET reported:

“Given the substantial public interest in the rare posthumous appearance of Steve Jobs in this trial, there simply is no interest that justifies restricting the public’s access to his video deposition,” attorney Thomas Burke, who is representing all three media organizations, wrote in the filing Monday

The video currently has the same status of live testimony given in the case, meaning that it can be reported on but the video cannot be broadcast … 
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Leaked Sony data indicates falling revenue forecasts for Steve Jobs biopic, Natalie Portman reportedly passing

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DiCaprio and Boyle on the set of the 2000 film “The Beach”

New information discovered in the Sony Pictures data dump indicates that the loss of Leonardo DiCaprio for the lead role in the studio’s Steve Jobs biopic may have contributed to the decision to give the movie to Universal Pictures. According to Fusion, the film’s revenue projections dropped by a whopping 25% after Leo dropped out.

Soon reports claimed that Christian Bale would be taking up the role, but that ended up falling through as well. Most recently, actor Michael Fassbender is said to be up for the titular spot, though the movie is now being produced by Universal.

Now the movie has lost another potential cast member…

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Tim Cook nominated Time Person of the Year finalist after huge product introductions/coming out publicly

Time has posted its Finalists for Person of the Year today and Apple’s CEO Tim Cook it on the list. Time credits the Alabama native for introducing a number of new products as well as coming out as the first openly gay Fortune 500 CEO.

Tim Cook, who introduced Apple’s iPhone 6 and 6 Plus, Apple Watch, and Apple Pay this year, and whose decision to come out made him the first openly gay Fortune 500 CEO.

Other nominees (that don’t necessarily conform to “person” moniker) include:

  • The Ferguson protesters, who took to the streets in August following the fatal shooting of an unarmed black 18-year-old by a white police officer, and again in November when a grand jury declined to indict the officer in the killing.
  • The Ebola caregivers, who are still fighting the biggest Ebola outbreak in history, that has so far taken the lives of nearly7,000 people in West Africa.
  • Vladimir Putin, the Russian president who has remained in the headlines throughout this year, from his country’s stewardship of the Winter Olympics in Sochi to its annexation of Crimea, and its role in the ongoing civil strife in eastern Ukraine.
  • Taylor Swift, one of the world’s top-selling pop artists, who this year shook up the music industry by pulling her music from streaming service Spotify, which she believes should compensate artists more.
  • Jack Ma, an English teacher turned founder and CEO of Alibaba, the Chinese e-commerce giant which debuted a $25 billion IPO.
  • Masoud Barzani, the acting president of the Iraqi Kurdish Region since 2005, who has deftly threaded the region’s push for independence with the ongoing fight against the Islamic State of Iraq and Greater Syria.
  • Roger Goodell, the National Football League commissioner whose leadership has been under great scrutiny this year as the league dealt with public incidents of domestic abuse by players such as Ray Rice, among other controversies.
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What Steve Jobs got right and wrong about the web back in 1996 [Video]

[youtube=https://www.youtube.com/watch?v=6Z8O9MfqjpI]

Even a man as visionary as Steve Jobs is going to have his hits and misses. In a bunch of interviews given around 1995 and 1996, Jobs was already predicting the importance of ecommerce.

About 15% of goods and services in the US are sold from catalogues or via television. All that’s going to go on the web and more. Billions and billions, soon tens of billions of dollars worth of goods and services are going to be sold on the web.

But as Business Insider noted from a 1996 Wired interview, he didn’t get everything right. It’s hard to even remember a time when Google wasn’t the first place we started when researching anything from a new gadget to traffic conditions, yet Jobs didn’t see us using the web as a source of information.

We live in an information economy, but I don’t believe we live in an information society. People are thinking less than they used to. It’s primarily because of television. People are reading less and they’re certainly thinking less. So, I don’t see most people using the Web to get more information. We’re already in information overload. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway.

He was right about the information overload part, but didn’t predict how using the web as an information source could enable us to cut through to the precise information we need.

Steve Jobs has of course been featuring in video form in the ongoing antitrust lawsuit regarding the iPod, and is still having patents awarded in his name long after his passing.

Steve Jobs deposition reveals details of Apple’s contracts with record labels, requirements for DRM on music

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The videotaped deposition of Apple’s late co-founder Steve Jobs was played in court today as part of the ongoing antitrust lawsuit involving the iPod, iTunes, and digital rights management. As CNET reports, the video revealed new details of Apple’s deals with record labels and why the FairPlay DRM was created.

Jobs said in his statement that because the record labels were afraid that a store like iTunes could lead to music piracy, they required Apple to create and implement a digital rights management system—which would become the FairPlay system—in order to gain the rights to distribute music. DRM wasn’t something that Apple wanted to do, but had to do.


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Apple questions whether iPod class action suit can proceed as case may lack genuine plaintiffs

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Just as it looked like the iPod-related class action suit against Apple was getting interesting, Eddy Cue arguing that competing music stores had effectively hacked the iPod, it now seems the case is in danger of collapsing.

Apple’s lawyers have written to the judge to say there is no evidence that either of the two plaintiffs owned iPods during the time affected by Apple’s action to remove non-iTunes songs from iPods … 
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“Do they still exist?” Steve Jobs takes jabs at Real Networks in videotaped deposition from 2011

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The ten-year-old lawsuit over whether Apple violated antitrust law by locking the iPod to its own iTunes software has finally gone to trial. In its first day before a jury, the case has yielded several new emails between Apple executives as well as a videotaped deposition of Steve Jobs, which was recorded in 2011 shortly before he died.

In the video, according to Reuters, Jobs was asked if he had heard of Real Networks, the company behind the RealPlayer software Apple had blocked from working with the iPod. Jobs took a quick jab at the music distribution rival and asked, “Do they still exist?”


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Eddy Cue discusses Apple’s ongoing ebooks litigation in Fortune interview: “we have to fight for the truth”

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Apple SVP Eddy Cue with Beats founders Dr Dre and Jimmy Iovine

In a new interview with Fortune, Apple’s SVP of Internet and Software Services Eddy Cue opened up about Apple’s ongoing ebooks litigation ahead of the company’s December 15th appearance before a federal appeals court. Apple formally appealed the ebooks antitrust ruling earlier this year after a judge ruled in favor of the Department of Justice in 2013 claiming that Apple conspired with ebook publishers to raise prices.

“We feel we have to fight for the truth,” says Cue. “Luckily, Tim feels exactly like I do,” he continues, referring to Apple CEO Tim Cook, “which is: You have to fight for your principles no matter what. Because it’s just not right.”

Earlier last month, U.S. District Judge Denise Cote approved a $450 million settlement under which Apple will not be forced to pay any fees if it wins the upcoming appeal.
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iPod-related class action suit against Apple starts tomorrow, Steve Jobs emails & video key evidence

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This case goes back a while …

Emails and a video deposition by Steve Jobs are likely to form key elements of the evidence in an iPod-related antitrust case against Apple which opens in California tomorrow, reports the NYT.

The case goes back more than a decade, to the time when iPods would play only music purchased from iTunes or ripped from CD, with consumers unable to play music bought from competing stores. The class action alleges that this amounted to anti-competitive behaviour, and that consumers were forced to pay higher prices as a result … 
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MIT looks back at Steve Jobs patents, including the 141 approved since his death

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Steve Jobs may have passed away more than three years ago, but he is still having patents awarded today as applications work their way through the system and old patents are renewed with updates. MIT Technology Review notes that of the 458 patents credited to Jobs, almost a third of them have been awarded since his death in October 2011.

Since his death in 2011 from pancreatic cancer, the former Apple CEO has won 141 patents. That’s more than most inventors win during their lifetimes.

His patent documents act as a record of Apple’s history, says the site … 
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Natalie Portman latest star expected to join Steve Jobs biopic

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Lisa Brennan-Jobs & Natalie Portman

Actress Natalie Portman is the latest name to be thrown in the mix of potential stars in the upcoming Steve Jobs biopic written by Aaron Sorkin. The information comes courtesy of Deadline, which reports that Portman is “in talks to join” the project in a leading role although the specific character is unknown. It’s possible Natalie Portman is being considered to portray Steve Jobs’ daughter Lisa Brennan-Jobs.
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New report claims Aaron Sorkin’s Steve Jobs biopic moving from Sony Pictures to Universal

A new report claims that the upcoming Steve Jobs biopic, led by veteran screenwriter Aaron Sorkin, is set to change hands. According to Hollywood magazine Deadline, the film will be moving from Sony Pictures to Universal Pictures by tomorrow at the latest. Despite the studio move, production of the movie is expected to remain on the fast track.
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Apple getting serious about iAd as it offers automated purchasing of mobile ads

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When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported … 
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Aaron Sorkin talks Steve Jobs biopic, provides more plot details in Bloomberg interview

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Aaron Sorkin sat down with Bloomberg’s Emily Chang for an interview and talked about a variety of topics including his upcoming Steve Jobs biopic. The film has been in the works for several years now, with at least three different actors reportedly having been considered or confirmed to play the Apple co-founder at some point.

In the interview, which airs later tonight, Sorkin says that the movie will follow the executive’s interactions with several key people, including Steve Wozniak and John Sculley. As previously noted, the biopic will consist of three half-hour segments set directly before important Apple keynotes.

You can see a clip from Sorkin’s interview below…

Report: Christian Bale drops Steve Jobs role in upcoming biopic

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The Hollywood Reporter has learned that Christian Bale will not star at Steve Jobs in the upcoming biopic:

Sources tell The Hollywood Reporter that the actor has fallen off the Jobs biopic that is being directed by Danny Boyle. […]

Sources say Bale, after much deliberation and conflicting feelings, came to the conclusion he was not right for the part and decided to withdraw.

Just last month, the film’s writer Aaron Sorkin had stated that Bale would star as the Apple co-founder in the movie as Bale was “best actor on the board in a certain age range.”
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Only fully-operational Apple I purchased from Steve Jobs being auctioned, could go for over $500K

A fully operational Apple I computer with documentation showing that it was purchased direct from Steve Jobs is being auctioned by Christies on 11th December. It is the only surviving Apple I known to have been personally sold by Jobs in 1976. Originally bought for $600, the auction house says it is expected to sell for more than half a million dollars, reports Reuters.

The so-called Ricketts Apple-1 Personal Computer, named after its original owner Charles Ricketts and being sold on Dec. 11, is the only known surviving Apple-1 documented as having been sold directly by Jobs, then just 21, to an individual from the Los Altos, California family home, Christie’s said.

Ricketts died with the computer in storage. The current owner, Robert Luther, bought it in 2004 from a police auction.

“I knew it had been sold from the garage of Steve Jobs in July of 1976, because I had the buyer’s canceled check,” Luther wrote on a kickstarter page soliciting funding for a book on the machine’s history.

“My computer had been purchased directly from Jobs, and based on the buyers address on the check, he lived four miles from Jobs.”

In an interesting twist, the cancelled check formed part of the evidence used to achieve historical listing status for the Jobs family home in Los Altos, just over a year ago.

The auction estimate of $500-600K may prove an under-estimate: fewer than 50 Apple I computers survive, and another fully-working model without the Jobs documentation sold last month for $905k.


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Larry Page talks about his age-old fight with Steve Jobs over ‘doing too much stuff’

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In an interview with the Financial Times, Google co-founder and CEO Larry Page talked about an ongoing debate that he had with Apple’s Steve Jobs: whether their companies were doing too much or too little to affect the lives of their customers.

Page, as is evident in Google’s seemingly unending push into new markets and technologies outside of search and even the web, came down on the side of doing as many things as possible to make an impact in peoples’ lives, while Jobs was insistent that a focused approach on a single set of problems was better for the company and its users.


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Report: Seth Rogen will play Steve Wozniak in upcoming Steve Jobs film

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Variety reports that actor Seth Rogen has been cast to play Apple co-founder Steve Wozniak in the upcoming Steve Jobs biopic from Sony:

Seth Rogen has been set to star as Steve Wozniak opposite Christian Bale in Sony’s Steve Jobs biopic.

We learned earlier this month that Christian Bale, who starred in the recent Batman trilogy, will portray Steve Jobs in the Aaron Sorkin directed film. Sorkin later confirmed the report adding that Christian Bale didn’t have to audition for the role in the film.


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Jimmy Iovine talks genesis of Beats and Steve Jobs in acceptance speech at Revolt Music Conference

Apple’s Jimmy Iovine was at the first annual Revolt Music Conference this week to accept a “SFTB award” (named after Drake’s lyric “started from the bottom now we here”) for his climb to an executive position in one of the most valuable companies in the world after starting out as an audio engineer in a New York studio.

In the speech, which is embedded above, Iovine recounted once again the story of how he met Dr. Dre and founded Beats Electronics (even though Dre wanted to go into the sneaker business). He also touched on Steve Jobs’ role as his inspiration during that fateful meeting:


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Apple adding ability to track what you do inside retail apps to serve targeted advertising

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Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

Ad agencies say that Apple has been pitching the new capability since last month …

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Report: Christian Bale in talks to play Steve Jobs in upcoming Sorkin film

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Variety reports that sources have confirmed actor Christian Bale is in talks to play the role of Steve Jobs in the upcoming biopic based on Walter Isaacson’s official biography of the late Apple co-founder. Variety adds that insiders believe Bale will begin filming for the biopic this spring.
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