Apple announces $1.9B European plan for two of the world’s largest, clean energy data centers

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Apple has announced that it will be spending €1.7B ($1.92B) on two new European data centers, each of which will be among the largest in the world at 166,000 square metres (1.8M square feet)–three times larger than the company’s North Carolina facility.

One will be in Ireland, the other in Denmark, with each set to begin operations in 2017. Apple says that the facilities will provide online services across Europe, including the iTunes Store, App Store, iMessage, Apple Maps and Siri.

We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date.”

As with all of Apple’s data centers around the world, the new centres will be powered entirely by clean, renewable energy …  Read more

Apple looking for London-based ‘Apple Pay Intern’ to help expand service into Europe

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A new UK job listing posted on Apple’s website and uncovered by iClarified indicates that the company is planning to expands its payment service into Europe and elsewhere. It shouldn’t come as a big surprise that Apple wants to put its iPhone 6-based payment system into as many hands worldwide as possible, but this is one of the first indications of a move in that direction.

The intern will be part of a new London-based team that will help roll the product out across Europe, the Middle East, India, and Asia. Specifically the intern will be responsible for handling contracts and non-disclosure agreements between Apple and third-parties like banks and retailers.

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Second Apple Store in Turkey appears to be nearing completion

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Apple’s second retail store in Turkey appears to be finally nearing completion, as Apple branding has been added to the black cladding on the storefront in photos posted by Apple Toolbox as the company confirmed its plans to open the store.

Apple opened its first store in the country back in April, on the European side of the city, first announced during a meeting between Tim Cook and President Abdullah Gül. Istanbul straddles the European and Asian continents, and the second store is located in the Asian side, in a shopping mall called Akasya …  Read more

Europe’s best-selling computer magazine Bild gets Apple PR accreditation revoked after #bendgate video

Computer Bild, Europe’s best-selling computer magazine, has had its PR accreditation pulled after posting a video of one of its journalists bending an iPhone 6 Plus.

The german PR department of the company reacts in a disturbing way: Instead of answering the questions about why the iPhone 6 Plus is so sensitive, a manager called Computer Bild and told us, that Computer Bild will not get any testing devices and no invites to official events any more …

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European Commision to accuse Ireland of giving illegal state aid to Apple, fines could be €Billions

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It looks like this week’s Apple “xxx-gate” is a big one with the Financial Times reporting that the European Commision is about to come down hard on Apple for its long held tax avoidance strategies in Ireland.

Typically the EU has used its state aid powers to address broader competition issues. But in the past year Brussels has attempted to target the tax affairs of companies such as Apple, Starbucks and Amazon. It is a novel application of the law with far-reaching implications, not just for the companies, or EU countries, but for EU-US relations in general.

This week the European Commission will publish the first findings in the Apple case. The details – including evidence from bygone tax negotiations – are likely to be explosive.

The US is no happier with Apple’s use of specially created Irish tax loopholes which allow it to avoid paying taxes it would otherwise be due. Apple CEO Tim Cook and other execs faced Senate Subcommittee questioning in May in which focused on Apple’s tax avoidance schemes.

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Did Apple apply pressure to Irish authorities in 1991 and again in 2007 when negotiating tax deals and if so were these illegal competitive measures that gave Apple advantages over competitors? Luca Maestri, Apple’s finance chief, of course denies any wrongdoing… Read more

Apple says it has created or supported 629,000 jobs in Europe, including 500k from the ‘app economy’

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Apple is today touting a lot of new stats regarding Apple’s contribution to European economies. The company has done similar things for the United States, in the past. For Europe, Apple claims to have created or supported 629,000 jobs across Europe, with over 500,000 of those representing the ‘app economy’. Apple says this number is made up of employees whose jobs can be directly attributed to the App Store. Out of $20 billion in worldwide developer earnings, $6.5 billion has gone to European developers.

In 2014, Apple estimates the ‘app economy’ will add $86 billion to worldwide GDP this year. Aside from the App Store, Apple employees 16,000 Europeans directly and indirectly supports a total of 132,000 jobs elsewhere. The company has also calculated that 116,000 European jobs have been created at other companies as a result of Apple’s growth.

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Apple files for HealthKit trademarks w/ classifications for watches, fitness sensors, & medical devices

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Apple has just filed for HealthKit trademarks in both the US and Europe ahead of iOS 8’s launch this fall and in at least one filing includes watches in a list of goods that could take advantage of the health-tracking software.

While the filing in the US (filed July 31) only includes classifications for computer software and covers the HealthKit text, a filing in Europe (published yesterday) extends classifications to include health, fitness, and exercise sensors, medical devices, and watches: Read more

Apple Store iPhone 5s screen replacements coming to Europe next week

Earlier this week, Apple started replacing iPhone 5s glass screens in Apple Stores for the first time. But the catch is that the service is only available in the United States and Canada. That will change, though, next week. Sources say that the program will expand across Apple’s official retail locations in Europe as soon as Monday, August 11th. The pricing for the screen replacements will likely come in around the equivalent of $150. iPhone 5c screen replacements started across Apple’s locations earlier this year.

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EU regulators plan to decide on Apple’s Beats deal by July 30th

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Before the Apple and Beats marriage can really be official, the two companies must first gain regulatory approval from various governing bodies where the companies conduct business. Apple included the following expectation in its official press release announcing the deal: Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

For Apple, having regulatory approval and closing the transaction by the end of fiscal Q4 means it expects everything to be in order by the end of September. According to a Reuters report, regulators in the European Union will announce their decision on the deal by July 30th next month. Read more

Apple TV receives price drop in Europe and the UK

 

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In addition to introducing a more affordable, entry-level iMac early this morning, Apple has dropped the price of the Apple TV in a few non-United States markets. Specifically, the Apple TV sold in Europe and the UK has received a price drop of €10/£20 from their respective €109/£99 price points before. Customers in Europe and the UK can now purchase the Apple TV set-top box at €99 in Europe and £79 in the United Kingdom. The price in the United States remains untouched, however, at $99. Read more