After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.
“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.
We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points… Read more