Apple marketing chief Schiller unfollows Nest & Tony Fadell on Twitter following Google deal

Schiller and Fadell on the left (image via web)

Schiller and Fadell on the left

Only a few days after “father of the iPod” Tony Fadell agreed to sell thermostat and smoke detector maker Nest to Google for north of three billion dollars, Apple senior vice president (and former Fadell colleague) Phil Schiller has unfollowed the Nest CEO and the Nest company on Twitter.

Here’s Schiller’s following list from a recent cache:

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Samsung accuses Apple’s attorney of racist remark during closing arguments in damages case

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As the retrial to settle the damages in the Apple vs Samsung patents case reaches its closing arguments, Samsung’s lawyer Bill Price accused Apple attorney Harold McElhinny of a racist remark, asking for a mistrial to be declared, reports Bloomberg.

Harold McElhinny, Apple’s attorney, spoke yesterday of his memory as a child of watching television on American-made sets, and how because the manufacturers didn’t protect their intellectual property their products no longer exist. “We all know what happened,” he said at the conclusion of a damages retrial […]

McElhinny was “appealing to race,” Price told the judge. “I thought we were past that.” …  Read more

iPhone was a “bet the company” product, says Phil Schiller, in opening remarks

iphone_2007

Phil Schiller’s real testimony in the Apple v. Samsung damages trial will come later today, but he put the importance of the iPhone into perspective in his opening remarks yesterday by stating that Apple “bet the company” on it (via CNET).

There were huge risks [with the first iPhone]. We had a saying inside the company that it was a ‘bet-the-company’ product […] We were starting to do well again in iPod […] Then here we’re going to invest all these resources, financial as well as people, in creating this product …  Read more

Phil Schiller tweets links to iPhone 5s photos in National Geographic

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Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.

iPhoneography http://t.co/1MYjDgV2sj

— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed …  Read more

Apple looking to double employee head count for in-house advertising/marketing team

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Apple is looking to double the amount of personnel on its in-house marketing and advertising team, according to a report from AdAge. Currently, according to the report, the team includes 300 employees, but Apple is said to be looking to increase that number to between 500 and 600 people.

Apple, in recent years, has reportedly been resilient to growing the team because of a philosophy created by Apple co-founder Steve Jobs:

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Apple continues new ‘Designed by Apple in California’ campaign with full two page print ads

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Update, June 29: Apple is running different full two-page ads in the Toronto Star and other Canadian newspapers today. The ads includes the same text and “Designed by Apple in California” tagline as the one above, but use alternate images that have also appeared on Apple’s “Designed by Apple” web page. Check out the other ads below.

We previously reported that Apple was starting a brand new ad campaign that focuses on its ecosystem and the people that use it rather than specific products, and today a reader notes that it has also brought the campaign to print with a full two-page ad in the Toronto Star (pictured above). We’d expect this to be the tone of its ads in the coming months, and the ad above (alongside its latest TV commercial), is also currently running on Apple’s “Designed by Apple” web page on Apple.com. Read more

The era of unshackled Apple executives [Opinion]

"Can't innovate anymore, my ass."

“Can’t innovate anymore, my ass.”

Over the past few months, it feels as if Apple is on a media and publicity roadshow. Tim Cook has appeared on Rock Centertestified at the Senate’s corporate tax hearing, and was interviewed at All Things D’s D11 conference. In addition, as was mentioned during today’s Happy Hour podcast, the Apple executives took many opportunities during the WWDC keynote to speak directly to recent criticisms about their design decisions and abilities to innovate in the tech industry.

This is, quite simply, the era of unshackled and vocal Apple executives.  Read more

Apple confirms new version of Final Cut Pro X coming alongside new Mac Pro later this year

Philp-Schiller-4K-Mac-Pro-WWDC-02

Yesterday’s unveiling of the all-new Mac Pro at Apple’s WWDC keynote certainly made up for the fact that we didn’t see any updates to Apple’s pro apps like we we’re hoping. However, you might have missed Phil Schiller’s rather quick confirmation that a new version of Final Cut Pro X is indeed coming later this year: Read more

Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus

phil-schillerYesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge: Read more

Tech Industry Analyst Michael Gartenberg officially joins Apple’s marketing team

According to Forbes, long time technology analyst Michael Gartenberg has joined Apple. According to the report he is now officially working under the marketing team led by Phil Schiller. Gartenberg has always been Apple-focused/leaning in his coverage and a contributor to Macworld magazine among other endeavors.

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Phil Schiller clarifies iPad mini has stereo speakers following Amazon’s Kindle comparison

When Apple’s Senior Vice President of Marketing Phil Schiller unveiled the iPad mini on stage earlier this month, he didn’t discuss the speaker on the new device. There were rumors that the iPad mini might include stereo speakers, but tech specs on Apple’s website only list a “built-in speaker” for iPads. Adding to the rumors that iPad mini might actually have a mono speaker, Amazon posted a comparison of the new iPad and its Kindle Fire HD tablet, listing dual stereo speakers vs a mono speaker as one of the the Kindle’s advantages. A curious 9to5 reader wanted to find out what speaker Apple is actually including in the device and was able to get an email response direct from Phil Schiller.

Hi Mr. Schiller, 

I understand the tech specs about iPad Mini online should cover everything, but the tech specs online neither confirm or deny the rumors of iPad Mini’s speakers being stereo. Is it possible to get confirmation from the man himself as to whether these are mono or stereo?

Schiller responded: Read more

Borderlands Legends, Cards, Paper for iPad, MapQuest, Dolphin Browser, more

Borderlands Legends: We knew it was coming and today 2K has finally released the iOS version of the Borderlands franchise. It’s not exactly the full Borderlands you’re familiar with from consoles, but first impressions seem to be strong.

Borderlands Legends is the latest addition to the Borderland franchise, specifically designed for mobile and tablet. Control Mordecai, Lilith, Brick and Roland and take out the oncoming waves of enemies. Collect in-game cash by destroying enemies and purchase new weapons. Earn experience and level up your characters, unlocking new skills and abilities! Each character has their own set of unique skills and abilities, use them wisely to survive!

Cards version 2.0.1: Apple has updated its Cards app for creating and sending physical, personalized greeting cards on iPhone and iPad. One new feature in the update is the ability to “Easily swap photos in cards containing multiple photos.” There are also a few fixes to common issues:

• Easily swap photos in cards containing multiple photos
• Fixes an issue that caused previously mailed cards to display as drafts in Card History
• Fixes several issues that caused the app to quit unexpectedly

Paper by FiftyThree: If you look closely, a few of the features added to the popular “Paper” app today were actually leaked by Phil Schiller on stage during the iPad mini event earlier this month. New features include a Mixer for playing with shades, a new color palette, and and pressure input via the Expressive Ink Engine: Read more