Apple execs discuss 30 years of the Mac, the Surface-style touchscreen approach, and the coexistence of OS X & iOS

Federighi Mac

Marking the 30th anniversary since Apple gave us the Mac, Macworld spoke with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble to discuss the Mac in an era dominated by the iPhone and iPad.

The execs looked back at the Mac’s impact on the PC market and its historical significance for the company, and while they acknowledged the success of iOS, insisted the Mac has a permanent place in the hardware lineup. Schiller, Apple’s Senior Vice President of Marketing, even dared to promise the Mac is forever:

“There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.”

Federighi, who leads Apple’s software platforms including both OS X and iOS, discussed the importance of keeping the platforms separate:

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Apple SVP Phil Schiller shares report showing Android had 99% of mobile malware last year

Like he has done before, Apple’s Senior Vice President of Marketing Phil Schiller has taken to his Twitter account to share a new report highlighting a much higher amount of security threats on Android compared to iOS. Schiller linked to Cisco’s 2014 annual security report covering mobile malware trends over the last year, which happens to highlight a rise in malware on Android as one of its key takeaways:

Ninety-nine percent of all mobile malware in 2013 targeted Android devices. Not all mobile malware is designed to target specific devices, however… Many encounters involve phishing, likejacking, or other social engineering ruses, or forcible redirects to websites other than expected. An analysis of user agents by Cisco TRAC/SIO reveals that Android users, at 71 percent, have the highest encounter rates with all forms of web-delivered malware

That 71% encounter rate for web-delivered malware on Android mentioned above compares to just 14 percent for iPhone users, according to the report. The report’s finding that 99 percent of all mobile malware last year targeted Android marks an increase for Android when comparing to the last report Schiller shared. In March of last year, Schiller shared a report from security firm F-Secure that estimated Android had around 79% of all mobile malware for 2012 compared to just 0.7 percent for iOS.
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Apple marketing chief Schiller unfollows Nest & Tony Fadell on Twitter following Google deal

Schiller and Fadell on the left (image via web)

Schiller and Fadell on the left

Only a few days after “father of the iPod” Tony Fadell agreed to sell thermostat and smoke detector maker Nest to Google for north of three billion dollars, Apple senior vice president (and former Fadell colleague) Phil Schiller has unfollowed the Nest CEO and the Nest company on Twitter.

Here’s Schiller’s following list from a recent cache:

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Samsung accuses Apple’s attorney of racist remark during closing arguments in damages case

apple

As the retrial to settle the damages in the Apple vs Samsung patents case reaches its closing arguments, Samsung’s lawyer Bill Price accused Apple attorney Harold McElhinny of a racist remark, asking for a mistrial to be declared, reports Bloomberg.

Harold McElhinny, Apple’s attorney, spoke yesterday of his memory as a child of watching television on American-made sets, and how because the manufacturers didn’t protect their intellectual property their products no longer exist. “We all know what happened,” he said at the conclusion of a damages retrial [...]

McElhinny was “appealing to race,” Price told the judge. “I thought we were past that.” …  Read more

iPhone was a “bet the company” product, says Phil Schiller, in opening remarks

iphone_2007

Phil Schiller’s real testimony in the Apple v. Samsung damages trial will come later today, but he put the importance of the iPhone into perspective in his opening remarks yesterday by stating that Apple “bet the company” on it (via CNET).

There were huge risks [with the first iPhone]. We had a saying inside the company that it was a ‘bet-the-company’ product [...] We were starting to do well again in iPod [...] Then here we’re going to invest all these resources, financial as well as people, in creating this product …  Read more

Phil Schiller tweets links to iPhone 5s photos in National Geographic

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Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.

iPhoneography http://t.co/1MYjDgV2sj

— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed …  Read more