Phil Schiller ▪ September 25, 2014

via The Verge

via The Verge

After a few YouTube videos hit the web claiming that the iPhone 6 Plus could be easily bent out shape in a user’s pocket, Apple addressed the issue by stating that the device was designed to meet its quality requirements and that only a handful of owners had complained about any issues. To further prove its commitment to building solid devices, Apple gave journalists access to the lab where it tests the build quality of its iPhones.

In a tour of the facility guided by SVP of Hardware Engineering Dan Riccio, reporters were given an in-depth look at how each new generation of the iPhone is tested to ensure that it can endure all of the rigors of daily life. Each device the company makes—including its notebook computers—is put through thousands of rounds of testing that simulates everything from twisting the device to flexing the screen, or sitting on a bench with the phone in the back pocket of your skinny jeans.

Video and more photos below:

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Phil Schiller ▪ August 13, 2014

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

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Phil Schiller ▪ July 15, 2014

Earlier today, Apple and IBM announced an expansive, long-term partnership to integrate Apple’s iOS devices into the Enterprise with big data software powered by IBM. The partnership will allow for IBM to sell iPads and iPhones to its Enterprise customers, and the duo are also working on jointly developed software for the enterprise. The companies are also developing an enhanced AppleCare protection service for enterprise iOS device users. Following both the official announcement and a video interview discussing the plans, Apple CEO Tim Cook has sent a memo to employees detailing the partnership:

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Phil Schiller ▪ June 9, 2014

newip6-1

New high-resolution photos surfaced over the weekend showing what is expected to be the much thinner iPhone 6 following a report from Venture Beat that corroborates several other claims that the next generation iPhone will feature a larger display than previous models. Included in that report are also claims that Apple will opt for implementing NFC (near field communication), wireless charging, and improved LTE in the next iPhone refresh expected later this year…

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Phil Schiller ▪ April 16, 2014

next_big_thing_720

We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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