Augmented Reality (AR)

Angry Birds got a new lease of life when it came to the Magic Leap, Oculus Rift and Vive headsets. But Rovio is now bringing the augmented reality experience to mobile for the first time, initially exclusive to iPhone and iPad.

It will be available later this spring, but will be available for pre-order from later today …

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Apple talks about augmented reality at any opportunity it gets, but so far its fierce ambition has only materialized to consumers as ARKit apps on the iPhone and iPad. It has been widely reported that Apple is developing an AR glasses / headset product.

Today, Ming-Chi Kuo reports that Apple’s first augmented reality product will go into mass production as soon as the fourth quarter of this year, but hedges the timeframe slightly and says it will be mass-produced by the second quarter of 2020 at the latest.

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Sony is organizing a production ramp of 3D camera sensors for next year after seeing increased interest for the technology from major customers including Apple, a report from Bloomberg Quint explains.

The Japanese tech firm is allegedly ramping production of both rear and front 3D camera modules, while also working on separate software toolkits for developers to toy with generating 3D imagery.

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Apple’s CEO Tim Cook is known as a big proponent of AR. He said last year that he views it “as a big idea like the smartphone.” While augmented reality is being used for anything from gaming to shopping, navigation to useful tools, one company is making a big difference in how medical professionals train with software considered to be the “flight simulator for surgeons.”
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A new report from Business Insider today reveals that after making its first stab at acquiring Leap Motion back in 2013, Apple may have made another offer between $30m-$50m for the augmented reality start up this year.

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Apple’s interest in augmented reality has become pretty clear over the last couple of years, and just this past week it acquired a startup focused on building lenses for AR glasses.

As if Apple’s growing AR ambitions weren’t already clear enough, diving into the company’s hiring trends reveals even more.

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The Magic Leap One augmented reality headset is finally available, though only to developers, only within certain US cities – and with a $2,295 price-tag.

Magic Leap has been letting a number of tech writers test it, and early reviews aren’t exactly encouraging …

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A former Apple engineer listed as a co-inventor of both 3D Touch and Apple’s Taptic Engine says that he is excited to be joining mapping startup Mapbox to work on augmented reality features …

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An empty table, a patch of artificial turf, and a room full of tiny, 3D printed beds: not exactly the kinds of displays you’d expect to see in an exhibition about the future of technology and art. But seeing the future sometimes requires a little extra vision – in this case – augmented reality. Adobe is betting big on AR with The Festival of the Impossible, a three-day immersive art exhibition that firmly restates the company’s collaboration with Apple on creative tools and the democratization of technology.

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As has become the norm over recent years, John Gruber was joined by a pair of Apple executives for his live episode of The Talk Show at WWDC. This year, Mike Rockwell, Apple’s head of augmented reality, and marketing executive Greg Joswiak, joined Gruber to talk iOS 12, augmented reality, and much more.

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I’m with Tim Cook in thinking that augmented reality (AR) is far more exciting and relevant than virtual reality (VR).

VR has its uses, of course, but the need to wear a headset is a significant limitation. To me, VR is something you use at a specific time for a specific purpose, whether it’s playing a game or looking around a virtual representation of a building.

AR, in contrast, is something I think could become a much more integrated part of our lives. But it only makes sense if AR transforms the experience. Too many AR apps are, in my view, just gimmicks …

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It’s no secret that Apple CEO Tim Cook has been pushing and praising the company’s augmented reality (AR) efforts. With iOS 11 and ARKit, Apple made most of its iPhones and iPads capable of AR experiences. Now, a new report is sharing alleged details for a potential AR/VR headset.

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Backing up claims made by Bloomberg last week, Apple is once again reported to be working on microLED displays for future products, in a Digitimes article published today.

The report says the screens are destined for future high-end Apple Watch models and an augmented reality wearable device, measuring around 1.4 and 0.8 inches respectively.

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We learned yesterday that there have been 13 million downloads of augmented reality apps powered by ARKit, and USA Today has plans to increase that number.

It has announced that it will soon be launching an AR app that allows you to do some launching of your own. 3-2-1 Launch is an app that allows you to assemble, launch and land an AR rocket …

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