Apple Retail

A tip we’ve received from an Apple Store employee indicates that Apple will be putting up celebratory LED window displays at Apple Stores, showing a stylised ‘3’ and a ‘Happy birthday, Mac’ message. iPhones and iPads in the window will reportedly be removed. The graphic came via special SD card.

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Boxes of special t-shirts have arrived for the occasion (photo below the fold) … 
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Last year, we reported that Apple plans to open up its first Apple Store in Brazil between February and March of 2014. This store would be located inside of the popular Village Mall in Rio de Janeiro:

Apple currently plans to expand its retail store presence to Rio de Janeiro, Brazil early next year, according to information provided by a source. This person says that Apple is targeting a store opening between February and March 2014, but delays due to construction and staffing are always possible.

Now, the Instagram account for Village Mall has published a photo of the space in which the Apple Store will be housed. The store is blocked by colorful Apple logo signage that is not too different from the teases shown before the recent opening of Apple’s new flagship store in Brisbane, Australia…

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Apple has announced on its retail website that the forthcoming flagship Apple Store in Brisbane, Australia will have its grand opening on Friday, January 17th. The store will open at 10 AM on that date, with regular business hours beginning at 9 AM Monday through Saturday. The store will always open up at 10 AM on Sundays. The closing hours are shown in the image above from the store’s official website. Late last year, Apple teased the opening of this store with a Twitter hashtag and colorful barricades.

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We’ve already seen retailers and major venues like Macy’s, the Apple Store, MLB, and even CES implement iBeacon technology into their overall visiting experience, and today inMarket is kicking off its Mobile to Mortar campaign (via TechCrunch) to bring the Bluetooth LE beacons to over 200 grocery store locations and more.
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Image: wallsfeed.com

Tech journalists don’t often have to battle our way across hostile terrain in sub-zero temperatures, fight crocodiles with our bare hands, or abseil from helicopters to rescue hostages (though that remains my cover story for the time I broke my elbow by tripping up in an airport).

We do, however, occasionally do something almost as dangerous: make predictions about the tech future, knowing full well that our words remain forever archived on the web for people to dust off a year from now and gleefully point out just how wrong we were.

This is never more risky than in the case of Apple, a company notoriously secretive about its activities, and where there are way more false rumors than reliable ones. But hey, what’s life without a little adventure? So here are my predictions on what I think we can expect from Apple next year … 
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Bild.de reports that thieves crashed an Opel Corsa into the Apple Store in Berlin in the early hours, stealing display model iPhones, iPads and Macs. Six thieves were said to have carried out the smash and grab at 4.15am before escaping in two Audis.

There have been seven such burglaries in Berlin recently, including one at the electronics chain Media Markt, where the thieves made off with goods worth €100,000 ($137,000).

More photos below … 
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On Apple’s website, only a few hours since it went on sale, delivery estimates for the Mac Pro have slipped to February next year.

This morning, the store opened with delivery estimates of December 30th with some variants quoting a January timeframe. Now, it appears the initial allocation has sold out as Apple’s website now reports February shipment for all models.

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Shortly after going live on the Apple Store site, the Mac Pro is starting to appear on third-party reseller sites. While you’re unlikely to get your hands on one any sooner than buying via Apple (which currently lists Dec 30th as shipping dates), it can’t hurt to make a few calls.

You may also be able to save yourself the sales tax. B&H, which has the machines on pre-order, only charges sales tax in NY, and MacMall charges sales tax in just five states (and that’s in addition to the whopping $5 discount off the base price!) … 
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During this year’s WWDC keynote address, Apple surprised pro users with a look at a completely redesigned version of the Mac Pro, a machine many thought had long been abandoned by the company. At the time, the only availability information that was available was an ambiguous “shipping by December,” though Apple recently gave a more specific release date: today.

After about an hour of downtime, the Apple Online Store has come back up with the option to order the latest-generation Mac Pro. The quad-core model starts at $2,999, with a 6-core model available starting at $3,999.

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As part of a code.org initiative to get people started with programming, U.S. Apple Stores are offering a free one-hour computer science workshop aimed at children and teens. The workshops take place in Apple retail stores on Wednesday 11th December.

It’s a one-hour introduction to computer science, designed to demystify code and show that anyone can learn the basics of programming. “The ability to code and understand the power of computing is crucial to success in today’s hyper-connected world,” says former Vice President Al Gore. Apple Retail Stores will host one-hour workshops for children and teens throughout the United States on Dec. 11 … 
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Via the Associated Press, Apple will begin using iBeacon technology across its 254 US retail stores starting today. The integration, first reported by 9to5Mac last month, will offer notifications about products, event and other information tailored to your current store. For example, walking to a display table about iPhones may automatically notify you about your upgrade availability and trade in options.

Apple demoed the technology to the Associated Press earlier in the week in New York City. Apple has setup over 20 iBeacon transmitters in its flagship 5th Avenue store. However, starting today, everyone can benefit from the update, as the Apple Store app has been updated silently from the server side. Customers in the US can sign up inside the app today …

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As we’ve previously reported, Apple began giving away select paid apps in its Apple Store app recently as an added incentive to download and check out the app.

This week in particular Apple has replaced the free app with free music from iTunes instead. The playlist is appropriately holiday themed and features songs such as Silent Night by Kelly Clarkson and The First Noel by Mary J Blige.
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Today, Apple has launched a promotion for online purchases, offering 0% financing on any purchase above £449 (or €400). The deal is on offer across most of Apple’s European websites, including the UK, France, Italy and Spain.

In the UK, for instance, a customer can buy any product above that value and spread repayments across ten monthly instalments with 0% interest. In other countries, such as France or Spain, the repayment is window is slightly longer at twelve months.

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While Apple’s Black Friday deals started going live in Australia and elsewhere today with Apple Store Gift Cards in place of traditional discounts, it appears Apple will be offering discounts and not gift cards in at least some countries. The UK, France, Germany and other European Apple Online Stores have now started posting Black Friday promotions with discounts on iPads, MacBooks, iPods, Apple TV, and many accessories.
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As we predicted, Apple’s Black Friday deals take the form of gift cards rather than discounts. The Australian store is first to come online with the promotion.

Buy a Mac, and you get a gift card for AUS$150 ($137), an iPad gets you AUS$75 ($68) and an iPod AUS$50 ($45) – with a range of gift card values on selected accessories. It’s likely these amounts will be rounded in the USA.

There appears to be no gift card with the Retina iPad Mini (only with the non-Retina model), likely a reflection of the limited supplies available and that Apple knows it will sell well into the holiday season without incentives.

While the gift card amounts are slightly more generous than past discounts (last year Apple offered $100 discount on a Mac), the fact that you have to lay out the full amount for a credit that has to be spent later may limit appeal …

We’ve posted some answers to common questions about the deal. 

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