Skip to main content

Apple Retail

See All Stories

Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple Store promoting upcoming iTunes Festival w/ pins and wristbands, music-related events

Site default logo image

After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.

Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document.
Expand
Expanding
Close

Site default logo image

Apple successfully patents iconic glass cube design of Fifth Avenue store in NYC

A few weeks after Apple was granted a European trademark on the key design elements of its retail stores, the company has been awarded a U.S. patent on the iconic glass cube design of its Fifth Avenue store in Manhattan. Steve Jobs is one of those credited as an inventor.

Patently Apple reports that Apple also applied for a trademark for the design back in 2010, but no decision has yet been made on that.

Apple was granted a patent for the similarly iconic glass cylinder design for its Shanghai store back in 2012.

Apple has been renewing the interior design of its stores around the world, and creating a new organizational structure as Angela Ahrendts focuses on further international expansion. It is reportedly working on the largest Apple Store in the world in Dubai.

That Apple Store in the United Arab Emirates could be the world’s largest

Site default logo image

Middle East luxury lifestyle magazine Edgar claims “insider knowledge” that the planned Apple Store in the United Arab Emirates will be the largest in the world, and will be located in a huge shopping mall in Dubai.

US-based tech giant Apple will open its biggest store in the world at Dubai’s Mall of the Emirates, EDGAR can exclusively reveal […] Our undisclosed source said that the store – which will be the biggest Apple has ever built – was originally planned to replace the current cinema complex …


Expand
Expanding
Close

Hiring underway for first Apple Store(s) in the oil-rich nations of the Middle East

Site default logo image

If you look at map of Apple Store locations around the world, there’s one very obvious wealthy area of the world without a single store: the oil-rich nations of the Middle East. This now looks set to change, as ifoAppleStore spotted Apple job listings for the United Arab Emirates for the complete range of retail store positions.

The job listings appeared yesterday, and include the full range of store positions from Store and Market Leader, Manager, Expert, Creative and Specialist. The listings also include the Apple Store Leader Program, a 24-month development program for those who have just graduated from higher education …


Expand
Expanding
Close

Apple Stores to start offering iPhones via carrier financing on Aug. 20th

Site default logo image

A significant number of Apple Stores in the United States will likely begin offering iPhone sales via the latest carrier financing programs later this month, according to several sources. We previously detailed that Apple Stores will soon offer iPhones on AT&T Next, Verizon Edge, and the T-Mobile Jump plans, and now we’ve learned some new information on the matter. We’re told that Apple is tentatively planning to begin rolling out the programs on Wednesday, August 20th as a pilot.

Of course, this could slip back a few days as this new program’s existence has not even been officially confirmed by Apple.  We’ve also been sent a couple of slides from internal Apple employee training materials showcasing what exact plans will be offered. The slide above details the differences between the plans, and the photo below compares the perks of each program. Also, it does not appear that Sprint’s latest financing offerings will be in the mix for Apple Stores anytime in the near future. Will you buy your iPhone 6 at the Apple Store via carrier financing? Tim Cook certainly thinks you should.


Expand
Expanding
Close

Site default logo image

Take a sneak peek inside the latest Apple Store ahead of tomorrow’s opening

Dutch site OneMoreThing has provided our first look inside the new Apple Store in The Hague, opening at 10am tomorrow. Unlike many stores, where Apple completely replaced the existing interior of the building, it appears in this case to have retained some of the original features, including light-fittings.

The same approach has been taken with the exterior, where Apple has restored the existing doors rather than replacing them with all-glass ones.

It will be interesting to see whether this is an approach Apple is taking only with selected stores, or whether it forms part of a new look to future stores.

This will be Apple’s third retail store in the Netherlands, alongside Amsterdam and Haarlem. The first 1,000 visitors to the store will receive a free commemorative t-shirt. You can see more photos over at OneMoreThing of the interior and exterior.

Apple Store iPhone 5s screen replacements coming to Europe next week

Site default logo image

Earlier this week, Apple started replacing iPhone 5s glass screens in Apple Stores for the first time. But the catch is that the service is only available in the United States and Canada. That will change, though, next week. Sources say that the program will expand across Apple’s official retail locations in Europe as soon as Monday, August 11th. The pricing for the screen replacements will likely come in around the equivalent of $150. iPhone 5c screen replacements started across Apple’s locations earlier this year.


Expand
Expanding
Close

Apple’s third Dutch store opening in The Hague on Saturday

Site default logo image

IfoAppleStore drew our attention to the fact that Apple is opening its third Dutch retail store on Saturday, in Den Haag (The Hague). Apple’s existing stores in the Netherlands are in Amsterdam and Haarlem.

While Amsterdam is the official capital of the Netherlands, Den Haag is where the country’s government is based, being home to its parliament and Supreme Court. The Hague is best known for the International Criminal Court, where war crimes and crimes against humanity are heard … 
Expand
Expanding
Close

Angela Ahrendts continues debut tour with employee Q&A, New York City Apple Store visits

Site default logo image

New Senior Vice President of Retail and Online Stores Angela Ahrendts is continuing her Apple debut tour this week. The former Burberry Chief Executive Officer today toured through Apple’s many stores in the New York City area and she also held a question-and-answer session with select Apple Retail Store managers earlier this week week. Ahrendts today sent a memo with a transcript of some of the Q&A points to all retail employees, and a full copy of that transcript, sent in by a source, is below:


Expand
Expanding
Close

Apple Stores to finally begin iPhone 5s display replacements on August 4th

Site default logo image

Apple will finally begin offering iPhone 5s screen replacements in its official U.S. and Canada retail stores in the coming days, according to several sources. Apple Store Genius Bars are said to have begun taking delivery of large quantities of iPhone 5s screens for the repair program. The crucial service’s debut is currently scheduled for Monday, August 4th. This upcoming rollout will mark an official launch as a few stores in the U.S. have piloted iPhone 5s screen repairs over the past several months. Apple officially rolled out iPhone 5c screen repairs in January, and it began replacing other iPhone 5c and 5s parts late in 2013. The screen replacements will cost approximately $150 per repair, and this is more affordable than the $269 price of completely replacing a broken iPhone 5s.


Expand
Expanding
Close

Site default logo image

Apple lets customers in nine states know how to buy Macs and/or accessories tax-free

Apple is emailing customers in nine states that offer sales tax holidays to let them know they have an upcoming opportunity to buy Macs and/or accessories tax-free.

Alabama, Florida, Georgia, Louisiana, Massachusetts, Missouri, New Mexico, South Carolina and Tennessee all offer dates on which you can buy at least some Apple gear free from sales tax.  The email provides a link to a webpage where you can click on your state to find out the dates, qualifying products and the maximum spend.

Missouri appears to offer the best deal, with a wide range of products qualifying and a maximum spend of $3500. Several states require a computer to be one of the items purchased.

If you’re not fortunate enough to live in one of the qualifying states, hit up 9to5mac.com/products to find the lowest prices on Apple gear (many only charge tax in states where they operate).

We also noted yesterday that Retina MacBook Pros had dropped to their lowest-ever prices in the refurb store, and you can find more Apple deals over on 9to5Toys.

The ridiculously simple con that allowed a fraudster to take Apple for $309k

Site default logo image

You wouldn’t think it would be easy to use a debit card on a closed account to scam an Apple Store out of around $7200’s worth of kit, but that’s what a 24-year-old fraudster is alleged to have done not just once but a total of 42 times – netting a total haul worth $309,768.

The Tampa Bay Times reports that the East Tampa resident Sharron Parrish used an absurdly simple method to persuade Apple Store staff to override payment terminals after his transactions were declined … 
Expand
Expanding
Close

Apple Stores to soon open up iPhone sales via AT&T Next, T-Mobile JUMP, & Verizon Edge

Site default logo image

Apple is preparing a significant expansion of its iPhone sales capabilities in its official retail stores, according to sources. Late in August, many Apple Stores in the United States will kick off a pilot program for customers to be able to purchase a new iPhone via the latest carrier upgrade programs: AT&T Next, T-Mobile JUMP, and Verizon Edge. Currently, iPhones bought at Apple Stores must either be purchased on a two-year deal, or at full-price (unlocked) with no contract…


Expand
Expanding
Close

Apple Stores unify employee shirts as major customer service enhancements planned

Site default logo image

Apple is taking a small-step to unifying the attire of its U.S.-based Apple Store employees this upcoming week: the black shirts worn by Apple Store Business Team members for several years will be going into retirement, and all Apple Store employees will begin wearing the same, classic blue t-shirts as normally seen on the store sales floors. Is this a move from the handbook of Angela Ahrendts’ fashion background? Probably not. Sources say that the move happened in Europe a few months ago and the change-up is simply to unify the Apple Store teams as one. The business team will continue to exist in its current form (for now), so this is mostly just a visual change.

In other news, multiple sources also say that Apple is planning some significant operational changes within its stores to improve customer experience…


Expand
Expanding
Close

Apple announces August 2nd opening of Wuxi, China retail store

Site default logo image

Apple has officially announced plans to open its new Wuxi, China retail store on August 2nd, according to a listing on the company’s website.

The new establishment, which will be the 12th official Apple retail store in the country, will be located in the Center 66 Mall (pictured above). However, there don’t seem to be any photos of Apple’s new space available just yet, as the company still undoubtedly has some work to do before it’s ready for the public eye.

The Wuxi store, like the Chongqing store opening next week, is a continuation of Apple’s plan to increase its presence in China over the course of 2014 and 2015 under the guidance of new VP of Retail Angela Ahrednts.


Expand
Expanding
Close

Apple opening new store in Chongqing next weekend, brings China store count to eleven

Site default logo image

Next weekend, Apple will be bringing up its official Apple Store count in China to eleven. The Cupertino-based company will be opening up a new store at the Paradise Walk mall in the Jiangbei District of Chongqing on Saturday, July 26th. The official announcement was made on Apple’s retail website:


Expand
Expanding
Close

Site default logo image

Problems with Hannover Apple Store reportedly resolved, opening in September

Humidity and mold problems that delayed the opening of the new Apple Store in Hannover, Germany, have reportedly been resolved, and the store is now expected to open in September, reports ifun, citing several sources involved in the project.

The store had originally seemed close to completion in March, but humidity in the building reportedly led to mold in the fabric of the building, requiring remedial work.

The site ifun reported that employees who had already been hired based on the previous anticipated opening have been informed of the latest developments, and is speculating that Apple may time the opening to coincide with the launch of the iPhone 6, rumored to be on 19th September.

Following with the appointment of retail head Angela Ahrendts, Apple announced an ambitious international expansion program for its retail stores, with around 20 expected to open this year. International stores already opened this year include the first ever Apple Stores in Brazil and Turkey, the fourth store in Switzerland and the eighth store in Japan.

Earlier this month, Apple was granted a European trademark on the design of its retail stores.

New iTunes Pass credit refill service now available in United States and several other countries

Site default logo image

Yesterday Apple rolled out its new iTunes Pass service to Japan, allowing users to use a Passbook card to add credit to an iTunes account from an Apple Retail Store. Starting today, the offer is also available in the United States and Australia. Users in Canada, Germany, and the UK are also reporting seeing the feature, though it’s not officially listed on Apple’s website for those countries just yet.

To take advantage of this new program, you need to use the iTunes Store app on an iOS device to obtain an iTunes Pass. You can get one of these by tapping the “Redeem” button at the bottom of the home page within the app. To use the card, you can visit an Apple Retail Store and ask a specialist to help you add credit to your account. The specialist can then scan the barcode on the Passbook card to immediately add credit to your account.


Expand
Expanding
Close

Site default logo image

Apple opening new store in Beavercreek, Ohio’s The Greene mall July 19

Apple has announced on its retail website that it will be opening up a new Apple Store in The Green Town Center in Beavercreek, Ohio this weekend. The store opens up on Saturday, July 19th at 10 AM. Store hours are 10 AM to 9 PM Monday through Saturday and 12 Noon to 6 PM on Sundays. We reported earlier this year that Angela Ahrendts is overseeing a push of several new mall-based stores in the United States as more, larger locations are prepared for China and Italy.


Expand
Expanding
Close

Apple debuts iTunes Pass in Japan, allows Passbook-based iTunes credit refills at Apple Stores

Site default logo image

Apple today has launched an interesting new service for iTunes Store, App Store, and iBookstore users in Japan with iPhones and iPod touches. The new service, called iTunes Pass (no, not that iTunes Pass), allows users to go to an Apple Store in Japan, purchase credit in-store for the iTunes Store, App Store, and iBookstore, and have that money immediately applied to the Apple ID account instead of needing to receive a gift card and enter a redemption code…


Expand
Expanding
Close

Basel Apple Store opens to crowds as Apple promotes upcoming Edinburgh location

Site default logo image

In line with last week’s announcement, Apple’s fourth store in Switzerland opened this weekend in Basel. The store, like most Apple Stores, opened to significant crowds and Apple handed out commemorative shirts to celebrate. The interior of the store appears like most Apple Stores, and the location already has been equipped with the new interior visual design:


Expand
Expanding
Close

Court approves European trademark on Apple Store design as 38th UK store set to open

Site default logo image

You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe … 
Expand
Expanding
Close

Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

Site default logo image

Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:


Expand
Expanding
Close

iPhone & iPad AppleCare+ purchase window extended to 60 days as standard plan discontinued

Site default logo image

Apple today will be rolling out a couple of significant changes to its AppleCare support offerings. As we detailed in a report last month regarding Apple’s future plans for AppleCare, Apple will making a significant push for its premium AppleCare+ service. AppleCare+ is the iPhone and iPad protection plan offering that provides support for an additional two years (on top of the free 90 days of support) and support for up to two incidents of accidental damage.

Previously, customers were required to buy the plan within 30 days of purchase of an iPhone or iPad, but today’s change brings that purchase window to 60 days. This gives customers more time to decide if they will need enhanced support for their mobile Apple devices. The AppleCare+ plan costs $99 for both recent iPhone and iPad models. The plan can be purchased both via Apple’s Online Store or inside of official Apple retail stores. The AppleCare+ change is supported in all AppleCare+ regions except Japan, where the timeframe remains 30 days…


Expand
Expanding
Close