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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple Stores ready pair of improvements to in-store Genius Bar support services

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Apple is readying a pair of notable improvements for Apple Store Genius Bars to be rolled out over the next couple of months, according to sources. Currently, Apple Stores allocate a fixed amount of time to each customer per Genius Bar appointment: 10 minutes for iOS devices and 15 minutes for Macs. If a customer’s issue requires more than that time amount, the customer is typically asked to book a successive appointment.

Apple has relied on this system in order to fit in as many Genius Bar appointments per day at each store and maintain a uniform experience. However, Apple has realized that not all technical support problems are the same and is preparing to officially allow for longer Genius Bar appointments.


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Apple looks to boost iPhone sales with reward program for retail staff

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In an effort to keep up iPhone numbers ahead of a quarter in which Apple expects sales to drop year-over-year for the first time, Apple will encourage Apple Store employees to sell more iPhones through a new rewards program. Apple informed retail staff of the new program today, and it will take place between February 21st and March 26th, according to sources.


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Apple shows off gorgeous new flagship Apple Store planned for Stockholm [Gallery]

Today we get our first glimpse at Apple’s plans for that upcoming flagship retail store that we noted earlier this week was in the works for Stockholm, Sweden. The images come from a presentation by Apple (via feber.se) showing off a model and renders of what the new retail location will look like located in Stockholm’s high profile Kungsträdgården area.


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Feature Request: How Apple Stores could demo CarPlay to customers

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One of the best parts about Apple Stores is the ability to try out Apple products out of the box in an environment superior to big box retail stores. While that’s mostly true of almost all Apple products including Apple Watches, there’s one really compelling Apple product that I haven’t seen on demo at any Apple Stores: CarPlay.

If you want to try out CarPlay for yourself right now before spending some serious money, the easiest way is to find a car dealer with a CarPlay model available and go for a test drive. But there are a few ways Apple could bring most of the experience to customers in its retail stores …


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Apple set to open largest Florida retail store in new Miami shopping center

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Apple is set to open its largest Florida-based Apple Store yet in Greater Downtown Miami, according to a new report. Sources close to The Real Deal and South Florida Business Journal have confirmed that Apple has signed a lease with Miami’s new Brickell City Centre to open the new retail location.


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Apple begins rolling out screen protector installation program to Japan retail stores

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Earlier today we reported that Apple was partnering with one screen protector company, likely Belkin, to offer professional installations of screen protectors done by machines. Now, a report from MacOtakara says that Apple has started rolling out its screen protector installation service in Japan and that it has in fact partnered with Belkin to do so, just as we reported this morning.


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Apple launching new broken iPhone upgrade, screen protector installation programs

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Apple is gearing up to launch a pair of new retail initiatives centered around the iPhone: an upgraded iPhone trade-in program for iPhones with damaged screens, cameras, or buttons, and a new program that allows Apple Retail Stores to install screen protectors on iPhones.

The Apple Store Reuse and Recycle iPhone trade-in program currently allows a customer to bring in an older iPhone model and trade it in for credit toward the purchase of a new iPhone model. The main exception since the launch of the program is that this does not apply toward older iPhones with cracked displays, or broken cameras and buttons. That’s about to change …


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Tim Cook holds company-wide Town Hall, talks iPhone dependence, benefits, pipeline & India

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In the days following Apple’s record Q1 earnings announcements, Apple CEO Tim Cook and other top Apple executives held a Town Hall meeting at the Infinite Loop headquarters in Cupertino to reveal new announcements and take attendee questions.

Multiple sources in attendance at the event said that Cook as well as newly appointed Chief Operating Officer Jeff Williams each spoke and made announcements and teases related to new employee benefits, future iPad growth, Apple Watch sales, future retail stores in China, Apple Campus 2, and the future product pipeline.

Cook also fielded questions from the audience, attempting to reduce concerns related to the company’s iPhone dependence, discussing porting more Apple services to Android, growth in India, and releasing cheaper iPhones to appease growing markets.


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Apple’s Chinese retail store roll-out continues gathering pace, fifth this month, 33 in total

At its current rate of expansion, Apple could conceivably hit its October goal of 40 retail stores in China within a couple of months. The company has just announced that its 33rd Apple Store in China will open on 31st January, making it the fifth new store in the country in one month … 
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Apple hits new iPhone sales record in India as it considers opening retail stores in the country

According to data from Counterpoint Research, iPhone sales in India are booming. Apple reportedly shipped 800,000 units in the December quarter to the country, up from 500,000 a year ago. Apple has been aggressively promoting their phones with substantial discounts to sustain sales, given high prices for iPhone 6s in India (via Economic Times).

Even with price cuts, that 800,000 number is composed of older iPhone models too. The report indicates that iPhone 5s was responsible for 30% of the sales numbers. About half of the 800k number are made up of iPhone 6s and iPhone 6s Plus.


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New photos show work underway at rumored location of Apple’s first retail store in Singapore

While retail head Angela Ahrendts last year confirmed an earlier report that the company would be opening its first Apple Store in Singapore, she didn’t reveal the location. The address had, though, been reported as 170 Orchard Road in an email from a fitness company advising that its branch there would be closing to make way for a new Apple Store.

Photos posted by iPhone Hacks appear to show work underway at the address as the windows are covered. While there’s still no definitive evidence that this is the location, it looks like we may not have to wait too much longer before we find out.

Apple announced last year that solar energy will power all of the company’s operations in Singapore, including the new store.

Apple to open new flagship retail store in Paris on Champs-Élysées

French Apple news site MacGeneration today reports that Apple is soon planning to open a new flagship retail store in Paris, France, citing French newspaper Le Figaro. The report claims that Apple has secured a lease for a 20,341-square-feet seven story building at 114 Avenue des Champs-Élysées. The company plans to operate a retail store on the lower levels of the building, while the upper levels will be reserved for office space.


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Apple on a roll with retail expansion in China as it announces 30th store, second this month

China’s current economic problems – share trading suspended for the second time in a week after stocks fell 7% – doesn’t seem to be impacting Apple’s retail store expansion program in the country. The company has announced the opening of its 30th retail store in China, the second one it is opening this month. Back in 2014, the company set a goal of opening 40 stores in the country by October of this year.

The latest store is in Xiamen, a port city on the Taiwan Strait. Xiamen is home to one of the four Special Economic Zones established by the Chinese government back in the 1980s, to encourage foreign investment and trade.

Unusually, the store opens on a weekday, with Apple’s website showing that it will open at 10am on Thursday 14th January. The store is located in the SM Lifestyle Center at 399 Jiahe Road, in the Siming District of the city. It opens just a few days after the 29th store in Shenyang.

Apple leaks unreleased Space Black Milanese Loop Apple Watch band on Czech store site [Update: Gone!]

[Update: All links and images of this Space Black Milanese Loop band have now been pulled from the web … We have asked Apple PR for clarification on the situation …]

Apple is readying the launch of a brand new Apple Watch band, a 42 mm Space Black Milanese Loop, suitable for Space Black steel watches. Third-party aftermarket black Milanese loops have been on sale for a while, but this is Apple official — assumedly matching their Space Black Link Bracelet in color and quality.

Despite no official announcement, this new Apple Watch band appeared on Czech Republic Apple Store website earlier today (following the announcement that the Watch would launch in the region later in month). As of now, it does not appear to be listed in any other Apple Store region. More pictures after the break …


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Apple continues China expansion, as store #29 opens on Saturday [Update: Latin America store rumors]

Update: An anonymous source cited by MacRumors claims that Apple is planning a major expansion of its retail store program in Latin America, with the first two stores slated for Mexico City. A blurry photo of a claimed internal recruitment document (below) is provided.

The tipster claims the first Mexico City store will be located in the upscale Via Santa Fe area of Centro Santa Fe, the largest shopping mall in Latin America, while the second store will allegedly be in a prominent shopping district and adopt Apple’s next-generation store design used in Brussels, Cupertino, Dubai and elsewhere.

Other countries are also said to be in line for their own Apple Stores, including Chile, Peru and Argentina.

Apple’s rapid expansion in China continues apace as it works toward its target of 40 retail stores in the country by October of this year. The company is currently opening one Apple Store a month, with #27 in November, #28 in December and now #29 set to open this Saturday in Shenyang. 

Apple is mostly opening its Chinese stores inside major shopping malls, and this will be the sixth to open in a MixC mall.

This will be Apple’s second store in Shenyang, which is a major commercial hub for north-east China. The city has a population of just over eight million, and is noted for trade with Japan, Russia and Korea.

China is also known for counterfeit Apple products, with Dom recently taking an amusing look at some of the knock-offs he found in a recent visit to Shenzhen.

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Report: Apple retail stores to start selling accessibility accessories early next year

High-resolution audio isn’t the only rumor emerging from Macotakara today, the site also claiming that Apple will begin selling accessibility accessories for Macs and iOS devices early next year.

In the second quarter of 2016 (January-March), Apple plans to release Accessibility-related peripherals and accessories for both iOS and OS X.

Apple has long championed access to technology for those with disabilities. The American Foundation for the Blind gave Apple a Helen Keller Achievement Award, while the president of the National Federation of the Blind stated that “Apple has done more for accessibility than any other company.”

Apple has previously highlighted Accessibility apps in its store, and Tim Cook last year told investors that while making its devices accessible doesn’t necessarily increase revenue, the company does so because it’s the right thing to do.

Photo: Resound

Apple extending iconic Hong Kong store to a third floor, new space opening soon

While Apple may be rolling out new stores in mainland China at a rapid rate, it isn’t neglecting Hong Kong. Some five months after opening its fourth Apple Store on the island, it is now expanding its very first store there.

The store at the International Finance Center is suspended above a major road in the city, and AppleInsider obtained a photo of a hoarding on the third floor stating that the new level would “open soon.”

Just a fortnight after fifth Beijing location, 28th Chinese Apple Store opening on Saturday

It’s only a fortnight since Apple opened its 27th retail store in China, but there’s no sign of any let up in pace as the company heads towards its goal of 40 Apple Stores in China by October of next year. It has just added number 28 to its website, noting that the new store in Nanning will open on Saturday.

The store will be located inside the upmarket MixC complex in the Qingxiu District. In addition to a shopping mall with designer brands, the complex also boasts a 5-star hotel, upscale offices and a high-rise luxury residential building.

Nanning, located close to the border with Vietnam, is known as China’s “Green City” due to the tropical plant-life in its many parks. The city is home to around 6.6 million people.

Bomb scare closes Tokyo Apple Store as handwritten note demands talk be cancelled

Apple cancelled a talk scheduled to be held yesterday at its Tokyo Ginza retail store after a handwritten bomb threat was received, reports Public Slate. The store was closed for an hour while police searched for explosives, but nothing was found.

The event was to feature guest, Isao Yukisada, a Japanese film director. The director was scheduled to speak at 2 p.m.

It’s not known why the event was targeted.

The store previously made the news when it opened its doors early to allow queuing iPhone customers in before an approaching typhoon hit.

Via CoM

Craig Federighi promotes Hour of Code workshops, saying programming is “the next level of literacy”

In an interview to promote Apple’s Hour of Code workshops for kids aged 6 and up, SVP of software engineering Craig Federighi has told the BBC that introducing young children to programming is so important because programming is “the next level of literacy.”

“These devices are so much a part of our lives, we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write,” he said […]

He says programming should be seen as a “language and a way of thinking”. And while many young people have a great facility in using devices, he says being able to programme them is the “next level of literacy”.

Federighi, who first began to experiment with code when he was ten years old, said that Apple also wanted to dispel one of the myths of life as a software engineer … 
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Apple bundling $60 Apple Music/iTunes gift cards with most Beats headphones and speakers

Apple’s new <a href="http://www.amazon.com/gp/product/B016QXV2QK?qid=1449202644&ref_=sr_1_1&keywords=beats%252520pill%25252B&tag=n003f1-20&sr=8-1" target="_blank">Beats Pill+</a> Bluetooth speaker

Apple may have outsourced Black Friday discounts on its products to other retailers this year, but it’s not staying completely out of the promotion game during the Christmas shopping season. Starting today Apple is bundling $60 gift cards that can be used toward Apple Music memberships with almost all Beats headphones and speakers purchased from Apple for a limited time. The promotion specifically pushes Apple Music memberships as it can pay for almost 6 months of access, but the $60 credit can be used toward iTunes, iBooks, and App Store, and Mac App Store purchases and subscriptions as well.
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Microsoft charms ‘old friends’ at 5th Ave Apple Store with ‘Peace on Earth’ performance [Video]

While Apple’s Christmas ad brought Stevie Wonder and Andra Day together this year for a warm performance of ‘Someday at Christmas’, Microsoft decided to take to the cold streets of New York City this year for their holiday commercial … right in front of the iconic 5th Avenue Apple Store. Taking a rather cheeky approach to celebrating the season while naming the competition, Microsoft Store employees from a nearby location traveled down the block to sing ‘Peace on Earth’ to “some old friends” decked in red shirts … Apple Store employees.
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Apple rolls out Personal Pickup to six more European countries as of today

Apple’s Personal Pickup service – where you place your order online but can pick it up from a local Apple Store as early as an hour later – just hit six more European countries today: France, Germany, Italy, the Netherlands, Spain and Sweden.

Long limited to the U.S. only, it made its way to Australia and Canada a couple of weeks ago, and the UK a few days later. German site Macerkopf first noticed its availability in Germany, before updating with the additional five countries.

Personal Pickup can be a useful option if you’re in a hurry, allowing you to get your hands on a product the same day while minimizing the amount of time you spend fighting the crowds in an Apple Store.