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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Comment: Apple’s inflexibility on flexible working seems likely to backfire

Flexible working

Reactions were mixed when Apple last month revealed its approach to flexible working post-pandemic. CEO Tim Cook announced that staff would be expected to return to the office three days a week, but would, with line management approval, be free to work remotely on Wednesdays and Fridays.

Cook described the arrangement as a temporary one, and appeared to be hinting at a fuller return to work next year …

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Opinion: Apple could have avoided the App Store mess by listening to Schiller in 2011

App Store mess could have been avoided

Apple is currently busy trying to extricate itself from an App Store mess. It’s making calls, writing letters, publishing white papers, and conducting interviews, all in an attempt to reverse the antitrust tide.

Some of the moves it is making frankly signal desperation, and it’s astonishing to me that the company missed an opportunity to enjoy a PR dream instead of its current defensive nightmare.

It’s not like Apple couldn’t see this coming – it had internal discussions about the issue a full decade ago …

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Comment: I didn’t expect to like Spatial Audio, but I’m a convert

Spatial Audio works

When Apple announced that it was bringing lossless music and Spatial Audio to Apple Music, it majored on the latter and mentioned lossless almost in passing. That struck me at the time as the wrong way around, but listening to Spatial Audio tracks has changed my mind.

Spatial Audio – aka Dolby Atmos – had obvious appeal for movies, but with the possible exception of recordings of live performances, I couldn’t see much point in it for music …

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Comment: Here’s why you should wait on Apple’s Back to School promotion

Comment: Wait on Apple's Back to School Promotion

Apple officially announced its 2021 Back to School promotion today in the US. Like last year, students, teachers, and faculty can get a free pair of AirPods along with the standard education discount on Mac and iPad but there’s more complexity this time around. Here’s why you might want to wait on Apple’s Back to School promotion – at least for a bit.

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iPadOS 15: Hands-on with Apple’s Weather app for iPad

iPadOS 15 is a huge leap forward for the iPad. The best features of iOS 14 like Home Screen widgets and App Library are coming to iPads. That means you can put the Weather widget directly on your Home Screen just like on the iPhone. Widgets update with new information like temperature and forecast, and tapping a widget launches the app just like tapping an icon…

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Comment: An unexpected test of the UK contact tracing app reveals the limited value

UK contact tracing app

The path to getting a UK contact tracing app was a rather tortuous one. The country initially decided to ignore the joint Apple/Google API and develop its own app. Having wasted literally millions of pounds doing so, it then reversed course and decided to build the COVID-19 API into an NHS app.

Unfortunately, my experience suggests that even the API-powered app doesn’t work too well in practice …

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Comment: Moving beyond passwords will happen much faster thanks to Apple’s latest move

Moving beyond passwords

I’ve argued for years that moving beyond passwords is something that urgently needs to happen from both a security and usability perspective.

The technical framework to make it possible to abandon passwords – WebAuthn – was agreed back in 2018, and Apple added support for it in Safari last year. Adoption is as yet close to zero, but all that looks set to change, thanks to the latest move by Apple …

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Opinion: If iPadOS 15 takes a big leap and homeOS joins the fray, it might be time for iOS to become ‘iPhoneOS’ again

We know very little about what we’re going to see at WWDC on Monday, but there have been plenty of hints dropped along the way about some of the potential announcements. The first and most obvious thing we expect and hope to see is a major update to iPadOS that takes advantage of the M1 chip in the new iPad Pro. The second, a new brand name for the software on Apple’s home products called “homeOS,” leaked through a job listing posted the other day. Apple now has 5 core platforms plus the HomePod. They’ll have 6 if homeOS becomes a reality. That leaves iOS, just for the iPhone. If that’s the case it should probably be renamed ‘”iPhoneOS” again.

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Comment: An iPadOS update is overdue, but it won’t change much for me

With the new iPad Pro models out, there has been another flurry of comments about the urgent need for an iPadOS update to allow the software to catch up with the hardware.

I absolutely agree – but for me, none of the rumored improvements expected from iPadOS 15 address the single biggest difference between an iPad and a Mac…

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Opinion: A compromise Epic Games ruling could be the best outcome for Apple

A compromise Epic Games ruling might be best for all

With all the arguments completed, we’re now waiting for the judge’s Epic Games ruling in the antitrust trial against Apple. The consensus view among lawyers is that Apple did the better job overall in presenting its arguments – but the iPhone maker did come in for some close questioning by the judge, so the result is certainly not a foregone conclusion.

There are three possible outcomes in the case, and one of them might just be a better result for Apple than an outright win …

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Comment: Android smartwatches finally getting serious, and that’s great news for the Apple Watch

Android smartwatches with Wear OS 3

Android smartwatches have so far very much been also-rans compared to the market-leading Apple Watch, but all that looks set to change. Google has announced big plans for Wear OS 3, and looks like it may finally turn Android wearables into something that could seriously compete with the Apple Watch.

Android watches are getting a dramatically improved UI, better apps, and health and fitness features that rival those pioneered by Apple …

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Comment: Apple Music Lossless Audio – what we do and don’t know

Apple Music Lossless Audio confusion

A day after the Apple Music Lossless Audio announcement, there’s still a great deal of confusion. A few things have become clear in the meantime, but other elements remain murky.

Apple spent most of its press release talking about Spatial Audio, and very little talking about Lossless Audio. That wasn’t a surprise: Anyone with the right kit will be able to hear the benefit of the former, while rather few will be able to hear the lossless difference

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Opinion: The 2018 iPad Pro was one of the most future-proof computers ever made

Rumors have been swirling for a long time about the next-generation iPad Pro. Just a few weeks ago, Bloomberg reported that the 2021 iPad Pros will maintain the same design but gain new technologies, like an A14X chip and a Thunderbolt port. It’s slated to be a much more significant upgrade than last year’s 2020 iPad Pro was over the 2018 model. Many users, including me, couldn’t find a reason to upgrade last year, and I’m struggling with the idea that this year’s model won’t yield the same situation.

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Comment: Apple’s failure to deliver on its App Store promise is coming back to bite it

Apple doesn't deliver on App Store promise

Apple’s failure to deliver on its App Store promise could well end up costing it dearly in its defense of antitrust investigations all around the world.

Regulators are trying to answer two questions. First, does Apple’s approach to the App Store harm developers? Second, does it harm consumers?

If the App Store lived up to the promises Apple makes, then the company would have a solid defense against the second charge. Unfortunately for the iPhone maker, that’s not really the case …

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Opinion: 2021 MacBook Pro ports could be an IO dream or nightmare

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Based on recent supply-chain reports, the 2021 MacBook Pro ports could turn out to be either an IO dream or nightmare.

We today got a more detailed report about what to expect in terms of 2021 MacBook Pro ports, with noted Apple analyst Ming-Chi Kuo saying we should expect both an HDMI port and an SD card slot. Coupled to his earlier report of a new MagSafe power port, that’s a pretty dramatic change to the current models, which have just USB-C ports and a headphone socket.

But whether that’s an IO dream or nightmare depends on how Apple plans to implement the change…

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Comment: It’s time for Apple to overhaul the Mac Magic Keyboard, here’s what we’d like to see

New Mac Magic Keyboards - Comment

Apple debuted its standalone Magic Keyboard for Mac back in 2015, which wasn’t drastically different from the aluminum Apple Wireless Keyboard that launched all the way back in 2007. While we’ve had a few updates to color options over the past years, a new Mac Magic Keyboard is definitely due – here’s what we want in refreshed versions and when we might see them.

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Opinion: After a rocky few years, the future of the Mac is now brighter than ever

Over the last week, we’ve gained a very clear picture of what to expect from the 2021 MacBook Pro update: a slight redesign, more IO ports, the end of the Touch Bar, and the return of MagSafe. Essentially, Apple is undoing the changes it introduced with the 2016 MacBook Pro, an update that proved to be controversial for multiple reasons.

With the Apple Silicon transition moving along swiftly and rumors of updates across the entire Mac lineup, it’s a good time to be a Mac fan. It’s also worth stepping back and questioning how we ended up here in the first place.

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Comment: Can the 2021 MacBook Pro reports be right?

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We’ve had a couple of reports today, each from solid sources, suggesting that we’ll see significant changes when the 2021 MacBook Pro models appear.

The two reports agree on most things, though there are some differences between them. Notably, Ming-Chi Kuo indicates that removal of the Touch Bar is a done deal, while Bloomberg’s Mark Gurman thinks it is merely being considered at this stage …

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Comment: I think more ‘Artist’ Apple Watch faces are on the way

Alongside the Apple Watch Series 6, Apple announced a ton of new watch faces. One of those faces just so happened to be a collaboration with artist Geoff McFetridge. Apple had previously made a few watch faces in collaboration with Disney in the form of the Mickey and Mini Mouse face and the Toy Story face. But the Artist face is the first one that truly breaks the mold.

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