Court approves European trademark on Apple Store design as 38th UK store set to open

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You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe …  Read more

Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

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Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

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iPhone & iPad AppleCare+ purchase window extended to 60 days as standard plan discontinued

Applecare

Apple today will be rolling out a couple of significant changes to its AppleCare support offerings. As we detailed in a report last month regarding Apple’s future plans for AppleCare, Apple will making a significant push for its premium AppleCare+ service. AppleCare+ is the iPhone and iPad protection plan offering that provides support for an additional two years (on top of the free 90 days of support) and support for up to two incidents of accidental damage.

Previously, customers were required to buy the plan within 30 days of purchase of an iPhone or iPad, but today’s change brings that purchase window to 60 days. This gives customers more time to decide if they will need enhanced support for their mobile Apple devices. The AppleCare+ plan costs $99 for both recent iPhone and iPad models. The plan can be purchased both via Apple’s Online Store or inside of official Apple retail stores. The AppleCare+ change is supported in all AppleCare+ regions except Japan, where the timeframe remains 30 days…

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Apple Store visuals revamped with inspiration from recent TV campaigns

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IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

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Apple launches 2014 Back to School promotion: $100 Apple Store gift cards with Macs, $50 with iPad/iPhone

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As we reported two weeks ago and again yesterday, Apple has today launched its Back to School promotion for this school season. Like previous years, qualifying student customers will get a free gift card alongside any purchase of a Mac, iPad or iPhone. While last year Apple gave out Mac App Store/iTunes cards, this year’s cards are for Apple Retail Stores.

Buying any Mac makes the buyer eligible for a $100 Apple Store gift card and $50 cards will be distributed alongside iPads and iPhones.

Interested students can buy any Mac (except for the Mac Mini), or any iPad or iPhone currently on sale at the Apple Store, to be eligible for the promotion. Students can also receive education discount pricing where applicable, alongside the gift card giveaway.

Back to School runs from today until September 9th and available in many regions, including the United States, Canada, the UK and many other countries in Europe. Read more

Apple begins hiring for another 3 new retail stores in China

Photo: mshcdn.com

Photo: mshcdn.com

We previously reported that Apple had new retail stores planned for the Chongqing region as well as upcoming locations for Shenyang and Central Hangzhou coming later this year. Today three more stores in China get added to the mix with a job listing on the company’s website hiring for positions in Tianjin, Wuxi, and Zhengzhou in addition to the three stores mentioned above that we already knew about (via Bloomberg).  Read more