While Apple has not yet officially announced that it will open up a store in the World Trade Center’s new transportation hub in New York City, there have been reports that such a store has been in the plans for the past two years. Today, a source who has been inside of the yet-to-be-opened Oculus shopping section of the hub has sent us photo evidence that Apple is preparing to open up a store in the shopping area. Above is a photo from this week showing the space for the store, but formal construction has not yet begun, according to the source.
Apple Store February 26
Apple Store February 24
Apple Store February 23
Mark Gurman revealed on Friday that Apple has introduced a new reward program designed to boost iPhone sales in Apple Stores.
The program’s goal is to push Apple retail employees to sell more iPhones by promising rewards and all-expense paid vacations to Cupertino, California to employees who sell the most iPhones in their region, according to sources.
I do, of course, recognize the pressure Apple is under following flat iPhone sales last quarter and the company warning that its revenue will this quarter see its first ever year-on-year decline since 2003. But Tim Cook has himself repeatedly claimed that Apple focuses on making great products rather than sales numbers, repeating this line earlier this month.
Offering staff incentives to push iPhone sales strikes me as a mistake with the potential to damage the company’s image …
Apple Store February 22
Apple is readying a pair of notable improvements for Apple Store Genius Bars to be rolled out over the next couple of months, according to sources. Currently, Apple Stores allocate a fixed amount of time to each customer per Genius Bar appointment: 10 minutes for iOS devices and 15 minutes for Macs. If a customer’s issue requires more than that time amount, the customer is typically asked to book a successive appointment.
Apple has relied on this system in order to fit in as many Genius Bar appointments per day at each store and maintain a uniform experience. However, Apple has realized that not all technical support problems are the same and is preparing to officially allow for longer Genius Bar appointments.
Apple Store February 19
In an effort to keep up iPhone numbers ahead of a quarter in which Apple expects sales to drop year-over-year for the first time, Apple will encourage Apple Store employees to sell more iPhones through a new rewards program. Apple informed retail staff of the new program today, and it will take place between February 21st and March 26th, according to sources.