Apple says it has created or supported 629,000 jobs in Europe, including 500k from the ‘app economy’

Screen Shot 2014-08-06 at 12.33.58

Apple is today touting a lot of new stats regarding Apple’s contribution to European economies. The company has done similar things for the United States, in the past. For Europe, Apple claims to have created or supported 629,000 jobs across Europe, with over 500,000 of those representing the ‘app economy’. Apple says this number is made up of employees whose jobs can be directly attributed to the App Store. Out of $20 billion in worldwide developer earnings, $6.5 billion has gone to European developers.

In 2014, Apple estimates the ‘app economy’ will add $86 billion to worldwide GDP this year. Aside from the App Store, Apple employees 16,000 Europeans directly and indirectly supports a total of 132,000 jobs elsewhere. The company has also calculated that 116,000 European jobs have been created at other companies as a result of Apple’s growth.

Read more

Apple files for HealthKit trademarks w/ classifications for watches, fitness sensors, & medical devices

iWatch-Concept-future-07

Apple has just filed for HealthKit trademarks in both the US and Europe ahead of iOS 8’s launch this fall and in at least one filing includes watches in a list of goods that could take advantage of the health-tracking software.

While the filing in the US (filed July 31) only includes classifications for computer software and covers the HealthKit text, a filing in Europe (published yesterday) extends classifications to include health, fitness, and exercise sensors, medical devices, and watches: Read more

Apple Store iPhone 5s screen replacements coming to Europe next week

Earlier this week, Apple started replacing iPhone 5s glass screens in Apple Stores for the first time. But the catch is that the service is only available in the United States and Canada. That will change, though, next week. Sources say that the program will expand across Apple’s official retail locations in Europe as soon as Monday, August 11th. The pricing for the screen replacements will likely come in around the equivalent of $150. iPhone 5c screen replacements started across Apple’s locations earlier this year.

Read more

EU regulators plan to decide on Apple’s Beats deal by July 30th

apple-beats-music-1100x1100

Before the Apple and Beats marriage can really be official, the two companies must first gain regulatory approval from various governing bodies where the companies conduct business. Apple included the following expectation in its official press release announcing the deal: Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

For Apple, having regulatory approval and closing the transaction by the end of fiscal Q4 means it expects everything to be in order by the end of September. According to a Reuters report, regulators in the European Union will announce their decision on the deal by July 30th next month. Read more

Apple TV receives price drop in Europe and the UK

 

Apple TV UK

In addition to introducing a more affordable, entry-level iMac early this morning, Apple has dropped the price of the Apple TV in a few non-United States markets. Specifically, the Apple TV sold in Europe and the UK has received a price drop of €10/£20 from their respective €109/£99 price points before. Customers in Europe and the UK can now purchase the Apple TV set-top box at €99 in Europe and £79 in the United Kingdom. The price in the United States remains untouched, however, at $99. Read more

Apple’s App Store editorial team now curating seven additional categories in Europe

(Before and after screenshots via The Guardian)

Just over a week ago at WWDC, Apple announced several changes and improvements coming to the App Store this fall with the public release of iOS 8 including new ways to navigate through the App Store as well as explore new apps. As The Guardian points out (via MacStories), App Store customers across Europe will notice improvements in the following categories: health, lifestyle, music, photo and video, productivity, and sports. Prior to the editorial expansion, every App Store category aside from education, games, food, kids, and Newsstand were populated solely by use of an algorithm of new and popular apps… Read more

How to watch live streams of the Sochi 2014 Winter Olympics on your iPhone & iPad

With the Sochi 2014 Winter Olympics officially kicking off with opening ceremonies today at 11 AM EST/ 2 PM PST, you’re probably wondering how to watch live streams and keep up to date with events from your iPhone, iPad, and Mac. NBC will be delaying the TV broadcast of the opening ceremonies until 7:30pm tonight in the US, but you can still catch everything live on your Mac or mobile device using the apps below: Read more

Apple’s iBooks Textbooks & iTunes U Course Manager hit new markets in Asia, Latin America, Europe

iTunes U, Text Books

Update: Apple says iBooks Textbooks are available in all countries with a paid iBooks store and that a full updated list of countries with access to iTunes U Course Manager can be found on its enrollment website.

Apple just put out a press release announcing that it’s expanding availability of its educational content– iBooks Textbooks and the iTunes U Course Manager– into new international markets. Starting today, both of the services are rolling out to new countries in Asia, Latin America, and Europe, bringing the total number of countries with textbooks up to 51 and the total number with access to the iTunes U Course Manager to 70. Apple also shared some stats on the growth of iBooks Textbooks, which now cover 100 percent of the US high school core curriculum: Read more

Beaconic announces availability of first Retail iBeacon Kits for Europe

Beaconic-iBeacon-retail-kit

We’ve seen Apple’s new iBeacon technology in use at several retail stores and events here in North America— Apple Stores, Macy’s, CES, MLB— but adoption of the new Bluetooth low power technology has been slower overseas. Beaconic aims to change that with a new iBeacon Retail Kit that will make it easier for businesses in Europe to deploy the technology. The concept of iBeacons is simple: As you walk around retail stores or other locations, your iOS device will communicate with iBeacons in proximity and display notifications, promotions, payment options, or other info setup by whoever deployed the nearby beacons. Beaconic’s new Retail Kit will make it easier for small businesses to get setup and track usage, and its software is available in several languages: Read more

Apple’s Black Friday deals go live in UK & other EU countries with discounts, not gift cards

Apple-Black-Friday-Discounts

While Apple’s Black Friday deals started going live in Australia and elsewhere today with Apple Store Gift Cards in place of traditional discounts, it appears Apple will be offering discounts and not gift cards in at least some countries. The UK, France, Germany and other European Apple Online Stores have now started posting Black Friday promotions with discounts on iPads, MacBooks, iPods, Apple TV, and many accessories. Read more

Apple looking to launch trade-in programs for emerging markets in Asia Pacific, Latin America

After launching a new iPhone trade-in program through its retail stores in the U.S and UK and another initiative in India, Apple appears to be planning even more trade-in programs in emerging markets. A new job listing posted on the company’s website seeking a Reuse (Trade-In) Worldwide Program Manager is looking for someone to assist in “developing and implementing programs in emerging markets, with emphasis in APAC and ALAC, while enhancing current EMEIA and North American programs.”

That sounds a lot like Apple is planning to launch new trade-in programs in some of its emerging markets across Asia Pacific (APAC), Latin America and the Caribbean (ALAC). Apple describes the trade-in programs as a “mega trend” and lists its objectives as increasing its share of the used electronics market and “reducing the flow of Apple-branded materials into unauthorized markets, which tarnish the Apple Brand.”  The job listing adds, “Scaling these programs to keep Apple on the leading edge of this emerging mega trend is a priority,” something it has already started doing in recent months with its new retail store trade-in program in the US and UK.

Read more

Apple launches Online Store in Turkey as its first official sales presence in country

Screen Shot 2013-10-31 at 6.07.41 PM

Today, Apple has taken the wraps off of a version of its Apple Online Store for Turkey. Apple is promoting the new store with a large banner at the top of the site. The store is now being promoted on Apple’s homepage in Turkey, and it is also accessible at its direct link here.

This Apple Online Store for Turkey represents Apple’s first official sales presence in the country other than authorized resellers. Earlier this year, we noted that Apple is set to open up a large physical retail store in Turkey in 2014

Read more