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When the iPhone first launched, it was preloaded with Google Maps. In 2012, Apple replaced it with its own mapping application known as Apple Maps. It launched in beta in the iOS 6 beta, and was released to the public that fall.

After its launched, it was clear that it was no on the same level of quality as Google Maps. The poor launch led to a public apology from Tim Cook and ultimately led to the firing of Scott Forstall.

Apple Maps Features

Over the years, Apple has continued to adds features to Apple Maps. iOS 11 brought lane guidance and a speed limit widget on the navigation, and indoor location mapping.

Apple has also added proactive location suggestions (time to get home when you are leaving work, etc), integration with public transit, Yelp integration, and integration with ride sharing services like Lyft and Uber.

With iOS 12, Apple has proclaimed they are rebuilding Maps from the ground up.

Maps is being rebuilt from the ground up to better reflect the world around you. The new underlying map uses Apple data and features enhanced geographic context like pedestrian paths and parks, more detailed building outlines and parking lots, better road network coverage, and more. You’ll also be able to get where you’re going with improved routes, whether you’re on the road or on foot. The new Maps is now available in Northern California and is coming soon to the rest of the United States.

While the general consensus is that Google Maps offers more accurate data and navigation, Apple Maps is widely considered to be the most used mapping application in the world since it’s built into every iPhone, iPad, and Mac.

Comment: I understand why Apple wanted its own maps, but it fails the laser focus test

A Counterpoint blog post today questions whether the planned ‘massive overhaul’ of Apple Maps is too little, too late.

This brings me to my key point — that map making, map data collection and keeping maps up-to-date, is an expensive and unending task […]

Apple will have to pour in hundreds of millions of dollars every year to collect, parse and integrate maps, transit and traffic data. Further, having Apple Maps cars equipped with expensive LiDAR, 360 cameras gear and drive hundreds of thousands of miles globally will still take Apple years to perfect the maps at a global scale […]

In summary, it could be a little too late for Apple to build maps content from the ground-up.

For a company which boasts of saying no a thousand times for every time it says yes, Apple Maps always seemed like a strange project to green-light, but I think there were a couple of reasons for it …


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Five features Apple Maps should copy from Waze and Google Maps

I love Apple Maps. No, it didn’t launch well back in iOS 6, but it’s turned out to be an impressive app. I like the overall design, Siri support, and Apple Watch support. My family also makes a lot of dinner reservations through Yelp and OpenTable, so being able to launch it with a single tap is something I find myself often doing.

Like any app, it’s not perfect, and there are things I’d like to see it borrow from some competitors. After traveling a few times this summer, I’ve discovered five things I’d like Apple to add to Apple Maps in the future.


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Apple Maps has been down for hours, users unable to search for places or get directions [U]

Apple Maps has been down for many hours today, causing mayhem for customers seemingly worldwide. Whilst Apple’s system status reports no issues, users across Twitter and Apple Support forums are finding that is currently impossible to search for locations or get directions. The map tiles appear to be loading normally, but points of interest and critical functions of the app are simply not working.

Update: Apple has now confirmed the issue on its support site, noting that ‘all users are affected’ by maps navigation and search issues.

Update 2: As of 1:20 pm ET, service has been restored.


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Apple Maps now available to embed into websites with MapKit JS

The Apple Maps app didn’t get any major changes in iOS 12, but the MapKit team announced at WWDC that they are officially launching MapKit as a web framework for others to use. Google Maps is incredibly popular as an embedded map for other web services, and now Apple is trying to take a slice of that pie. MapKit JS is the same map component that Apple uses in many of its web properties, including Find My iPhone on iCloud.com, and the WWDC 2018 site.

The Apple MapKit JS library is launching in beta this week. It mirrors the MapKit API available to native iOS apps, with Apple Maps iconic cartography and data sources.


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Five reasons to prefer Apple Maps over Google Maps

Is Apple Maps better than Google Maps?

Has there ever been an app that has caused so much of an uproar in the Apple community as Apple Maps? It was released in the fall of 2012 with iOS 6, and it was not received well to say the least. It was so poorly received that Tim Cook even wrote a letter apologizing for the poor launch of Apple Maps which contributed o the firing of Scott Forstall:

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

Now that we are almost six years into Apple Maps, I am of the opinion that Apple was right, certainly in a post Facebook privacy scandal world, to replace Google Maps with their in-house mapping product. In fact, Google Maps isn’t on my iPhone, and here are five reasons I prefer Apple Maps over Google Maps.


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Apple Maps adds new indoor maps for three major international airports

Indoor mapping lets Apple Maps users explore the internal layout of buildings across multiple floors, with precise location positioning to help you find your way around places like airports and shopping malls.

Apple has today expanded its list of indoor mapping locations with a few new airports; iPhone and iPad can now explore Sydney International, Edinburgh and Hamad Internationl (Doha, Qatar) …


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In-depth analysis compares quality of Apple’s mapping data against Google’s, highlights challenges Apple faces to compete

Since its introduction in 2012, Apple Maps has carried the burden of much scrutiny and criticism for the quality and coverage of its mapping data. While Apple’s data has steadily improved since day one, a new comparison shows just how much more work it will take to surpass Google Maps.


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Feature Request: Siri could use help learning to pronounce city names

Siri is steadily getting better with new features and improvements, but one place where the voice assistant could still learn a thing or two is how it pronounces city names. Siri tries its best to pronounce the names of cities based on their spelling, but this often leads to a comically bad mispronunciation that makes Siri sound like a complete out-of-towner.


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Jibestream says it will support indoor Apple Maps, Branding Brand adopts ARKit for retail clients

Two companies have announced plans to adopt new Apple technologies coming this fall with iOS 11. Jibestream says it will work with clients to provide indoor mapping data to Apple Maps which is new to iOS 11, and Branding Brand says it plans to use ARKit to build augmented reality experiences for retail apps.


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Apple reportedly rolling out ‘Mechanical Turk’-esque program to improve Apple Maps data

Apple is advancing its data accuracy efforts with Apple Maps, according to a new report from iGeneration. The report details a new website app program where freelancers can sign up and get paid a small fee each time they correct/verify a Point-of-Interest or placemark in Apple Maps.

Similar to a Mechanical Turk system, people in the program can get paid about 54 cents per task, with a maximum of 600 tasks per week …


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Apple Maps 3D images of Apple Park show buildings, walkways & fountain

Apple Maps now shows 3D images of the Apple Park campus, with detailed representations of buildings, walkways and other landscape features. The detail extends as far as the sun-shade slats and solar panels on the main building.

The app added 3D satellite imagery back in March, though this was rather out of date. At that time, the map view was still rather sparse, something Apple has now fixed, though another issue remains unresolved …


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