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The foundation of Apple

Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Kate Winslet talks new Steve Jobs movie as first official film poster is revealed

Following the first trailers for the upcoming Aaron Sorkin-penned Steve Jobs film landing online and TV in recent weeks, Universal has now revealed the first official poster for the movie (pictured above) as star Kate Winslet shares some thoughts on her role and the film in a new interview.

In a recent interview in New York Magazine, Kate Winslet, who stars in the Danny Boyle directed film alongside Michael Fassbender as Steve Jobs and supporting roles for Seth Rogen and Jeff Daniels, shares some insight into how she got the role, what to expect from the film and her experience on set.

On preparing for the role and meeting the real Joanna Hoffman:

I spent a great deal of time with Joanna, and she herself has a softness to her. She came to America as a young woman and achieved a great deal. One thing that was unique about her as a figure in Steve’s life was that she didn’t need anything from him. She just needed for him to be the best version of himself. And that’s what really set their relationship apart from any relationship with all his other colleagues…  She was an extraordinary, feisty Eastern European person who was pretty much the only person who could actually knock sense into Steve, and she was also kind of an emotional compass.

On what to expect from the film and Aaron Sorkin’s dialogue:

Sorkin makes it almost not about Steve Jobs at all. It’s about how that man has 100 percent dictated how we all live our lives today and how we function as people. The film is about all of us, and all of us today, not in ’84 or ’88 or ’98. I mean, look at us all — how we function. You look at a lot of toddlers today, they’ll pick up any screen of any kind, and they don’t push a button, they swipe. It’s horrifying but kind of extraordinary, and that is Steve Jobs…

The film is currently scheduled for release this October.

You can read more from the full interview online here and check out the recent TV trailer here.

Swatch grabs ‘One More Thing’ trademarks as apparent poke at Apple, now pending opposition

Swatch, apparently threatened by Apple’s recent forays into watchmaking, has taken another legal step seemingly aimed at tweaking Cupertino: registration of two “One More Thing” trademarks, a catch phrase famously associated with former Apple CEO Steve Jobs’ keynote speeches.
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Flash’s demise continues as Amazon stops accepting Flash ads due to browser settings

Amazon may have been Apple’s target when it unveiled its iBooks Store alongside the iPad in 2010, but the digital retail giant’s latest move is helping fulfill Steve Jobs’ vision of a web without Flash. Amazon Advertising issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Adobe cited “recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari” that interfere with displaying Flash ads.
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New TV trailer gives another look at upcoming Aaron Sorkin Steve Jobs movie

In the runup to the movie’s release on October 9th, Aaron Sorkin’s “Steve Jobs” film is currently airing a new trailer on TV. The trailer shows Michael Fassbender, who plays Jobs, pedantically setting up product launches interspersed with scenes of him criticizing others and others criticizing him. A big storyline of the film appears to be Steve Jobs relationship with his first daughter, Lisa. Watch the 60 second video below.


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‘The (R)evolution of Steve Jobs’ opera to debut in 2017

Joining the increasingly growing lineup of Steve Jobs biographies, the Santa Fe Opera announced today that it will debut a new opera centered around the life of the late Apple CEO. The show is entitled “The (R)evolution of Steve Jobs” and is composed by Mason Bates with librettist Mark Campbell. The opera is currently scheduled to debut in 2017 (via LATimes).


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New York Film Festival screening Sorkin’s ‘Steve Jobs’ biopic on October 3 ahead of its premier

Attendees of the 53rd New York Film Festival in October will be treated to an early screening of Aaron Sorkin’s upcoming ‘Steve Jobs’ biopic. While the Hollywood version of Steve Jobs biography is set to debut in theaters on October 9th, the NYFF announced today that it will screen the film to attendees on October 3rd:

We are pleased to announce that Steve Jobs, written by Academy Award winner Aaron Sorkin (The Social NetworkCharlie Wilson’s War) and directed by Academy Award winner Danny Boyle (Slumdog Millionaire127 Hours), has been selected as the Centerpiece for the 53rd New York Film Festival. The film will screen for audiences on October 3.

The film, which is based on the authorized Walter Isaacson-written biography of the late Apple co-founder, stars Michael Fassbender in the lead role with Seth Rogen portraying Steve Wozniak. Universal has shared both a teaser video and an in-depth trailer for the movie ahead of its early October premier.

First trailer for former Gawker COO’s ‘Steve Jobs: The Man in the Machine’ documentary released

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Magnolia Pictures and CNN Films today debuted the first trailer for the upcoming biographical film centered around Steve Jobs. “Steve Jobs: The Man in the Machine” was originally premiered earlier this year at SXSW and is spearheaded by director Alex Gibney and executive producer Gaby Darbyshire, who is the former Chief Operating Officer of Gawker Media.

Darbyshire headed up Gawker legal when the media company’s subsidiary Gizmodo bought the iPhone 4 that was “left at the bar” and would have been at the center of the controversy that surrounded the subsequent firestorm with Apple and then CEO Steve Jobs.


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Facebook’s security exec pushes Steve Jobs’ call for Adobe to kill Flash

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Facebook’s chief security officer, Alex Stamos, echoed a message first delivered quite memorably by Steve Jobs in 2010: it’s time for Adobe to kill Flash. Addressing Apple’s position of not supporting the plug-in on iOS and instead pushing HTML5, security was just one key point in Jobs’ epic Thoughts on Flash essay when the iPad launched.

We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now.

Five years later, our dependence on Flash has greatly diminished on the desktop, but security issues continue to be an issue with the plug-in. In 2010, Jobs used more than 1600 words to explain Apple’s reason for not adding Flash support to iOS. In 2015, Facebook’s security chief pushed the message in less than 140 characters:
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First in-depth video trailer for Aaron Sorkin’s Steve Jobs film goes live

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The first in-depth video preview trailer for the upcoming, official Steve Jobs movie has gone live. The movie features Michael Fassbender as Steve Jobs, Seth Rogen as Steve Wozniak, and it was written by Aaron Sorkin. The film is based off of Jobs’s official biography by Walter Isaacson. Earlier this year, the first teaser trailer for the movie appeared, but it did not provide an extensive look into the story or characters. The movie starts showing in theaters in October 9th.


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Opinion: Should AAPL stockholders be worried about Jony Ive’s more backseat role?

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The Apple world this morning seems divided between those who seemingly haven’t grasped the implications of Apple’s ‘promotion’ of Jony Ive, merely taking Cook’s memo at face value, and those switching into full-on ‘Apple is doomed’ mode. The reality is, I think, a little more nuanced.

It seems pretty clear that this move is, as Seth outlined earlier, about Ive taking more of a backseat role – and especially being able to spend a lot more time back in England. Apple’s decision to announce the news on a day when the US markets were closed was obviously not coincidence.

Apple didn’t want to see a knee-jerk panic reaction on Wall Street setting its stock diving. But is there reason to panic? Or is it all much ado about nothing? Or something between the two … ? 
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What Jony Ive’s ‘promotion’ to Chief Design Officer really means

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A lot of folks are taking Sir Jonathan Ive’s just announced title as Chief Design Officer at face value. Congratulations are in order and all that. But there is a lot more going on than a title change.

Ive was willed free reign at Apple by Steve Jobs and can do or have just about anything he wants. Titles aren’t of any significance, especially to someone with as little ego and indifference to such things as Ive. There is clearly more to the story than Apple is telling us. 
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Universal Studios releases first trailer for Aaron Sorkin’s Steve Jobs biopic

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Universal Studios has just released the first trailer for the upcoming Steve Jobs biopic. The trailer gives us our first on-screen look at star Michael Fassbender as the Apple co-founder, along with Seth Rogen as Steve Wozniak, Kate Winslet as Mac engineer Joanna Hoffman, and Jeff Daniels as John Sculley.

Photos from the set previously showed us Fassbender and Rogen in costume, but the images in the trailer appear to be from a different scene. The film, which was written by Aaron Sorkin and directed by Danny Boyle, will hit theaters in October.

Earlier this year the movie’s script leaked, revealing key details about the plot. You can view the trailer below:


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Steve Jobs actor Michael Fassbender still uses a broken iPhone 4

Michael Fassbender revealed today in an interview with Variety that he’s not quite up-to-date on the latest Apple hardware, even though he’s playing the company’s co-founder in an upcoming biopic. According to the actor, he still uses an iPhone 4 because that model was his favorite design, and even though the phone is broken, he plans to keep using it until it no longer works.

Fassbender also indicated that he thinks the upcoming film is a “favorable adaptaion” of Jobs’ story.  The script for the movie recently leaked and seemed to back up that assessment.

From the interview:

You recently finished playing Steve Jobs. Is it dark?
Like “The Conjuring”?

No, is it a favorable adaptation?
I think it is.

You look skinnier now.
I didn’t lose weight. But I certainly didn’t go to the gym.

Did it cause you to look at Mac products differently?
It did. I’m still on my iPhone 4.

You don’t have the iPhone 6?
No, the 4 is my favorite design. I also use something until it’s no longer useable.

Your phone looks broken.
But it still works. The cover actually broke off my broken phone.

The Steve Jobs biopic will be released this October and will star Fassbender along with Seth Rogen, Jeff Daniels, Michael Stuhlbarg, and Perla Haney-Jardine. It will be directed by Danny Boyle, with a script written by Aaron Sorkin.

Verizon buying AOL for $4.4B

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Verizon Communications is buying AOL for $4.4B in a deal believed to be focused on Verizon’s ambitions in mobile video and advertising.

The acquisition would give Verizon, which has set its sights on entering the crowded online video marketplace, access to advanced technology AOL has developed for selling ads and delivering high-quality Web video.

Traditional TV viewing is changing dramatically, consumers not only giving up their cable TV subscriptions in favor of video on demand over the Internet (a market Apple is believed to be planning to enter in the fall), but increasingly watching video on mobile devices … 
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Steve Jobs business cards up for school auction, one each for NeXT, pre-1985 Apple & Pixar

If you like a little Steve Jobs memorabilia and want to contribute to a good cause, the Marin School has three Steve Jobs business cards up for auction, spanning 1984 to 1990, providing one each for NeXT, Apple and Pixar.

Bidding started at $600, and was up to $2,405 at the time of writing. The cards were collected by a family who used to do catering for the former Apple CEO, reports Business Insider.

The Marin School is a private school offering financial assistance to 18% of its students to allow access to students from all socio-economic backgrounds.

The recent biography Becoming Steve Jobs was backed by Apple, in contrast to Walter Isaacson’s earlier biography which was attacked by several Apple execs. Tim Cook, recently named by Fortune as “greatest leader,” spoke extensively about Jobs during an interview with the magazine.

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Original Mac designer Andy Hertzfeld says Jobs would not have liked ‘Becoming Steve Jobs’ book

Andy Hertzfeld & Steve Jobs at Steve Wozniak’s wedding

Becoming Steve Jobs, the latest Jobs biography, written by Brent Schlender and Rick Tetzeli, received high-praise and support from Apple and its executives. One of the original members of the Macintosh development team, however, has published a post on Medium outlining why he thinks Steve Jobs would have not liked the biography. Andy Hertzfeld says that the harsh and negative tone applied to the early part of Jobs’ career at Apple and NeXT is unfair and not true.


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Apple’s human interface chief on the obsessive details you’ll never notice in your Apple Watch

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There’s an oft-told story about Steve Jobs insisting the wiring inside the Macintosh be made to look neat even though few owners would ever see it. Apple’s human-interface chief Alan Dye, interviewed in Wired, says the same attention to detail lives on in Apple today, and is reflected in the care that went into the Apple Watch.

We have a group of people who are really, really super-talented, but they really care. They care about details that a designer might not show in his portfolio because it’s so arcane. And yet getting it right is so critical to the experience.

Dye illustrated the point by referring to the animated faces of the Apple Watch … 
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Spoiler alert: We’ve read the screenplay for Aaron Sorkin’s Steve Jobs biopic and it looks fantastic

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While we haven’t gotten many details about the Aaron Sorkin-penned screenplay based on Walter Isaacson’s Steve Jobs biography, we have previously learned that it will focus on three separate days in the life of the Apple co-founder, with each 30-minute act taking place just before a major product announcement. We also know that Michael Fassbender will star alongside Seth Rogen, Michael Stuhlbarg, Kate Winslet, Perla Haney-Jardine, and Jeff Daniels.

Today we got our hands on a copy of the screenplay (or at least a February 2014 draft of it) which reveals what many already may have already suspected based on previous reports: the three products Jobs will unveil during the biopic are the original Macintosh, the NeXT Cube, and the iMac.

The film opens with… (Read more)

Tim Cook reflects on the role of running a post-Steve Jobs Apple as Fortune names him “greatest leader”

Tim Cook Tulane University

Fortune has today named Tim Cook #1 on its list of the World’s 50 Greatest Leaders, publishing an extensive profile of the Apple CEO in which he reflects on the lessons he’s learned in the time he’s been running the company.

Taking over from Steve was not, he said, an easy transition, and he gained a new appreciation for the way that the co-founder had shielded him and the rest of the team from public criticism.

What I learned after Steve passed away, what I had known only at a theoretical level, an academic level maybe, was that he was an incredible heat shield for us, his executive team. None of us probably appreciated that enough […] but he really took any kind of spears that were thrown. He took the praise as well. But to be honest, the intensity was more than I would ever have expected.

Claims that Apple had lost its ability to innovate under Cook’s leadership were, he said, something he had to learn to block out … 
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Want to be in the upcoming Steve Jobs movie? Here’s your chance

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The Aaron Sorkin-written Steve Jobs biopic will start playing in theaters in just six months, and there’s a good chance you could actually be in the monumental film that tells the late Apple co-founder’s story. Universal Pictures, the studio ultimately backing the movie after a dance with Sony Pictures, has issued a casting call for extras to be filmed on set in a scene of upcoming movie this weekend…
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Review: ‘Becoming Steve Jobs’ depicts a late-maturing iCEO with a growing heart and softened edges

Several years after Steve Jobs’ untimely death, journalists — particularly ones who previously interviewed or covered Jobs — are still combing their archives for underreported facts or quotes that might justify new books on Apple’s enigmatic CEO. Naturally, the overlap with earlier works is significant, as new authors repeatedly acknowledge leaning on Michael Moritz’s (Return to) The Little Kingdom and Owen Linzmayer’s Apple Confidential 2.0, among many others. But there’s still an opportunity to bring new details to light, which is why Brent Schlender and Rick Tetzeli’s Becoming Steve Jobs ($12+/Amazon, $13/iBookstore) exists. Over 400 pages in length, it aims primarily to set the record straight about one key facet of Jobs’ life — he was a better man at age 56 than he was at 21 — but includes enough interesting anecdotes about Apple and Jobs’ other pursuits to be worth reading.

Although Becoming Steve Jobs follows a mostly familiar storytelling arc, Schlender and Tetzeli’s strengths come from two sources: direct access to Jobs from the mid-1980’s until 2011, and interviews with major players conducted after Jobs’ death. While their quotes tend to be short and in service of the larger narrative, the list of participating heavy hitters is non-trivial: Laurene Powell Jobs represents the Jobs family, alongside current Apple executives Tim Cook, Jony Ive and Eddy Cue, ex-Apple executives Jon Rubinstein, Tony Fadell, Katie Cotton, Fred Anderson and Avie Tevanian, Jobs’ top ad men Regis McKenna and Lee Clow, Pixar’s Ed Catmull and John Lasseter, Microsoft’s Bill Gates, and Disney CEO Bob Iger. Given that access, it’s perhaps not a surprise that the book paints a largely sympathetic portrait, but the authors also gave participants room to speak candidly about how Jobs’ “sharp elbows” affected them personally and professionally…


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Five fascinating revelations from ‘Becoming Steve Jobs’

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). Here are just some of the interesting revelations found inside, including some details regarding Jobs’ evolving attitude towards the media.

Jobs’ return to Apple was almost certainly not a strategic takeover. Despite speculation that Steve Jobs may have strategically orchestrated a takeover of Apple during his sale of NeXT — a view shared by Bill Gates and former Apple CEO Gil Amelio — the book suggests that Jobs was truly uncertain about his continued involvement with the company. Avie Tevanian and Jon Rubinstein, “the two men whom Steve trusted the most at Apple… agree that Steve did not intend to become Apple’s CEO,” and that they didn’t think they were going to be working for him there. Despite Jobs’ love for Apple, the company was in a precarious financial situation, and he had competing demands for his time.

A year later, Jobs told the authors that just as Bob Dylan would “never stand still,” and was “always risking failure” — the mark of a true artist — “[t]his Apple thing is that way for me.” Confronting the risk of failure and the consequences for his reputation, family, and Pixar, Jobs “finally decided, I don’t really care, this is what I want to do. And if I try my best and fail, well, I tried my best.” Jobs adopted the term “iCEO” or “interim CEO,” reflecting his continued uncertainty about the position…


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‘Becoming Steve Jobs’ on Apple, NeXT, and Pixar

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). While some of the book’s material will be familiar to avid followers of Jobs and Apple, there are some interesting details inside about how Jobs’ companies Apple, NeXt, and Pixar interrelated.

On NeXT: The book notes that the computer industry changed during Microsoft’s leadership, shifting to an environment where companies — the largest buyers of computers — were seeking reliability and stability rather than innovation. According to the authors, NeXT’s key failure was that it successfully identified a real market for $3,000 workstation computers targeted at the higher-education market, but went so far beyond that price point — in some cases in pursuit of industrial design goals — that few actual customers existed for its product.

NeXT, which was headquartered in the same business park where Steve Jobs first saw Xerox’s Palo Alto Research Center (PARC) and graphical user interface, came tantalizingly close to undermining Microsoft at a key point in its growth: IBM licensed the NeXTSTEP operating system for use in workstations, and might have used it to compete against Windows personal computers.

“But Steve… held up IBM for more money, leading to another round of protracted negotiations. He overplayed his hand. Cannavino stopped taking Steve’s calls and just abandoned the project, although there was never any real announcement that it was over. It was a minor disappointment for IBM, ending its ‘Plan B’ fantasy of creating a real alternative to Microsoft’s new Windows graphical operating system for PCs.”

And there’s more…


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Get ‘Becoming Steve Jobs’ audiobook for free from Audible

From 9to5Toys.com:

Becoming Steve Jobs is already an Amazon and iBooks best seller on the day of its release but if you were on the fence or want the book read to you while you drive or work, Audible makes a pretty good offer. For new email address users, Audible offers a Free Audiobook Download with a 30 Day Trial. You can also get the free Audible trial via Amazon here if you haven’t already signed up through your Amazon account. Audible’s offer is a great way to get introduced to audiobooks if you haven’t already and what better way to spend your free book than on than the critically and Apple Brass-acclaimed Steve Jobs bio narrated by George Newbern.

Audible members, new and old, can get ‘Becoming Steve Jobs’ here. 
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