Apple Store ▪ September 14
Apple Store ▪ September 9
As expected, the Apple Store has gone down ahead of Apple’s Hey Siri event later today at 10 AM PST. Although we don’t expect the iPhone, iPad Pro or Apple TV to be available to buy today, the site will return with information about the new products after the presentation is over. There is a chance that Apple’s updates to Apple Watch — new band colors and a new gold Sport watch — may be available immediately.
Apple Store ▪ September 4
Apple has now officially confirmed the opening date of its first Belgian retail store, opening in Brussels on 19th September. The date is shown on the hoarding outside the new store, located on Avenue de la Toison d’Or (also known as Gulden Vlieslaan), and was confirmed by Apple to ANV.
The wording on the hoarding reads ‘Creativity, to be continued,’ and features paintings by local artists (below). The store is a large one, at 1500 square metres, reports iCulture. The store is not yet shown on Apple’s website.
Apple Store ▪ September 3
Apple Store ▪ August 28
Apple is continuing to tweak its Apple Watch showroom experience within Apple Stores. Upon the initial rollout of the Apple Watch in April, Apple Stores installed large glass tables as a showcase for the different Apple Watch variations. Customers could test drive the Apple Watch via a demo unit connected to an iPad mini or try it on at a series of try-on stations. Following a pilot program across select Apple Stores across the world, Apple has now begun a widespread rollout of a new Apple Watch testing program called Mobile Try-On, according to Apple Retail employees.