Apple airs new ad for the holidays: ‘The Song’

Continuing its ‘From one gift come many’ campaign, Apple has published a new commercial entitled ‘The Song’. The ad depicts a young woman listening to a song on a record player, from her youth. The girl then learns the tune using their guitar, recording the tune on a Mac.

The girl then leaves an iPad preloaded with the same song for an older relation, her grandmother, provoking the same emotions of her childhood and memories. The ad concludes with a Happy Holidays message from the company. Apple describes the ad with the following prelude on its website:

Some gifts create a million more. Watch as one budding musician uses Mac and GarageBand to make a heartfelt song for her grandmother.

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Apple premieres another new iPhone ad, this time focusing on iOS 8’s voice message feature

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Following the release of two new iPhone ads earlier this week, Apple has put out yet another commercial for the iPhone 6. Like the others, “Voice Text” features Tonight Show host Jimmy Fallon and pop star Justin Timberlake discussing the newest features on Apple’s smartphone.

In this ad, Fallon and Timberlake demonstrate the many uses for the new voice messaging feature included in iOS 8, such as including sarcasm or difficult-to-spell words in a reply. You can check out the full ad below:

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Microsoft’s new Cortana ad mocks Siri for lack of contextual reminders and traffic reports

Microsoft has released yet another Cortana advertisement that mocks Siri for lacking contextual reminders and real-time traffic reports. Microsoft pokes fun at the personal voice assistant by claiming that it “just got bigger,” a sarcastic reference to the larger screen sizes on the iPhone 6 and iPhone 6 Plus. Perhaps the Redmond-based company is overlooking all of the new features Siri gained in iOS 8. Read more

PayPal takes a swipe at Apple Pay security over iCloud celebrity photo leaks

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PayPal appears to be calling out Apple and its newly announced mobile payment service Apple Pay with an ad appearing in The New York Times print edition (via Pando Daily) indirectly reminding people of last month’s disastrous iCloud photo leak when a list of celebrities found their personal photos an intimate situations published on the web. The ad reads “We the people want our money safer than our selfies,” but PayPal isn’t without its own security issue in the past.

Apple already has over 500 million iTunes account with most having credit cards, the company says, and iCloud features like iCloud Keychain manage and utilize credit card data for auto-completing credit card information. Read more

Apple releases new iPhone 5s ad “Dreams,” showcasing uses in medicine, firefighting, and more

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Apple has posted its latest iPhone 5s, called “Dreams,” to its YouTube channel. The new ad shows a number of iPhone owners using their devices in various professional and personal pursuits ranging from art, to medicine, to fighting fires. The ad is set to Jennifer O’Connor’s new single “When I Grow Up,” which was released on iTunes earlier this week.

The app highlights a specific set of apps, which Apple has detailed on the updated page “Powerful” on its website. The apps (and external hardware) include Vaavud Wind Meter, Response Deck, and iTranslate Voice. You can see the full ad below:

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Samsung borrows a line from BlackBerry, calls iPhone users ‘Wall Huggers’ in new ad

As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March…  Read more

Ratings show TV audiences still prefer TBWA Apple ads to in-house commercials

Image via Bloomberg

Image via Bloomberg

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

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Apple airs new “Powerful” TV ad, promoting content creation on the iPhone 5s

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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Samsung continues mocking iPad’s lack of features in new Galaxy Pro ads

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display.  Read more

Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size.

In the ad, Samsung mentions that Galaxy Tab Pro 10.1 has an even thinner body than the iPad Air and also demos multitasking features that aren’t available on iOS. While Samsung doesn’t get into specifics in the video, we know the new Galaxy Tab Pro 10.1 measures in at 7.3mm thick. That’ less than a millimeter thinner than the iPad Air at 7.5 mm. The ad also makes references to the Galaxy Tab’s  10.1-inch HD display, which comes in at a resolution of 2560-by-1600 at 299 ppi compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. Read more

Apple airs touching holiday commercial featuring the iPhone 5s and AirPlay

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

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Apple unveils its first Gold iPhone 5s TV video ad, ‘Metal Mastered’

Apple revealed its first magazine ads for the iPhone 5s this past week and they were gold, featuring the gold iPhone 5s. During today’s football games, Apple released its first TV ad with the same affinity for the ‘Midas model’.

The video above (via Verge) shows a similar video shown at the launch event with a quick demo of TouchID.

What conclusion can we draw from this?

Gold is best.

Update: Apple has added the ad to its website

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