AAPL ▪ April 13

‘Seen’ is something of an exaggeration, but ‘had a small glimpse of’ would have made for a rather lengthy headline.

Despite the fact that I’d placed my Apple Watch order online within a few minutes of pre-orders opening, I also made a same-day appointment for a try-on. This was partly because I wanted to handle the watch right away: Apple PR does not smile on a website that consistently reports upcoming product information, so we are firmly crossed-off the list of invitees to launches. But it was also partly because I was curious how the watch would be presented by store staff.

But let me begin by backing up a step or two …  expand full story

AAPL ▪ April 9

AAPL ▪ April 8

Times of India is reporting that Apple is expected to have hit $1B in revenue in India in the financial year ended on 31st March – up 42% year-on-year, and a tripling of revenue over the past three years. India is one of the so-called BRIC nations (Brazil, Russia, India, China) where Apple is expecting to see a large chunk of its future growth.

It had previously been reported that Apple sold half a million iPhones in the final calendar quarter of 2014, and Cybermedia Research estimates that it sold 1.3M phones in the full financial year. If true, “over $1B revenue is inevitable,” says the report …  expand full story

AAPL ▪ March 31

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Data from IDC and App Annie suggested that both Apple and Google are likely to see their app store revenues doubling within the next four years, reports Re/code. Based on Apple’s 2014 total revenue of $10B, this would suggest that Apple is likely to hit total revenue of $20B in 2018, with developers seeing $14B of it.

“I would consider this projection conservative,” App Annie CEO Bertrand Schmitt said in an interview, noting that the company has consistently been revising its forecasts up over the past two years as revenue has exceeded expectations.

The study also suggested that the trend toward freemium apps, which derive their income from in-app purchases, will continue–though this model is more common on Android than iOS …  expand full story

AAPL ▪ March 25

This render provides our first look at Apple’s plan to build a sizeable new R&D center in Japan. We first heard that Apple would be building a facility “on par with Apple’s biggest R&D centers in Asia” from the Japanese Prime Minister late last year.

Japanese news site NHK reports that the center will be built on the outskirts of Yokohama, the second biggest city in Japan after nearby Tokyo. The city’s mayor announced in a news conference that Apple had purchased the remains of a Panasonic factory on the site, and would be building a 25,000 square meter facility over four floors. The scale of the building would suggest that it could accommodate around several hundred employees, though Apple may of course be allowing for future expansion. expand full story

AAPL ▪ March 18

Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.

Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.

Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.

The company has never tried to be first to market, he said, but rather to “have the patience to get it right” …  expand full story

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