Phil Schiller Overview Updated December 23, 2016

Phil Schiller

Senior Vice President - Worldwide Marketing

See All Phil Schiller Stories

63 Phil Schiller stories

June 2011 - November 2016

Phil Schiller rejoined Apple in 1997 as Senior Vice President of Worldwide Marketing, the same year that Steve Jobs returned. Phil is a well recognized Apple executive with his regular, enthusiastic stage presence at Apple events. He is also known for personally addressing customers’ product concerns. Some of his major accomplishments include the rise in popularity of Mac computers, innovating in the mobile phone space with iPhone, and spearheading the digital music revolution with iTunes and iPod. Also, he is supposedly credited with conceiving the click wheel idea for the original iPod.

Phil first started at Apple in 1987 as a Product Marketing Manager. He went on to work as the Director of Product Marketing at FirePower Systems and then as the Vice President of Marketing at Macromedia before he returned to Apple after a decade. Even though his Bachelor’s degree is in Biology from Boston University, he has a background as a programmer and systems analyst in addition to his almost thirty years of marketing and management experience.

Phil Schiller Stories November 1, 2016

AAPL: 111.49


Some of Apple’s decisions regarding the new MacBook Pro models are causing as much heated debate on the Internet as its removal of the headphone socket from the iPhone 7. In particular, the decision to limit the maximum RAM to 16GB rather than 32GB has been the subject of huge controversy.

Phil Schiller briefly commented on this, stating that 32GB ‘wouldn’t be power-efficient enough for a notebook’ but without going into more detail. Others have now chimed in with what appears to be a fuller explanation …

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Phil Schiller Stories July 28, 2016

AAPL: 104.34


Phil Schiller Stories June 14, 2016

AAPL: 97.46


Following Apple’s jam-packed WWDC keynote, Apple executives Phil Schiller and Craig Federighi sat down with John Gruber on ‘The Talk Show’ to discuss the company’s recent announcements. Schiller and Federighi addressed some of the unknowns that remained after the keynote and went into more details regarding the announcements.

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Phil Schiller Stories June 9, 2016

AAPL: 99.65


It seems Apple isn’t going to be alone in offering a better deal to developers of subscription-based apps. The same day Phil Schiller revealed that developers will receive 85% of subscription revenue from year two, Re/code reports (and TNW confirms) that Google will be offering the same deal to Android developers – but with one big difference …

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Phil Schiller Stories June 8, 2016

AAPL: 98.94


Apple’s WWDC event kicks off on Monday, but App Store head Phil Schiller is already sharing some major changes coming to the App Store that will impact developers. The news comes just six months after Schiller added additional App Store responsibilities to his role.

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Phil Schiller Stories March 22, 2016

AAPL: 106.72


One remark Schiller made during yesterday’s launch event raised a few eyebrows. In noting that the majority of 12.9-inch iPad Pro customers had actually switched from Windows PCs, he pointed to the huge potential switchers market still out there for Apple. There are, he said, over 600 million PCs more than five years old.

What he said next generated laughter in the room, but may not have gone down quite so well with those owners.

This is really sad. It really is.

Now, he may be right. A Windows PC more than five years old is going to be creaking somewhat by now. But it seems to me that there are three types of owners of old PCs, and the remark may well offend all of them …

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