Apple Store February 23

AAPL: 94.69

-2.19
Stock Chart

Mark Gurman revealed on Friday that Apple has introduced a new reward program designed to boost iPhone sales in Apple Stores.

The program’s goal is to push Apple retail employees to sell more iPhones by promising rewards and all-expense paid vacations to Cupertino, California to employees who sell the most iPhones in their region, according to sources.

I do, of course, recognize the pressure Apple is under following flat iPhone sales last quarter and the company warning that its revenue will this quarter see its first ever year-on-year decline since 2003. But Tim Cook has himself repeatedly claimed that Apple focuses on making great products rather than sales numbers, repeating this line earlier this month.

Offering staff incentives to push iPhone sales strikes me as a mistake with the potential to damage the company’s image …

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Apple Store February 22

AAPL: 96.88

0.84
Stock Chart

Apple is readying a pair of notable improvements for Apple Store Genius Bars to be rolled out over the next couple of months, according to sources. Currently, Apple Stores allocate a fixed amount of time to each customer per Genius Bar appointment: 10 minutes for iOS devices and 15 minutes for Macs. If a customer’s issue requires more than that time amount, the customer is typically asked to book a successive appointment.

Apple has relied on this system in order to fit in as many Genius Bar appointments per day at each store and maintain a uniform experience. However, Apple has realized that not all technical support problems are the same and is preparing to officially allow for longer Genius Bar appointments.

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Apple Store February 19

AAPL: 96.04

-0.22
Stock Chart

In an effort to keep up iPhone numbers ahead of a quarter in which Apple expects sales to drop year-over-year for the first time, Apple will encourage Apple Store employees to sell more iPhones through a new rewards program. Apple informed retail staff of the new program today, and it will take place between February 21st and March 26th, according to sources.

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9to5toys 

Apple Store February 10

AAPL: 94.27

-0.72
Stock Chart

One of the best parts about Apple Stores is the ability to try out Apple products out of the box in an environment superior to big box retail stores. While that’s mostly true of almost all Apple products including Apple Watches, there’s one really compelling Apple product that I haven’t seen on demo at any Apple Stores: CarPlay.

If you want to try out CarPlay for yourself right now before spending some serious money, the easiest way is to find a car dealer with a CarPlay model available and go for a test drive. But there are a few ways Apple could bring most of the experience to customers in its retail stores …

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Apple Store February 9

AAPL: 94.99

-0.02
Stock Chart

Apple is set to open its largest Florida-based Apple Store yet in Greater Downtown Miami, according to a new report. Sources close to The Real Deal and South Florida Business Journal have confirmed that Apple has signed a lease with Miami’s new Brickell City Centre to open the new retail location.

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9to5google 

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