Apple Store December 7, 2015

AAPL: 118.28

-0.75
Stock Chart

In an interview to promote Apple’s Hour of Code workshops for kids aged 6 and up, SVP of software engineering Craig Federighi has told the BBC that introducing young children to programming is so important because programming is “the next level of literacy.”

“These devices are so much a part of our lives, we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write,” he said […]

He says programming should be seen as a “language and a way of thinking”. And while many young people have a great facility in using devices, he says being able to programme them is the “next level of literacy”.

Federighi, who first began to experiment with code when he was ten years old, said that Apple also wanted to dispel one of the myths of life as a software engineer …  expand full story

Apple Store December 3, 2015

AAPL: 115.20

-1.08
Stock Chart

Apple’s new Beats Pill+ Bluetooth speaker

Apple may have outsourced Black Friday discounts on its products to other retailers this year, but it’s not staying completely out of the promotion game during the Christmas shopping season. Starting today Apple is bundling $60 gift cards that can be used toward Apple Music memberships with almost all Beats headphones and speakers purchased from Apple for a limited time. The promotion specifically pushes Apple Music memberships as it can pay for almost 6 months of access, but the $60 credit can be used toward iTunes, iBooks, and App Store, and Mac App Store purchases and subscriptions as well. expand full story

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Apple Store December 1, 2015

AAPL: 117.34

-0.96
Stock Chart

While Apple’s Christmas ad brought Stevie Wonder and Andra Day together this year for a warm performance of ‘Someday at Christmas’, Microsoft decided to take to the cold streets of New York City this year for their holiday commercial … right in front of the iconic 5th Avenue Apple Store. Taking a rather cheeky approach to celebrating the season while naming the competition, Microsoft Store employees from a nearby location traveled down the block to sing ‘Peace on Earth’ to “some old friends” decked in red shirts … Apple Store employees. expand full story

Apple Store November 24, 2015

AAPL: 118.88

1.13
Stock Chart

Apple TV users should notice several new App Store categories when browsing for new content on tvOS. After initially launching without a dedicated categories section live in late October, Apple pushed the new section to new Apple TVs without a software update earlier this month. The latest expansion brings the total number of tvOS app categories to seven, up from five initially, which should further improve new app discovery. expand full story

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