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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Comment: Analyst’s 2022 iMac claim raises more questions than it answers

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A new report today offers a claimed look at Apple’s 2022 iMac plans, namely to prioritize quality over quantity when it comes to the display. The report says that Apple is sticking to 27 inches for next year’s iMac, but will offer the same display tech used in the just-launched MacBook Pro models.

This contradicts expectations of a 32-inch iMac, which would seem the obvious next step for a couple of reasons …

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Comment: A MacBook Pro notch could actually be good news

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Just hours ahead of Apple’s Unleashed event, the internet is buzzing with rumors of a MacBook Pro notch.

Some alleged leaks indicate that the new 16-inch and 14-inch MacBook Pro will also feature a notch in the top middle of the display, like an iPhone. This cutout would house the FaceTime camera and ambient light sensors, but Face ID biometrics is not expected.

Many are saying how terrible this would be, but my view is a little different …

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Comment: Google’s Pixel Pass could point the way to the ultimate Apple subscription plan

Google Pixel Pass could point the way to the ultimate Apple subscription plan

Apple has been increasingly focused on generating recurring monthly income with its various subscription plans, and a rumored Google Pixel Pass could potentially point the way to the ultimate subscription for hardcore Apple fans.

Apple currently has two key subscriptions aimed at its most dedicated fans…

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Comment: Here’s how Apple could resolve its CSAM no-win situation

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Apple has really gotten itself into a CSAM no-win situation. If it presses ahead, then it will be condemned by civil rights groups and security professionals. If it doesn’t, it will be condemned by child protection groups.

The company has currently bought itself some time by delaying the rollout while it tries to think of additional safeguards, but the question remains: What could those be? …

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Comment: The star of yesterday’s Apple event was the new iPad mini

The star of yesterday's Apple event was the new iPad mini

If I had to write a brutally honest headline for yesterday’s Apple event, it would be: Apple announces exciting new iPad mini (alongside worthwhile updates to Watch and iPhone).

It’s not that the iPhone 13 and Apple Watch Series 7 updates were uninteresting. Indeed, Apple has successfully sold me a new iPhone. It’s just that the improvements were, for most use cases, relatively modest when you compare them to the complete transformation of the iPad mini …

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Comment: iPhone 13 satellite communications reports likely involve some misunderstanding

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There has been much discussion of a pair of iPhone 13 satellite communications reports, and it now appears that there may have been some degree of misunderstanding in these.

We’d already indicated that this was likely to be an emergency/backup communications system for remote areas only, but some are now going further and suggesting that it doesn’t involve satellites at all…

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Comment: iPhone 13 satellite comms sound exciting, but isn’t really

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When Apple analyst Ming-Chi Kuo yesterday suggested the possibility of iPhone 13 satellite communications capabilities, that might sound exciting. The reality, however, is that is isn’t – at least, not for most of us.

That’s not just because Apple may not actually enable the technology, but even if it does, most of us will never use it.

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Comment: Apple’s App Store changes are the least it could have done – literally

Apple's App Store changes

Apple’s App Store changes, announced yesterday, succeeded in settling a lawsuit – but do nothing to offer the company any protection against the far bigger threat of antitrust legislation.

Apple wants to give the impression that it has addressed one of the key antitrust concerns, something known as anti-steering, but it hasn’t really. The company literally did the absolute least it could have done …

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Opinion: The Apple CSAM scanning controversy was entirely predictable

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Update: Within minutes of writing this piece, an interview was posted where Craig Federighi admitted that Apple should have handled things differently.

One thing about the CSAM scanning controversy is now abundantly clear: It took Apple completely by surprise. Which is a surprise.

Ever since the original announcement, Apple has been on a PR blitz to correct misapprehensions, and to try to address the very real privacy and human rights concerns raised by the move …

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Comment: Apple’s child protection measures get mixed reactions from experts

Apple's child protection measures tricky

The announcement yesterday of Apple’s child protection measures confirmed an earlier report that the company would begin scanning for child abuse photos on iPhones. The news has seen mixed reactions from experts in both cybersecurity and child safety.

Four concerns had already been raised before the details were known, and Apple’s announcement addressed two of them …

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Opinion: Four problems with Apple’s reported approach to scanning for child abuse images

Scanning for child abuse images can be problematic

A report this morning said that Apple is set to announce that it will begin scanning for child abuse images on iPhones. Update: Apple later confirmed the report.

The method Apple is expected to use is one that maximizes privacy, but we noted earlier that there are still a number of ways in which this could go badly wrong …

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Should we seriously count Elon Musk out as Tim Cook’s successor? Obviously, but hear me out …

Who could have predicted that the unsubstantiated report of the week would be Elon Musk once vying for control of Apple? In the strange times that we now live in, that’s the rumor that topped off tech and EV news this week.

And while both Elon Musk and people speaking for Tim Cook deny that the Tesla CEO once offered up his electric car company for the top job at Apple, the existence of what I’ll call the Teslapple mega-corporation is irresistible to consider.

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Comment: Apple’s inflexibility on flexible working seems likely to backfire

Flexible working

Reactions were mixed when Apple last month revealed its approach to flexible working post-pandemic. CEO Tim Cook announced that staff would be expected to return to the office three days a week, but would, with line management approval, be free to work remotely on Wednesdays and Fridays.

Cook described the arrangement as a temporary one, and appeared to be hinting at a fuller return to work next year …

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Opinion: Apple could have avoided the App Store mess by listening to Schiller in 2011

App Store mess could have been avoided

Apple is currently busy trying to extricate itself from an App Store mess. It’s making calls, writing letters, publishing white papers, and conducting interviews, all in an attempt to reverse the antitrust tide.

Some of the moves it is making frankly signal desperation, and it’s astonishing to me that the company missed an opportunity to enjoy a PR dream instead of its current defensive nightmare.

It’s not like Apple couldn’t see this coming – it had internal discussions about the issue a full decade ago …

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Comment: I didn’t expect to like Spatial Audio, but I’m a convert

Spatial Audio works

When Apple announced that it was bringing lossless music and Spatial Audio to Apple Music, it majored on the latter and mentioned lossless almost in passing. That struck me at the time as the wrong way around, but listening to Spatial Audio tracks has changed my mind.

Spatial Audio – aka Dolby Atmos – had obvious appeal for movies, but with the possible exception of recordings of live performances, I couldn’t see much point in it for music …

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Comment: Here’s why you should wait on Apple’s Back to School promotion

Comment: Wait on Apple's Back to School Promotion

Apple officially announced its 2021 Back to School promotion today in the US. Like last year, students, teachers, and faculty can get a free pair of AirPods along with the standard education discount on Mac and iPad but there’s more complexity this time around. Here’s why you might want to wait on Apple’s Back to School promotion – at least for a bit.

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iPadOS 15: Hands-on with Apple’s Weather app for iPad

iPadOS 15 is a huge leap forward for the iPad. The best features of iOS 14 like Home Screen widgets and App Library are coming to iPads. That means you can put the Weather widget directly on your Home Screen just like on the iPhone. Widgets update with new information like temperature and forecast, and tapping a widget launches the app just like tapping an icon…

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Comment: An unexpected test of the UK contact tracing app reveals the limited value

UK contact tracing app

The path to getting a UK contact tracing app was a rather tortuous one. The country initially decided to ignore the joint Apple/Google API and develop its own app. Having wasted literally millions of pounds doing so, it then reversed course and decided to build the COVID-19 API into an NHS app.

Unfortunately, my experience suggests that even the API-powered app doesn’t work too well in practice …

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Comment: Moving beyond passwords will happen much faster thanks to Apple’s latest move

Moving beyond passwords

I’ve argued for years that moving beyond passwords is something that urgently needs to happen from both a security and usability perspective.

The technical framework to make it possible to abandon passwords – WebAuthn – was agreed back in 2018, and Apple added support for it in Safari last year. Adoption is as yet close to zero, but all that looks set to change, thanks to the latest move by Apple …

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Opinion: If iPadOS 15 takes a big leap and homeOS joins the fray, it might be time for iOS to become ‘iPhoneOS’ again

We know very little about what we’re going to see at WWDC on Monday, but there have been plenty of hints dropped along the way about some of the potential announcements. The first and most obvious thing we expect and hope to see is a major update to iPadOS that takes advantage of the M1 chip in the new iPad Pro. The second, a new brand name for the software on Apple’s home products called “homeOS,” leaked through a job listing posted the other day. Apple now has 5 core platforms plus the HomePod. They’ll have 6 if homeOS becomes a reality. That leaves iOS, just for the iPhone. If that’s the case it should probably be renamed ‘”iPhoneOS” again.

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Comment: An iPadOS update is overdue, but it won’t change much for me

With the new iPad Pro models out, there has been another flurry of comments about the urgent need for an iPadOS update to allow the software to catch up with the hardware.

I absolutely agree – but for me, none of the rumored improvements expected from iPadOS 15 address the single biggest difference between an iPad and a Mac…

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Opinion: A compromise Epic Games ruling could be the best outcome for Apple

A compromise Epic Games ruling might be best for all

With all the arguments completed, we’re now waiting for the judge’s Epic Games ruling in the antitrust trial against Apple. The consensus view among lawyers is that Apple did the better job overall in presenting its arguments – but the iPhone maker did come in for some close questioning by the judge, so the result is certainly not a foregone conclusion.

There are three possible outcomes in the case, and one of them might just be a better result for Apple than an outright win …

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Comment: Android smartwatches finally getting serious, and that’s great news for the Apple Watch

Android smartwatches with Wear OS 3

Android smartwatches have so far very much been also-rans compared to the market-leading Apple Watch, but all that looks set to change. Google has announced big plans for Wear OS 3, and looks like it may finally turn Android wearables into something that could seriously compete with the Apple Watch.

Android watches are getting a dramatically improved UI, better apps, and health and fitness features that rival those pioneered by Apple …

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