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China has been fundamental to Apple’s historical success, but is also arguably the greatest risk to the company’s future.

Why are most Apple products made in China?

Although everyone assumes Apple products are made in China because labor is cheap there, that’s only part of the story – and an increasingly small part, as the company’s assembly partners move toward more and more automated operations.

Steve Jobs originally transferred most Apple manufacturing to China because it was the only country in the world with a huge ready-made supply-chain network, and the ability to scale up production almost overnight. There are three main reasons China – and specifically the Shenzhen area – is such a powerful manufacturing center.

First, the city is strategically placed, serving as the gateway between mainland China and Hong Kong. It is one of the largest shipping centers in the world, with a massive container port.

Second, the Chinese government established Shenzhen as the first Special Economic Zone (SEZ) in the country. SEZs are designed to encourage enterprise through relaxed planning regulations and generous tax incentives – and crucially, to facilitate foreign investment in local companies. It is this, as much as its geographical advantages, which has enabled it to grow at such a pace.

Third, that SEZ was established way back in 1980, meaning that the city has had over 40 years to grow into the manufacturing center of the tech world. Apple relies on a huge network of suppliers and sub-contractors, some of which may make just a single tiny component. The majority of them are based in Shenzhen and its immediate surrounds, so the logistics of bringing everything together in one place for assembly are straightforward.

What are the risk factors with China?

Being over-dependent on China carries a number of risks.

First, there is the generic one: Being overly dependent on any one country is a strategic risk. For example, the COVID-19 pandemic originated there, and had a massive impact on manufacturing capacity. Anything from a natural disaster to political upheaval could disrupt operations within a single country, so it is always wise to have a diverse range of manufacturing centers around the world.

Second, the relationship between the US and China has often been fraught. The trade war started by the previous US administration was a particularly low point, but continued tensions mean that there is always a risk of disruptions to trade between the two countries.

Third, it is increasingly damaging to Apple’s reputation to be so closely associated with a country that has a worsening human rights record – especially when the iPhone maker has no choice but to comply with local laws, however much they may conflict with the company’s own values. Apple has been required to remove VPN and a variety of other apps from the Chinese App Store, allow the iCloud data of Chinese customers to be stored on government-controlled servers, and more. Additionally, there have been growing reports of forced labor in China, including within many different areas of Apple’s supply chain.

What is Apple doing about it?

Apple has been working for a long time on diversifying its manufacturing operations, and has in recent years accelerated the pace at which it is doing so.

As explained above, this is far from an easy undertaking, but Apple now has major manufacturing operations in India, Thailand, Malaysia, and the Philippines, among other countries.

In India in particular, we are seeing the very early stages of a complete supply-chain infrastructure as the government uses a mix of carrot and stick to encourage companies to manufacture more of their components within the country – namely, tariffs on imports of components and tax breaks for local production. COVID-19 lockdowns in China also saw Apple move some iPad production to Vietnam for the first time, but it’s clear that the risks of over-dependence on China have never been greater.

Apple Music in China seemingly censored to remove reference to Tiananmen Square massacre

Jacky Cheung song removed from Apple Music in China

A song referencing the Tiananmen Square massacre has been removed from Apple Music. The song by hit Hong Kong singer Jacky Cheung disappeared from the streaming music service over the weekend.

At his peak, Cheung outsold Madonna and was second only to Michael Jackson in record sales.

Titled The Path of Man, the missing song was the theme music to a 1990 film A Chinese Ghost Story II


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Apple lowers prices on iPhone, iPad, and Mac models in China as it passes along sales tax cut to customers

Apple Store

In China, Apple has lowered prices across its lineup in response to a lowering of VAT (sales tax) in the region from 16 to 13%, which went into effect today, reducing the entry price of iPhone and its other product lines. The changes were first reported by CNBC and 9to5Mac has seen documentation that confirms the new pricing.

The Chinese Apple Online Store went down for maintenance yesterday as the company rolled out the price changes across its product lines.


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Smartphone shipments in China down 20% year-on-year to hit a six-year low

Smartphone shipments in China hit six-year low

Poor sales in China were almost entirely responsible for Apple badly missing its original holiday quarter guidance, and news from the country doesn’t appear to be getting any better. Smartphone shipments in China during February are today reported to be down 19.9% year-on-year to hit a six-year low.

The official data comes from the government-run China Academy of Information and Communications Technology …


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iPhone again sees hefty discounts in China, this time for iPhone XS and XS Max

iPhone walkie-talkie

Weakness in Chinese smartphone sales in the holiday quarter led Apple to report its first guidance miss in 16 years. Both Tim Cook and external analysts have tentatively said that market conditions are slowly improving.

In January, major Apple Chinese resellers cut the price of iPhone XR models. This week, the same resellers are pushing iPhone XS with price promotions, as first reported by the Taipei Central News Agency.


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Apple’s iPhone financing focus continues with new Alipay China plan to bolster sales

iphone alipay china

With Apple’s ongoing efforts to generate more sales of the latest iPhones, the company is now advertising another deal for users in China. According to WSJ, Apple has teamed up with Alipay, a popular mobile-payments network in China, to offer an interest-free loan for users looking to purchase an iPhone through Apple’s online store.


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With four estimates of Q1 iPhone shipments now out, Gartner is the most pessimistic

iPhone 11 2020 OLED

Apple didn’t reveal its fiscal Q1 iPhone shipments or sales this time around. We know from its revenue of $84.3B that sales must have been significantly down year-on-year, but we’re dependant on market intelligence companies to provide estimates of the actual numbers for the holiday quarter.

We’ve previously seen estimates from Counterpoint, IDC and Strategy Analytics – and now Gartner has completed the set with the most pessimistic view of the four …


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Opinion: What’s gone wrong with Apple in China

Apple gone wrong China

There is a common saying among expats in China – particularly longtime “China Hands” – that goes like this: The more time you spend in China, the less you understand it. So it’s with this in mind that we try and break down exactly what’s going wrong for Apple in China these days, likely a confluence of factors from politics and economics to nationalism and a rapidly changing consumer market. There’s no easy answer.

People have begun wondering what’s wrong following a few worrying signs: Apple announced a severe slowdown in iPhone sales in China on its recent earnings call, a new report by IDC confirmed a concerning tumble in iPhone sales, and Apple’s uncharacteristic decision to cut prices on the latest model phones sold at some of China’s largest retailers. These don’t seem like moves that would be made by a strong, confident company.

So what’s wrong in China? Let’s dig in.


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Apple’s China problem may require new type of iPhone, say former company execs

Apple's China problem

Apple’s China problem may require a new type of iPhone designed specifically for the country, say some former Apple execs.

Apple has already taken one small step in this direction, with a physical dual-SIM model of the iPhone XS/Max available only in mainland China. It’s also widely believed that Apple’s decision to offer gold-colored phones was driven by China and the Middle East.  But it’s being suggested the company may need to do much more …


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New ‘WeChat home screen’ could have serious ramifications for Apple, say analysts

WeChat home screen

Analysts say that an update to China’s WeChat platform could have ‘serious ramifications’ for both iPhone sales and Services income, further reducing the value of the Apple ecosystem in the country. One analyst said the update effectively creates a ‘WeChat home screen’ as an alternative to the iOS one.

Apple’s ecosystem is normally a key part of its appeal, but as we’ve discussed on more than one occasion, that’s a much weaker argument for buying an iPhone in China. The reason? The WeChat platform comes close to replacing the operating system on Chinese phones …


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Apple’s plans to make flagship iPhones in India are progressing, says WSJ

flagship iPhones in India

A Reuters report at the end of last year said that Apple was planning to make flagship iPhones in India as the company seeks to reduce its dependence on China. A new report today supports that claim, and suggests that those plans are being progressed.

Specifically, it says that senior Foxconn execs plan to visit India next month for discussions …


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Special shot-on-iPhone XS film reportedly on the way for the Chinese New Year

shot on iPhone XS

It looks like Apple will be sharing a new short ‘shot on iPhone XS’ film for the Chinese New Year, created by award-winning film director and screenwriter Jia Zhangke.

A post on Chinese social network QQ.com shares what appears to be teaser materials for the film. Text invites you to click on text to reveal the protagonist of the film, and doing so reveals a man with a taped-up bucket …


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Chief economist says AAPL share price predicts a trade recession in China

trade recession

The chief economist of a bank has pointed to a strong correlation between AAPL’s share price and China’s export trade – and says that this suggests that a trade recession in China is ‘likely.’

AAPL’s share price fell 9% in one day following its Q4 guidance warning, with most analysts significantly cutting their target prices for the stock. The stock has lost around a third of its value since the October peak …


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China cracks down on Twitter as WeChat logs 1B users and astronomical use time

Apple iPhone China WeChat

New reports from The New York Times detail some of the mind-boggling statistics and gravity that the sensationally popular WeChat messaging app yields across China.

In a separate report, the paper details a government led initiative to silence Chinese Twitter users via family related threats to even go so far as physically detaining violators.


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Report: Apple cuts iPhone 8, XR, XS, XS Max prices for Chinese vendors

iphone xr videos

A report from China’s National Business Daily says Chinese iPhone vendors received word yesterday regarding price cuts to iPhone 8, 8 Plus, XR, XS and XS Max.

The biggest price cut comes to the iPhone XR, which allegedly is seeing a 450 yuan (~$66) discount, bringing the total XR price to 5250 yuan (about $770). Generally though, most iPhones are seeing a 400 yuan (~$59) reduction.


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Apple might be suffering from an ‘informal’ consumer boycott in China, analysts say

Analysts from Bank of America Merrill Lynch have suggested that Apple is facing a potentially worrisome “informal boycott” from consumers in China and India. A survey conducted by the bank’s equity research team, cited by Bloomberg, shows user interest in upgrading to iPhone dwindling, with most of the excitement coming from Samsung or Huawei products.


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Trump economic advisor says China may have stolen Apple technology

Larry Kudlow, financial analyst and economic advisor to the Donald Trump administration as head of the National Economic Council, today said that ‘Apple technology may have been picked off by China’ (via CNBC).

Although he qualifies his statements with no assertions of surety, Kudlow indicates that Apple trade secrets may have been stolen to help China’s domestic smartphone manufacturers catch up.


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A closer look: Apple’s troubles in China grow as WeChat undermines iPhone’s appeal

Apple iPhone China WeChat

Apple’s share price has taken a steep tumble since rumors began to spread that the iPhone XS and XS Max weren’t selling well. Unlike past years, though, this time the rumors were right: the iPhone giant confirmed yesterday that it expects lower-than-expected sales for its newest line of iPhones. Markets that were already jittery over trade wars and a government shutdown heavily sold off on the news, pushing Apple’s share price down to $144 from a high of $233 in October.


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Tim Cook dismisses fears of retaliation for Huawei arrest when visiting China

Tim Cook Huawei china

Apple CEO Tim Cook has dismissed fears that China might target him in retaliation for the arrest of Huawei’s CFO. He says that he has no concerns travelling to the country.

Huawei’s chief financial officer Meng Wanzhou was arrested last month in Canada following a US extradition request to face charges of breaching US sanctions on Iran, and it has been feared that the Chinese government may respond by targeting Apple …


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