Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple. Apple has been working with select third-party accessory makers over the past six months to redesign boxes so that the experience more closely matches the boxes of Apple’s own products…
Apple Store ▪ July 6
Apple Store ▪ July 4
Apple appears to be planning to enable its Apple Pay iPhone mobile payments service in the United Kingdom on July 14th, according to sources at multiple retailers. Apple has informed some Apple Retail employees in the U.K. that Apple Pay support will go live on that Tuesday, while an internal memos for supermarket Waitrose plus an additional retail partner indicate the same date…
Apple Store ▪ June 16
Apple said at the beginning of the month that it would fulfill all May Apple Watch orders with the exception of Space Black Link Bracelets by the middle of the month, then begin selling some models in retail stores for the first time. We’re hearing now that some Apple Retail Stores are preparing to begin limited in-store sales as soon as this week ahead of the Apple Watch’s expansion into seven more countries next Friday, and there will be a small perk for those who’ve waited… expand full story
Apple Store ▪ June 13
Amazing customers, team and new Apple Store, Upper East Side. Home for 25 years, NYC has a special place in my heart. http://t.co/7aGrZaksWb—
Angela Ahrendts (@AngelaAhrendts) June 13, 2015
As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion. Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at 940 Madison Avenue on the corner of 74th St, a block from Central Park.
We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).
In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.
The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.
George Kledaras (@kledaras) June 13, 2015
Many more images below: expand full story