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China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

iPhone X and 8 face an uphill battle in China, say analysts, despite lucky number

Analysts and industry commenters believe that the iPhone X and iPhone 8 face a big challenge in China, the world’s largest smartphone market.

On the positive side, Chinese consumers respond particularly well to new designs which make a device stand out from earlier models, and eight is considered a lucky number in the country …


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Apple now supporting WeChat payments in Chinese App Store as Apple Pay struggles to gain traction

While Apple has been trying hard to push Apple Pay in China, offering a range of discounts and rewards, it doesn’t appear to have met with much success to date. Its market share in the country has been described by iResearch as ‘negligible.’

One big reason for that is the popularity of WeChat Pay, and Apple has now given in to the inevitable and started accepting the payment service for local App Store purchases …


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2018 iPhone growth variously predicted to be 9.1%, 13% or 23% on back of iPhone 8

While analysts can’t agree on numbers, all the latest predictions are for extremely strong iPhone growth in 2018 – with growth estimates ranging from 9.1% to 23%.

IDC is projecting 9.1% growth for iPhones in 2018, following 1.5% year-on year growth this year.

From there, things only get better for Apple as IDC anticipates the arrival of the iPhone 8 will spur a major upgrade cycle come 2018. Despite the new device launching later this year, IDC expects a majority of the shipments are likely to land early in 2018. IDC projects 9.1% growth in 2018 with the iPhone 8 and the new 7S/7S+ models playing a pivotal part in the near double-digit growth next year.

While IDC’s forecast is for the calendar year, analysts are focused on Apple’s fiscal year, which includes Q4 2017 with its iPhone 8 holiday quarter sales, leading to more optimistic projections …


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Chinese app developers reported Apple to antitrust regulators, alleging monopolistic behavior [U]

Update: CNBC reports that Chinese regulators are now examining the complaint. No formal investigation has been opened at this stage, however.

To be clear, the Chinese regulators are not formally investigating Apple over any breach of antitrust laws. Instead, the SAIC is only reviewing the complaint. Following their review, the regulators may choose to start an investigation.

Apple has been reported to Chinese antitrust regulators by a group of 28 app developers, accusing it of monopolistic behavior.

The WSJ reports that the developers make three specific complaints …


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‘Apple’s troubles in China have just started’ after it removed more than 400 VPN apps

Apple has come under considerable criticism following its decision to agree to a Chinese government request to remove VPN apps from its local App Store. Virtual private networks allow people in China to access sites blocked by the government, and to ensure that authorities cannot track the sites they visit.

App-tracking site ASO100.com says that the company has so far removed more than 400 VPN apps. But while Apple is trying to maintain good relationships with China by complying with such requests, analysts and tech commentators believe that its troubles with the country ‘have just started’ …


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iPhone 8 success depends on how well Apple responds to China challenges, say analysts

The success of the iPhone 8 largely depends on how well Apple responds to the challenges it faces in China, say analysts. China is the world’s largest smartphone market, and for iPhone sales is second only to Apple’s home market of the USA.

Those challenges are significant ones. Greater China – which includes Hong Kong and Taiwan – is the only market where Apple saw a sales decline in the first half of the year. Revenue was down 13%, twice the drop it experienced in the previous year. Market share is now below 10%, from its peak of 13%.

Apple’s biggest challenge in China can be summed-up in one word …


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As Apple forsakes Imagination Tech, concern expressed over possible Chinese takeover

Apple’s decision to design its own GPUs for iOS devices rather than license designs from Imagination Tech may have unexpected consequences. A report over the weekend suggests that an equity fund back by the Chinese government is exploring a bid for the company.

Concern is being expressed at the potential security implications of Chinese control over chip designs used in a wide variety of technology, including aerospace and defence equipment …


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Apple runs biggest Apple Pay promotion in China since its launch, offering discounts & rewards

Apple is reportedly running the largest Apple Pay promotion in China since the service launched there almost 18 months ago.

The company is offering discounts of up to 50%, and points rewards of up to 50 times the usual number, for using the service at 28 major retail outlets and 16 online stores. The major push is in response to the greatest challenge faced by Apple Pay in the country …


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Opinion: In-app ‘tipping’ controversy in China highlights gap in Apple’s cultural understanding overseas

Apple has now implemented a controversial change to the way it handles cash ‘tips’ sent to content providers through social media apps in China. It is treating them as in-app purchases, and taking a 30% cut.

Apple’s point of view makes perfect sense in the USA. It argues that a donation from a user to a content creator is no different to an in-app purchase. Indeed, in the original news piece, many commenters took issue with the use of the word ‘donation,’ saying that this is suggestive of a contribution to a charitable cause rather than to an individual.

But it is this which highlights the cultural gulf between the two countries …


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iPhone shipments in China fell 15% in Q1 2017 as local brands bite, but Samsung hit harder

iPhone shipments fell by 15% year-on-year in China during the first quarter of the year according to Counterpoint Research data. Apple saw its market share in the country fall from 12.3% in Q1 2016 to 10.1% Q1 2017.

The main reason for the fall at a time when smartphone sales in China are still growing was far stronger competition from local brands …


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China summons Apple to meeting to ‘tighten checks’ on live-streaming apps

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Three months after the Chinese government forced Apple to remove the New York Times apps from the Chinese version of the App Store, it seems the government is now unhappy with some of the live streaming apps available. Reuters reports that a government agency plans to ‘summon Apple’ to a meeting to demand restrictions.

Internet regulators in China’s capital plan to summon Apple to urge the American firm to tighten its checks on software applications available in its Apple Store, the official Xinhua News Agency reported on Wednesday.

It also appears that this won’t be the first time government agencies have raised the topic of live streaming apps with Apple …


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Apple omits (PRODUCT)RED branding for red iPhone in China, perhaps to avoid AIDS controversy

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Taiwanese site (left) versus Chinese site (right)

Update 2: When asked, CEO Tim Cook reportedly said “We donate to the Global Fund on every iPhone 7 and iPhone 7 Plus we sell in every country in the world,” suggesting Apple is still donating funds from red iPhones sold in China.

Update: Some are suggesting the move may be because recent changes in the law prevent businesses selling products which use a charity branding to help drive sales. If this theory is correct, this could also mean that red iPhones sold in China will not raise money for (RED).

Apple’s announcement of a red iPhone 7/Plus yesterday wasn’t just notable for the introduction of a mid-cycle color option, but also because it represented the company’s greatest ever support for the AIDS-fighting charity (RED).

Tim Cook said yesterday it was in celebration of ten years’ partnership with the charity, and the PRODUCT(RED) branding was prominent on the homepage of its websites around the world – except in China, that is …


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Apple investing half a billion dollars in Chinese R&D centers as it announces two more

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Shanghai, where one of the new centers will be based

Apple has revealed that it will be investing more than $500M in research & development in China, as it today announced plans for two more R&D centers in the country.

The new offices will be in Shanghai and Suzhou, and follow those already announced for Beijing and Shenzhen. All four centers are expected to open later this year.

Apple says that there is a compelling reason for the investment …


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Currency impact doubled fall for Apple’s sales in China, but underlying conditions remain tough

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Apple is looking in pretty good shape this week. After posting a record quarter, IDC reported that the iPhone overtook Samsung during the holiday quarter and Strategy Analytics estimated that the Apple Watch – which also saw record (if unspecified) sales – also took 63% of the smartwatch market.

It wasn’t all good news, however. Alongside a continued slump in iPad sales, the company also reported a 12% fall in sales in China. This contrasted with 14% growth a year earlier. Apple explained one of the reasons for this during the earnings call, but it wasn’t the only one, as the WSJ noted …


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Apple features artwork to celebrate the Chinese New Year with wallpapers for Mac, iPhone, and iPad

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There seems to be no limits to what artists are able to create with Apple’s products. From Disney animators sketching classic characters, to an illustrator using an iPad Pro to design the New Yorker’s latest cover. In today’s latest artistic drive, Apple has partnered with five young Chinese artists to reinvent classic Nianhua folk art.


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Handful of iPhone 6 fires in China caused by ‘external factors’ not product faults, says Apple

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Following eight reports of iPhone 6 fires in China, Apple has responded saying that tests showed that the fires were caused by ‘external factors’ rather than any issue with the phones themselves.

The BBC reports that Apple had carried out an investigation into each fire.

Eight users have complained to Shanghai’s consumer watchdog that their iPhone 6 series handsets spontaneously combusted or exploded. The US tech giant said it had conducted tests on the devices and had found “no cause for concern with these products” […]

Apple said the iPhones had external physical damage “which led to the thermal event” … 


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China says iPhone sales ‘will suffer’ if Trump goes ahead with threatened trade war

Apple Store China

Apple Store, Shanghai

Apple Store, Shanghai

The Chinese government, through the state-run Global Times newspaper, has said that iPhone sales ‘will suffer’ if president-elect Trump follows through on his threatened trade war when he takes office. The comment was made in response to Trump’s campaign promise to apply 45% tariffs to Chinese imports.

If Trump imposes a 45 percent tariff on Chinese imports, China-US trade will be paralyzed. China will take a tit-for-tat approach then. A batch of Boeing orders will be replaced by Airbus. US auto and iPhone sales in China will suffer a setback […]

The new president will be condemned for his recklessness, ignorance and incompetence and bear all the consequences.

The Global Times editorial also claimed that Trump would not in any case have the authority needed to apply the 45% tariff …


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China now Apple’s largest software market, overtaking U.S. for first time – App Annie

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There have been predictions for years that China would eventually be a larger market for Apple than the USA. The weak Chinese economy means that it hasn’t yet happened in hardware, but the latest App Annie data says that it’s already got there on the software side.

The highlight of this report is certainly China overtaking the U.S to become the largest market in the world for iOS App Store revenue — earning over $1.7 billion in Q3 2016. We predicted in Q1 that China’s rapid iOS revenue growth would drive it right past the U.S well before year’s end — China is now leading the U.S by over 15%.

The rapid growth in Chinese spending – a 500% increase in two years – is in line with earlier predictions. The stats also illustrate the importance of games in driving App Store sales …


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