Apple Store iPhone trade-in program launches in Italy, coming soon to Australia

Apple has added another market for its Apple Store iPhone “reuse and recycle” trade-in program: Italy. This is indicated by a new panel inside of the Italy Apple Store listings within the official Apple Store app. The app indicates that Apple is offering trade-ins of older iPhones models for up to €220. This converts to roughly 300 U.S. dollars.

According to a source, Apple is also planning to rollout the same program in Australia as soon as this upcoming week. Apple is said to have been training employees in Australia on the program over the course of the last several days.

The trade-in program allows a user of an older iPhone model (3G and up) to bring the phone in and receive gift card credit toward the purchase of an iPhone 5s, iPhone 5c, or iPhone 4s…

Read more

Tim Cook among tech CEOs German committee may want to testify in NSA investigation

Tim-Cook-02-Senate-taxes

Apple’s association with the United States National Security Agency may once again put the company in the spotlight as Germany begins to investigate the agency’s recent activity. According to a report by The Wall Street Journal, members of a German parliamentary commission want the heads of a number of US-based tech companies, including Apple, to participate in their investigation of the NSA’s involvement in monitoring German officials.

Apple, for its part, has denied direct involvement with PRISM program and repeatedly said it has not allowed the government to have direct access to its servers. Read more

Apple’s two-step verification for Apple IDs arrives in Canada, France, Germany, Japan, Italy, & Spain

Apple-Two-Step-Verifiication

Back in May of last year, a long list of readers in countries around the world reported having access to Apple’s two-step verification security feature for their Apple ID. Shortly after the news broke, the feature disappeared in many countries signaling it had been launched prematurely. The only officially supported countries listed on Apple’s website included the “U.S., UK, Australia, Ireland, and New Zealand.” However, today the feature has appeared in several new countries including Canada, France, Germany, Japan, Italy, & Spain. Apple has also updated its support pages for two-step verification here and here to list the new countries. 

Read more

Beaconic announces availability of first Retail iBeacon Kits for Europe

Beaconic-iBeacon-retail-kit

We’ve seen Apple’s new iBeacon technology in use at several retail stores and events here in North America— Apple Stores, Macy’s, CES, MLB— but adoption of the new Bluetooth low power technology has been slower overseas. Beaconic aims to change that with a new iBeacon Retail Kit that will make it easier for businesses in Europe to deploy the technology. The concept of iBeacons is simple: As you walk around retail stores or other locations, your iOS device will communicate with iBeacons in proximity and display notifications, promotions, payment options, or other info setup by whoever deployed the nearby beacons. Beaconic’s new Retail Kit will make it easier for small businesses to get setup and track usage, and its software is available in several languages: Read more

Analysts raise AAPL target price in response to Black Friday shopping

Image: businessinsider.com

Image: businessinsider.com

Both Deutsche Bank and Global Equities Research have raised their target price for AAPL – the price they expect the stock to achieve – in response to spot checks of Apple sales on Black Friday, reports Fortune.

After spot-checking Black Friday weekend sales, Deutsche Bank’s Chris Whitmore raised his price target to $625 from $575. “We have become significantly more confident in our near-term estimates for Apple” [...]

Global Equities Research’s Trip Chowdhry raised his price target to a Street-high $800 after visiting nine Apple Stores and five Targets and talking to “no less than 300 people.”

Anyone planning to invest on the basis of these numbers might want to dig a little deeper, however …  Read more

Apple publishes “Life on iPad” web page highlighting stories of iPad usage across industries

Screen Shot 2013-11-21 at 9.31.47 PM

Apple has published a new page on its website titled “Life on iPad.” The page highlights stories of iPad usage in a variety of capacities from Broadway to the operating room. The page also features the video from the iPad Air keynote showing the iPad in many of these same uses.

There are six total stories on the page, each with an entirely different take on how businesses and individuals are using the iPad to to improve their jobs. For example, a page on Siemens Energy’s wind power division details how iPads have replaced countless pages of manuals and repair plans for workers working 250 feet in the air.

Read more